Download to read offline
ASA Internet Sales Team Process
- 1. ~Internet Sales TeamProcess~ Direct: 678-783-2834 Fax: 770-629-6905 Roadside Assistance: 1-800-411-9988 4015 Jonesboro Rd Union City, GA 30291
- 2. Table of Contents P.Vision P. Mission P. Butler Auto Group P. Audi South Atlanta P. Internet Sales Team Process P. Sales Status-Active P. New P. Certified Pre-Owned P. Pre-Owned/Used of Brand P. Internet Lead Sources P. Internet Lead Source Partners P. Audi Specific Vehicle Leads P. Audi Non-Specific Vehicle Internet Leads P. Off Brand Vehicle Internet Leads P. Out of State Internet Leads
- 3. Mission To create lifetimecustomers by delivering the highest quality service and treating each customer as if they are a guest in our home by: ● Surrounding ourselves with the best associates in the industry ● Creating an environment that rewards performance and customer care ● Partner with the best franchises and continually strive to be their top performing dealer ● Give back and support the communities in which we do business We commit to making Butler Automotive Group the best place to work and in turn the best place to do business for our customers.
- 4. Internet Sales TeamProcess New Internet Inquiry ● Internet Sales Manager will assign inquiry to an internet salesperson ● Salesperson then opens the inquiry and reads the Autoresponse ● After reading prospect’s information STOP THE CLOCK by completing the phone call task. Then make the call. ● After calling the prospect place the inquiry in the First Response sales status ● If the prospect has no phone place place the inquiry in the Internet No Phone sales status ● If the prospect has no email address place the inquiry in the Internet No Email sales status ● If an inquiry has the wrong/fake phone number or email address, add the the phone number or email address in the notes with comment and remove the wrong/fake phone number or email address from the inquiry Things To Look For: Auto Response ● Prospect Information (Name, Phone, Email) ● Vehicle Wanted Information (Make, Model, Trim, Features, Source) ● Customer Comment Information (What is the customer asking for? E-Price, Inventory, etc.) ● Location (How many miles away is the customer? Can we offer then Complimentary Pick-up and Delivery or Complimentary Airport Parking) ● Status: Is the customer listed in first response, internet no phone, or internet no email? Initial Response ● Call ● Text ● Email Follow Up ● CRM Organizer (Daily, Weekly, Monthly, Overdue) ● After making initial response schedule a task (phone, email, text) to follow up with customer in the future ● Make sure to update your overdue tasks weekly ● Pro Tip: Use all downtime to retouch Active-First Response (Internet No Email, Internet No Phone) prospects that you may have dropped the ball on. Schedule calls for every prospect at least 5 times over the course of 90 days.
- 5. New Internet Inquiry ANEW internet inquiry has been submitted and assigned to an Audi Brand Specialist. The inquiry has two tasks already assigned to the salesperson. The Audi Brand Specialist will first open the Auto Response to review the prospect information, vehicle request, and customer comments.
- 6.
- 7. Initial Call ProcessActivity Stop the clock by completing the phone call task (activity) and then call the prospect. Upon calling the prospect we discovered that the phone number provided was the wrong number. Following protocol the phone number will be noted, removed, and the inquiry will be placed in the Internet No Phone sales status, which stops phone call tasks from being automatically scheduled.
- 8. Initial Email ProcessActivity If an email is provided move on to the email task under current activity and then schedule the next task under next activity. Pro tip: Make sure you leave enough time in between each task to give the customer an opportunity to respond after sending the Day 2 Spam Check.
- 9. New Internet Inquiry Thephone number associated with this inquiry was the wrong number. The phone number was noted in the comment section and then removed from the inquiry. We were unable to send this prospect a text message because the phone number was removed. The email tasks were completed as scheduled. The sales status is Internet No Phone.
- 10. Sales Status-Active New- Initialsubmission into the E-Leads system First Response- Initial response to customer with no reply Working- Customer has replied to initial response Working, VNIS- Customer has replied to initial response. However, the vehicle requested is no longer in stock Hot- Customer has been in communication with sales person to set an appointment or negotiate a deal Internet No Phone- Customer has submitted a lead with no phone number Internet No Email- Customer has submitted a lead with no email address Sold Pending- Customer has signed the worksheet, credit application is completed, and deposit in house Manager Review- Salesperson has determined that the lead is unresponsive or inadequate Appointment Set- Salesperson has made arrangements for customer to come into the dealership Appointment No Show- Customer missed the appointment date set by salesperson
- 11. Internet Lead SourcePartners Edmunds.com Pentagon Federal Credit Union Costco Auto Program ● Navy Federal Credit Union Truecar Auto Program ● US News ● USAA ● Navy Federal Credit Union ● American Express ● Benefit H ● AAA
- 12. Internet Lead Sources AudiUSA-Audi South Atlanta Dealer Website Social Media Marketing- Facebook Autotrader: New Car Autotrader.com Kelly Blue Book Dealer.com Carfax CarGurus CarNow Cars.com True Car- New True Car/True Car Other Client Command Pro Tip: View extended list of inquiry sources in the prospects profile under Opportunity. Click sources to view the complete list.
- 13. Sales Resources V-Auto: Everypre-owned inquiry will come with a V-Auto report that gives you information on how the car is ranked in the market given price, mileage, and distance from our dealership. V-Auto reports can be issued by a Sales Manager, Internet Sales Manager, Finance Manager, or General Manager. Rapid Recon: Rapid Recon is given to all salespersons in order to provide information on the condition of the vehicle including mechanical records. Butlercars.com: As part of the Butler Auto Group all salespersons will have access to a network of 13 dealerships Carfax: Each car will come with carfax information included on the webpage it is posted under Audi South Atlanta: Every salesperson will have access to highlighted features, included options & packages, and tech specifications Audi Order Guide: Every salesperson will have access to the most recent information
- 16. Example Using Customization,V-Auto, and Rapid Recon Steven, we have completed a 300 pt. safety inspection which it has passed. It is a one owner, clean Carfax, no accidents or damage reported. I wanted to let you know our pricing strategy, how we price our vehicles. We can see every 2006 Honda CR-V available in the country, we compare miles and equipment. Our vehicle is ranked 2nd because it is priced the 2nd lowest in the country selling at $6488.00 with an average selling price of $7871.00. We want our customer to know we are a transparent, no haggle dealership, we immediately pass on the savings to our customer giving them the best value. For our review have attached a market report for your review. We have several 2018 Audi Q3 on our lot with FWD and premium features as requested. Which color Q3 were you interested in? Are there any extra packages you'd like to add to the premium model? If you are still in the market to purchase please do not hesistate to reach out to me for further assistance. This GLK350 was a trade-in at one of our other locations and they sent it our way since we specialize in high-line pre-owned inventory. With that said, it's a Mercedes so we've gotten really aggressive right out of the gate to ensure it sells quickly. It's got a clean CarFax and history and we've already ran it through the shop and it's mechanically sound as well. We don't intend to keep it beyond the end of the month so we just reduced the price to $14,888 making it one of the lowest prices and best deals in the nation. Most comparable cars are being sold by dealerships with poor reputations and for more money. We're quite the opposite and I hope you'll let us show you how! Let me know if you have any questions at all, and I will be more than happy to assist.
- 17. Audi Internet Leads- Call WordTrack Text 1st Response Custom w/ 1st Response Email 1st response: audi vehicle specific 1st response: audi vehicle non specific
- 18. Off Brand InternetLeads Call Word Track Text N/A 1st Response: Off Brand Email 1st Response: Off Brand
- 19. Audi Specific VehicleInternet Email Template <{CustFirstName}>, My name is <{SalesPersonName}> and I'm your Audi Brand Specialist here at Audi South Atlanta. I just reached out to you by the phone number provided and left you a voicemail w/ my contact information but I also thought I'd try you here. I just received your inquiry through <{Source}> regarding your interest in a <{SoughtYear}> <{SoughtMake}> <{SoughtModel}>. We have a fantastic partnership with <{Source}> that offers our mutual customers very aggressive, no-haggle pricing on all of our new & pre-owned vehicles. {Insert Customized Message} {Insert Rapid Recon/ if applicable} {Insert V-Auto/ if applicable} {Insert Image of Vehicle Here From Our Inventory} I noticed your address puts you in <{CustCity}> and I've got some great news for you! Regardless of your interest, we've got you covered as it relates to our ability to give you: 1. The best price on your purchase (regardless of what vehicle you're interested in) 2. The best value on your trade-in (assuming you have one) 3. The most competitive financing offers (both lease and purchase options available) With all that said, we are the only dealership in GA that also provides all of our customers w/ Complimentary Pickup and Delivery for both Sales & Service (Yes, you never have to waste your time driving to the dealership again!) and Complimentary Airport Parking for our Service Customers. With Airport Parking, we've got 10 covered parking spots and we cover your parking fees! Basically, we can offer you the best deal on the best car, but we can accompany it with unparalleled service both during and after the purchase! Please reply to my email or voicemail at your convenience and let me know how we can assist you! Regardless of what you're after, we are your 1-stop shop! Make it a great day!
- 20. Audi Specific VehicleInternet Email Template Completed Imad, My name is Corey Alfarano and I'm your Audi Brand Specialist here at Audi South Atlanta. I just reached out to you by the phone number provided and left you a voicemail w/ my contact information but I also thought I'd try you here. I just received your inquiry through Google regarding your interest in a 2015 Audi A6. We have a fantastic partnership with Google that offers our mutual customers very aggressive, no-haggle pricing on all of our new & pre-owned vehicles. U 2015 Audi A6 2.0T Premium 4dr Front-wheel Drive FrontTrak Sedan Dealer Price:$24,888 .00 Vin : WAUCFAFC5FN013709 StockNumber : P1298 Exterior : Brilliant Black Interior : Black Mileage : 44734 More Information I noticed your address puts you in Alabama and I've got some great news for you! Regardless of your interest, we've got you covered as it relates to our ability to give you: 1. The best price on your purchase (regardless of what vehicle you're interested in) 2. The best value on your trade-in (assuming you have one) 3. The most competitive financing offers (both lease and purchase options available) With all that said, we are the only dealership in GA that also provides all of our customers w/ Complimentary Pickup and Delivery for both Sales & Service (Yes, you never have to waste your time driving to the dealership again!) and Complimentary Airport Parking for our Service Customers. With Airport Parking, we've got 10 covered parking spots and we cover your parking fees! Basically, we can offer you the best deal on the best car, but we can accompany it with unparalleled service both during and after the purchase! Please reply to my email or voicemail at your convenience and let me know how we can assist you! Regardless of what you're after, we are your 1-stop shop! Make it a great day! Taylor. Cross Internet Sales Coordinator Main: 678-783-2834 taylor.cross@audisouthatlanta.com Audi South Atlanta 4015 Jonesboro Rd. Union City, GA 30291 www.audisouthatlanta.com Click below to stop receiving these messages. Email Optout Link Audi South Atlanta 4015 Jonesboro Road UNION CITY, GA 30291 Imad, our 2015 Audi A6 2.0 is a certified vehicle. We have completed the 300 point safety inspection and found that the front and rear brakes needed to be replaced. It is a one owner vehicle with a clean carfax. I want to share with you our pricing methodology. We are ranked #2 for the lowest price 2015 A6 in the country. There is not another 2015 Audi A6 with 44734 miles at our price for over 500 miles away from our dealership.
- 21.
- 22.