Communication is important for sports teams to achieve their goals. Effective communication allows players to work together better and coaches to appropriately guide their teams. Positive communication can benefit teams through pre-game meetings where feedback is shared. For management, communication establishes relationships and prevents confusion. Coaches must make sure their communication is effective by reading athletes, responding to individual needs, and using reinforcement to strengthen desirable behaviors. Principles of good communication include making it a two-way process, fostering respect, responding to individuals, and having good timing.

1. COMMUNICATION
SPORTS
PSYCHOLOGY
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2. • The imparting or exchanging of
information
• The Act of giving, receiving and
sharing information
WHAT IS
COMMUNICATION?

3. • Communication in Sports is
the main act to achieved the
goal
• With communication the goal
is easy to reach
• It plays an important role
• Make things easier
• The coach and player
appropriately do their task
WHAT IS COMMUNICATION IN
RELATION TO SPORTS?

4. • Players who knows how to
effectively interact with each
other will work together better,
forming a stronger overall
team.
• Fostering this knowledge in players is
primarily the responsibility of the
team’s coach.
• Positive communication in
sports can also benefit from
common pre-games, when the
team and coaching staff can
come together to give positive
feedbacks.

5. • Communication means not
only talking but also
listening to each other
• Effective communication
involves mutual sharing
and mutual understanding
• Its foundation is trust and
mutual respect
• Athletes communicate in,
before competition

6. • Without communication, sports
managers can not establish
relationships with their
business partners, and internal
environment.
• Confusion will arise and
productivity will diminish
• Communication in the cultural
and sporting environment is
formal and linked through joint
work.
THE IMPORTANCE OF
COMMUNICATION AND
THEIR ROLE IN SPORTING
MANAGEMENT

7. • Coaches must constantly ask themselves what has
been communicated to athletes and whatever the
communication was effective
• The ability to “read” athletes and respond to their
individual needs is characteristic of high-quality
coaches at all levels of sports
• To relate effectively to athletes, adopt the mastery
approach, which emphasizes the use of
reinforcement to strengthen desirable behaviors
HOW DO COACHES COMMUNICATE
EFFECTIVELY WITH ATHLETES?

8. PRINCIPLES OF EFFECTIVE
COMMUNICATION
• Everything we do communicates something to
others
• Communication is a two-way street
• Fostering two-way communication does not mean
that athletes are free to be disrespectful toward their
coach in word or action
• Coaches should view a team as a group of
individuals and respond to these individuals
accordingly
• Timing is important

9. THANK YOU