iLoop Mobile is a mobile marketing company that helps customers launch effective mobile campaigns. Its top five customers are Coke, Western Union, Deutsch Bank, E! Entertainment, and Paramount. The company provides a platform for mobile campaign management that allows customers to increase message traffic and mobile web traffic over time. iLoop's value proposition is providing uniquely measurable marketing results through fast and effective customer acquisition at an unheard of return on investment.
Measuring and Monitoring Foot and Mouth Disease Occurrence Melissa McLaws EuFMDFAO
Monitoring FMD is key principle of PCP
Measuring FMD occurrence to:
1. Assess FMD risk
– Within country:
oSpecies, sector, husbandry system, area
oTo target control and inform FMD impact
assessment
2. Monitor changes over time
– Detect ‘events’ (epidemics)
– Efficacy of control strategy
But what is the best way to do it?
Measuring and Monitoring Foot and Mouth Disease Occurrence Melissa McLaws EuFMDFAO
Monitoring FMD is key principle of PCP
Measuring FMD occurrence to:
1. Assess FMD risk
– Within country:
oSpecies, sector, husbandry system, area
oTo target control and inform FMD impact
assessment
2. Monitor changes over time
– Detect ‘events’ (epidemics)
– Efficacy of control strategy
But what is the best way to do it?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
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6. value proposition
Mobile Marketing has proven to be
the most effective means of marketing ever devised.
But it can be complicated and expensive.
Not with us.
We’ll take you from strategy to launch to post-campaign
analytics today - and then equip you to do it yourself tomorrow.
What’s in it for you?
Uniquely measurable results.
Fast, effective customer acquisition.
And unheard of return on investment.
7. email coupon
email coupon
2,102
36% mobile web site
email coupon site opt in
12,100 2,100 opt in database
32% 32.7%
sms response send friend
link to site 3,209
response
6,414 50.0%
38,212
text “discount” 8.8% 16.8%
to 44264
sms coupon
sms opt in friend opt in
1,412 658
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coupon email redeem
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call to action 8821
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436,100 22.0%
direct redeem
3821 friend redeem
10.0% 672
simple campaign
21.0%
redemption
8. elements of success
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
analytics campaign
mobile services
advertising CRM
support integration rapid
context proto-
aware email typing
campaigns integration
9. one solution
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
analytics campaign
mobile services
advertising CRM
support integration rapid
context proto-
aware email typing
campaigns integration
10. our solution
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
iloop integrated
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
mobile
platform
analytics
CRM
campaign
services
advertising
support integration rapid
context proto-
aware email typing
campaigns integration
14. iLoop Mobile’s platform is the technology
solution for all mobile campaigns across all
Coca-Cola agencies and territories, providing
SMS/MMS, mobile Internet and mobile-enabled
Web sites.
CURRENT CAMPAIGNS
Sprite “Under the Cap” loyalty point code redemption via SMS
with mobile site for content delivery
Coke 2010 Winter Olympics mobile site
NBA All Star Game “Slam Dunk” mobile site for content
delivery
PAST CAMPAIGNS
Diet Coke integrated Web/SMS campaign for SMS viral
marketing of online music podcast music mixes
Coke Zero “WAWA” NFL ticket sweepstakes entry via SMS
Coke Text alert service: Free SMS service offered to Coke’s
restaurant customers enabling SMS communication to
employees
15. SMS, mobile Internet and mobile-enabled
online Web sites. Key solutions provide SMS
verification of money transfers to customers in
17 countries worldwide.
CURRENT CAMPAIGNS
Key strategic component of money transfer SMS
verification allows Western Union to identify the receiver
of money transfers to build customer base
Western Union mobile site for mobile services
information and opt-in
Mobile site “WAP widget” provides retail locations,
coupon promotions, money transfer tracking, mobile
greeting cards and more
Online Website for sign-up of SMS money transfer
verification
PAST CAMPAIGNS
Mother’s Day “send a bouquet of flowers” mobile
greeting card campaign
US Hispanic demographic SMS campaign “Orlandi Valuta”
with SMS/IVR integration for money transfer discount
coupons
“Happy Wednesdays” SMS coupon promotion for transfer
discounts
16. Mobile solution for Money Mailer’s shared mail
marketing programs for hundreds of small
businesses nationwide. The iLoop Mobile platform
provides turnkey campaign creation solution for
channel deployment.
Mobile marketing solution for channel includes campaign
deployment, keyword/shortcode management and
campaign analytics
3.5x uplift for shared mail direct marketing
Money Mailer customers using SMS coupons are achieving
3-14% opt-in rates, conversion rates as high as 30% with
ROI as high as $20 return for every $1 spent McDonalds Thanks You
Increases in opt-in databases have reached 23% with 2x Enjoy one FREE Small
McCafe coffee. Valid 1
redemption rates as compared to other media channels week.
at a fraction of the cost of the overall shared mail Help: moneymailer.com
campaign Opt-out: Reply STOP
MCDONALD
Msg&DataRatesMayApply.
17. iLoop Mobile is powering 60 million
registered Snapfish users worldwide to
share photo albums via SMS.
Mobile SMS sharing service through WAP sites, Websites
or iPhone app
User-to-user “share” SMS message fromSnapfish online
Web or mobile site
WAP site link in SMS takes recipient to the photo album
Mobile site with SMS sharing enabled in 22 countries in 12
languages
Future deployment of SMS photo sharing to be rolled out
with handset manufacturers and mobile operators
18. National rollout of mobile marketing enablement
for Comcast’s Spotlight local market on-air ads.
iLoop Mobile powers Comcast’s new MobilExtra
on-air ad sales offering for local TV advertising
across the US.
Enables turnkey deployment of mobile enabled on-air
spots with keyword/short code call to action
Scalable for thousands of campaigns and local Comcast
Spotlight customers
Launch nationwide rollout across 90 markets
2000+ sales representatives
Expanding offering over time
19. Mobile Internet site for 2008 campaign featuring
complete integration of mobile marketing and
content delivery.
Mobile content delivery including images, audio and video
Information and news content directly integrated and
dynamically parsed and updated from the Obama online
Web site
Revolving content banners capturing consumer email with
policy white papers delivered via PDF
Viral “Give Hope” content for peer-to-peer sharing of
animated images, personalized messages and more
SMS alert opt-in
Integration with email fulfillment
Tell-a-Friend viral component sends site link via SMS
20. Carrier WAP entertainment news portal for Sprint,Verizon,
AT&T and T-Mobile, with additional off-deck sites. iLoop Mobile
powers dynamic WAP page creation via multiple E!
Entertainment RSS content feeds.Various other mobile sites
created for other E! properties.
Standard Site for Feature Phones
Optimized Site for iPhone/Blackberry
21. Mobile sites for local Lexus dealerships. Auto-
generation of site pages for individual dealerships via
integration with national Lexus content database.
Mobile content delivery including images, audio and video
Site localized for the user by zip code query–system then
delivers local dealer’s site built from standardized
template
Individual dealer sites feature content and information
specific to that dealership (used car inventory etc.)
Content includes new model info, pre-owned inventory,
directions with map, specials, and service & parts info
Videos of Lexus models
Click-to-call triggers call to dealership
Viral “tell-a-friend” site forwarding
22. iLoop Mobile powers international
distribution of Paramount mobile content
(video, music, images, games, SMS) in 20+
countries with 15 discreet mobile sites for
Paramount properties to date.
23. Product sales
Mobile sites with mobile content delivery including video,
sweepstakes promotions, DVD product marketing, SMS
alerts, news and information.
Warner Bros. Home Site
Live Event Sites
Movie Sites with Streamed Video
24. SMS subscription with user selectable content
preferences and user profile capture via Web
opt-in page. All preference and profile data is
captured for CRM analysis and targeted
messaging. Branded mobile content downloads
also available.
25. Mobile content delivery including images, audio Print Opt-in
and video
Mandee used in-store signage in 119 stores to
present call to action to win a $500 shopping MAND
spree EE
Instantly redeemable mobile coupon was also
sent for 20% off any single item purchased that
day
Entry into the sweeps also offered opt-in to
Mandee Mobile Alerts subscription for
exclusive weekly SMS messages on events,
promos, and special offers
Subscription opt-in is also available via Web form
capturing customer profile data
In 8 months Mandee’s database has grown to
over 80,000 mobile opt-in subscribers
Web Opt-in
26. Mobile Internet site featuring user generated
content (name the product) with user profile
collection. Information gathered by mobile site
sent to Hardee’s Web site for integration into :30
video ads to be displayed in Web site.
Product information
SMS alert opt-in
Videos of broadcast TV ads
Store locator
Viral “mobile greeting cards” content for peer-to-
peer sharing of animated images and
personalized messages
Integration with email fulfillment
Tell-a-Friend viral component sends site link via
SMS
Survey to measure site effectiveness for brand
awareness