This document discusses two types of competitive strategies: market-challenger strategies and market-follower strategies. Market-challenger strategies involve directly competing with market leaders through approaches like frontal attacks or flanking maneuvers. Market-follower strategies involve imitating market leaders through cloning, imitation, or adaptation, but with some differences in packaging, advertising, pricing, or location. Counterfeiting, where pirated versions of original products are sold, is also discussed as a market-follower strategy.

1. 01 1.Market-Challenger Strategies
2.Market-Follower Strategies
Competitive Strategies
BY – Amar Singh

2. 01 General Attack Strategies

3. Frontal
Market
Challenger
Strategies
Flank
Guerrilla
Encirclement
01 Market-Challenger Strategies
Bypass

4. Cloner Imitator Adaptor
Counterfeiter
02 Market-Follower Strategies
Cloner emulates the
leader’s product, name
and packaging with
Slight variation
The imitator copies some
things from the leader’s but
differentiate on packaging,
Ads, Pricing or Location
The Adaptor takes the
leader’s products and
adapts or improves
them.
Counterfeiter are those who
sell original product via
Piracy.