1) The document discusses a complimentary review of Paul Obaugh Ford Lincoln Mercury's online presence and search engine optimization opportunities. 2) It appears their website was not being correctly indexed by search engines previously but that issue has been resolved, providing a free SEO opportunity. 3) The review also mentioned a negative Google review that could be addressed, and positives like a nice splash page and well-maintained Facebook presence.

1. Complimentary Review
Paul Obaugh Ford Lincoln Mercury

2. On-line Presence

3. Search Engines not indexing

4. Correctly indexed site:

5. Free SEO opportunity available

6. Google search:

7. Negative Review from SERP

8. Specials

9. Very Nice Splash Page

10. Home Page Error from all links

11. Facebook well maintained

12. MYSTERY SHOPPING

14. First Response
• Greetings from Jim Snead Ford 540 932-3200
• ...
• From:"j-snead@salespoint.dealerconnection.com" <j-snead@salespoint.dealerconnection.com>
• ...
• Add to ContactsTo:janicefarland@yahoo.com
• Dear Janice
Thank you for your inquiry! This email is an automated receipt sent to verify that Jim Snead Ford has received your request
and will be responding within 2 hours with a personalized email message providing you with the exact information you have
requested. If your inquiry was sent after business hours, or on a Sunday or holiday, we will respond within 2 hours of the
next business day.
• Jim Snead Ford is committed to delivering exceptional service, from the minute you enter our Showroom or Web site,
throughout the life of your vehicle and beyond. We look forward to seeing you in our Dealership, and we hope the
information on our Web site will help you get to know us better. Feel free to call us for sales at 540 932-3200. At Jim Snead
Ford we are looking forward to serving you with the finest automotive products in the world, and a class of personalized
service that will make all too easy for you never deal with another automotive dealership.
• Jim Snead Ford
2401 W. Main Street
Waynesboro, VA 22980
www.jimsneadford.com
540 932-3200
• Your privacy is important to us. If you no longer want to receive these emails, click Here
Alternatively you may send a written request to the address above.
•

15. 1st personal
• Edge
• ...
• From:"jimsnead@jimsneadford.com" <jimsnead@jimsneadford.com>
• ...
• Add to ContactsTo:janicefarland@yahoo.com
• We have one (white) in stock. Would you like to schedule a test drive?
Jim Snead
Sent from my Verizon Wireless BlackBerry

16. Obaugh Auto Responder
• Dear Claire
Thank you for your inquiry! This email is an automated receipt sent to verify that Paul
Obaugh Ford - Lincoln - Mercury has received your request and will be responding within 2
hours with a personalized email message providing you with the exact information you
have requested. If your inquiry was sent after business hours, or on a Sunday or holiday,
we will respond within 2 hours of the next business day.
• Paul Obaugh Ford - Lincoln - Mercury is committed to delivering exceptional service, from
the minute you enter our Showroom or Web site, throughout the life of your vehicle and
beyond. We look forward to seeing you in our Dealership, and we hope the information on
our Web site will help you get to know us better. Feel free to call us for sales at 540-851-
4801. At Paul Obaugh Ford - Lincoln - Mercury we are looking forward to serving you with
the finest automotive products in the world, and a class of personalized service that will
make all too easy for you never deal with another automotive dealership.
Michael Frend
Internet Sales Manager
540-851-4801
540-836-0697 Cell

17. “Personal” response mistake
• Dear Claire Stanley,
•
• I enjoyed meeting with you earlier today and hope that you enjoyed your visit to our
dealership. I will contact you shortly to answer any questions you might have and to discuss
the next steps in moving the 2010 Lincoln MKZ onto your driveway!
•
• In the meantime, please do not hesitate to contact me. I can be reached either by replying
to this e-mail or by phone at (540) 851-4801.
•
• I look forward to speaking with you soon!
•
• Mike Frend
• Paul Obaugh Ford - Lincoln - Mercury
13 Lee Jackson Hwy.
Staunton, VA 24401
540 851-4800