Evolution Consulting was founded in 2001 by Cristina Lopes, author of a book on category management implementation. The company provides consulting services with a focus on retail and consumer goods. It helps clients with strategic planning, category management, layout solutions, and operations to achieve sustainable growth. The company is led by retail professionals with over a decade of experience across food, general merchandise, pharmaceuticals, and textiles.

2. ABOUT US
EVOLUTION CONSULTING was founded in 2001 by
Cristina Lopes, author of the book:
LE GUIDE DU CATEGORY MANAGEMENT
Launched in France in 2011, the book is a practical guide for
Category Management implementation, with real examples
in each step.
Through a very accessible language and an easy
applicability, is designed for Retail and Industry
segments, willing to put in practice the Category
Management, as well as Marketing and Business’ students
who are interested in a more innovative and contemporary
management.
Its preface has been signed by Jean-Charles Naouri, who
has been elected as the best retail executive in Europe
for 2011 by Institutional Investors Magazine.

3. ABOUT US
Preface
“Cristina Lopes presents an accurate and pragmatic
methodology to learn about one of the most important
subjects of our business, especially nowadays.
Our clients, ever more informed and versatile, are even
more demanding regarding merchandise assortment
evolution, than we are able to offer then.”
“ With this book, you will have the necessary keys to take
into consideration most of these challenges, and adopt on
of the best practices in place in our segment.”
Jean-Charles Naouri
President General Director of Grupo Casino

4. PARTNERS
Jean DUBOC Cristina LOPES Claudia POSTAL Cássia PIZANI
Board of Directors 15 years experience in 12 years experience in 15 years
member; Retail (Carrefour, Cãndia Retail (Carrefour and experience in Retail
Carrefour Chairman for e Walmart); Walmart); (Walmart, Pão de
Mexico and Brazil(1994- 3 years experience in 6 years experience as Açúcar and Dicico);
2000); Consumer Goods a Consultant; 3 years
Executive and Statuary Industry (J&J); Category experience in
Director and Director of Pão 11 years experience as Management and Layout Cosmetic B2B
de Açúcar (2001-2006); a Consultant; Guide Coordinator at business (AVON).
General Director at Author of the book ECR Brazil.
Casino, France (2007- about Category
2010); Management launched in
Board of Directors France in 2011.
Advisor at Casino Group
(2011).

5. ABOUT US
We are Retail and Industry
professionals, with a broad
experience in Food and General
Merchandise segments, with
expertise in Category
Management, Marketing Strategic
Planning, Point of Sale Layout
Solutions and Operations.

6. MISSION
To contribute in a very
participative manner, in
order to develop and
implement the projects of
our clients, for a sustainable
growth.

7. VISION
To be the reference
in the segments
we work, by the high quality results
and the way we deal with our clients ,
offering a complete solution.

8. OUR DNA
What is our DNA?
People with broad retail
experience;
“Hands on”
We train the clients’ team
in order to not create
dependency on the
Consultants.

9. FOUNDED IN 2001
11 YEARS IN THE MARKET
RETAIL CONSUMER GOODS INDUSTRY

10. FOUNDED IN 2001
11 YEARS IN THE MARKET
PHARMA/TEXTILE SERVICES

11. AREAS OF EXPERTISE
MARKETING
CATEGORY
STRATEGIC MANAGEMENT
PLANNING
OPERATIONS LAYOUT
SOLUTIONS

12. “Never walks on a chosen path, because it will take
you only where everybody goes”.
Graham Bell
atendimento@evolutionconsulting.com.br
www.evolutionconsulting.com.br