The document discusses patient engagement based on a survey of 300 primary care physicians. It finds that while 61% of physicians participate in some engagement activities, websites and patient portals are the most common tools used. Increased patient involvement in their care is seen as the top benefit but time and costs are viewed as the biggest barriers. There is uncertainty around some engagement concepts and a need for broader engagement offerings and guidance on appropriate technologies and content.
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities. Surprising for sure! Review the deck and to see the current 'state of the union' on patient engagement.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials Kathleen Poulos
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the initial webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During this webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
This document discusses patient support programs offered by pharmaceutical companies in 2014. It notes that the patient journey has become more complex, with patients needing to navigate multiple stakeholders and sources of information. It also notes that while pharmaceutical companies traditionally followed a linear promotional model, the patient journey is less linear. The document then analyzes over 200 pharmaceutical websites and identifies 65 patient support programs. It finds that support commonly includes nurse hotlines, educational events, and assistance navigating insurance. However, data tracking remains basic. It concludes that digital health is advancing beyond information seeking to care management, and pharmaceutical companies will need to partner more and help patients navigate the complex system.
Patient Resource: Medicare Observation Versus Admit DaysTerri Embry RN BS
This resource provides information a patient, their advocate or a health care professional can use to learn about this topic. Hyperlinks are embedded to allow for self guided research and is encouraged.
The State of Consumer Healthcare: A Study of Patient ExperienceProphet
Providers must deliver a holistic patient experience that extends beyond clinical care interactions. The current state of the patient experience is poor and getting worse according to surveys, with 81% of consumers unsatisfied. While providers see patient experience as important, they overestimate their performance by over 20 percentage points compared to consumer ratings. Improving patient experience can drive operational efficiencies and reduce costs while helping organizations achieve their missions. Providers must take a holistic view of patient experience, empower their staff, and thoughtfully invest in technologies to enhance the experience.
This document provides an overview of the emerging Direct Primary Care (DPC) medical practice model. DPC charges monthly fees directly to patients, rather than billing insurance, in exchange for primary care services. The history of DPC is traced back to the late 1990s when some practices in Seattle began adopting this model. Key principles of DPC include a direct financial relationship with patients, increased time with providers, accessibility, and avoiding incentives of fee-for-service billing. The document examines several early DPC organizations, regulatory issues, perspectives of payers and consumers, and how technology supports the DPC model.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
This document outlines 10 high impact actions that can be taken to release more time for patient care in general practices. It discusses actions like introducing phone and email consultations, expanding the practice workforce to include nurses and pharmacists, improving appointment systems, streamlining administrative processes, increasing collaboration between practices, and promoting self-care and social prescribing. The overall goal is to reduce bureaucratic burdens and demands on GPs' time so they can spend more time with patients.
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities. Surprising for sure! Review the deck and to see the current 'state of the union' on patient engagement.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials Kathleen Poulos
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the initial webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During this webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
This document discusses patient support programs offered by pharmaceutical companies in 2014. It notes that the patient journey has become more complex, with patients needing to navigate multiple stakeholders and sources of information. It also notes that while pharmaceutical companies traditionally followed a linear promotional model, the patient journey is less linear. The document then analyzes over 200 pharmaceutical websites and identifies 65 patient support programs. It finds that support commonly includes nurse hotlines, educational events, and assistance navigating insurance. However, data tracking remains basic. It concludes that digital health is advancing beyond information seeking to care management, and pharmaceutical companies will need to partner more and help patients navigate the complex system.
Patient Resource: Medicare Observation Versus Admit DaysTerri Embry RN BS
This resource provides information a patient, their advocate or a health care professional can use to learn about this topic. Hyperlinks are embedded to allow for self guided research and is encouraged.
The State of Consumer Healthcare: A Study of Patient ExperienceProphet
Providers must deliver a holistic patient experience that extends beyond clinical care interactions. The current state of the patient experience is poor and getting worse according to surveys, with 81% of consumers unsatisfied. While providers see patient experience as important, they overestimate their performance by over 20 percentage points compared to consumer ratings. Improving patient experience can drive operational efficiencies and reduce costs while helping organizations achieve their missions. Providers must take a holistic view of patient experience, empower their staff, and thoughtfully invest in technologies to enhance the experience.
This document provides an overview of the emerging Direct Primary Care (DPC) medical practice model. DPC charges monthly fees directly to patients, rather than billing insurance, in exchange for primary care services. The history of DPC is traced back to the late 1990s when some practices in Seattle began adopting this model. Key principles of DPC include a direct financial relationship with patients, increased time with providers, accessibility, and avoiding incentives of fee-for-service billing. The document examines several early DPC organizations, regulatory issues, perspectives of payers and consumers, and how technology supports the DPC model.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
This document outlines 10 high impact actions that can be taken to release more time for patient care in general practices. It discusses actions like introducing phone and email consultations, expanding the practice workforce to include nurses and pharmacists, improving appointment systems, streamlining administrative processes, increasing collaboration between practices, and promoting self-care and social prescribing. The overall goal is to reduce bureaucratic burdens and demands on GPs' time so they can spend more time with patients.
Engaging your patients & community in healthcare reform effortsRenown Health
1⁄2 FTE
Programs: Monthly lunch meetings with speakers; social events; newsletter;
volunteer opportunities; recognition events.
Benefits: Sense of community, camaraderie, purpose, connection to BH.
Major benefit to Development, Volunteers, Community Relations
22
Mini-Medical School
Began: 2001
Goal: Educate the community about health and wellness in an engaging, fun way.
Format: 6 weekly 2-hour sessions with MDs, RNs, other clinicians.
Topics: Heart disease, cancer, diabetes, women’s health, men’s health, nutrition.
Participants: 150-200 community members per session.
Cost: $
Patient Engagement is growing in importance as consumer expectations of healthcare providers change and as portals and other technologies improve. Early studies show affects on outcomes for patient engagement technologies
Patient experience has become increasingly important in healthcare. To improve patient experience, healthcare providers need to shift to a patient-centric model that focuses on all touchpoints of a patient's experience, from booking appointments to treatment and follow up. This requires training staff, enhancing technologies, personalizing care, and using data and feedback to continuously monitor and improve the patient experience.
Safety is Personal: Partnering with Patients and Families for the Safest CareEngagingPatients
The work of NPSF"s Lucian Leape Institute's Roundtable on Consumer Engagement, "Safety Is Personal: Partnering with Patients and Families for the Safest Care" is a call to action for health leaders, clinicians, and policy makers to take the necessary steps to ensure patient and family engagement at all levels of health care.The report identifies specific action items for health leaders, clinicians, and policy makers to pursue in making patient and family engagement a core value in the provision of health. care.
This infographic speaks to the challenges Emergency Departments face in caring and following up with the growing population of patients they see, and demonstrates how some EDs are seeing measurable improvements in care, patient satisfaction and efficiency.
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
Group Capstone that allow the development of a business model and commercialization plan for a biotech startup. Presentation includes technology evaluation, customer discovery, business model development, characterizing product revenue streams, markets, regulatory and funding strategies for this developed digital platform.
Patient engagement is evolving to include a composite of practices that impact patient behaviors and health. Contemporary models of patient engagement include the HIMSS 5 phases of patient engagement and the Regional Primary Care Coalition's 6 dimensions of patient engagement. Meaningful Use Phase 3 identifies key priorities around patient access to health records and secure messaging. Barriers to patient engagement include defining engagement and integrating diverse engagement tools and technologies.
Patients and their loved ones often hold critical knowledge that informs diagnosis. This toolkit from the Institute of Medicine offers patients, families and clinicians guidance on how they can collaborate to improve diagnosis.
This document discusses strategies to help general practitioners manage their workload and free up time. It provides information on 10 high impact actions that practices have taken, such as improving online services for patients, using nurses to handle minor illnesses, reducing missed appointments, and broadening the care team. Data is presented on sources of workload such as administrative tasks and potentially avoidable appointments. The importance of staff training and well-being is also emphasized.
Health Rosetta Case Study - City of Kirkland, WashingtonDave Chase
City of Kirkland, WA is a suburb of Seattle that was, like municipalities, struggling with healthcare costs and feared the coming Cadillac Tax. Their "moonshot" goal was to improve health benefits while eliminating healthcare cost inflation
Learning from marketing rapid development of medication messages that engage...LydiaKGreen
The document describes a study that partnered healthcare researchers with advertising professionals to develop advertising-style messages to encourage patients with chronic kidney disease to discuss medication options with their doctors. They aimed to assess the feasibility of this partnership approach and test whether the messages would be acceptable and effective. The teams created 11 initial messages, tested them with patients and doctors via surveys, refined 5 messages, and conducted focus groups to identify the 3 most persuasive messages. Focus group feedback suggested the approach could be acceptable if used to support patient-provider relationships and had an evidence base, and that messages were more motivating if they elicited personal identification and clear understanding.
Building Patient-Centeredness in the Real World: The Engaged Patient and the ...EngagingPatients
This paper examines the separate but intertwined ethical, economic and clinical concepts of patientcenteredness and how ACOs provide a structure for turning those concepts into a functioning reality.
Spotlight On... Medical CommunicationsCOUCH Health
Pharma is unique as an industry in the way that there are three equal voices that need to be heard – patients’, HCPs’ and pharma’s.
As pharma brands, it’s all too easy to talk more than we listen. But in order to ensure what we say is meaningful, we need to be able hear what patients and HCPs have to say.
The good news is that there are many ways that pharma can help give others a voice. Which is exactly what we want to see more of in 2017.
And so, 2017's first edition of Spotlight On…is dedicated to discussing all the strategies and tactics we can use to create this three-way conversation. From taking a patient-centric approach and understanding patient behaviour, to creating personas and using personalisation effectively, we explore how you can ensure everyone is heard.
By doing this, we’re ultimately improving engagement between pharma and our target audience. So everyone’s a winner!
The document discusses the benefits of a physician dispensing model where doctors can dispense medications directly to patients from their practice. Key benefits include improved patient outcomes and compliance through greater continuity of care. It also allows practices to generate additional revenue and profit from dispensing medications. Physician dispensing requires minimal time investment and reduces errors compared to traditional pharmacy dispensing. Many states allow physician dispensing if doctors obtain the proper licensing. Management firms can help set up and handle all aspects of operating an in-office dispensing program.
The document summarizes the student's internship experience at Upstate Cardiology. Some key points:
- Upstate Cardiology provides care to many low-income and high-risk patients by accepting patients denied care elsewhere and working with patients on payment plans or charity care. This increases access to preventative care.
- The practice has a strong patient-centered culture where staff are caring, patient, and focused on quality. They use patient surveys to assess quality of care.
- To further improve quality, the student suggests limiting electronic medical record use during appointments to increase patient interaction.
- To improve heart health outcomes cost-effectively, the student proposes a policy of promoting healthy behaviors through educational materials
Patient engagement in medical device studiesCOUCH Health
Not only will the industry see changes with the EU MDR, but we're glad that patients will recognise changes for the better, too. Patients can expect to make more informed decisions before using medical devices, as more information will become publicly available. And we think this is a big step in the right direction! Read more about our thoughts on involving patients more in the medical device clinical trial process:
Primary Care Research - A Survey of Healthcare ProfessionalsCogora
We polled 1,122 primary healthcare professionals on their views on the state of the NHS, as well as their own morale.
The findings included a low level of support for the reform programme, with 64% of respondents believing that it was a step towards privatisation of healthcare. There also appeared to be a call for greater respect of NHS resources. 63% of those polled said that patients should pay for Accident and Emergency visits that were the result of alcohol while 83% said patients should be forced to pay a fee for not attending appointments.
The robust sample size and geographically representative sample provides a good insight into the attitudinal trends of a varying range of healthcare professionals. Furthermore, the report includes commentary from leading healthcare professionals, political figures, NHS England as well members of representative bodies such as the Royal College of General Practitioners to further shed insight on the statistical findings.
The document summarizes an SEO campaign conducted by CMI for a pharmaceutical client. CMI analyzed search behaviors of HCPs and consumers to optimize content for their respective needs. They developed disease state pages and treatment pages. Over 9 months, organic traffic increased over 1100% through content updates, on-page optimizations, and technical recommendations. The campaign improved keyword rankings and drove significant increases in qualified traffic.
Vertigo is a digital signage company that designs, integrates, and implements digital signage solutions for various clients and locations. They assess customer needs, design concepts, and handle the entire process from hardware and software to content and installation. Vertigo provides digital signage for malls, retail stores, transportation hubs, and other commercial spaces. They create solutions like video walls, interactive displays, and menu boards to help clients promote their brands and drive sales.
Engaging your patients & community in healthcare reform effortsRenown Health
1⁄2 FTE
Programs: Monthly lunch meetings with speakers; social events; newsletter;
volunteer opportunities; recognition events.
Benefits: Sense of community, camaraderie, purpose, connection to BH.
Major benefit to Development, Volunteers, Community Relations
22
Mini-Medical School
Began: 2001
Goal: Educate the community about health and wellness in an engaging, fun way.
Format: 6 weekly 2-hour sessions with MDs, RNs, other clinicians.
Topics: Heart disease, cancer, diabetes, women’s health, men’s health, nutrition.
Participants: 150-200 community members per session.
Cost: $
Patient Engagement is growing in importance as consumer expectations of healthcare providers change and as portals and other technologies improve. Early studies show affects on outcomes for patient engagement technologies
Patient experience has become increasingly important in healthcare. To improve patient experience, healthcare providers need to shift to a patient-centric model that focuses on all touchpoints of a patient's experience, from booking appointments to treatment and follow up. This requires training staff, enhancing technologies, personalizing care, and using data and feedback to continuously monitor and improve the patient experience.
Safety is Personal: Partnering with Patients and Families for the Safest CareEngagingPatients
The work of NPSF"s Lucian Leape Institute's Roundtable on Consumer Engagement, "Safety Is Personal: Partnering with Patients and Families for the Safest Care" is a call to action for health leaders, clinicians, and policy makers to take the necessary steps to ensure patient and family engagement at all levels of health care.The report identifies specific action items for health leaders, clinicians, and policy makers to pursue in making patient and family engagement a core value in the provision of health. care.
This infographic speaks to the challenges Emergency Departments face in caring and following up with the growing population of patients they see, and demonstrates how some EDs are seeing measurable improvements in care, patient satisfaction and efficiency.
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
Group Capstone that allow the development of a business model and commercialization plan for a biotech startup. Presentation includes technology evaluation, customer discovery, business model development, characterizing product revenue streams, markets, regulatory and funding strategies for this developed digital platform.
Patient engagement is evolving to include a composite of practices that impact patient behaviors and health. Contemporary models of patient engagement include the HIMSS 5 phases of patient engagement and the Regional Primary Care Coalition's 6 dimensions of patient engagement. Meaningful Use Phase 3 identifies key priorities around patient access to health records and secure messaging. Barriers to patient engagement include defining engagement and integrating diverse engagement tools and technologies.
Patients and their loved ones often hold critical knowledge that informs diagnosis. This toolkit from the Institute of Medicine offers patients, families and clinicians guidance on how they can collaborate to improve diagnosis.
This document discusses strategies to help general practitioners manage their workload and free up time. It provides information on 10 high impact actions that practices have taken, such as improving online services for patients, using nurses to handle minor illnesses, reducing missed appointments, and broadening the care team. Data is presented on sources of workload such as administrative tasks and potentially avoidable appointments. The importance of staff training and well-being is also emphasized.
Health Rosetta Case Study - City of Kirkland, WashingtonDave Chase
City of Kirkland, WA is a suburb of Seattle that was, like municipalities, struggling with healthcare costs and feared the coming Cadillac Tax. Their "moonshot" goal was to improve health benefits while eliminating healthcare cost inflation
Learning from marketing rapid development of medication messages that engage...LydiaKGreen
The document describes a study that partnered healthcare researchers with advertising professionals to develop advertising-style messages to encourage patients with chronic kidney disease to discuss medication options with their doctors. They aimed to assess the feasibility of this partnership approach and test whether the messages would be acceptable and effective. The teams created 11 initial messages, tested them with patients and doctors via surveys, refined 5 messages, and conducted focus groups to identify the 3 most persuasive messages. Focus group feedback suggested the approach could be acceptable if used to support patient-provider relationships and had an evidence base, and that messages were more motivating if they elicited personal identification and clear understanding.
Building Patient-Centeredness in the Real World: The Engaged Patient and the ...EngagingPatients
This paper examines the separate but intertwined ethical, economic and clinical concepts of patientcenteredness and how ACOs provide a structure for turning those concepts into a functioning reality.
Spotlight On... Medical CommunicationsCOUCH Health
Pharma is unique as an industry in the way that there are three equal voices that need to be heard – patients’, HCPs’ and pharma’s.
As pharma brands, it’s all too easy to talk more than we listen. But in order to ensure what we say is meaningful, we need to be able hear what patients and HCPs have to say.
The good news is that there are many ways that pharma can help give others a voice. Which is exactly what we want to see more of in 2017.
And so, 2017's first edition of Spotlight On…is dedicated to discussing all the strategies and tactics we can use to create this three-way conversation. From taking a patient-centric approach and understanding patient behaviour, to creating personas and using personalisation effectively, we explore how you can ensure everyone is heard.
By doing this, we’re ultimately improving engagement between pharma and our target audience. So everyone’s a winner!
The document discusses the benefits of a physician dispensing model where doctors can dispense medications directly to patients from their practice. Key benefits include improved patient outcomes and compliance through greater continuity of care. It also allows practices to generate additional revenue and profit from dispensing medications. Physician dispensing requires minimal time investment and reduces errors compared to traditional pharmacy dispensing. Many states allow physician dispensing if doctors obtain the proper licensing. Management firms can help set up and handle all aspects of operating an in-office dispensing program.
The document summarizes the student's internship experience at Upstate Cardiology. Some key points:
- Upstate Cardiology provides care to many low-income and high-risk patients by accepting patients denied care elsewhere and working with patients on payment plans or charity care. This increases access to preventative care.
- The practice has a strong patient-centered culture where staff are caring, patient, and focused on quality. They use patient surveys to assess quality of care.
- To further improve quality, the student suggests limiting electronic medical record use during appointments to increase patient interaction.
- To improve heart health outcomes cost-effectively, the student proposes a policy of promoting healthy behaviors through educational materials
Patient engagement in medical device studiesCOUCH Health
Not only will the industry see changes with the EU MDR, but we're glad that patients will recognise changes for the better, too. Patients can expect to make more informed decisions before using medical devices, as more information will become publicly available. And we think this is a big step in the right direction! Read more about our thoughts on involving patients more in the medical device clinical trial process:
Primary Care Research - A Survey of Healthcare ProfessionalsCogora
We polled 1,122 primary healthcare professionals on their views on the state of the NHS, as well as their own morale.
The findings included a low level of support for the reform programme, with 64% of respondents believing that it was a step towards privatisation of healthcare. There also appeared to be a call for greater respect of NHS resources. 63% of those polled said that patients should pay for Accident and Emergency visits that were the result of alcohol while 83% said patients should be forced to pay a fee for not attending appointments.
The robust sample size and geographically representative sample provides a good insight into the attitudinal trends of a varying range of healthcare professionals. Furthermore, the report includes commentary from leading healthcare professionals, political figures, NHS England as well members of representative bodies such as the Royal College of General Practitioners to further shed insight on the statistical findings.
The document summarizes an SEO campaign conducted by CMI for a pharmaceutical client. CMI analyzed search behaviors of HCPs and consumers to optimize content for their respective needs. They developed disease state pages and treatment pages. Over 9 months, organic traffic increased over 1100% through content updates, on-page optimizations, and technical recommendations. The campaign improved keyword rankings and drove significant increases in qualified traffic.
Vertigo is a digital signage company that designs, integrates, and implements digital signage solutions for various clients and locations. They assess customer needs, design concepts, and handle the entire process from hardware and software to content and installation. Vertigo provides digital signage for malls, retail stores, transportation hubs, and other commercial spaces. They create solutions like video walls, interactive displays, and menu boards to help clients promote their brands and drive sales.
Global Information is Evolving.
Access to information anywhere at any time is evolving – to the point of what you could call a “communications cataclysm.” VertiGO Solutions Worldwide believes there are four core trends that will drive the evolution of Mobility. Our ability to understand and apply these four trends for our clients ultimately helps them to solve and anticipate their business problems, enabling them to address new markets and seize the opportunities that exist.
For VertiGO, this means investing extensively in digital talent and capabilities, pushing forward on technology research and measurement of return on mobility. But, it also means drawing from our rich heritage of relationships, nuance, strategic planning, and relentless focus on the business problem, to redefine what mobility looks like today. Want to learn more about our view on mobility and the communications cataclysm?
This document discusses using data analytics to power brand strategy for life sciences companies. It describes a scenario where a brand manager is overseeing the launch of a new drug and is responsible for meeting sales forecasts. The document notes that weekly sales data may not reveal underlying challenges and opportunities that analytics could uncover. It then introduces the Model N Brand ImpACT solution, which provides cohort modeling and other analytics to help brand managers track performance, understand physician prescribing behaviors, and make informed decisions that can improve launch trajectories.
This book tells the story of a little girl named Mabel who accidentally blows a bubble that picks up a baby. The bubble floats away with the baby inside, drifting over shops and past a chapel steeple. Mabel and the baby's mother chase after them, joined by other townspeople trying to reach the baby. A boy named Abel climbs the steeple and pops the bubble with a pebble, safely catching the baby in a quilt held by the crowd below. The story uses rhyming words and word play to describe the silly adventure.
Moving Pharma from Social Laggard to Leader (Given by Melissa Katrincic at So...Melissa Katrincic
"Moving Pharma from Social Laggard to Leader"
Includes Case Studies: Cleveland Clinic, Bank of America, OREO (Mondelez International). Presented by Melissa G Katrincic (www.linkedin.com/in/melissagreenkatrincic/)
Social in Pharma Conference
Princeton NJ
May 15, 2013
This document discusses dizziness and vertigo. It begins by defining vertigo as a spinning or whirling sensation originating from the Latin word "vertö." It then provides more definitions and describes the different causes of vertigo including peripheral and central vestibular causes, medical causes, and psychiatric causes. The document outlines the approach to evaluating a dizzy patient and describes various vestibular tests. It discusses management options for vestibular disorders including physiotherapy, medical management, psychological therapy, and surgery. Specific conditions like BPPV, Meniere's disease, and vestibular neuritis are also described.
1) A 5-month old female baby named Akshya was brought to the emergency room with complaints of severe breathlessness, fever, and poor feeding for several days.
2) On examination, the baby was cyanosed and in severe respiratory distress with inspiratory stridor and audible wheeze.
3) After initial resuscitation efforts, the baby experienced cardiac arrest during intubation attempts. Despite prolonged resuscitation, the baby could not be revived and was declared dead due to respiratory failure and severe bronchopneumonia with septicemia.
This document summarizes a brand intelligence solution for the pharmaceutical industry that monitors the open market to protect brands from counterfeits. It identifies key challenges like losing revenue to counterfeits and diversion. The solution provides real-time visibility into global online trade through continuous web monitoring. It helped one customer identify over 1500 new suspicious URLs and companies in just 8 weeks, improving their detection rate from 16% to 46%. The solution aims to quickly identify large counterfeiting networks and operations through comprehensive contact data and linked website analysis.
DigiPharm - Multiscreen Healthcare: Doctors, Pharma and Patients use of Mobile Sam Walmsley
The document discusses the growing use of mobile devices by healthcare professionals and patients. It notes that healthcare professionals now use smartphones for a variety of tasks including checking email, sending messages, searching online, and downloading apps. The document also shows data on time spent and pages viewed on different mobile platforms when accessing medical content and references growth in tablet use among doctors. It advocates for a seamless multi-channel experience for accessing health information on any device.
Generic Pharma at Strategic Inflection Point - IHF - CEO Nicos RossidesMedochemie Ltd
Medochemie CEO Dr Nicos Rossides argued that generic pharma is at a strategic inflection point due to a combination of factors: on the one hand are industry forces such as price pressure, tough regulatory/legislative environment, shifting demographics and increasing patient empowerment. On the other hand, the digital revolution has far reaching implications on the way in which generic pharma companies create and deliver value.
This document discusses the pharmacotherapy of vertigo. It states that there is no common treatment for all patients and the therapeutic approach requires recognizing the pathomechanism through detailed history, examination, tests and imaging. It discusses various etiologies and otological causes of vertigo like Meniere's disease. It explains the role of the autonomic nervous system and various neurotransmitters involved in balance control. It describes drugs that modify the action of these neurotransmitters as well as various treatment modalities for vertigo like anticholinergics, antihistamines, benzodiazepines, calcium channel blockers, GABA modulators and more. It provides details on vestibular suppressants, anti-e
The brand plan document provides an analysis of an unnamed brand's performance over multiple years. It includes sections on the brand's history, current monthly trends, seasonality, sales analysis, market analysis, regional analysis, corporate scenario, SWOT analysis, and strategy for 2011-2012. Specifically, the document shows that the brand has experienced over 50% growth, commands over 45% of the market share, and has the number one market position. It also provides details on the brand's monthly sales trends, top specialties, regions, and competitors. The document aims to inform the brand's strategic objectives and plans to address issues, communication challenges, and regional strategies and budgets for the upcoming year.
#SocialRealized: Bio/Pharma Social Media and Digital Platforms Summit Present...Chrissy Stanojev
We Call It “Social Realization” — Reasserting Brand Influence within Social to Connect with Consumers
Chrissy Stanojev, Senior Social Media Strategist, MRM//McCANN
Consumers are content creators with high expectations from the brands they care about. They value peer connections, and peer influence is vital. Now more than ever, consumers have the ability to shape brands. And social has been the agent of change. Social Realization recognizes that social is not just a channel, platform, or a behavior, or even publishing content to a Facebook page. Social Realization is reasserting brand influence to connect with consumers. The success of Social Realization relies heavily on the relationship between an agency and a pharmaceutical company. It is crucial for a partnered agency to identify and understand the factors impacting the brand while keeping the brand’s reputation and safety at the forefront.
• Become a trusted partner through constant research and an in-depth knowledge of the brand(s), category and key trends impacting the market
• Stay in lock step with the latest social platform capabilities to enable rather than hinder Pharma’s presence in the social sphere
Chrissy Stanojev, Sr Social Media Strategist, MRM//McCANN
#GetRealized | socialrealized@mrm-mccann.com
Strategy for rural pharma marketing India_ver2.0Rajesh Kumar M
This document provides an overview of the rural pharmaceutical market in India. It notes that rural India accounts for around 25% of the total pharmaceutical market and is growing at a faster rate than urban areas. The rural market is large, with 73% of India's population of over 720 million living in rural areas, and economic indicators suggest rural incomes and consumption will continue rising significantly. However, the rural market also faces challenges such as lack of distribution networks and unreliable infrastructure. To succeed in rural India, companies must tailor their products, packaging, pricing, and distribution to address the specific needs and differences compared to urban markets.
OJAS offers a comprehensive suite of medical writing services to support marketing strategies. Driven with spirit to grow and with extensive experience in medical communication solutions, we provide innovative and customized platform to the clients, helping them to engage their customers beyond regular marketing promotions. Our pursuit is on a daily basis for innovation in solution to your medical communications strategies.
Benign paroxysmal positional vertigo (BPPV) is a common inner ear condition characterized by brief episodes of vertigo triggered by changes in head position. It is caused by debris in the semicircular canals leading to abnormal signals in the vestibular system. BPPV involving the posterior semicircular canal accounts for about 94% of cases. Diagnosis is made through provocative positional tests like the Dix-Hallpike maneuver. Treatment involves repositioning maneuvers like Epley's maneuver to move the debris out of the affected canal. BPPV typically resolves spontaneously within weeks to months, but recurrence is possible in about 15-45% of cases within a year without treatment.
Pharmaceutical Branding: Therapeutic Franchise / Range Brand ModelDavid Delong
The traditional pharmaceutical branding model is flawed strategically, tactically and financially. In this presentation we review the different branding models available to pharma with a focus on the disadvantages of the current pharma Brand as Product model
Flunarizine is a calcium channel blocker prescribed to prevent migraines and treat vertigo. It comes as tablets to be taken by mouth with or without food. For migraine prevention, the starting dose is 10mg per day for patients under 65 and 5mg for older patients. Maintenance treatment involves 5 days of treatment per week. It has side effects like drowsiness, weight gain and depression. Flunarizine is well absorbed from the gut and highly protein-bound, with a long half-life of 18 days.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials InCrowd, Inc.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During the second webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
From Patients to ePatients Driving a new paradigm for online clinical collabo...ddbennett
CareTech eHealth Innovation Series
From Patients to ePatients Driving a new paradigm for online clinical collaboration and health management
David Bennett, SVP, Interactive Solutions
StayWell Custom Communications
Anthony Chipelo, Director, Portal Strategies
CareTech Solutions
Running Head: PHYSICIAN
PHYSICIAN 7
Health Care Provider: Physician
Marcia Harrison
Strayer University
Professor Hwangi Lu
July 28, 2019
Physician
Introduction
A healthcare system should be well organized and should consist of trained personnel who mainly work with a company or an organization. Physicians, nurses, doctors, pharmacists are some of the examples of health care providers. This is a system that provides professional services to patients that are in high need of treatment as inpatients who are treated generally as outpatients. I decided to select physicians as health care providers and also as medical practitioners since they are always in demand in the medical field, day after another. This is a professional medical practitioner or by simple terms, a doctor who has completed highly advanced training in providing a range of mostly non-surgical health care to patients. A physician should have adverse knowledge in a medical specialty. The main concern is to maintain, restore, and promote health via the study, treatment, and diagnosis of a disease of patients to ensure their wellbeing.
Direct Impact of a Physician
Most companies direct the efforts of their marketing towards physicians to the consumers who are their patients; the shots are put in the physicians through the sale of drugs and also by advertising in most of the medical journals. Most of the largest chunk is put in place towards the detailing of marketing expenditure through advertisement. Some direct adverse impacts towards physicians are the misleading claims, indications that are unapproved and also overstated clinical issues. It has led to patients heading to physicians on a matter regarding well preventive healthcare (Machanda, 2005) since most drug adverts have left patients having an excellent aid of discussions with their physicians regarding treatment through which only safe drugs are allowed.
Physicians and their patients have put into caution through dealing with advertisement of drugs as they use forums which are web-based for their advertisements as they have a literature of promotion on their background which makes them be excluded in the blacklist by companies and by the agency of the regulatory. The detailing through rifeness over the drugs life has been adopted as an explanation of better effectiveness and efficiency of physician firms and improvement of patient’s health. As an industry, it plays a vital role in the economy of the world and also promoting the welfare of the consumers who are the citizens of the nation towards the healthcare industry.
Strategy for a Physician
Data integrity is a critical strategy that physicians ought to adopt for the statistical review and pattern utilization as a technological step in the medical field, this will help in recoding the patients ...
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Greenway Health Patient Engagement | The definitive guide to patients as cons...Greenway Health
The definitive guide to patients as consumers including consumer behavior, changing your strategy, your patient engagement strategy, your revenue cycle strategy and more.
MyChart is a free online tool used by MUSC patients that allows them to view medical records, test results, appointments, communicate with healthcare providers, and manage financial information. Organizational practices like requiring nurses to enroll patients in MyChart and documenting enrollment in patient records facilitate its use. Adding video messaging capabilities could further increase quality of care by allowing providers to better diagnose issues without an in-person visit. Federal privacy laws protect patient information on MyChart, and adopting its use across all hospitals would give patients nationwide improved access to their health information.
What Patients Really Expect from Medical Treatment: A Comprehensive Guidenowmedical ltd
As healthcare services become increasingly accessible, more and more people are expecting the best possible medical treatment. Patients want to be sure that they will receive the highest quality of care and that their expectations for their health will be met.
Think Your Patients Are Loyal? Think Again. It Takes Work!Renown Health
Accenture provides latest insights on patient loyalty. Suzanne Hendery from Baystate Health shares successful best practices on consistently engaging seniors and women to drive loyalty.
This document discusses patient loyalty in healthcare. It notes that today's patients are savvy consumers who expect a high quality experience from their healthcare providers similar to other industries. The document summarizes research finding that patient experience is a key driver of loyalty, and that poor experience can cause patients to switch providers. It also discusses factors that are important to patients like convenience, responsiveness, understanding costs, and highlights opportunities for healthcare providers to improve loyalty through enhancing the patient experience.
This document discusses patient loyalty in healthcare. It notes that today's patients are savvy consumers who expect responsiveness, convenience, and a good customer experience from their healthcare providers just as they do from other industries. The document summarizes research finding that patients are as likely to switch doctors or hospitals as they are hotels if they don't get good service. It also notes that consumers want quick appointments, convenience, cost transparency, and will pay more for services they value. The document concludes that providing a better customer experience will help healthcare providers improve patient loyalty and financial performance.
This document discusses patient loyalty in healthcare. It notes that today's patients are savvy consumers who expect a high quality experience from their healthcare providers similar to other industries. The document summarizes research finding that patient experience is a key driver of loyalty, and that poor experience can cause patients to switch providers. It also discusses factors that are important to patients like convenience, responsiveness, understanding costs, and highlights opportunities for healthcare providers to improve loyalty through enhancing the patient experience.
The Complete Guide to Wellness Software DevelopmentMentorMate
Healthcare. It’s just one word, but it feels like over a hundred problems and potential solutions spun up like a spider web — benefits, cost savings and improvements are stuck together without being truly connected.
Harness Your Clinical and Financial Data with an Enterprise Health Informat...Perficient, Inc.
The importance of Enterprise Health Information Exchange (EHIE) as a key way to empower your physicians and patients and demonstrate meaningful use of electronic health records:
- Present the business case for EHIE as an important architecture that matters to progressive health systems
- Take a look at some of the market-leading EHIE architectures and products
- Provide real exam...ples of organizations that are using EHIE to improve their operations
Physicians are interested in adopting digital clinical tools if they:
1) Improve practice efficiency, increase patient safety, and enhance diagnostic ability.
2) Fit within existing systems and workflows.
3) Address concerns around data privacy, liability coverage, and reimbursement.
Physicians want to be involved in adoption decisions but also look to IT experts and practice leaders for guidance. Younger physicians see potential for tools to reduce burnout and strengthen patient relationships.
Using Interactive Media to Enhance Patient Experience and Create Brand Prefer...John Olson
The widespread adoption of interactive communication technologies has created consumer expectations for information that is personally relevant to them, available on-demand 24/7 via the Internet and increasingly via mobile web. This presentation gives case histories of healthcare organizations that have created interactive tools to meet these expectations, enhance patient experience and promote healing. Additionally, the presentation discusses how interactive media programs can be used to differentiate a provider organization and create competitive advantage.
Patient Surveys are the best well-known resources that are used to capture insights on how to improve overall healthcare experiences. Most healthcare companies should get familiar with the best ways to use Patient Surveys for their benefit. There are numerous types of surveys that healthcare companies want to get familiar with and start using them if they aren’t doing so. They are beneficial for measuring Patient Satisfaction and help drive better patient experience and care.
Protocols and Evidence based Healthcare: information technology tools to support best practices in health care, information technology tools that inform and empower patients.
Mobile companion apps can be used to extend the patient-provider relationship beyond traditional in-person interactions. However, past health apps have often failed because they were disconnected from existing health records and clinical workflows. Effective companion apps would need to integrate with electronic health record systems used by providers and address how doctors would use the apps as part of their existing practices. Developing companion apps can help improve patient engagement, satisfaction, and trust in providers by providing information to patients before and after visits and strengthening the personal connection in healthcare.
Similar to Pathways to Patient Engagement: Insights from the Physician Community (20)
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...Donc Test
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler Community Health Nursing A Canadian Perspective, 5th Edition TEST BANK by Stamler Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Study Guide Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Studocu Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Course Hero Community Health Nursing A Canadian Perspective, 5th Edition Answers Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Course hero Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Studocu Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Study Guide Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Ebook Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Questions Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Studocu Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Stuvia
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
8. From e-patient
Jamia Marisha Crockett:
“I don’t want to be engaged…
I want a partnership with my
healthcare team.”
#PatientEngagement
9. As Laura Kersting-Barre said:
“We also need to give equal weight
to provider engagement. I have seen
a few providers that were much less
engaged in my treatment than me.”
#PatientEngagement
11. Kathleen Poulos, CMO and Co-Founder of InCrowd, Inc.
@katseyemedia
linkedin.com/in/kathleenpoulos
google.com/+KathleenPoulos
www.InCrowdNow.com
Kathleen.poulos@incrowdnow.com
#PatientEngagement
13. Background
Understand the current ‘state of the union’ in
terms of patient engagement
Highlight gaps and opportunities
Using the InCrowd platform, surveyed 300 US
based primary care physicians
#PatientEngagement
14. Current State of Patient Engagement
61% of surveyed physicians participate in
patient engagement activities
Practice website with educational information
is leading patient engagement tool
Increased patient involvement in their care
and health, cited as the major benefit
Time required to implement and execute was
most common barrier
#PatientEngagement
“A meaningful
collaboration
between patients and
clinicians, working
together to help the
patient progress
towards mutually
agreed upon health
goals”
15. Do you currently participate in
patient engagement activities?
#PatientEngagement
16. Almost 40% of PCPs stated they currently participate
in NO patient engagement activities
No
39%
116 PCPs
61%
184 PCPs
Do you currently participate in patient
engagement activities? n = 300 PCPs
Yes
17. 44% of those 116 non-active PCPs state they are not
familiar with the term patient engagement
No
116 PCPs
Yes
184 PCPs
Do you currently participate in patient
engagement activities? n = 300 PCPs
51 PCPs
indicated
they had
no idea what
‘patient
engagement’
meant
18. I don’t know what
this would be.
I have no idea what this means.
Sounds like a silly buzzword.
No idea what that is.
I’m out of the loop here. I’m not sure what you are
referring to. Support groups? Diet groups?
I can’t say I know what is meant by that moniker.
Don’t know what you mean.
Satisfaction surveys? Educational sessions?
Unsure what that is.
#PatientEngagement
19. Which statement best defines the
concept of patient engagement?
#PatientEngagement
20. Patient Engagement Statements
Technology,
mobile
applications
and online
communities
that provide
patients access
to medical
information
Enhanced
physician-patient
communications,
both in person
and via
technology
Secure
communication
tools that give
the patient easy
access to
their medical
information
A meaningful
collaboration
between patients
and clinicians,
working together
to help patient
progress towards
mutually agreed
upon health
goals
Nothing more
than a buzz word
for things we
have been doing
for years
Other
(please define)
18 / 300 PCPs
53 / 300 PCPs
13 / 300 PCPs
161 / 300 PCPs
48 / 300 PCPs
7/ 300 PCPs
6%
18%
4%
54%
16%
2%
8 / 116 PCPs
18 / 116 PCPs
3 / 116 PCPs
50 / 116 PCPs
31 / 116 PCPs
6 / 116 PCPs
7%
16%
3%
43%
27%
5%
Which statement best defines the concept
of patient engagement? n = 300 PCPs
21. Patient feels welcome and valued
as a participant in their care
Involving patient in treatment
decisions, engaging them in plans.
To me it suggests shared accountability. Getting patients
interested in being proactive about their health rather than just
wondering what I as a doctor can do for them.
Family centered rounds, having families
participate in advisory councils.
We work hard on the patient experience. We try
to involve patients in guiding their health and
working as a team to treat their conditions?
We have monthly sessions
with doctors and patients.
#PatientEngagement
22. Which of the following patient
engagement activities and tools
do you currently offer?
#PatientEngagement
23. Websites and patient portals top the list of current
patient engagement tools being offered
Non
Active
PCPs
Other (describe in comments)
7%, 22/300
5
Mobile health apps
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
40%
60%
24
31
46
80%
24. Websites and patient portals top the list of current
patient engagement tools being offered
Non
Active
PCPs
Other (describe in comments)
7%, 22/300
5
Mobile health apps
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
40%
60%
24
31
46
80%
25. Websites and patient portals top the list of current
patient engagement tools being offered
Non
Active
PCPs
Other (describe in comments)
7%, 22/300
5
Mobile health apps
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
40%
60%
24
31
46
80%
26. Websites and patient portals top the list of current
patient engagement tools being offered
Non
Active
PCPs
Other (describe in comments)
7%, 22/300
5
Mobile health apps
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
40%
60%
24
31
46
80%
27. What do you see as the most
significant benefits resulting from
patient engagement?
Please rank the options below from greatest
potential benefit to lowest potential benefit.
#PatientEngagement
28. Benefits of Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Benefit
Active PCPs
Selected as
#1 Benefit
Non Active
PCPs Selected
as #1 Benefit
Increased patient involvement
in their care and health
4.0
80
49
31
Better patient adherence to
their treatment plans
3.8
65
43
22
Improved communications with
office and healthcare staff
3.6
44
22
22
Allows physicians to be proactive,
planning around patient needs
prior to appointment
3.4
31
25
6
Patients given easier access to
their personal medical records
3.2
50
29
21
Minimized underuse or overuse
of medical services resulting in
reduced health care costs
3.0
30
16
14
Benefits of Patient
Engagement
What do you see as the most significant benefits resulting from
patient engagement? Please rank the options below from greatest
potential benefit to lowest potential benefit. n = 300 PCPs
29. Benefits of Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Benefit
Active PCPs
Selected as
#1 Benefit
Non Active
PCPs Selected
as #1 Benefit
Increased patient involvement
in their care and health
4.0
80
49
31
Better patient adherence to
their treatment plans
3.8
65
43
22
Improved communications with
office and healthcare staff
3.6
44
22
22
Allows physicians to be proactive,
planning around patient needs
prior to appointment
3.4
31
25
6
Patients given easier access to
their personal medical records
3.2
50
29
21
Minimized underuse or overuse
of medical services resulting in
reduced health care costs
3.0
30
16
14
Benefits of Patient
Engagement
What do you see as the most significant benefits resulting from
patient engagement? Please rank the options below from greatest
potential benefit to lowest potential benefit. n = 300 PCPs
30. What do you consider to be the
greatest potential barriers to
implementing a patient engagement
program at your practice?
Please rank the options below from greatest
potential barrier to lowest potential barrier.
#PatientEngagement
31. Barriers to Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Barrier
Active PCPs
Selected as
#1 Barrier
Non Active
PCPs Selected
as #1 Barrier
Time required to implement and
execute
4.2
90
55
35
Cost required to implement and
execute
4.2
74
46
28
Lack of patient interest in
engagement
3.4
40
28
12
Positive results of engagement not
worth the effort
3.1
39
23
16
Don’t have the
technology/software needed for
patient engagement
3.1
31
17
14
Unsure what to offer
2.9
26
15
11
Barriers to Implementing
Patient Engagement
Programs
What do you consider to be the greatest potential barriers to implementing a
patient engagement program at your practice? Please rank the options below from
greatest potential barrier to lowest potential barrier. n = 300 PCPs
32. Barriers to Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Barrier
Active PCPs
Selected as
#1 Barrier
Non Active
PCPs Selected
as #1 Barrier
Time required to implement and
execute
4.2
90
55
35
Cost required to implement and
execute
4.2
74
46
28
Lack of patient interest in
engagement
3.4
40
28
12
Positive results of engagement
not worth the effort
3.1
39
23
16
Don’t have the
technology/software needed for
patient engagement
3.1
31
17
14
Unsure what to offer
2.9
26
15
11
Barriers to Implementing
Patient Engagement
Programs
What do you consider to be the greatest potential barriers to implementing a
patient engagement program at your practice? Please rank the options below from
greatest potential barrier to lowest potential barrier. n = 300 PCPs
33. Gaps & Opportunities
No clear understanding of patient engagement
Broader list of patient engagement offerings
Uncertainty around activities and tools for
patient engagement
– Technology, appropriate content, risks, benefits
#PatientEngagement
37. Katie McCurdy: E-Patient
Katie McCurdy's thoughts on the intersection of user
experience, healthcare and data visualization
www.sensical.wordpress.com
#PatientEngagement
39. Failure to engage patients successfully results in an inability to
innovate in care delivery and, consequently, a failure to
transform our healthcare system.
#PatientEngagement
41. Thank You For Attending
KC-Health.com
InCrowdNow.com
Enspektos.com
#PatientEngagement
Editor's Notes
The lens through which I see patient engagement is influenced by my role as caregiver and patient advocate for my dad who has CML. I was so inspired by the patient and organizational partnership that is the Leukemia and Lymphoma Society, that I joined TNT and rode 100 miles around Lake Tahoe..having never biked more than 20 miles on a single trip before!
A limited but useful construct…
Why are we talking about patient engagement today? It’s about theeconomic and health consequences of a misaligned health care system that is now undergoing reform in a big way.Healthcare reform, while it is already law, will on October 1st, become more affordable to most of the 48 million people who remain largely uninsured. 50 million are currently covered under Medicaid, but that number will expand by millions when half the country expands Medicaid under the Affordable Care Act.So far, 25 states plus the District of Columbia have opted to expand coverage that will allow those with making up to 138% of the federal poverty level to sign up for Medicaid. As many as 21 states have rejected plans to expand coverage to their low-income residents, while three states—New Hampshire, Tennessee and Ohio—are still debating whether to move forward.As a result of health care reform, millions of uninsured will be entering that is already overburdened with aging baby boomers, an obesity epidemic and misaligned financial incentives that reward sick care.15 million women – women make up 45% of the uninsured, many women are caregivers.One in four are hispanicsNon-citizens had the highest rates of uninsured of any demographic at 43%, a figure unlikely to change much under the Affordable Care Act, which explicitly excludes anyone living in the U.S. illegally. The next most likely people to be uninsured in the U.S. are Hispanics (29%). Young people, ages 19-34, are close behind at 27%. HHS and its partners are aggressively targeting those groups in their outreach efforts. The Census Bureau also found the highest concentration of uninsured residing in Southern and Western states. Many of them will become newly eligible for Medicaid in Western states such as California, Nevada and Arizona.
60 percent of all health care costs are influenced by the behavior and decisions of individual patients. This is just a fact that has been ignored by our paternalistic health system that has made patients largely ignorant of their role in improving their health through lifestyle, fitness and in general, behavior change.
What do e-patients think? They are agents of change in healthcare today.
Patient Engagement has been called the holy grail of the 21st century. The main idea is that if you engage patients you have the opportunity to lower costs and improve health…it’s a necessary part of delivering innovation in this country during an era of incentive reform. Patient engagement is the next frontier for plans, and really all of health care,” he says. “Returns have been diminishing for narrowing provider networks, redesigning benefits, and other top-down strategies. strategies such as consumer-directed health plans with cost sharing provisions, cost and quality transparency efforts, wellness programs, and disease management programs have had limited success.
To give you a little background on what we have to share regarding patient engagement…We really wanted to understand the current ‘state of the union’ in terms of patient engagement – get a snap shot of today’s reality.We felt this would be a good way to begin to highlight ‘gaps’ and opportunities within the current patient engagement environment Using the InCrowd micro survey platform, we surveyed 300 United States based primary care physician, we selected primary care physicians or PCPs because they tend to see a high volume of patients on a monthly basis and are kind of a gateway into the healthcare system (Friday November 1st at 5 PM started fielding, finished mid day on Sunday November 3rd)The average demographic for our PCP Crowd was… 10 -19 years in practiceOffice basedSeeing 150 – 600 patients in a monthSo what is the current’ snapshot’ on the state of patient engagement?
So what is the current’ snapshot’ on the state of patient engagement? We found that…61% of the PCPs we surveyed are actively participating in some type of patient engagement activitiesThe physician’s practice website is the leading patient engagement activity currently being offered ‘Increased patient involvement in their care and health’ was noted as the biggest benefit while time was seen as the biggest barrierThe most commonly selected definition for patient engagement was… A meaningful collaboration between patients and clinicians, working together to help the patient progress towards mutually agreed upon health goals Now this is the high level “snapshot’ – what did we learn from the details….
So this is the high level “snapshot’ – what did we learn from the details….We started simple – very open and broad – wanting to understand what they would tell us before we put our scope and context around the the topicWe asked… Do you currently participate in patient engagement activities?
We found that almost 40% of the PCPs said NO, they don’t participate in ANY patient engagement activities.I’ll admit, this was a bit of a surprise. I expected there to be some that said No, but not 40%I call this ’No Group’ the non active PCPs and the ‘Yes group’ the active PCPsBut what was even more surprising that this…
But what was even more surprising than this…That 44% of that ‘non-active group’ or 51 of those PCPs - indicated they had no idea what patient engagement meant, they stated…
They stated…Unsure what that isDon’t know what this would beSounds like a silly buzzwordI’m out of the loop here – do you mean support groups, diet groups? Satisfaction surveys? Educational session? To have a group of physicians - a group of primary care physicians that are the gateway to the healthcare process – say they have NO idea what patient engagement means – despite all that has been done in terms of implementing meaningful use – is concerning. I assume the Affordable Care Act and the rise of the educated health consumer will drive change in terms of patient engagement ANDI think this represents opportunity for stakeholders in the healthcare process to develop tools and programs that support both providers and the patients. At this point we did offered some guidance or context around the concept of patient engagement…
At this point we did offered some guidance or context around the concept of patient engagement… We provide some definitions and had the PCPs select the statement they felt best defined the concept of patient engagement
We provided 5 statements or definitions that were pulled from a literature search on the topic of patient engagementThe one selected by the majority of PCPs’ highlights collaboration and mutually agreed upon health goals, it was good to see the more well rounded statement selected. We also pulled out the data for the non-active group (those 116 PCPs that are not currently participating in patient enjoyment activities) to see what their information reflected. I’m happy to report that despite not participating in patient engagement and many of them being unfamiliar with the term – when provided with options the majority of this group also selected the more well rounded statement. As for Other – the PCPs offered things like…-Providing EASY ways to securely communicate with their doctors-Haven't ever heard that term-I have never hard this term before so have no idea-Advertising-person to person contact...we do this and have many great comments from our patients.even those who are very tech friendly.appreciate the warmth and friendliness of our office-Engagement does sound a good word to use. Not a buzz word. Make sure patients understand.-Other than in office discussions, I prefer the use of telephone rather than e-mail or text--more personal--
They stated…Unsure what that isDon’t know what this would beSounds like a silly buzzwordI’m out of the loop here – do you mean support groups, diet groups? Satisfaction surveys? Educational session? To have a group of physicians - a group of primary care physicians that are the gateway to the healthcare process – say they have NO idea what patient engagement means – despite all that has been done in terms of implementing meaningful use – is concerning. I assume the Affordable Care Act and the rise of the educated health consumer will drive change in terms of patient engagement ANDI think this represents opportunity for stakeholders in the healthcare process to develop tools and programs that support both providers and the patients. At this point we did offered some guidance or context around the concept of patient engagement…
To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them which they currently offered.
To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them which they currently offered. This was a select all that apply question. Here you see that the practice website is the most common patient engagement tool being offered, with the patient portal running a close 2nd. I was honestly surprised at the numbers for secure communications via email to text and scheduling appointments via the website - I expected those numbers to be lower. While disappointed, I wasn’t surprised at the numbers for health apps. We also broke the data for the non active PCPs and didn’t really see any surprises here.For those that selected OTHER, they stated things like:-Fax, telephone contact-Future E-mail messages to self (physician) or staff to call patient and remind them of the agreement and ask about progress.-The old fashioned call me and get a live person to answer your questions then and there. It beats all the other nonsense people want to promote as progress. It actually takes patients and staff longer to go through all this other junk of portals, log ins, passwords, and other quasi time saving lies we have been fed-some of this is risky-We call patients and actually speak to them regarding results.-We are close to getting all of this implemented.-Portal under development-I won't spend a nickel I don't have to-All of the above could be part of it but I would also include on site teaching by ancillary personnel.-Some chart access through EMR-my office answers phone calls directly-Goal setting forms for patients-Patients are rarely willing to spend time or money without Tremendous incentive-Refill requests-Community forums-How about can walk in or call and get a live voice and come in the day u call guaranteed-Telephone follow-up on lab results-facebook page-Being available 24/7 by phone or in office-electronic scheduling-Our EHR includes a patient portal-I don't plan on starting any of these.-Family-centered inpatient rounding-Patient given results of testing and or other findings and options for correcting health conditions/problems.-events held at the clinic-Working on portal-Telephone-Make myself more approachable to my patients.
To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them which they currently offered. This was a select all that apply question. Here you see that the practice website is the most common patient engagement tool being offered, with the patient portal running a close 2nd. I was honestly surprised at the numbers for secure communications via email to text and scheduling appointments via the website - I expected those numbers to be lower. While disappointed, I wasn’t surprised at the numbers for health apps. We also broke the data for the non active PCPs and didn’t really see any surprises here.For those that selected OTHER, they stated things like:-Fax, telephone contact-Future E-mail messages to self (physician) or staff to call patient and remind them of the agreement and ask about progress.-The old fashioned call me and get a live person to answer your questions then and there. It beats all the other nonsense people want to promote as progress. It actually takes patients and staff longer to go through all this other junk of portals, log ins, passwords, and other quasi time saving lies we have been fed-some of this is risky-We call patients and actually speak to them regarding results.-We are close to getting all of this implemented.-Portal under development-I won't spend a nickel I don't have to-All of the above could be part of it but I would also include on site teaching by ancillary personnel.-Some chart access through EMR-my office answers phone calls directly-Goal setting forms for patients-Patients are rarely willing to spend time or money without Tremendous incentive-Refill requests-Community forums-How about can walk in or call and get a live voice and come in the day u call guaranteed-Telephone follow-up on lab results-facebook page-Being available 24/7 by phone or in office-electronic scheduling-Our EHR includes a patient portal-I don't plan on starting any of these.-Family-centered inpatient rounding-Patient given results of testing and or other findings and options for correcting health conditions/problems.-events held at the clinic-Working on portal-Telephone-Make myself more approachable to my patients.
To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them which they currently offered. This was a select all that apply question. Here you see that the practice website is the most common patient engagement tool being offered, with the patient portal running a close 2nd. I was honestly surprised at the numbers for secure communications via email to text and scheduling appointments via the website - I expected those numbers to be lower. While disappointed, I wasn’t surprised at the numbers for health apps. We also broke the data for the non active PCPs and didn’t really see any surprises here.For those that selected OTHER, they stated things like:-Fax, telephone contact-Future E-mail messages to self (physician) or staff to call patient and remind them of the agreement and ask about progress.-The old fashioned call me and get a live person to answer your questions then and there. It beats all the other nonsense people want to promote as progress. It actually takes patients and staff longer to go through all this other junk of portals, log ins, passwords, and other quasi time saving lies we have been fed-some of this is risky-We call patients and actually speak to them regarding results.-We are close to getting all of this implemented.-Portal under development-I won't spend a nickel I don't have to-All of the above could be part of it but I would also include on site teaching by ancillary personnel.-Some chart access through EMR-my office answers phone calls directly-Goal setting forms for patients-Patients are rarely willing to spend time or money without Tremendous incentive-Refill requests-Community forums-How about can walk in or call and get a live voice and come in the day u call guaranteed-Telephone follow-up on lab results-facebook page-Being available 24/7 by phone or in office-electronic scheduling-Our EHR includes a patient portal-I don't plan on starting any of these.-Family-centered inpatient rounding-Patient given results of testing and or other findings and options for correcting health conditions/problems.-events held at the clinic-Working on portal-Telephone-Make myself more approachable to my patients.
To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them which they currently offered. This was a select all that apply question. Here you see that the practice website is the most common patient engagement tool being offered, with the patient portal running a close 2nd. I was honestly surprised at the numbers for secure communications via email to text and scheduling appointments via the website - I expected those numbers to be lower. While disappointed, I wasn’t surprised at the numbers for health apps. We also broke the data for the non active PCPs and didn’t really see any surprises here.For those that selected OTHER, they stated things like:-Fax, telephone contact-Future E-mail messages to self (physician) or staff to call patient and remind them of the agreement and ask about progress.-The old fashioned call me and get a live person to answer your questions then and there. It beats all the other nonsense people want to promote as progress. It actually takes patients and staff longer to go through all this other junk of portals, log ins, passwords, and other quasi time saving lies we have been fed-some of this is risky-We call patients and actually speak to them regarding results.-We are close to getting all of this implemented.-Portal under development-I won't spend a nickel I don't have to-All of the above could be part of it but I would also include on site teaching by ancillary personnel.-Some chart access through EMR-my office answers phone calls directly-Goal setting forms for patients-Patients are rarely willing to spend time or money without Tremendous incentive-Refill requests-Community forums-How about can walk in or call and get a live voice and come in the day u call guaranteed-Telephone follow-up on lab results-facebook page-Being available 24/7 by phone or in office-electronic scheduling-Our EHR includes a patient portal-I don't plan on starting any of these.-Family-centered inpatient rounding-Patient given results of testing and or other findings and options for correcting health conditions/problems.-events held at the clinic-Working on portal-Telephone-Make myself more approachable to my patients.
From here we asked about benefits, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest benefit.
From here we asked about benefits, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest benefit. Based on an average, overall ranking ‘increased patient involvement in their care and health’ ranked the highestSometimes when you use an average score or ranking you loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest benefit – we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAcross the board ‘increased patient involvement in their care and health’ ranked #1 What I found interesting was the difference between the active and non active PCPs related to that statement Allows physicians to be proactive, planning around patient needs prior to appointment –this was the lowest ranked benefitfor the non active PCPs and I think reflects a fundamental difference between the 2 groups and their approach to providing care and truly engaging with the patient.
From here we asked about benefits, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest benefit. Based on an average, overall ranking ‘increased patient involvement in their care and health’ ranked the highestSometimes when you use an average score or ranking you loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest benefit – we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAcross the board ‘increased patient involvement in their care and health’ ranked #1 What I found interesting was the difference between the active and non active PCPs related to that statement Allows physicians to be proactive, planning around patient needs prior to appointment –this was the lowest ranked benefitfor the non active PCPs and I think reflects a fundamental difference between the 2 groups and their approach to providing care and truly engaging with the patient.
From here we asked about the barriers, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest barrier.
From here we asked about the barriers, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest barrier. Based on an average, overall ranking time and cost are seen as the biggest barriers – I’m sure this is not a surprise to anyone. Again using an average score or ranking you can loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest barrier – we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAcross the board time and cost are the biggest barriers What I found interesting here is the high number of active PCPs that selected ‘lack of patient interest in engagement’ and ‘positive results not worth the effort’ as the #1 barrier – I see this as concerning as it could prevent PCP’s from taking patient engagement to the next level and offering tools and activities that go beyond websites, portals and secure email – if physicians truly don’t believe in the patient's desire to be involved in their own care as well as the results being worth the effort – I can see a real limit to what physicians will offer or implement and I was surprised to see this from the active PCPs
From here we asked about the barriers, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest barrier. Based on an average, overall ranking time and cost are seen as the biggest barriers – I’m sure this is not a surprise to anyone. Again using an average score or ranking you can loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest barrier – we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAcross the board time and cost are the biggest barriers What I found interesting here is the high number of active PCPs that selected ‘lack of patient interest in engagement’ and ‘positive results not worth the effort’ as the #1 barrier – I see this as concerning as it could prevent PCP’s from taking patient engagement to the next level and offering tools and activities that go beyond websites, portals and secure email – if physicians truly don’t believe in the patient's desire to be involved in their own care as well as the results being worth the effort – I can see a real limit to what physicians will offer or implement and I was surprised to see this from the active PCPs
So what have we learned about patient engagement…-I think #1, there doesn’t seem to be a clear understanding of patient engagement and this makes it difficult to meet the expectations for both patients and healthcare providers -There needs to be a broader list of patient engagement offerings – the current static tools are a start but they fall short of what’s needed to truly engage patients and pull them into the healthcare process. There also seems to be uncertainty around what is involved in patient engagement - there are more questions than there are answers and whose responsibility is it to answer these questions and further define the concept of patient engagement – is it the federal government, healthcare providers, health consumers and patients, treatment providers – who? Again - I think this represents opportunity for different stakeholders in the healthcare process to develop tools and programs that support both providers and the patients along the patient engagement pathway.
About ENGAGEThere is no greater truth: how the U.S. perceives, pays for and delivers care is changing. As a nation, we have begun to experiment — at scale — with the incentives behind care delivery and the technologies that inform and drive that care. These experiments bring together diverse stakeholders who carry different levels of risk and responsibility. By 2015, more than 1,000 funded projects will be running in parallel to deliver better care more efficiently.Failure to engage patients successfully results in an inability to innovate in care delivery and, consequently, a failure to transform our healthcare system.MedCity ENGAGE is an executive-level event where the industry’s brightest minds and leading organizations discuss best-in-class approaches to advance patient engagement and healthcare delivery.ENGAGE is the one place that gets the entire ecosystem together to best understand the patient and consumer engagement trends that sit at the core of healthcare innovation and reform.ENGAGE has partnered with a diverse array of thought leaders coming from the likes of Health and Human Services to UnitedHealth Group. The event will be hosted by the Foundation for Healthcare Innovation, which itself stands at the intersection of healthcare, delivery innovation and technology.Who will attend ENGAGE? Payers and providers seeking best practices and the latest trends in patient engagement; policymakers and their peers delivering insights on the next generation of health policies; health IT and digital thinkers offering their solutions to the healthcare community; entrepreneurs and investors showcasing solutions in patient engagement; as well as the broader ecosystem that supports healthcare delivery.