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Best Quality, Best Price, Best Delivery
(Sriracha Plant)

Shin Heung Thailand
Contents
1. Plant Site
2. Factory Lay out
3. History
4. Company Philosophy
5. Vision
6. Organization
7. Monthly Sales
8. Products
9. Factory Equipment
10. Printing & Stamping Process
11. Global Certification
12. Internal Activities
13. Affiliate Companies Map
; Global & Thai
Plant Site
85/11 Moo.4
T. Beung A. Sriracha
Chonburi 20230
Thailand

Suvarnabhumi Airport
Suvarnabhumi Airport
(50min)
(50min)

Chonburi
Plant
45 km
45 km
(Chonburi
(Chonburi
PlantTSE)
PlantTSE)

Ares(m²) Pyung
Plottage

28,512

Floor space

19,050

5,773

TSE

8,640

Employee

300 Persons

Ramchabang
Port

7 km
7 km
(Sriracha Plant 
(Sriracha Plant 
TSE)
TSE)
Sriracha Plant
Factory Lay out
Inbound & Production
Outbound

Main Gate

Office

Mold storage
area

Injection Process
(1,200 PY)
Press Process
(1,200 PY)

Finish Good Warehouse
(2,618 PY)

138M

120M

Resin Warehouse
History
2012. Sep

Groundbreaking

2013. Jan

Injection Process Operation Start

Apr

Press Process Operation Start
∙∙∙∙
Company Philosophy
Vision
Global Excellent
Material Supplier
in 21st Century
Internationalization

Complexation for Synergy

Information oriented

Concentration of resources
and Efficiency management
( Global Management )

Raise the Synergy effect by
Integration of resources
(Concurrent Management )

Sharing of information

Personal

Process

Product




Culture of complying
rule
Professionalism of all
employees

Best Technology





Build the optimum
process of value creation
for customers
Zero defect by 6-Sigma

Innovative Thought

(Speed Management)



Top class of Quality



Development a own
unique Model



Value Innovation

Customer-oriented
Management
Organization

Manpower

MD

Q.A
Q.A

Expat

7

Employee

293

Total

KH Han

300

Sriracha Plant
Sriracha Plant

S/Mgr.
HB Choi

FM
DIR Kim

Finance Team
Finance Team

Sales 1T
Sales 1T

Sales 2T
Sales 2T

Press Team
Press Team

Injection Team
Injection Team

Q.C
Q.C

Director

G/Mgr.

G/Mgr.

G/Mgr.

G/Mgr.

S/Mgr.

YS Choi

DK Kim

JM Choi

BH Ha

JS Lee

HB Choi

Mgr.
Tirapat

ERP
ERP

Maintenance
Maintenance

Mgr.

G/Mgr.

SW Jung

GS Cho

[Integrated Organization]
 Expat and Key Engineer Status
Department
R&D
Press
Manufacturing
Press Die
Control
Injection
Manufacturing

KeyEngineer

Total

1

2

Customer support for New Product
Follow up Customer’s ECN

5

6

Manufacturing Engineering, SemiAutomation, Machine Maintenance

1

1

Mold modification, Mold PM

3

17

21

Optimization of injection, Trouble
shooting, Quality Improvement

Expat
1
(Integrated organization)

1

Remarks

Injection
Mold Control

(with Manufacturing)

(1)

4

4

Mold PM, Low level Maintenance

Printing

1

1

2

Printing quality Improvement

Q.C

1

14

15

IQC, PQC & OQC
Quality verification of New product

Machine
Maintenance

(Integrated organization)

1

3

4

Mechanical, Electric and Utility Control

Total

8

46

54
Monthly Sales (Year 2013)
 By Product

Year 2013
Products (Press)
TV PARTS

COPY M/C

AUTO PART
TV
Products (Injection)
Refrigerator

TV

Aircon

PRINTER
Factory Equipment (Press)
TON
600 DOUBLE
500 DOUBLE
400 DOUBLE
350 DOUBLE
300 DOUBLE
250 DOUBLE
200 SINGLE
160 SINGLE
150 SINGLE
110 SINGLE
100 SINGLE
80 SINGLE
75 SINGLE
60 SINGLE
TOTAL

SRIRACHA
CHONBURI
KORAT
AYUTTAYA
TOTAL
AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANIAL
1
1
1
1
2
1
2
3(2)
3
1
1
4
2
4
5(4)
10
1
1
2
3
11
1
2
1
3
1
6
9
5
11
2
2
13
22
2
8
1
5
3
2
6
15
1
1
0
2
6
1
8
1
2
4
16
3
3
1
1
4
4
1
1
2
3
1
1
3
4
1
1
3
1
4
14
20
31
17
32
11
8
48
83
12
51
49
19
131
Factory Equipment (Injection)
TON
2,100
1,800
1,400~1,300
900
850
700
650
600
550~580
500
450
380~350
250
220
180
150
100/70
Total

SRIRACHA
1
3
2
1
6
5
7
0
2
0
2
2
0
0
0
0
0
31

CHONBURI
0
0
0
1
6
2
1
1
6
1
1
2
6
5
32

KORAT
0
0
0
2
1
2
1
1/1
2
6
10/2
2
2
2
5
39

TOTAL

2
9
1
4
2
3
2
7
18
3
3
2
8
10
74
Factory Equipment (Precision Machine)
Machine Tool

Sriracha Plant

Chonburi Plant
(Mold Team)

Origin

Quantity

WIRE CUT

-

-

SWISS
KOREA

8

CNC MILLING M/C

-

-

KOREA

3

EDM

-

-

KOREA

1

SUPER DRILL

-

-

KOREA

1

LATHER

KOREA

1

KOREA

3

MILLING M/C

KOREA
TAIWAN

2

KOREA

7

-

-

KOREA

1

KOREA

1

KOREA

8

-

4

-

32

BAND SAW
GRINDING M/C
TOTAL

Origin Quantity
Factory Equipment (General Machine)
Sriracha Plant

Chonburi Plant
(Mold Team)

Machine Tool
Origin Quantity Origin

Quantity

BUSTER PRESS

-

-

KOREA

3

SHEARING M/C

-

-

JAPAN

1

LAINER W/D

-

-

JAPAN

1

MULT TAPPING

-

-

KOREA

9

-

-

KOREA

5

-

-

THAI

8

SPINING M/C

-

-

KOREA

7

CAULKING M/C

-

-

KOREA

9

TOOL GRANDING

-

-

KOREA

1

TOTAL

-

-

-

44

SPOT WELDING
Printing & Stamping Process
All printing and foil stamping process are immediately followed by injection.
So, cooling unit, printing jig and dryer oven are located in line of injection.

 Equipment
Item

Description

SRIRACHA

Printing Jig

300*400mm

8

Drying Oven

30~100℃

8

Stamping Machine

W30*L800

3

 Whole finishing and assembly can be done in injection
line.
Global Certification

Eco Partner Certificate (SAMSUNG)

Green Partner Certificate (SONY)

ISO1401 (ISOOAR)

Supplier Quality Contract (LG)

Quality Achievement Award (LG)

ISO9001 (ISOOAR)
Internal Activities


Activating Suggestion system
- Selection “King of suggestion”
(Monthly & Yearly)
- Slogan competition for Quality
Enhancement



Meeting for Daily defect fail in the early
morning



Continuous 5S activity.
Good quality comes from a clean
environment



Customer Complaint is shared
immediately in the case of failure



Conducting sport day annually
Affiliate Companies Map (Korea)

Affiliate

Location

Key Product

1

SHC

7

1

LCD,LSU,CD/DVD,
CAR CD, ECR

( 株 ) 新興精密
金泉工場

KIMCHUN

Printer parts

( 株 ) 新興精密
安山工場

ANSAN

Copy M/C , PC Assy

4

( 株 ) 新興精密
SEOUL 事務所

SEOUL

ECR R&D,
Overseas sales

5

( 株 ) 新興精機

KWANG JU

Home Appliance parts

6

( 株 ) 新興機工

KIMHAE

Automobile parts

7

( 株 ) 大成
STEEL

PYEONGTAEK

Coil service center

SHC 2
SHC 6

SHC 5

ANSEONG

3

SHC

3 SHC

( 株 ) 新興精密
( 本社 )

2

SHC 4
Affiliate Companies Map (Global)
Affiliate

Location

1 ( 株 ) 新興
天津
2 ( 株 ) 新興
威海
3 ( 株 ) 新興
蘇州
4 ( 株 ) 新興
惠州

SHC 9
1

SHC

SHC 11
4

SHC

SHC

2

SHC 3

5 SHC
SHC 10

SHC 6

SHC 7

TIANJIN
WEIHAI
SUZHOU
HUIZHOU

5 ( 株 ) 新興
南京
6 ( 株 ) 新興
THAILAND

NANJING

7 ( 株 ) 新興
INDONESIA

BEKASI

CHONBURI

SHC 8

Key Product
DVD Blueray Deck Ass’y
TV&Monitor Parts, SMT
Automobile parts
Printer assy, LSU
LCD parts,Aircon & Refrigerator
parts, Automobile parts
DVD-ROM, SMT,
Home CD player deck ass’y
Car audio deck ass’y
Monitor housing ass’y
Printer parts VCR deck,
Car audio parts,
Washing machine parts,
Refrigerator parts, FBT & DY
Audio Parts
Automobile parts
DVD Blueray Deck
Copy M/C Parts
DVD-ROM

8 ( 株 ) 新興
CALAMBA
PHILIPPINES
9 ( 株 ) 新興
NOVEZAMKY TV & Monitor parts,
SLOVAKIA
DVD Home CD Player
Set Top Box
10 ( 株 ) 新興
CHENNAI
LCD TV/Monitor Frame/Injection
INDIA
Aircorn, Refrigerator,
Pulverulent Body Painting
11 ( 株 ) 新興
ORADEA
TV & Monitor parts, DVD Home
RUMANIA
CD Player,Set Top Box
Affiliate Companies Map (Thailand)
SHC 2

SHC 3

SHC 1
SHC 4

Affiliate

Location

( 株 ) 新興
THAILAND

CHONBURI

Printer parts VCR deck,
Car audio parts,Washing
machine parts,FBT & DY

2

KORAT

Printer parts VCR deck,
Car audio parts,Washing
machine parts,FBT & DY

3

AYUTAYA

Printer parts VCR deck,
Car audio parts

4

SRIRACHA

Refrigerator, Aircon, TV

1

Key Product
Shin Heung Thailand

As of 12 Sep. ’13

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Company profile

  • 1. Best Quality, Best Price, Best Delivery (Sriracha Plant) Shin Heung Thailand
  • 2. Contents 1. Plant Site 2. Factory Lay out 3. History 4. Company Philosophy 5. Vision 6. Organization 7. Monthly Sales 8. Products 9. Factory Equipment 10. Printing & Stamping Process 11. Global Certification 12. Internal Activities 13. Affiliate Companies Map ; Global & Thai
  • 3. Plant Site 85/11 Moo.4 T. Beung A. Sriracha Chonburi 20230 Thailand Suvarnabhumi Airport Suvarnabhumi Airport (50min) (50min) Chonburi Plant 45 km 45 km (Chonburi (Chonburi PlantTSE) PlantTSE) Ares(m²) Pyung Plottage 28,512 Floor space 19,050 5,773 TSE 8,640 Employee 300 Persons Ramchabang Port 7 km 7 km (Sriracha Plant  (Sriracha Plant  TSE) TSE) Sriracha Plant
  • 4. Factory Lay out Inbound & Production Outbound Main Gate Office Mold storage area Injection Process (1,200 PY) Press Process (1,200 PY) Finish Good Warehouse (2,618 PY) 138M 120M Resin Warehouse
  • 5. History 2012. Sep Groundbreaking 2013. Jan Injection Process Operation Start Apr Press Process Operation Start ∙∙∙∙
  • 7. Vision Global Excellent Material Supplier in 21st Century Internationalization Complexation for Synergy Information oriented Concentration of resources and Efficiency management ( Global Management ) Raise the Synergy effect by Integration of resources (Concurrent Management ) Sharing of information Personal Process Product   Culture of complying rule Professionalism of all employees Best Technology   Build the optimum process of value creation for customers Zero defect by 6-Sigma Innovative Thought (Speed Management)  Top class of Quality  Development a own unique Model  Value Innovation Customer-oriented Management
  • 8. Organization Manpower MD Q.A Q.A Expat 7 Employee 293 Total KH Han 300 Sriracha Plant Sriracha Plant S/Mgr. HB Choi FM DIR Kim Finance Team Finance Team Sales 1T Sales 1T Sales 2T Sales 2T Press Team Press Team Injection Team Injection Team Q.C Q.C Director G/Mgr. G/Mgr. G/Mgr. G/Mgr. S/Mgr. YS Choi DK Kim JM Choi BH Ha JS Lee HB Choi Mgr. Tirapat ERP ERP Maintenance Maintenance Mgr. G/Mgr. SW Jung GS Cho [Integrated Organization]
  • 9.  Expat and Key Engineer Status Department R&D Press Manufacturing Press Die Control Injection Manufacturing KeyEngineer Total 1 2 Customer support for New Product Follow up Customer’s ECN 5 6 Manufacturing Engineering, SemiAutomation, Machine Maintenance 1 1 Mold modification, Mold PM 3 17 21 Optimization of injection, Trouble shooting, Quality Improvement Expat 1 (Integrated organization) 1 Remarks Injection Mold Control (with Manufacturing) (1) 4 4 Mold PM, Low level Maintenance Printing 1 1 2 Printing quality Improvement Q.C 1 14 15 IQC, PQC & OQC Quality verification of New product Machine Maintenance (Integrated organization) 1 3 4 Mechanical, Electric and Utility Control Total 8 46 54
  • 10. Monthly Sales (Year 2013)  By Product Year 2013
  • 11. Products (Press) TV PARTS COPY M/C AUTO PART TV
  • 13. Factory Equipment (Press) TON 600 DOUBLE 500 DOUBLE 400 DOUBLE 350 DOUBLE 300 DOUBLE 250 DOUBLE 200 SINGLE 160 SINGLE 150 SINGLE 110 SINGLE 100 SINGLE 80 SINGLE 75 SINGLE 60 SINGLE TOTAL SRIRACHA CHONBURI KORAT AYUTTAYA TOTAL AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANUAL AUTO MANIAL 1 1 1 1 2 1 2 3(2) 3 1 1 4 2 4 5(4) 10 1 1 2 3 11 1 2 1 3 1 6 9 5 11 2 2 13 22 2 8 1 5 3 2 6 15 1 1 0 2 6 1 8 1 2 4 16 3 3 1 1 4 4 1 1 2 3 1 1 3 4 1 1 3 1 4 14 20 31 17 32 11 8 48 83 12 51 49 19 131
  • 15. Factory Equipment (Precision Machine) Machine Tool Sriracha Plant Chonburi Plant (Mold Team) Origin Quantity WIRE CUT - - SWISS KOREA 8 CNC MILLING M/C - - KOREA 3 EDM - - KOREA 1 SUPER DRILL - - KOREA 1 LATHER KOREA 1 KOREA 3 MILLING M/C KOREA TAIWAN 2 KOREA 7 - - KOREA 1 KOREA 1 KOREA 8 - 4 - 32 BAND SAW GRINDING M/C TOTAL Origin Quantity
  • 16. Factory Equipment (General Machine) Sriracha Plant Chonburi Plant (Mold Team) Machine Tool Origin Quantity Origin Quantity BUSTER PRESS - - KOREA 3 SHEARING M/C - - JAPAN 1 LAINER W/D - - JAPAN 1 MULT TAPPING - - KOREA 9 - - KOREA 5 - - THAI 8 SPINING M/C - - KOREA 7 CAULKING M/C - - KOREA 9 TOOL GRANDING - - KOREA 1 TOTAL - - - 44 SPOT WELDING
  • 17. Printing & Stamping Process All printing and foil stamping process are immediately followed by injection. So, cooling unit, printing jig and dryer oven are located in line of injection.  Equipment Item Description SRIRACHA Printing Jig 300*400mm 8 Drying Oven 30~100℃ 8 Stamping Machine W30*L800 3  Whole finishing and assembly can be done in injection line.
  • 18. Global Certification Eco Partner Certificate (SAMSUNG) Green Partner Certificate (SONY) ISO1401 (ISOOAR) Supplier Quality Contract (LG) Quality Achievement Award (LG) ISO9001 (ISOOAR)
  • 19. Internal Activities  Activating Suggestion system - Selection “King of suggestion” (Monthly & Yearly) - Slogan competition for Quality Enhancement  Meeting for Daily defect fail in the early morning  Continuous 5S activity. Good quality comes from a clean environment  Customer Complaint is shared immediately in the case of failure  Conducting sport day annually
  • 20. Affiliate Companies Map (Korea) Affiliate Location Key Product 1 SHC 7 1 LCD,LSU,CD/DVD, CAR CD, ECR ( 株 ) 新興精密 金泉工場 KIMCHUN Printer parts ( 株 ) 新興精密 安山工場 ANSAN Copy M/C , PC Assy 4 ( 株 ) 新興精密 SEOUL 事務所 SEOUL ECR R&D, Overseas sales 5 ( 株 ) 新興精機 KWANG JU Home Appliance parts 6 ( 株 ) 新興機工 KIMHAE Automobile parts 7 ( 株 ) 大成 STEEL PYEONGTAEK Coil service center SHC 2 SHC 6 SHC 5 ANSEONG 3 SHC 3 SHC ( 株 ) 新興精密 ( 本社 ) 2 SHC 4
  • 21. Affiliate Companies Map (Global) Affiliate Location 1 ( 株 ) 新興 天津 2 ( 株 ) 新興 威海 3 ( 株 ) 新興 蘇州 4 ( 株 ) 新興 惠州 SHC 9 1 SHC SHC 11 4 SHC SHC 2 SHC 3 5 SHC SHC 10 SHC 6 SHC 7 TIANJIN WEIHAI SUZHOU HUIZHOU 5 ( 株 ) 新興 南京 6 ( 株 ) 新興 THAILAND NANJING 7 ( 株 ) 新興 INDONESIA BEKASI CHONBURI SHC 8 Key Product DVD Blueray Deck Ass’y TV&Monitor Parts, SMT Automobile parts Printer assy, LSU LCD parts,Aircon & Refrigerator parts, Automobile parts DVD-ROM, SMT, Home CD player deck ass’y Car audio deck ass’y Monitor housing ass’y Printer parts VCR deck, Car audio parts, Washing machine parts, Refrigerator parts, FBT & DY Audio Parts Automobile parts DVD Blueray Deck Copy M/C Parts DVD-ROM 8 ( 株 ) 新興 CALAMBA PHILIPPINES 9 ( 株 ) 新興 NOVEZAMKY TV & Monitor parts, SLOVAKIA DVD Home CD Player Set Top Box 10 ( 株 ) 新興 CHENNAI LCD TV/Monitor Frame/Injection INDIA Aircorn, Refrigerator, Pulverulent Body Painting 11 ( 株 ) 新興 ORADEA TV & Monitor parts, DVD Home RUMANIA CD Player,Set Top Box
  • 22. Affiliate Companies Map (Thailand) SHC 2 SHC 3 SHC 1 SHC 4 Affiliate Location ( 株 ) 新興 THAILAND CHONBURI Printer parts VCR deck, Car audio parts,Washing machine parts,FBT & DY 2 KORAT Printer parts VCR deck, Car audio parts,Washing machine parts,FBT & DY 3 AYUTAYA Printer parts VCR deck, Car audio parts 4 SRIRACHA Refrigerator, Aircon, TV 1 Key Product
  • 23. Shin Heung Thailand As of 12 Sep. ’13

Editor's Notes

  1. Rev_18:2007.10.16
  2. 07’5.31 페이지 추가 07’ 10.16 면적 단위 개정
  3. 07’5.9_서울 사무소 개설 건 삭제
  4. ’07.5.9_1.설비명 정정 2.전극가공전용 M/C 1대 추가
  5. ’07.5.9_1.설비명 정정
  6. ’07.5.9_1.관계사 설립 년도 삭제 2. 생산품목명 수정
  7. ’07.5.9_1.제목에 해외2를 1로 수정 2.관계사 설립 년도 삭제 3.생산품목명 수정