The document summarizes plans for a Cos magazine photo shoot to advertise COS clothing. It will take place in a modern, minimalist apartment and feature unknown models shot by photographer Greg Williams. The tone will be perfectionist and convey a lifestyle of good taste through neutral color palettes, clean layouts, and modern jazz or slow electro music. No famous people will be included to maintain COS's emphasis on secrecy and simplicity.

2. Communication process
Ellinor Lindqvist
Christina Costa
Sabine Kodu

4. Content/Context
• We want to communicate minimalistic, authenticity
and quality.
• Through a clean layout and simple backgrounds
that emphasizes the model and the garments .
• The message is delivered through a photo shoot in
Cos magazine.

6. Tone
• The tone is perfection. Everything is in its place
well put.
• The relationship of the participants consists of a
couple that shares a particular life style, good taste
in dressing and an interest for design. They click.
• The atmosphere that involves these characters is
strict and almost conservative.

8. Casting
• Since COS is a brand that wants to maintain
secrecy, we will not use famous celebrities nor
models in the fashion editorial. We will maintain
COS tradition in using unknown models.
• We are planning to use the photographer Greg
Williams. He has a diverse portfolio but he fits the
COS parameters in photo shooting.

10. Location
• Our advertisement is trying to take a
step forward by adding a lifestyle into
the fashion editorials. We would like to
create an environment that fits together
with the garments and transmits the
true concept of COS.
• The photo shoot will take place in a
modern apartment, with white walls
and wooden floors, very spacious and
minimalistic decoration. Black and
white furniture is essential in the
interior decoration.

12. Coloring
• The colors will be neutral beige, grey, navy blue,
black and white.
• These colors represent Cos because they are cold.
• They transmit a feeling of pureness, cleanness and
simplicity.

14. Music
• The music that most represents COS for us is any
Modern Jazz, or Slow electro which connects you
with the movement and feeling of the garment.
• Thievery Corporation is a great group that matches
with COS, its rhythm and beat is slow but
comforting, calming and neutral.

16. Authorities
• Cos is not a brand that uses publicity therefore no
authorities should be mentioned.

18. Thank you!