The document discusses the stages of a graphic design project, highlighting the importance of collecting and analyzing data following preliminary research. It emphasizes the synthesis stage where designers integrate secondary research with experimental methods to create final outcomes. Additionally, it explores the concept of metaphor in design, illustrating its application through a personal project involving the metaphor of 'rat' in advertising.

1. According to Ian and Russell
(Noble and Bestley, 2011, p.62),
after finishing preliminary
research, sometimes it includes
primary and secondary
research, then a stage comes
in a graphic design project
which involves the collection
and examination of data
and the interpretation. In
this phase of the project
includes the collection of
background material and
the important thoughts and
purposes of the brief.
Synthesis stage begins once
a particular context and
content of the design brief is
fixed; the designer can bring
together secondary and
contextual research findings
with a series of experimental
and practical methods of
visual production materials to
develop the final outcome.
Metaphor:
When we substitute one word
or image for another, we can
assign the characteristics of
one object to another. Therfore
it has been seen extensive
use of metaphor is very
popular in advertisements.
In my project, I used ‘Rat”
metaphor and done some
visual experiments. The
Analysis- Metaphor:
famous saying from former
London Mayor “pigeons are
flying rats” perfectly pushes
pigeons into pest category.