RiverCross is a vehicle tracking and fleet management company based in East Africa that provides services to over 7,000 assets. It has developed proprietary software called Bluetrax that uses GPS and various communication channels to provide advanced tracking and fleet management solutions customized for each client. RiverCross prides itself on innovation, technology, support, and customization. It aims to be the most successful mobile asset monitoring company in the HECA region by 2020.