1. The engagement pyramid shows the different levels of engagement in a community, from passive customers to opinion leaders.
2. Opinion leaders can spark discussions and express positive or negative views, and community management aims to facilitate constructive discussions and understand community feedback.
3. As discussions grow, listeners spread the word to less engaged members, and contributors add their views to keep discussions active. This helps community management understand different perspectives.
2012 05 15 eric ries the lean startup pwc canadaEric Ries
The document outlines principles of the Lean Startup methodology. It discusses defining a minimum viable product and using continuous deployment, A/B testing, and metrics to rapidly iterate based on customer feedback. The goal is to minimize wasted time and resources by constantly learning which ideas are most promising through experimentation.
Organizing for faster innovation - People, process, culture, and technologyTom Laszewski
Organizing for faster innovation through people, process, culture, and technology transformation. Best practices, lesson learned, and a prescriptive approach to evolving and disrupting a company's people, process, culture, and technology during a digital and cloud transformation.
A service catalog (or catalogue), is an organized and curated collection of any and all business and information technology related services that can be performed by, for, or within an enterprise.
(ARC303) Pure Play Video OTT: A Microservices ArchitectureAmazon Web Services
"An end-to-end, over-the-top (OTT) video system is built of many interdependent architectural tiers, ranging from content preparation, content delivery, and subscriber and entitlement management, to analytics and recommendations. This talk will provide a detailed exploration of how to architect a media platform that allows for growth, scalability, security, and business changes at each tier, based on real-world experiences delivering over 100 Gbps of concurrent video traffic with 24/7/365 linear TV requirements. Finally, learn how Verizon uses AWS, including Amazon Redshift and Amazon Elastic MapReduce, to power its recently launched mobile video application Go90.
Using a mixture of AWS services and native applications, we address the following scaling challenges:
Content ingest, preparation, and distribution
Operation of a 24x7x365 Linear OTT Playout Platform
Common pitfalls with transcode and content preperation
Multi-DRM and packaging to allow cross platform playback
Efficient delivery and multi-CDN methodology to allow for a perfect experience globally
Kinesis as a dual purpose system for both analytics and concurrency access management
Integration with Machine Learning for an adaptive recommendation system, with real time integration between content history and advertising data
User, entitlement, and content management
General best practices for ‘Cloud Architectures’ and their integration with Amazon Web Services; Infrastructure as Code, Disposable and immutable infrastructure, code deployment & release management, DevOps and Microservices Architectures
This session is great for architects, engineers, and CTOs within media and entertainment or others simply interested in decoupled architectures."
The document discusses implementing IT Operations Management (ITOM) along with IT Service Management (ITSM) using ServiceNow products. It covers the benefits of integrating ITOM and ITSM activities in a centralized Configuration Management Database (CMDB) to improve service visibility, time to resolution, and operational efficiency. The presentation agenda includes explaining ITOM and its relationship to ITSM, why to implement ITOM with ITSM, where to start the implementation, and ServiceNow ITOM product capabilities.
Migration to AWS: The foundation for enterprise transformation - SVC210 - New...Amazon Web Services
Migrating to the cloud is more than a cost-saving tactic—it’s the foundation for transforming your business. In this session, you will learn from both business and technical experts how to build a compelling business case, acquire new skills, create new operating models for speed and agility, and define the application migration strategies that will help transform your business faster.
Randall Hunt introduced Amazon Lex, a new service for building conversational interfaces using voice and text. Amazon Lex provides features like text and speech language understanding powered by the same technology as Alexa, deployment to chat services like Facebook Messenger, and integration with other AWS services. It is designed to make building conversational interfaces more efficient for developers. Amazon Lex aims to help developers build powerful applications like informational, application, and enterprise productivity bots as well as bots for internet of things devices.
2012 05 15 eric ries the lean startup pwc canadaEric Ries
The document outlines principles of the Lean Startup methodology. It discusses defining a minimum viable product and using continuous deployment, A/B testing, and metrics to rapidly iterate based on customer feedback. The goal is to minimize wasted time and resources by constantly learning which ideas are most promising through experimentation.
Organizing for faster innovation - People, process, culture, and technologyTom Laszewski
Organizing for faster innovation through people, process, culture, and technology transformation. Best practices, lesson learned, and a prescriptive approach to evolving and disrupting a company's people, process, culture, and technology during a digital and cloud transformation.
A service catalog (or catalogue), is an organized and curated collection of any and all business and information technology related services that can be performed by, for, or within an enterprise.
(ARC303) Pure Play Video OTT: A Microservices ArchitectureAmazon Web Services
"An end-to-end, over-the-top (OTT) video system is built of many interdependent architectural tiers, ranging from content preparation, content delivery, and subscriber and entitlement management, to analytics and recommendations. This talk will provide a detailed exploration of how to architect a media platform that allows for growth, scalability, security, and business changes at each tier, based on real-world experiences delivering over 100 Gbps of concurrent video traffic with 24/7/365 linear TV requirements. Finally, learn how Verizon uses AWS, including Amazon Redshift and Amazon Elastic MapReduce, to power its recently launched mobile video application Go90.
Using a mixture of AWS services and native applications, we address the following scaling challenges:
Content ingest, preparation, and distribution
Operation of a 24x7x365 Linear OTT Playout Platform
Common pitfalls with transcode and content preperation
Multi-DRM and packaging to allow cross platform playback
Efficient delivery and multi-CDN methodology to allow for a perfect experience globally
Kinesis as a dual purpose system for both analytics and concurrency access management
Integration with Machine Learning for an adaptive recommendation system, with real time integration between content history and advertising data
User, entitlement, and content management
General best practices for ‘Cloud Architectures’ and their integration with Amazon Web Services; Infrastructure as Code, Disposable and immutable infrastructure, code deployment & release management, DevOps and Microservices Architectures
This session is great for architects, engineers, and CTOs within media and entertainment or others simply interested in decoupled architectures."
The document discusses implementing IT Operations Management (ITOM) along with IT Service Management (ITSM) using ServiceNow products. It covers the benefits of integrating ITOM and ITSM activities in a centralized Configuration Management Database (CMDB) to improve service visibility, time to resolution, and operational efficiency. The presentation agenda includes explaining ITOM and its relationship to ITSM, why to implement ITOM with ITSM, where to start the implementation, and ServiceNow ITOM product capabilities.
Migration to AWS: The foundation for enterprise transformation - SVC210 - New...Amazon Web Services
Migrating to the cloud is more than a cost-saving tactic—it’s the foundation for transforming your business. In this session, you will learn from both business and technical experts how to build a compelling business case, acquire new skills, create new operating models for speed and agility, and define the application migration strategies that will help transform your business faster.
Randall Hunt introduced Amazon Lex, a new service for building conversational interfaces using voice and text. Amazon Lex provides features like text and speech language understanding powered by the same technology as Alexa, deployment to chat services like Facebook Messenger, and integration with other AWS services. It is designed to make building conversational interfaces more efficient for developers. Amazon Lex aims to help developers build powerful applications like informational, application, and enterprise productivity bots as well as bots for internet of things devices.
How To Modernize Enterpize Apps, Including Windows and .NET on AWSAmazon Web Services
Cloud computing is accelerating digital transformation for enterprises, enabling application modernization with advanced technologies like machine learning, containers, and serverless architecture. Join Sandy Carter, VP of Enterprise Workloads to learn how customers are using AWS to accelerate innovation, design and modernize their enterprise application.
Delight your customers and win them for life
Looking for an Omnichannel, AI-driven or Self Service solution for customer service? We've got you covered!
This presentation provides an overview of the key components of a service support process: configuration management, problem management, release management, change management, and incident management. It describes the basic functions and benefits of each component. Configuration management involves managing IT components, configurations, and the configuration management database (CMDB). Problem management involves identifying, diagnosing, and resolving problems and errors. Change management involves controlling and tracking changes to minimize impacts. Release management coordinates testing and deployment of releases. Incident management handles detection, classification, and resolution of incidents. Together, these components work to improve IT service quality, user productivity, and support efficiency.
Mainframe Integration, Offloading and Replacement with Apache Kafka | Kai Wae...HostedbyConfluent
Legacy migration is a journey. Mainframes cannot be replaced in a single project. A big bang will fail. This has to be planned long-term.
Mainframe offloading and replacement with Apache Kafka and its ecosystem can be used to keep a more modern data store in real-time sync with the mainframe, while at the same time persisting the event data on the bus to enable microservices, and deliver the data to other systems such as data warehouses and search indexes.
This session walks through the different steps some companies are already gone through. Technical options like Change Data Capture (CDC), MQ, and third-party tools for mainframe integration, offloading and replacement are explored.
Understanding Multitenancy and the Architecture of the Salesforce PlatformSalesforce Developers
Join us as we take a deep dive into the architecture of the Salesforce platform, explain how multitenancy actually works, and how it affects you as a developer. Showing the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
This document provides best practices for architecting applications in the cloud based on Amazon Web Services (AWS). It discusses 6 key practices: 1) Design for failure and nothing fails, 2) Build loosely coupled systems, 3) Implement elasticity, 4) Build security into every layer, 5) Think parallel, and 6) Leverage many storage options. Specific AWS services are recommended to implement each practice, such as using auto-scaling, SQS queues, and different storage services like S3, EBS, and RDS depending on data needs. The document aims to help architects take advantage of scalability, fault-tolerance, and other cloud attributes when building applications on AWS.
Managing AWS Costs with Anomaly Detection and Root Cause AnalysisYotascale
Learn to leverage AI to streamline your cloud operations with Anomaly Detection and Root Cause Analysis.
Use AI to maintain cloud governance, optimize cloud workloads, and simplify cloud operations. Find out more, request a demo, or set up a free trial at www.yotascale.com.
Presentation is about benefits of Azure Automation. How Azure Automation service can help you to automate your on premises as well as off premises resources.
This document discusses an SDLC (Software Development Life Cycle) process for developing microservices. It begins by defining key terms like SDLC, microservices, and APIs. It then outlines a 10-step process for taking a microservice from concept to production, including specifying APIs, prototyping, testing, and reviews. It emphasizes practices like API versioning, testing in production, and treating failures as normal occurrences. The presentation is delivered by David Asher, an experienced software and product manager providing the perspective of developing cloud-based microservices at large companies.
Configuration Management in the Cloud - AWS Online Tech TalksAmazon Web Services
Learning Objectives:
- Learn how to use AWS OpsWorks, AWS CodeDeploy, and AWS CodePipeline to build a reliable and consistent development pipeline
- Understand about continous integration and delivery for Infrastructure as Code
- Learn how to get started with these services.
Your Challenge
Service desk managers with immature service desk processes struggle with:
Low business satisfaction.
High cost to resolve incidents and implement requests.
Confused and unhappy end users.
High ticket volumes and a lack of root-cause analysis to reduce recurring issues.
Wasted IT time and wages resolving the same issues time and again.
Ineffective demand planning.
Our Advice
Critical Insight
Don’t be fooled by a tool that’s new. A new service desk tool alone won’t solve the problem. Service desk maturity improvements depend on putting in place the right people and processes to support the technology.
Service desk improvement is an exercise in organizational change. Engage specialists across the IT organization in building the solution, and emphasize how everyone stands to benefit from the initiative.
Organizations are sometimes tempted to track their work under a single ticket type. Unfortunately, the practice obscures the fact that incidents, requests, and projects require radically different amounts of time and resources, and can create the impression that IT is underperforming. Distinguish between incidents, requests, and projects, and design specific processes to support and track the performance of each activity.
Remember, the value of any IT service management (ITSM) tool is a function of the processes it supports and the adoption of those processes. The ITSM tool with the best functionality is worth little if you do not build the right processes, configure the tool to support them, and work to improve tool adoption in your organization.
Impact and Result
Increase business satisfaction.
Reduce recurring issues and ticket volumes.
Reduce average incident resolution time and average request implementation time.
Increase efficiency and lower operating costs.
Enhance demand planning.
Maintaining control of sensitive data is critical in the highly regulated financial investments environment that Vanguard operates in. This need for data control complicated Vanguard's move to the cloud. They needed to expand globally to provide a great user experience while at the same time maintaining their mainframe-based backend data architecture. In this session, Vanguard discusses the creative approach they took to decouple their monolithic backend architecture to empower a microservices architecture while maintaining compliance with regulations. They also cover solutions implemented to successfully meet their requirements for security, latency, and end-state consistency.
Speaker: Jon Austin, Enterprise Solutions Architect, AWS
A workshop on Value Proposition Design by Sam Rye from Lifehack & Enspiral.
This workshop takes you through the Value Proposition Canvas, helps you pitch your vision, and lays out a short exercise to make a 2D or 3D prototype of your solution for feedback.
It draws heavily on the content, language and concepts from this book, which we highly recommend you buy if you're serious about (social) entepreneurship or intrapreneurship : https://strategyzer.com/value-proposition-design
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
Application framework (ofen called TAM) is Application component of TM Forum frameworx. TAM maps with Business Process framework (aka eTOM) and Information Framework (aka SID).
This document discusses cloud computing and provides an overview of Amazon Web Services (AWS) products and services. It describes cloud computing models including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). It also lists and briefly describes various AWS computing, storage, database, deployment/management, application services, and example architectures.
The document discusses how organizations can leverage cloud, data, and AI to gain competitive advantages. It notes that 80% of organizations now adopt cloud-first strategies, AI investment increased 300% in 2017, and data is expected to grow dramatically. The document promotes Microsoft's cloud-based analytics services for harnessing data at scale from various sources and types. It provides examples of how companies have used these services to improve customer experience, reduce costs, speed up insights, and gain operational efficiencies.
This document provides a guide for migrating infrastructure, databases, and applications to the cloud. It discusses why organizations are choosing to migrate now, including reducing costs, increasing flexibility and scalability, and improving security. The guide outlines Microsoft's Cloud Adoption Framework for planning and executing a cloud migration. It covers strategies for assessing the current environment, planning the migration, moving workloads to the cloud, and ongoing management after migration. The goal is to provide best practices to help organizations efficiently and successfully migrate to the cloud.
Business process modelling and e tom telecomKate Koltunova
This document discusses process mapping and modeling for a mobile telecom operator. It recommends taking an evolutionary approach to process modeling using basic tools like MS Visio initially. It emphasizes starting with core processes that influence strategic objectives and working with process owners. The document recommends using the eTOM framework to identify processes and map them to the company's organizational structure. It also discusses establishing a process management framework, potential risks, and characteristics of process ownership.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
How To Modernize Enterpize Apps, Including Windows and .NET on AWSAmazon Web Services
Cloud computing is accelerating digital transformation for enterprises, enabling application modernization with advanced technologies like machine learning, containers, and serverless architecture. Join Sandy Carter, VP of Enterprise Workloads to learn how customers are using AWS to accelerate innovation, design and modernize their enterprise application.
Delight your customers and win them for life
Looking for an Omnichannel, AI-driven or Self Service solution for customer service? We've got you covered!
This presentation provides an overview of the key components of a service support process: configuration management, problem management, release management, change management, and incident management. It describes the basic functions and benefits of each component. Configuration management involves managing IT components, configurations, and the configuration management database (CMDB). Problem management involves identifying, diagnosing, and resolving problems and errors. Change management involves controlling and tracking changes to minimize impacts. Release management coordinates testing and deployment of releases. Incident management handles detection, classification, and resolution of incidents. Together, these components work to improve IT service quality, user productivity, and support efficiency.
Mainframe Integration, Offloading and Replacement with Apache Kafka | Kai Wae...HostedbyConfluent
Legacy migration is a journey. Mainframes cannot be replaced in a single project. A big bang will fail. This has to be planned long-term.
Mainframe offloading and replacement with Apache Kafka and its ecosystem can be used to keep a more modern data store in real-time sync with the mainframe, while at the same time persisting the event data on the bus to enable microservices, and deliver the data to other systems such as data warehouses and search indexes.
This session walks through the different steps some companies are already gone through. Technical options like Change Data Capture (CDC), MQ, and third-party tools for mainframe integration, offloading and replacement are explored.
Understanding Multitenancy and the Architecture of the Salesforce PlatformSalesforce Developers
Join us as we take a deep dive into the architecture of the Salesforce platform, explain how multitenancy actually works, and how it affects you as a developer. Showing the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
This document provides best practices for architecting applications in the cloud based on Amazon Web Services (AWS). It discusses 6 key practices: 1) Design for failure and nothing fails, 2) Build loosely coupled systems, 3) Implement elasticity, 4) Build security into every layer, 5) Think parallel, and 6) Leverage many storage options. Specific AWS services are recommended to implement each practice, such as using auto-scaling, SQS queues, and different storage services like S3, EBS, and RDS depending on data needs. The document aims to help architects take advantage of scalability, fault-tolerance, and other cloud attributes when building applications on AWS.
Managing AWS Costs with Anomaly Detection and Root Cause AnalysisYotascale
Learn to leverage AI to streamline your cloud operations with Anomaly Detection and Root Cause Analysis.
Use AI to maintain cloud governance, optimize cloud workloads, and simplify cloud operations. Find out more, request a demo, or set up a free trial at www.yotascale.com.
Presentation is about benefits of Azure Automation. How Azure Automation service can help you to automate your on premises as well as off premises resources.
This document discusses an SDLC (Software Development Life Cycle) process for developing microservices. It begins by defining key terms like SDLC, microservices, and APIs. It then outlines a 10-step process for taking a microservice from concept to production, including specifying APIs, prototyping, testing, and reviews. It emphasizes practices like API versioning, testing in production, and treating failures as normal occurrences. The presentation is delivered by David Asher, an experienced software and product manager providing the perspective of developing cloud-based microservices at large companies.
Configuration Management in the Cloud - AWS Online Tech TalksAmazon Web Services
Learning Objectives:
- Learn how to use AWS OpsWorks, AWS CodeDeploy, and AWS CodePipeline to build a reliable and consistent development pipeline
- Understand about continous integration and delivery for Infrastructure as Code
- Learn how to get started with these services.
Your Challenge
Service desk managers with immature service desk processes struggle with:
Low business satisfaction.
High cost to resolve incidents and implement requests.
Confused and unhappy end users.
High ticket volumes and a lack of root-cause analysis to reduce recurring issues.
Wasted IT time and wages resolving the same issues time and again.
Ineffective demand planning.
Our Advice
Critical Insight
Don’t be fooled by a tool that’s new. A new service desk tool alone won’t solve the problem. Service desk maturity improvements depend on putting in place the right people and processes to support the technology.
Service desk improvement is an exercise in organizational change. Engage specialists across the IT organization in building the solution, and emphasize how everyone stands to benefit from the initiative.
Organizations are sometimes tempted to track their work under a single ticket type. Unfortunately, the practice obscures the fact that incidents, requests, and projects require radically different amounts of time and resources, and can create the impression that IT is underperforming. Distinguish between incidents, requests, and projects, and design specific processes to support and track the performance of each activity.
Remember, the value of any IT service management (ITSM) tool is a function of the processes it supports and the adoption of those processes. The ITSM tool with the best functionality is worth little if you do not build the right processes, configure the tool to support them, and work to improve tool adoption in your organization.
Impact and Result
Increase business satisfaction.
Reduce recurring issues and ticket volumes.
Reduce average incident resolution time and average request implementation time.
Increase efficiency and lower operating costs.
Enhance demand planning.
Maintaining control of sensitive data is critical in the highly regulated financial investments environment that Vanguard operates in. This need for data control complicated Vanguard's move to the cloud. They needed to expand globally to provide a great user experience while at the same time maintaining their mainframe-based backend data architecture. In this session, Vanguard discusses the creative approach they took to decouple their monolithic backend architecture to empower a microservices architecture while maintaining compliance with regulations. They also cover solutions implemented to successfully meet their requirements for security, latency, and end-state consistency.
Speaker: Jon Austin, Enterprise Solutions Architect, AWS
A workshop on Value Proposition Design by Sam Rye from Lifehack & Enspiral.
This workshop takes you through the Value Proposition Canvas, helps you pitch your vision, and lays out a short exercise to make a 2D or 3D prototype of your solution for feedback.
It draws heavily on the content, language and concepts from this book, which we highly recommend you buy if you're serious about (social) entepreneurship or intrapreneurship : https://strategyzer.com/value-proposition-design
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
Application framework (ofen called TAM) is Application component of TM Forum frameworx. TAM maps with Business Process framework (aka eTOM) and Information Framework (aka SID).
This document discusses cloud computing and provides an overview of Amazon Web Services (AWS) products and services. It describes cloud computing models including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). It also lists and briefly describes various AWS computing, storage, database, deployment/management, application services, and example architectures.
The document discusses how organizations can leverage cloud, data, and AI to gain competitive advantages. It notes that 80% of organizations now adopt cloud-first strategies, AI investment increased 300% in 2017, and data is expected to grow dramatically. The document promotes Microsoft's cloud-based analytics services for harnessing data at scale from various sources and types. It provides examples of how companies have used these services to improve customer experience, reduce costs, speed up insights, and gain operational efficiencies.
This document provides a guide for migrating infrastructure, databases, and applications to the cloud. It discusses why organizations are choosing to migrate now, including reducing costs, increasing flexibility and scalability, and improving security. The guide outlines Microsoft's Cloud Adoption Framework for planning and executing a cloud migration. It covers strategies for assessing the current environment, planning the migration, moving workloads to the cloud, and ongoing management after migration. The goal is to provide best practices to help organizations efficiently and successfully migrate to the cloud.
Business process modelling and e tom telecomKate Koltunova
This document discusses process mapping and modeling for a mobile telecom operator. It recommends taking an evolutionary approach to process modeling using basic tools like MS Visio initially. It emphasizes starting with core processes that influence strategic objectives and working with process owners. The document recommends using the eTOM framework to identify processes and map them to the company's organizational structure. It also discusses establishing a process management framework, potential risks, and characteristics of process ownership.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Efficient PHP Development Solutions for Dynamic Web Applications
Community Service Management
1. Engagement Influence Communication
?
Community Management?
2. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
The Big Picture
3. 1. Engagement Pyramid
2. Levels of Influence
3. Communication
4. Pro-active CM Services
Community Management!
5. Passive Customers
The ressources of vibrant communities are those, who might never even
log in to a community page, channel or forum. But: New community
members recruit from this level. If there is no healthy basic layer, the
community will dry out inevitably.
6. Listeners
Passive Customers
Listeners already associate with your community. They are well informed,
but not necessarily visible in engagement stats, although they are
engaged in community activities.
7. Contributors
Listeners
Passive Customers
Contributors are the „classic“ community members. They are highly
engaged, they take part in community activities, but they do not lead or
influence opinions. They join and backup opinion leaders.
8. Opinion Leaders
Contributors
Listeners
Passive Customers
Opinion Leaders can be viewed as the spearhead of the Engagement
Pyramid. They will express their love and hate as they feel it is the time to
„blow the whistle“ - then, Community Management is in charge to listen
seriously and react....
9. Discussion
Opinion Leaders
Contributors
Listeners
Passive Customers
...to facilitate and foster a constructive and healthy discussion environment,
which leads to utilisable feedback. With the Community Management
expressing the will of a brand to take the needs of its community seriously,
this will help to reduce negative opinions and grow positive sentiment.
11. That's nice Don't like
Discussion
Opinion Leaders
Contributors
Listeners
Passive Customers
Example – Opinion Leader counters arguments
12. That's nice Don't like
Discussion
I also enjoy! Opinion Leaders
Contributors
Listeners
Passive Customers
Example – Positive contribution backs discussion starter
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Support
complaint Opinion Leaders
Contributors
Listeners
Passive Customers
Example – Additional contributors keep the discussion hot
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Support
complaint Opinion Leaders
Spread the word Contributors
to less engaged
buddies
Listeners
Passive Customers
Example – Listeners pick up the pros & cons of the discussion and spread
the word to their buddies.
15. That's nice Don't like
Discussion
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Support
complaint Opinion Leaders
Spread the word Contributors
to less engaged
buddies
Meet in-game
Play / Use
Pick up opinions
Search for
problem solvers
Listeners
Passive Customers
Example – Although Passive Customers won't get involved in the original
discussion as they search for problem solvers, they will get influenced by
more engaged friends and buddies.
16. That's nice Don't like
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Support
complaint Opinion Leaders E
N
G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
Takeaway: Opinion Leaders can be viewed as the concentration of opinion
at the top of the engagement pyramid – what means: You need to think of
them not only as a single, vocal person, but also of the slew of supporters
and possible influencers following closely behind.
18. That's nice Don't like
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Support
complaint Opinion Leaders E
N
G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
„More engagement leads to more influence, but influence grows top-down“
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Support
complaint Opinion Leaders E
N
G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
This means: The four levels of the engagement pyramid ...
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Support
complaint Opinion Leaders E
N
G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
… can be seperated ...
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Support
complaint Opinion Leaders E
N
G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
… into three basic Levels of Influence.
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complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A
Spread the word Contributors G
to less engaged
buddies
E
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
Core Community - these are the highly engaged forum and social media
members, bloggers and fanpage hosters. They are ressources of valuable
product feedback and they will act as multiplicators for any kind of sentiment
23. That's nice Don't like
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A
Spread the word Contributors G
to less engaged
buddies
Support Community E
(Spread-the-Word)
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
T
Passive Customers
The Support Community extends the Core Community beyond offical channels
and known fansites. Listeners are the most versatile group of support
influencers, because they are in direct contact and part of the third group...
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A
Spread the word Contributors G
to less engaged
buddies
Support Community E
(Spread-the-Word)
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
Buddy Community T
(Buddy-to-Buddy Interaction)
Passive Customers
..which is the Buddy Community. There, most of the influence and word of
mouth effect is created. This section can also be dubbed as the transition
to the „Long Tail“ of the Levels of Influence „picture“.
25. That's nice Don't like
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A
Spread the word Contributors G
to less engaged
buddies
Support Community E
(Spread-the-Word)
Meet in-game M
Play / Use
Pick up opinions E
Search for
problem solvers
Listeners N
Buddy Community T
(Buddy-to-Buddy Interaction)
Passive Customers
Finally..
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
..the Levels of Influence...
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Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
Give it a try..! Are there issues?
.. lead to a common term ..
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Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
Give it a try..! Are there issues?
That's great about the game.. Cares about Community feedback?
.. which incorporates the effects of ..
29. That's nice Don't like
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
That's great about the game.. Cares about Community feedback?
...engagement, opinion and community...
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Product service? Cares about Community feedback?
.. in a single question, that also holds the answer, why it is important to
care about the Engagement Pyramid and the Levels of Influence:
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complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Product service? Cares about Community feedback?
Did you know...?
„Did you know...?“
32. That's nice Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
„...that this is a great product I can fully recommend!“
33. That's nice Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
Brand Perception
In order to build a strong community and a positive sentiment around your
brand, this is the answer, Community Management is working towards!
35. That's nice Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
Brand Perception
To achieve this goal, some additional communication is needed:
36. That's nice Don't like
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I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
Brand Perception Marketing
Community Management is part of the process of Marketing incentives..
37. That's nice Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
...and Public Relations activities to create brand awareness and a positive
brand perception. While Marketing and PR take on the messaging..
38. That's nice Incentive Feedback Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
...Community Management aims to vice-versa connect the brand with its
community by showing proximity and creating a feedback channel.
Embrace, engage, involve – these are the key terms.
39. That's nice Incentive Feedback Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
Through incentives, for example like contests and events, the community
not only connectes with a brand ...
40. That's nice Incentive Feedback Don't like
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
..but also generates valuable feedback, which will help the brand to
improve services and products.
41. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
On the other hand, the (social) media buzz, initially generated by PR,
Marketing and Community Management incentives..
42. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
...will be fueled by the engaged community members...
43. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
...leading to a broader and stronger Level of Influence...
44. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
..what eventually generates a stronger word-of-mouth effect and grows
brand awareness and positive brand perception.
46. Incentive Feedback Don't like
That's nice
(Social) Media BUZZ
Discussion
I also enjoy!
Support
complaint Opinion Leaders E
N
Core Community
(Multiplicators) G
A I
Spread the word Contributors G N
to less engaged
buddies
Support Community E F
(Spread-the-Word)
M L
Meet in-game
Play / Use
Pick up opinions E U
Search for
problem solvers
Listeners N E
T N
Buddy Community
(Buddy-to-Buddy Interaction) C
E
Passive Customers
I recommend... Give it a try..! Are there issues? Communication?
Let's join... That's great about the game.. Word Of Mouth Advertisement Product service? Cares about Community feedback?
Did you know...?
PR Messaging Brand Perception Marketing
The following pages show some of the tools, we are using to achieve this goal!