SlideShare a Scribd company logo

Como montar um Plano de Marketing?

•
•
Eros Augusto Asturiano Martins
Eros Augusto Asturiano Martins

Conteúdo da disciplina Princípios de Marketing do SENAC Lapa Scipião.

Marketing
1 of 15
Download to read offline
Eros Augusto Asturiano Martins eros.amartins@sp.senac.br erosasturiano@gmail.com Plano de Marketing
O que é um planode Marketing
Como é suaestrutura
Photo by thebarrowboy -Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck
Photo by marcp_dmoz -Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30982194@N05 Created with Haiku Deck
Photo by jean-louis zimmermann -Creative Commons Attribution License https://www.flickr.com/photos/40911451@N00 Created with Haiku Deck
Photo by Paul Nicholson -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/82879511@N00 Created with Haiku Deck
Photo by sickmouthy -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/32224133@N07 Created with Haiku Deck
Photo by yuckfa -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43125268@N02 Created with Haiku Deck
Photo by mynameisharsha -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/27526538@N07 Created with Haiku Deck
Photo by Sergiu Bacioiu -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/31191642@N05 Created with Haiku Deck
Photo by @boetter -Creative Commons Attribution License https://www.flickr.com/photos/47854931@N00 Created with Haiku Deck
Atualização do Plano Controle Estratégias Público-Alvo Fontes de Mercado Posicionamento Mix de Marketing Objetivos Análise de SWOT Diagnóstico Análise do Mercado Análise da Concorrência Análise da Empresa
AGORA É COM VOCÊS!

Recommended

Reverence: The Quiet Virtue
Reverence: The Quiet VirtueReverence: The Quiet Virtue
Reverence: The Quiet VirtueBarry Casey
 
The 7 Deadly Risks Of Retail
The 7 Deadly Risks Of RetailThe 7 Deadly Risks Of Retail
The 7 Deadly Risks Of RetailMyles Kesten
 
10 Guiding Principles to Sales Success
10 Guiding Principles to Sales Success10 Guiding Principles to Sales Success
10 Guiding Principles to Sales SuccessAmanda Nelson
 
Haiku Deck Tests PPT / Ivetai testam
Haiku Deck Tests PPT / Ivetai testamHaiku Deck Tests PPT / Ivetai testam
Haiku Deck Tests PPT / Ivetai testamReinis Stalsans
 
Career Development Strategies: Top Tips for Taking Control of Your Career
Career Development Strategies: Top Tips for Taking Control of Your CareerCareer Development Strategies: Top Tips for Taking Control of Your Career
Career Development Strategies: Top Tips for Taking Control of Your CareerAntoinette Oglethorpe
 
Ditch the-elevator-pitch
Ditch the-elevator-pitchDitch the-elevator-pitch
Ditch the-elevator-pitchRobyn Hatcher
 
The Power of Pinterest: Connecting your Passions with Your Profits
The Power of Pinterest: Connecting your Passions with Your ProfitsThe Power of Pinterest: Connecting your Passions with Your Profits
The Power of Pinterest: Connecting your Passions with Your ProfitsPeg Fitzpatrick
 
Building up the entrepreneur spirit so that it last a lifetime
Building up the entrepreneur spirit so that it last a lifetimeBuilding up the entrepreneur spirit so that it last a lifetime
Building up the entrepreneur spirit so that it last a lifetimeRay Garcia
 

Recommended

Reverence: The Quiet Virtue
Reverence: The Quiet VirtueReverence: The Quiet Virtue
Reverence: The Quiet VirtueBarry Casey
 
The 7 Deadly Risks Of Retail
The 7 Deadly Risks Of RetailThe 7 Deadly Risks Of Retail
The 7 Deadly Risks Of RetailMyles Kesten
 
10 Guiding Principles to Sales Success
10 Guiding Principles to Sales Success10 Guiding Principles to Sales Success
10 Guiding Principles to Sales SuccessAmanda Nelson
 
Haiku Deck Tests PPT / Ivetai testam
Haiku Deck Tests PPT / Ivetai testamHaiku Deck Tests PPT / Ivetai testam
Haiku Deck Tests PPT / Ivetai testamReinis Stalsans
 
Career Development Strategies: Top Tips for Taking Control of Your Career
Career Development Strategies: Top Tips for Taking Control of Your CareerCareer Development Strategies: Top Tips for Taking Control of Your Career
Career Development Strategies: Top Tips for Taking Control of Your CareerAntoinette Oglethorpe
 
Ditch the-elevator-pitch
Ditch the-elevator-pitchDitch the-elevator-pitch
Ditch the-elevator-pitchRobyn Hatcher
 
The Power of Pinterest: Connecting your Passions with Your Profits
The Power of Pinterest: Connecting your Passions with Your ProfitsThe Power of Pinterest: Connecting your Passions with Your Profits
The Power of Pinterest: Connecting your Passions with Your ProfitsPeg Fitzpatrick
 
Building up the entrepreneur spirit so that it last a lifetime
Building up the entrepreneur spirit so that it last a lifetimeBuilding up the entrepreneur spirit so that it last a lifetime
Building up the entrepreneur spirit so that it last a lifetimeRay Garcia
 
4 w's to twitter
4 w's to twitter4 w's to twitter
4 w's to twitterAmy Bartusek
 
5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog Promotion5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog PromotionCendrine Marrouat
 
Enhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS SystemEnhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS SystemMagento Extension Store
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)James E. Reed III
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)James E. Reed III
 
Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...Ray Garcia
 
De ongrijpbare mark rutte
De ongrijpbare mark rutteDe ongrijpbare mark rutte
De ongrijpbare mark rutteRoger Vogelezang
 
Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.IDLINKSYSTEMS
 
Basic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-othersBasic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-othersJohnPickar
 
Smart city, farsi un'idea
Smart city, farsi un'ideaSmart city, farsi un'idea
Smart city, farsi un'ideaRosa Maria Di Natale
 
LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]Karen Freberg
 
Considerations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali AnaniConsiderations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali AnaniVincenzo De Florio
 
Pinterest for everyone
Pinterest for everyonePinterest for everyone
Pinterest for everyoneBradley W. Deacon
 
Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)Catherine Hainstock
 
Create business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerellCreate business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerellA Better Life with Rachel Rofe
 
12 Guiding Principles to Sales Success
12 Guiding Principles to Sales Success12 Guiding Principles to Sales Success
12 Guiding Principles to Sales SuccessRingLead
 
Barriers to TEL in the NHS
Barriers to TEL in the NHSBarriers to TEL in the NHS
Barriers to TEL in the NHSNatalie Lafferty
 
Is Mentoring for Me?
Is Mentoring for Me?Is Mentoring for Me?
Is Mentoring for Me?Antoinette Oglethorpe
 
What a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the LibraryWhat a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the LibraryFiona Harvey
 
23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parenting23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parentingcookerandalooker
 
A revolução do consumo
A revolução do consumoA revolução do consumo
A revolução do consumoEros Augusto Asturiano Martins
 
Como fazer uma pesquisa?
Como fazer uma pesquisa?Como fazer uma pesquisa?
Como fazer uma pesquisa?Eros Augusto Asturiano Martins
 

More Related Content

What's hot

5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog Promotion5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog PromotionCendrine Marrouat
 
Enhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS SystemEnhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS SystemMagento Extension Store
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)James E. Reed III
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)James E. Reed III
 
Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...Ray Garcia
 
Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.IDLINKSYSTEMS
 
Basic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-othersBasic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-othersJohnPickar
 
LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]Karen Freberg
 
Considerations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali AnaniConsiderations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali AnaniVincenzo De Florio
 
Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)Catherine Hainstock
 
Create business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerellCreate business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerellA Better Life with Rachel Rofe
 
12 Guiding Principles to Sales Success
12 Guiding Principles to Sales Success12 Guiding Principles to Sales Success
12 Guiding Principles to Sales SuccessRingLead
 
Barriers to TEL in the NHS
Barriers to TEL in the NHSBarriers to TEL in the NHS
Barriers to TEL in the NHSNatalie Lafferty
 
What a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the LibraryWhat a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the LibraryFiona Harvey
 
23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parenting23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parentingcookerandalooker
 

What's hot (20)

4 w's to twitter
4 w's to twitter4 w's to twitter
4 w's to twitter
 
5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog Promotion5 Tips for Efficient Blog Promotion
5 Tips for Efficient Blog Promotion
 
Enhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS SystemEnhance Productivity & Profitability with Magento Mobile POS System
Enhance Productivity & Profitability with Magento Mobile POS System
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)
 
In Deo Speramus (RA Version)
In Deo Speramus (RA Version)In Deo Speramus (RA Version)
In Deo Speramus (RA Version)
 
Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...Competitive intelligence and the emergence of quants impacting the company di...
Competitive intelligence and the emergence of quants impacting the company di...
 
De ongrijpbare mark rutte
De ongrijpbare mark rutteDe ongrijpbare mark rutte
De ongrijpbare mark rutte
 
Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.Biometric Security System: The What, Who, Where, When Why and How Answers.
Biometric Security System: The What, Who, Where, When Why and How Answers.
 
Basic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-othersBasic skill-8-showing-sensitivity-to-others
Basic skill-8-showing-sensitivity-to-others
 
Smart city, farsi un'idea
Smart city, farsi un'ideaSmart city, farsi un'idea
Smart city, farsi un'idea
 
LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]
 
Considerations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali AnaniConsiderations and ideas after reading a presentation by Ali Anani
Considerations and ideas after reading a presentation by Ali Anani
 
Pinterest for everyone
Pinterest for everyonePinterest for everyone
Pinterest for everyone
 
Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)Fundamentals of High Level Research (Deep Research)
Fundamentals of High Level Research (Deep Research)
 
Create business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerellCreate business magic – with former vp of walt disney world, lee cockerell
Create business magic – with former vp of walt disney world, lee cockerell
 
12 Guiding Principles to Sales Success
12 Guiding Principles to Sales Success12 Guiding Principles to Sales Success
12 Guiding Principles to Sales Success
 
Barriers to TEL in the NHS
Barriers to TEL in the NHSBarriers to TEL in the NHS
Barriers to TEL in the NHS
 
Is Mentoring for Me?
Is Mentoring for Me?Is Mentoring for Me?
Is Mentoring for Me?
 
What a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the LibraryWhat a difference a web makes - Blended learning and the Library
What a difference a web makes - Blended learning and the Library
 
23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parenting23 quotes about having kids that will make you feel better about parenting
23 quotes about having kids that will make you feel better about parenting
 

Viewers also liked

Introdução à Psicologia do Comportamento do Consumidor
Introdução à Psicologia do Comportamento do ConsumidorIntrodução à Psicologia do Comportamento do Consumidor
Introdução à Psicologia do Comportamento do ConsumidorEros Augusto Asturiano Martins
 
Técnicas de Negociação
Técnicas de NegociaçãoTécnicas de Negociação
Técnicas de Negociaçãoandersonals
 
Métodos e técnicas de negociação
Métodos e técnicas de negociaçãoMétodos e técnicas de negociação
Métodos e técnicas de negociaçãoClaudiomar Borduchi
 
Técnicas de Negociação
Técnicas de NegociaçãoTécnicas de Negociação
Técnicas de NegociaçãoNext Educação
 
Estratégias de Negociação
Estratégias de NegociaçãoEstratégias de Negociação
Estratégias de Negociaçãoguestcda5ca
 

Viewers also liked (20)

A revolução do consumo
A revolução do consumoA revolução do consumo
A revolução do consumo
 
Como fazer uma pesquisa?
Como fazer uma pesquisa?Como fazer uma pesquisa?
Como fazer uma pesquisa?
 
Motivação e estímulos na Publicidade
Motivação e estímulos na PublicidadeMotivação e estímulos na Publicidade
Motivação e estímulos na Publicidade
 
O novo consumidor
O novo consumidorO novo consumidor
O novo consumidor
 
Introdução à Negociação
Introdução à NegociaçãoIntrodução à Negociação
Introdução à Negociação
 
02 Comportamento do consumidor - parte 02
02 Comportamento do consumidor - parte 0202 Comportamento do consumidor - parte 02
02 Comportamento do consumidor - parte 02
 
Encantando Clientes
Encantando ClientesEncantando Clientes
Encantando Clientes
 
Introdução à Psicologia do Comportamento do Consumidor
Introdução à Psicologia do Comportamento do ConsumidorIntrodução à Psicologia do Comportamento do Consumidor
Introdução à Psicologia do Comportamento do Consumidor
 
Constructing competitive advantage
Constructing competitive advantage Constructing competitive advantage
Constructing competitive advantage
 
Gestão da Inovação - Tidd e Bessant (cap.01)
Gestão da Inovação - Tidd e Bessant (cap.01)Gestão da Inovação - Tidd e Bessant (cap.01)
Gestão da Inovação - Tidd e Bessant (cap.01)
 
Introdução à Pesquisa de Mercado
Introdução à Pesquisa de MercadoIntrodução à Pesquisa de Mercado
Introdução à Pesquisa de Mercado
 
Inteligência Coletiva
Inteligência ColetivaInteligência Coletiva
Inteligência Coletiva
 
Dados x informação
Dados x informaçãoDados x informação
Dados x informação
 
Técnicas de Negociação
Técnicas de NegociaçãoTécnicas de Negociação
Técnicas de Negociação
 
As 5 forças de porter
As 5 forças de porterAs 5 forças de porter
As 5 forças de porter
 
Técnicas de negociação
Técnicas de negociaçãoTécnicas de negociação
Técnicas de negociação
 
Negociação
NegociaçãoNegociação
Negociação
 
Métodos e técnicas de negociação
Métodos e técnicas de negociaçãoMétodos e técnicas de negociação
Métodos e técnicas de negociação
 
Técnicas de Negociação
Técnicas de NegociaçãoTécnicas de Negociação
Técnicas de Negociação
 
Estratégias de Negociação
Estratégias de NegociaçãoEstratégias de Negociação
Estratégias de Negociação
 

Similar to Como montar um Plano de Marketing?

Gretchen Rubin's 10 Tips For Being Happier
Gretchen Rubin's 10 Tips For Being HappierGretchen Rubin's 10 Tips For Being Happier
Gretchen Rubin's 10 Tips For Being HappierHaiku Deck
 
An Ecology of Commerce: An Ethic of Reverence for the Land
An Ecology of Commerce: An Ethic of Reverence for the LandAn Ecology of Commerce: An Ethic of Reverence for the Land
An Ecology of Commerce: An Ethic of Reverence for the LandBarry Casey
 
Estrategia de precios en minoristas
Estrategia de precios en minoristasEstrategia de precios en minoristas
Estrategia de precios en minoristasGabriel Jiménez
 
Neuronas y Neurotransmisores
Neuronas y NeurotransmisoresNeuronas y Neurotransmisores
Neuronas y Neurotransmisoresmariyemi
 
Understand CRM as a Strategy
Understand CRM as a StrategyUnderstand CRM as a Strategy
Understand CRM as a StrategyGabriel Jiménez
 
Presentatie Social Media Club 073
Presentatie Social Media Club 073 Presentatie Social Media Club 073
Presentatie Social Media Club 073 Dimitri Lambermont
 
Turning the ship overnight
Turning the ship overnightTurning the ship overnight
Turning the ship overnightScott Childs
 
L&D Summit VI Perry Timms - The Future of Work, learning and the HR profession
L&D Summit VI Perry Timms - The Future of Work, learning and the HR professionL&D Summit VI Perry Timms - The Future of Work, learning and the HR profession
L&D Summit VI Perry Timms - The Future of Work, learning and the HR professionITOLCEE
 
The future of work, learning and the hr profession itol romania march 2015
The future of work, learning and the hr profession itol romania march 2015The future of work, learning and the hr profession itol romania march 2015
The future of work, learning and the hr profession itol romania march 2015Perry Timms
 
How VIMsocial is Changing Business
How VIMsocial is Changing BusinessHow VIMsocial is Changing Business
How VIMsocial is Changing BusinessVIMsocial
 
Los precios llegan a su fin
Los precios llegan a su finLos precios llegan a su fin
Los precios llegan a su finGabriel Jiménez
 
How to avoid a shark attack - the essential guide for surfers
How to avoid a shark attack - the essential guide for surfersHow to avoid a shark attack - the essential guide for surfers
How to avoid a shark attack - the essential guide for surfersSURFSAFE
 
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...Sucker Free Social Media: Using Social to Build Your Personal and Professiona...
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...Katie Pfledderer
 
The Employee Engagement Story
The Employee Engagement StoryThe Employee Engagement Story
The Employee Engagement StoryCynthia Samuels
 
Career Planning for Biology PhD Students
Career Planning for Biology PhD StudentsCareer Planning for Biology PhD Students
Career Planning for Biology PhD StudentsIsamu Hartman, PhD
 

Similar to Como montar um Plano de Marketing? (20)

Wel come-to-hotel-dharmvilla (1)
Wel come-to-hotel-dharmvilla (1)Wel come-to-hotel-dharmvilla (1)
Wel come-to-hotel-dharmvilla (1)
 
Gretchen Rubin's 10 Tips For Being Happier
Gretchen Rubin's 10 Tips For Being HappierGretchen Rubin's 10 Tips For Being Happier
Gretchen Rubin's 10 Tips For Being Happier
 
An Ecology of Commerce: An Ethic of Reverence for the Land
An Ecology of Commerce: An Ethic of Reverence for the LandAn Ecology of Commerce: An Ethic of Reverence for the Land
An Ecology of Commerce: An Ethic of Reverence for the Land
 
Estrategia de precios en minoristas
Estrategia de precios en minoristasEstrategia de precios en minoristas
Estrategia de precios en minoristas
 
Neuronas y Neurotransmisores
Neuronas y NeurotransmisoresNeuronas y Neurotransmisores
Neuronas y Neurotransmisores
 
El valor de lo intangible
El valor de lo intangibleEl valor de lo intangible
El valor de lo intangible
 
Epistemología: Metacognción
Epistemología: MetacognciónEpistemología: Metacognción
Epistemología: Metacognción
 
Understand CRM as a Strategy
Understand CRM as a StrategyUnderstand CRM as a Strategy
Understand CRM as a Strategy
 
Presentatie Social Media Club 073
Presentatie Social Media Club 073 Presentatie Social Media Club 073
Presentatie Social Media Club 073
 
Keynote: Selbstmarketing
Keynote: SelbstmarketingKeynote: Selbstmarketing
Keynote: Selbstmarketing
 
Turning the ship overnight
Turning the ship overnightTurning the ship overnight
Turning the ship overnight
 
L&D Summit VI Perry Timms - The Future of Work, learning and the HR profession
L&D Summit VI Perry Timms - The Future of Work, learning and the HR professionL&D Summit VI Perry Timms - The Future of Work, learning and the HR profession
L&D Summit VI Perry Timms - The Future of Work, learning and the HR profession
 
The future of work, learning and the hr profession itol romania march 2015
The future of work, learning and the hr profession itol romania march 2015The future of work, learning and the hr profession itol romania march 2015
The future of work, learning and the hr profession itol romania march 2015
 
How VIMsocial is Changing Business
How VIMsocial is Changing BusinessHow VIMsocial is Changing Business
How VIMsocial is Changing Business
 
Los precios llegan a su fin
Los precios llegan a su finLos precios llegan a su fin
Los precios llegan a su fin
 
How to avoid a shark attack - the essential guide for surfers
How to avoid a shark attack - the essential guide for surfersHow to avoid a shark attack - the essential guide for surfers
How to avoid a shark attack - the essential guide for surfers
 
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...Sucker Free Social Media: Using Social to Build Your Personal and Professiona...
Sucker Free Social Media: Using Social to Build Your Personal and Professiona...
 
The Employee Engagement Story
The Employee Engagement StoryThe Employee Engagement Story
The Employee Engagement Story
 
Career Planning for Biology PhD Students
Career Planning for Biology PhD StudentsCareer Planning for Biology PhD Students
Career Planning for Biology PhD Students
 
Why do you have to read?
Why do you have to read?Why do you have to read?
Why do you have to read?
 

More from Eros Augusto Asturiano Martins

More from Eros Augusto Asturiano Martins (16)

Marketing para consultores
Marketing para consultoresMarketing para consultores
Marketing para consultores
 
Conarh 2019
Conarh 2019Conarh 2019
Conarh 2019
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management
 
E-commerce
E-commerceE-commerce
E-commerce
 
Marketing de Relacionamento
Marketing de RelacionamentoMarketing de Relacionamento
Marketing de Relacionamento
 
Marketing Direto
Marketing DiretoMarketing Direto
Marketing Direto
 
Marketing interno
Marketing internoMarketing interno
Marketing interno
 
Os 10 pecados do marketing
Os 10 pecados do marketingOs 10 pecados do marketing
Os 10 pecados do marketing
 
03 ciclo de vida e matriz bcg
03 ciclo de vida e matriz bcg03 ciclo de vida e matriz bcg
03 ciclo de vida e matriz bcg
 
03 análise de swot
03 análise de swot03 análise de swot
03 análise de swot
 
01 mix de marketing
01 mix de marketing01 mix de marketing
01 mix de marketing
 
02 estratégia e planejamento de marketing
02 estratégia e planejamento de marketing02 estratégia e planejamento de marketing
02 estratégia e planejamento de marketing
 
02 o que é marketing
02 o que é marketing02 o que é marketing
02 o que é marketing
 
É importante saber ouvir e perguntar
É importante saber ouvir e perguntarÉ importante saber ouvir e perguntar
É importante saber ouvir e perguntar
 
Marketing Pessoal
Marketing PessoalMarketing Pessoal
Marketing Pessoal
 
Encantando Clientes
Encantando ClientesEncantando Clientes
Encantando Clientes
 

Recently uploaded

9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurCall girls in Ahmedabad High profile
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X GrowthDGTLmart : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growthcsear2019
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 

Recently uploaded (20)

9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X GrowthDGTLmart : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growth
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 

Como montar um Plano de Marketing?

  • 1. Eros Augusto Asturiano Martins eros.amartins@sp.senac.br erosasturiano@gmail.com Plano de Marketing
  • 2. O que é um planode Marketing
  • 4. Photo by thebarrowboy -Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck
  • 5. Photo by marcp_dmoz -Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30982194@N05 Created with Haiku Deck
  • 6. Photo by jean-louis zimmermann -Creative Commons Attribution License https://www.flickr.com/photos/40911451@N00 Created with Haiku Deck
  • 7. Photo by Paul Nicholson -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/82879511@N00 Created with Haiku Deck
  • 8. Photo by sickmouthy -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/32224133@N07 Created with Haiku Deck
  • 9. Photo by yuckfa -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43125268@N02 Created with Haiku Deck
  • 10. Photo by mynameisharsha -Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/27526538@N07 Created with Haiku Deck
  • 11. Photo by Sergiu Bacioiu -Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/31191642@N05 Created with Haiku Deck
  • 12. Photo by @boetter -Creative Commons Attribution License https://www.flickr.com/photos/47854931@N00 Created with Haiku Deck
  • 13. Atualização do Plano Controle Estratégias Público-Alvo Fontes de Mercado Posicionamento Mix de Marketing Objetivos Análise de SWOT Diagnóstico Análise do Mercado Análise da Concorrência Análise da Empresa
  • 14.
  • 15. AGORA É COM VOCÊS!