Italy receives the most website visits of the top 10 countries listed. Price comparison websites in top countries provide comparisons of products and prices from various retailers. They generate revenue primarily through advertising such as banners, links to online shops, and sponsored product listings. Websites provide additional features like product reviews, alerts when prices drop, and assistance selecting products.

1. Competition:
Top 10 countries

2. # Visits Dec 2013 (GA)
Italy
390k
USA
277k
Spain
254k
Poland
253k
France
244k
Brazil
231k
Germany
194k
Mexico
179k
Indonesia
171k
Russia
165k
More:
Turkey
Argentina
UK
119k
98k
82k

3. Italy
www.axelspringer.de/media/cw_mediafactsheet_de_89438.html

4. ciao.it // 10.3M mth in Europe
LeGuide Group
Compares
parameters, then
prices.
Family
Office
Technology
Also in: Germany, UK, NL,
Travel
Sweden, Spain

5. ciao.it
● Links to shop, banners,
skyscrapers, leaderboards
● Retargeted - Criteo
● UK version: superdrug,
amazon, ebay. Similar relevant
links also elsewhere.
● Has annoying landing page!
Based a lot on customer reviews.

6. [list of smartphones]

7. idealo.it
branches all
over the world
(Axel Springer)
all prices
(tech, house,
cars, flights)

8. idealo.it // 9M mth in Ger
● links to shops,
sponsored text
links
● partner websites from
Axel Springer:
shopalike, alfemminile,
signor sconto, stepstone
● Gathers opinions and
stats from external
websites.
● News subpage linked
from home page.
Also in: UK, France,
Germany, Austria

9. [Google Ads]

10. prezzi.decido.it
Prices:
Electro,
phones,
cameras,
women's
fashion
Shopping gadget,
‘make your
decision’

11. prezzi.decido.it
● sponsored links
● links to shops
Amazon.it, Misco,
Free Shop, Electro
Top, Euronics…
● Blog accessible from
home page - content
updated often if not
everyday
● Many subdomains –
sale.decido.it…
● Price radar function.
● Always displays similar
offers.

12. USA
www.pricegrabber.com/about/mediaki
pronto.com/help/about/ourCompany.do

13. nextag.com
Prices ~ Technology,
home, entertainment
x no direct
comparison between
products
● Sponsored links
(geotargeted)
Leaderboard.
● Adroll, Google.
● Partnership with
Wallmart and other
relevant big shops

14. [ads are below price comparison for selected product]

15. nextag.com // 30M mth
Features:
● “Matchmaker”,
personalized
recommendation.
● Popular products, prices
● Radar notification (as
soon as the price
lowers..)
Also in:
Germany, Canada, Japan,
Australia, Spain, Italy,
France

16. pricegrabber.com
Technology, home,
entertainment.
● Extensive product
review.
● Customer survey,
sponsored text links,
recommended products
● Also available in
Spanish.

17. pricegrabber.com // 26M mth UV
Banners,
skyscrapers,
leaderboards
(via DFP)
● Sponsored links
● Top brands –
Microsoft,
Norton, Adobe

18. bestplaces.net
Cities (only) through
USA.
Mostly population, race,
age.
Has a help-decide
questionnaire.
X Areavibes.com has more
like social life and so on.

19. bestplaces.net
Ads: Skyscrapers
Google, Adnxs
(retargeted), Adroll
Options – compare
● cost of living,
● schools,
● climates
Partners with Glasdoor –
local job offers
Links to blogs and studies.
User opinions.
Blog.
(4 at the home page ?!)

20. Spain
findthebest.com/about-us

21. findthebest.es
Technology, fitness,
universities,
software.
Direct comparisons,
selling is secondary.
Also in: France, Ger,
Italy, Jap, Kor, AU,
UK, USA.

22. findthebest.es // 10M mth all countries
● Leaderboards
Skyscrapers
Links to shops
● Google, Adnxs,
Sociomantic.
● Geotargeted.

23. findthebest.es // 10M mth all countries
Partners with Amazon and others.
Features:
●
●
●
●
(Compare more than two items)
Expert opinions
Compare at Amazon.
Links to 'help me decide' questionnaire
(ayudame a decidir)

24. twenga.es
Technology and
accessories, kids,
home, electronics.
Compares products, lists
similar products, prices.
Also in: Fr, UK, Ger,
It, Pl, NL, Bel, CH,
Bra, Ru, USA, Au,
Jap, Chin

25. twenga.es // 1.6M mth
Links by Google
(geotargeted)
Links to shops:
Redcoon, Tiendasil,
Buythebits...according
to relevant category
Features:
● Price evolution
chart
● Alert me when the
price lowers.
● Also as Win 8 app.

26. Chart with
price evolution
Price
comparison
for selected
product
Similar
products

27. movilonia.com
Compares mobiles,
tablets, internet
connection (...)
tienda.movilonia.com
= their own shop
+ Other related subsites for apps
and tablets.
● Links to independent
blogs.
● Featured products
slider.
● A lot of blog articles
and news.
● Club with vouchers for
discounts and extras.

28. movilonia.com
Ads: Leaderboard,
banners
by Zanox, Adclick,
Epartner, Happymovil
They only sell bulk
premium directory,
claim ‘no CPM or CPC
campaigns’
movilonia.com/corporativo/publicidad/
Partner shop:
happymovil.es

29. leaderboard, banners, related sites

30. Poland
info.ceneo.pl/o-ceneo/
www.skapiec.pl/site/doc/9
nokaut.pl/sklepy

31. skapiec.pl
Technology, home,
office, moto:
●
●
●
●
●
product selection
help to decide
huge user reference
compare prices
price evolution charts

32. skapiec.pl // 3.6M UU mth
Ads: Only links to
shops
= Partners
Caxsoft, MediaMarkt,
Saturn...
First compares properties
and products
+ thousands of user
opinions
Price and shops comes at
last.

33. Product comparison - price leads to listing of shops.

34. ceneo.pl
Prices – technology,
hobbies, sport…
● Both price and product
comparison (within
category)
Add unltd amount items into schowek
(closet) to compare or into koszyk
(basket) to buy
Shopping basket directly
at the website, just a note
its from an external shop.
Right away also info about
availability.
= Local shopping tool:
reserve product for a given
price, then pick it up at a
local store/ have it delivered

35. ceneo.pl // 66.6M PV m
● Banner (Gemius)
● Links to shops
○ Sim Servis, 2Bis,
Vobis, Agito, Karen,
Market Media…
Payback bonus points
when you buy via ceneo.

36. Product comparison - ad-free but stores cookies.

37. nokaut.pl
Oriented largely on
household and
fashion
X Computers and
cameras, too.
Features:
● Sorting
○ popularity, shop
● User Opinions
● Info about product

38. nokaut.pl // 2.5M mth
● Banners, leaderboards.
(Retargeted).
● Links to shops
● Bbelements,
Sociomantic,
Smartadserver,
Wizzecommerce
Partner shops:
redcoon.pl, mall.pl,
mediamarkt…

39. nokaut.pl // 2.5M mth
Features
●
●
●
●
Popular categories, searches,
shops, marks listings
As a smartphone or Android
app as well.
Compare prices in store by
scanning the barcode
Info about product, user
opinions.

40. France
axelspringer.de/media/cw_mediafactsheet_de_89438.html
leguide.com/information/fr/about/

41. leguide.com // 29M mth
● Real estate,
electro, technology,
sports.
● Compares prices
but has a good
characteristics
description too.
Linking to other shops
('annonce')
Purnima, Apple
store, Ubaldi,
Laredoute.fr.
The management is the
same as ciao, choozen etc

42. shopmania.fr
Price – mobiles,
cameras, design,
beauty…
Also in LatAm, Ger, Spa,
Mex, NL, Turkey, UK,
US,...
Ads: Banners,
skyscrapers.
Links to shops.
- by Google, Adroll.
Partners: brosbill.
com, rue du
commerce

43. Home Page - most popular categories, comparison
Features:
Price alert. Many shops to choose from.
Mobiles – possibility of a prepaid deal, links directly to provider.
X Some ads are only in french, no IP geo-redirect.

44. idealo.fr
The same as for Italy and
other countries.
● Ads: links to
shops, zanox.fr
● Partner shops like
Amazon, Priceminister,
Ldlc, Electro depot
Features:
Form for complaints or
notes for the web creators
(bottom right corner)

45. Brazil
www.jacotei.com.br/sualoja/
zura.com.br/institucional/zura/publicidade.jsp

46. jacotei.com.br
Both price and product
comparison -
Games, TV, white
electro, tablets,
cameras...,
cosmetics, beauty
A lot of categories, fitness
equipment as well.
Newsletter.
Price evolution chart.
Price alert.
Gain bonus points after
comparison.

47. jacotei.com.br // 6M PV mth
Ads: banners,
leaderboards,
skyscrapers
Links to shops,
Adserveraws
Partners: fastshop,
submarino, shoptime

48. zura.com.br
50 categories – food,
electro, games,
books, fashion...
Compare, decide
and buy.
Has a lot of information
also about brands and
products.
Again: Separate comparison
of products and prices

49. zura.com.br // 1.3M UU mth
Ads: Banners,
leaderboards,
skyscrapers
by Google
+ links to shops
Partner: CasasBahia (retail
agent)

50. bondfaro.com.br
Games, electro,
phones, books,
music.
Compares parameters,
price is listed among
them - price comparison
secondary.
● Ads: Banners, links to
shops
● Ads via Doubleclick
● Shops: Certel.com.br,
Lebes, Lojasmm.
com…

51. bondfaro.com.br
Comparison has price leading to a price comparison subpg
Has large section with thorough reviews. (from HP)
Probably owned by the same ppl as buscape as there’s not
much else than that one big company.

52. Germany
guenstiger.de/Text/Werbung.html
unternehmen.geizhals.de/about/de/info/zahlen-und-fakten/
preisvergleich.de/service/partner/
axelspringer-mediapilot.de/portrait/idealo.de-idealo.de_2017502.html

53. guenstiger.de
Computers,
phones,
electronics,
household,
cosmetics
● Links to shops
● Additional info
about the shop,
too, not only the
product
Shops: Handyschotte,
Modeo, Computer

54. guenstiger.de // 2.8 M mth
Links + banner. Also has sponsored links (Google, Mediaplex)

55. geizhals.de
Price – technology.
● Also beamers,
optics... more
specialized
products

56. geizhals.de // 2.56M mth
Leaderboards and
affiliate, links mostly to
shops and review
pages:
bluefon24, westcom,
amazon, bellatel...
Unusual system: A
lot of technical details
that you choose and
thereby you limit the
selection that is
located at the bottom
of the page.

57. preisvergleich.de
Comparison based on the user
input.(choice of type of product)
Digital devices,
computers,
insurance, finance.
Basic properties of
product appear at
listing on hover.

58. preisvergleich.de // 3M mth
Ads: Banner, affils,
pop-up (blocked),
sponsored links by
Unister-adservices,
Adfarm, Google.
Retargeted.
Shops: Amazon,
Nullprozentshop,
MediaMarkt...

59. Sponsored links above the product listing

60. Mexico
[no data]

61. pricepanda.com.mx
Prices: Technology,
music, photo… The
description goes first
X no direct comparison of
several products.
● More thorough
information about the
goods.
● Video reviews.
● Blog + mobile app.

62. pricepanda.com.mx
Also in: Indonesia,
Malaysia, Singapore,
Thailand
Always trying to have regional
offices so they can find partners
www.techinasia.com/pricepanda-launchthailand-regional-office/
● More information
about the shop
● User rating for shops.
Ads - Only links to shops:
Tiendacel, Ibushak, Kanata
= local shops.
'trusted partner' = Linio

63. Video review and description section.

64. mx.preciomania.com
Been here already.
Price – computers, cams,
electro, fitness,
household.
Extras: Save item as
favourite, show more
images, show reviews from
external sites. Newsletter.
Ads: Leaderboard,
Sponsored links, Banners.
Google Ads, geotargeted.
Partner shops:
Amazon, Target.
Owned by PriceGrabber
management.

65. Home Page

66. mx.celulares.com
Phones – brands,
types, technology,
offers, tarifs.
Clean design, nice
modest graphics.
Possibility to add your
own opinion.
Ads: leaderboard,
banner by Google,
Mediaplex, Adnxs.

67. A lot of ads at the choosing page

68. Indonesia
yourstory.com/2013/08/thailands-leading-price-comparison-site-priceza-now-enters-indonesia/
www.techinasia.com/7-startups-indonesia-compare-prices-online/
techinasia.com/7-startups-indonesia-compare-prices-online/

69. id.priceprice.com
Also in Japan - massively
popular technology
comparison site.
Features: Sorting of listed
products by colour, price…
No direct link to shop but
first to technical specifics,
VIDEO REVIEW.
Below the price comparison
nicely done review section.
● news from the company,
● to what to compare the
product,
● advantages and
disadvantages,
● possibility for users to
write review.

70. id.priceprice.com // 997M V mth all
Ads:
Leaderboards
by Google or
Criteo. links to
shops >
Metrodata
online, lojai.
com, studio
hp, global
teleshop...

71. priceza.co.id
Price – shopping
decisions: IT + electro,
fashion, health.
550K products.

72. priceza.co.id // 2.5M mth AU
Links to partners at
homepage, links to shops,
Google Ads (geotargeted
leaderboards).
On redirect to the shop an
upper tab opens with logo
and 2 leaderboards
(Google)
Shops: Strawberry.
net, 1001ponsel,
Mitrakamera,
Egrosir, Zalora,
Aipelcomputer
Links at the bottom are
organic (=relevant).

73. pricebook.co.id
Brand new.
Computers, cameras,
electronics
No ads, only links to shops:
Lazada, Kliknklik, Batam
online shops
Also in Thailand
Built more like a social
website: “interact to help
each other find the best
product”.
● Hot items list on the
main page.
● From comparison links
to shops, forum, user
ratings, experience.

74. Russia
[resource - the website HPs]

75. m.ua
All technology and
tourism
Leaderboard,
Banners,
Geotargeted
In Ukraine and Russia.
Focused a lot on user rating
and comments.
...leading to
internet-media-wa.de

76. m.ua // 200k daily
Shops
Repka, Ok,
Rozetka,
Technoferma

77. hotline.ua
Technology, home,
smartphones, cars
Compares prices but
properties come first.
Ukraine, Russia
● Each listing: Link
leading to a relevant
blog post.
● Price evolution
● Most liked subpages
and goods.
● A lot of information,
almost like a blog

78. banners (Google)

79. hotline.ua // 340k visits daily
Ads: Leaderboards
and banners
Mostly by Adriver.ru or
links to shops.
Referred shops:
Buy.ua, Foxmart, Novatek,
MobilLuck.com.ua...
Always a page with
info about shop and
user rating.

80. price.ua
Technology, house,
entertainment.
In Ukraine and Russia.
Features:
Good information,
user discussion
= more social.
Focused on outdoor
equippment, too.

81. price.ua // 3M mthly
Banners, sponsored links.
Comparison has prices
that lead to shops.
Links to vk, shops:
IpCamera,
MobilLuck

82. Metrics:
universitycompare.com
university.which.co.uk
unistats.direct.gov.uk
uni-vergleich.de
buscaensino.com
only UK
only UK
only UK
only Ger
Brazil
via FindTheBest
employability, cost of living, media rank
employability, student rank, after grad salary
comparison of courses. “shortlist”.
select city - then uni and course
Select course or uni - more like a list
USA
Universities comparison sites (not many)

83. sociomantic
adfarm
unister
adsense
ok
by mediaplex ok
adsense
ok
zanox
zanox ad server
ValueClick:
Mediaplex
MOJO
adsense
adnxs
behavioral targeting
when plugged in =
we have it in
adsense
x
http://www.zanox.
com/de/publisher/
ok
http://www.mediaplex.
com/business-solutions/mojoadserver
ok
http://www.theguardian.
com/technology/2012/apr/23/adnx
s-tracking-trackers-cookies-webmonitoring
x
http://www.ibillboard.
com/en/adserver
adriver
adsense
ok
bbelements
iBILLBOARD Ad
Server
appnexus
adsense
ok
smart ad
server
rich ads, interactive,
RTB + retargeting etc x
http://smartadserver.de/publisherad-netzwerke-mobile#/service/
gemius
(research agency)
and AdOcean
(Poland)
https://www.gemius.com/adocean.
html
adroll
adsense
ok
pricegrabber
(has Ad
Network)
adsense
ok
x
Availability of mentioned ad networks