15/10/2001/ Marketing/UW
Coloured light-curing
compomer restorative material
with glitter effect
15/10/2001/ Marketing/UW
Contents
1. What is a compomer?
2. Market situation
3. Pediatric dentistry
4. The new product
5. Advertising material
6. Measures
15/10/2001/ Marketing/UW
1. What is a compomer?
Components of
composite and glas ionomer cement
resin matrix consisting of
polymerizable
combinations (methacrylates)
Filling material:
fluor silicate glasses /
filling particles with fluorides
15/10/2001/ Marketing/UW
Properties of a compomer
 consistency and brilliant shine like a composite
 physical porperties (transverse and compressive strength)
like a composite
 etching of tooth not necessary (when using a self-conditioning
bonding, e.g. Futurabond)
 radiopacity
Advantages of a compomer
 good adhesion and adaption to dentine
 release of fluorides
 relatively low abrasion
 excellently suitable for pediatric dentistry
15/10/2001/ Marketing/UW
Material classes of decidious teeth in
France/Great Britain
5%
30%
23%
42%
Composite Compomer Amalgam GlZ
2. Market situation
Quelle: ZMK 9/99
Praxisstudie ESPE
15/10/2001/ Marketing/UW
2. Market situation
 since middle of 2001 DMG has launched a glittering coloured filling material
on the German market
 market potential for coloured filling material in Germany and parts of the EU
does exist
 the product is creative and arouses interest of the target group
(see also Dazzler, tooth decoration)
 product category has an increasing acceptance for children
15/10/2001/ Marketing/UW
Basics of pediatric dentistry?
 Children are nervous, anxious and impatient during dental treatment
 Children have a low toleration level concerning hurt and unpleasant noise
 Children are not in a position, to sit calm on the dental chair for a longer time
Result:
 a colourd glittering filling material takes children‘s mind off and considerably
improves the acceptance of dental treatment of the little patients
 the advantage of a compomer as a filling material is time-saving
3. Pediatric dentistry
15/10/2001/ Marketing/UW
Indication:
restoration of deciduous teeth of all cavity classes
4. The new Voco product
Application:
 Cleaning and shade selection
 Preparation of cavity
 Cleaning of cavity, do not overdry
 Place lining, if necessary
15/10/2001/ Marketing/UW
Application of dentine/enamel bonding agent
(e.g. Futurabond):
 Mix Liquid A und B in a ratio of 1 : 1
 Apply and work into dentine and enamel for 30 sec., dry with air
 Light-cure for 20 sec.
 Apply 2nd layer of bond and dry
 Do not light-cure 2nd layer!
4. The new Voco product
15/10/2001/ Marketing/UW
Application of compomer:
 Apply Twinky Star layer by layer
 Light-cure for 40 sec. with halogen light
 Finish and polish
 Fluoridate with Bifluorid 12
4. The new Voco product
15/10/2001/ Marketing/UW
Technical data:
 Transverse strength 108 MPa
 Compressive strength 302 MPa
 Abrasion 15,4 µm
 Filler 77,8 Gew. %
 Polymerization shrinkage 2,0 Vol. %
 Adhesion to enamel and dentine with Futurabond 27,3 MPa
4. The new Voco product
15/10/2001/ Marketing/UW
Sales arguments / product advantages:
 7 attractive colours (Gold, Silver, Blue, Pink, Green, Orange, Lemon)
 fast and simple application directly from the Caps
 polishable up to brilliant shine
 relaease of fluorides against secondary caries
 material is based on the proven VOCO compomer-technology
 shade guide in original colours
 children have less fear of the treatment
 parents can motivate their children to see the dentist more easily
 increases patient‘s relationship to dentist
4. The new Voco product
15/10/2001/ Marketing/UW
Presentations / prices:
 Twinky Star Set 40 x 0,25 g Caps
10 each Gold, Silver, Blue, Pink, colour guide
Art.-Nr. 1680
Price €
45,90
 Twinky Star Refill packs 25 x 0,25 g Caps
colours Gold, Silver, Blue, Pink, Green,
Orange, Lemon
Art.-Nr. 1681 to 1687
Price €
30,20
4. The new Voco product
15/10/2001/ Marketing/UW
MagicFil of DMG:
 Set with 2 Smartmix-double syringes 9 g each for direct application,
colours ocean blue, blackberry, sunny yellow or universal
 Price £ 39,50 = 63,46 €
 Colour guide separately available
Material properties in comparison to Twinky Star:
 mechanically weak compomer
 opaque with low aesthetics
 not polishable to a brilliant shine
 dual curing system, i.e. only applicable with special bondings
 waste of material of about 500 mg approx. per application
 big, unpractical syringe (children will fear it)
4. The new Voco product
15/10/2001/ Marketing/UW
Offering advantages compared with DMG:
 handling advantages due to application in caps
 better material properties
 no material waste
 more attractive colours
 more favourable prices per application
Voco: set: €1,15 refill pack: €
1,21
DMG: set: €2,12 refill pack: €
2,12
4. The new Voco product
15/10/2001/ Marketing/UW
5. Advertising material
A4-Product Flyer, 2 pages
15/10/2001/ Marketing/UW
5. Advertising material
Patient information leaflet, 2 pages:
Art.-Nr.7700
50 patient information leaflets
in acrylic display
Art.-Nr. 7701
50 patient information leaflets
15/10/2001/ Marketing/UW
Poster A2:
Art.-Nr.7702
5. Advertising material
15/10/2001/ Marketing/UW
6. Measures
Advertisements:

Compomer Material Twinky Star GB use.ppt

  • 1.
    15/10/2001/ Marketing/UW Coloured light-curing compomerrestorative material with glitter effect
  • 2.
    15/10/2001/ Marketing/UW Contents 1. Whatis a compomer? 2. Market situation 3. Pediatric dentistry 4. The new product 5. Advertising material 6. Measures
  • 3.
    15/10/2001/ Marketing/UW 1. Whatis a compomer? Components of composite and glas ionomer cement resin matrix consisting of polymerizable combinations (methacrylates) Filling material: fluor silicate glasses / filling particles with fluorides
  • 4.
    15/10/2001/ Marketing/UW Properties ofa compomer  consistency and brilliant shine like a composite  physical porperties (transverse and compressive strength) like a composite  etching of tooth not necessary (when using a self-conditioning bonding, e.g. Futurabond)  radiopacity Advantages of a compomer  good adhesion and adaption to dentine  release of fluorides  relatively low abrasion  excellently suitable for pediatric dentistry
  • 5.
    15/10/2001/ Marketing/UW Material classesof decidious teeth in France/Great Britain 5% 30% 23% 42% Composite Compomer Amalgam GlZ 2. Market situation Quelle: ZMK 9/99 Praxisstudie ESPE
  • 6.
    15/10/2001/ Marketing/UW 2. Marketsituation  since middle of 2001 DMG has launched a glittering coloured filling material on the German market  market potential for coloured filling material in Germany and parts of the EU does exist  the product is creative and arouses interest of the target group (see also Dazzler, tooth decoration)  product category has an increasing acceptance for children
  • 7.
    15/10/2001/ Marketing/UW Basics ofpediatric dentistry?  Children are nervous, anxious and impatient during dental treatment  Children have a low toleration level concerning hurt and unpleasant noise  Children are not in a position, to sit calm on the dental chair for a longer time Result:  a colourd glittering filling material takes children‘s mind off and considerably improves the acceptance of dental treatment of the little patients  the advantage of a compomer as a filling material is time-saving 3. Pediatric dentistry
  • 8.
    15/10/2001/ Marketing/UW Indication: restoration ofdeciduous teeth of all cavity classes 4. The new Voco product Application:  Cleaning and shade selection  Preparation of cavity  Cleaning of cavity, do not overdry  Place lining, if necessary
  • 9.
    15/10/2001/ Marketing/UW Application ofdentine/enamel bonding agent (e.g. Futurabond):  Mix Liquid A und B in a ratio of 1 : 1  Apply and work into dentine and enamel for 30 sec., dry with air  Light-cure for 20 sec.  Apply 2nd layer of bond and dry  Do not light-cure 2nd layer! 4. The new Voco product
  • 10.
    15/10/2001/ Marketing/UW Application ofcompomer:  Apply Twinky Star layer by layer  Light-cure for 40 sec. with halogen light  Finish and polish  Fluoridate with Bifluorid 12 4. The new Voco product
  • 11.
    15/10/2001/ Marketing/UW Technical data: Transverse strength 108 MPa  Compressive strength 302 MPa  Abrasion 15,4 µm  Filler 77,8 Gew. %  Polymerization shrinkage 2,0 Vol. %  Adhesion to enamel and dentine with Futurabond 27,3 MPa 4. The new Voco product
  • 12.
    15/10/2001/ Marketing/UW Sales arguments/ product advantages:  7 attractive colours (Gold, Silver, Blue, Pink, Green, Orange, Lemon)  fast and simple application directly from the Caps  polishable up to brilliant shine  relaease of fluorides against secondary caries  material is based on the proven VOCO compomer-technology  shade guide in original colours  children have less fear of the treatment  parents can motivate their children to see the dentist more easily  increases patient‘s relationship to dentist 4. The new Voco product
  • 13.
    15/10/2001/ Marketing/UW Presentations /prices:  Twinky Star Set 40 x 0,25 g Caps 10 each Gold, Silver, Blue, Pink, colour guide Art.-Nr. 1680 Price € 45,90  Twinky Star Refill packs 25 x 0,25 g Caps colours Gold, Silver, Blue, Pink, Green, Orange, Lemon Art.-Nr. 1681 to 1687 Price € 30,20 4. The new Voco product
  • 14.
    15/10/2001/ Marketing/UW MagicFil ofDMG:  Set with 2 Smartmix-double syringes 9 g each for direct application, colours ocean blue, blackberry, sunny yellow or universal  Price £ 39,50 = 63,46 €  Colour guide separately available Material properties in comparison to Twinky Star:  mechanically weak compomer  opaque with low aesthetics  not polishable to a brilliant shine  dual curing system, i.e. only applicable with special bondings  waste of material of about 500 mg approx. per application  big, unpractical syringe (children will fear it) 4. The new Voco product
  • 15.
    15/10/2001/ Marketing/UW Offering advantagescompared with DMG:  handling advantages due to application in caps  better material properties  no material waste  more attractive colours  more favourable prices per application Voco: set: €1,15 refill pack: € 1,21 DMG: set: €2,12 refill pack: € 2,12 4. The new Voco product
  • 16.
    15/10/2001/ Marketing/UW 5. Advertisingmaterial A4-Product Flyer, 2 pages
  • 17.
    15/10/2001/ Marketing/UW 5. Advertisingmaterial Patient information leaflet, 2 pages: Art.-Nr.7700 50 patient information leaflets in acrylic display Art.-Nr. 7701 50 patient information leaflets
  • 18.
  • 19.