Communilytics on a shoestring
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Sean provides a top 10 list of tips for using social media analytics and engagement. The tips include when to post on Twitter, being active on multiple platforms, using Facebook analytics tools, setting alerts based on sentiment, targeting locations geographically, monitoring short URLs and keywords, and tying social media interactions back to website usage. An example is also given of using Twitter to promote discounted t-shirts with a time-limited coupon code.
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Communilytics on a shoestring
- 1. Communilytics Tips Sean’s Top 10 list
- 2. 10: When to tweet
- 7. 4:01 PM
- 13. 8: Being stalky
- 20. 7: Watching Short URLs
- 28. Alerts based on sentiment
- 31. 4: Platforms on platforms
- 35. Omniture, Coremetrics, Webtrends, Unica
- 36. 2: Using keywords to find communities & vocabulary
- 38. 1: Google URI builder!
- 39. Tying community back to other monitoring.
- 44. Twitter coupons on the cheap
- 45. @bigco Twitter Conversion followers funnel “20% discount on T-shirts for the next 10 minutes. Reply with ‘shirt’ in the message if you want one.” 12 followers <friend1> “@bigco Gimme a shirt discount!” <friend2> “@bigco WANT shirt kthxbai” 3 responded to o er <friend3> “@bigco I’ll take a shirt code, pls” “D <friend1> go to http://is.gd/ABC123 “D <friend2> go to http://is.gd/DEF456 0 blocked or bounced “D <friend3> go to http://is.gd/GHI789 … http://is.gd/ABC123 Abandoned 2 visited site http://is.gd/GHI789 Converted 1 conversion
Editor's Notes
- Let&#x2019;s look at a second social media marketing campaign. This one was about building awareness in the industry of the relationship between performance and conversions.
- Malcolm
- Hand off to AC
- First, I create the message I want to track. In GA&#x2019;s case, this gives me a long URL I can use -- every visit will bear the markings of the campaign.
- Then I shorten that long URL with a service
- I Tweet the message with the short URL
- When I get traffic, I can see which message worked best. I&#x2019;ll also see ALL Tweets -- even those that came from other clients and desktops. I&#x2019;ll even see viral spread to other networks.
- in this case, bigco announces that they&#x2019;ve got a 20% discount for T-shirts in the next 10 minutes. a couple of people respond. @bigco then D messages each person with a unique shorturl identifier. As a result, they&#x2019;re able to trace each shortened URL to an actual person and measure both virality and conversion rates for each &#x2018;micro-campaign&#x2019;.