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Communicating
Science
Target group
Hidden groups
What’s the message
Ultimate message
Paying attention
Wow vs. A-ha
Explorers
Storytelling
Being a sceptic
A myth?
Big picture
We've arranged a civilization in
which most crucial elements
profoundly depend on science
and technology. We have also
arranged things so that almost
no one understands science
and technology. This is a
prescription for disaster. We
might get away with it for a
while, but sooner or later this
combustible mixture of
ignorance and power is going to
blow up in our faces.
—Carl Sagan
Guide and curate
Communicating
Science

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Communicating Science

Editor's Notes

  1. Ciljna grupa - Kome pokušavate da pošaljete poruku - deca - široka publika - kolege - educated ignorants
  2. Šta treba proceniti - znanje - oštroumnost - interesovanje - spremnost da se uključi (Primer seminara za ortordoksne jevrejske devojcice i njihove roditelje.)
  3. Šta je cilj komuniciranja? - ubeđivanje da je nauka bolja od pseudo-nauke ili... - širenje kulture saznavanja (Pleasure of findings things out) - učenje koncepata (Više nauke ne znači bolje razumevanje.) - primena nauke
  4. Deca se rađaju kao istraživači -- šta se dalje dešava
  5. (Bill Nye with Neil deGrasse Tyson and Lawrence Krauss) 4 min video 18 min TED je vrhunac simple, not complex
  6. Da li je nauka previše teška za "obične" ljude - naučni koncepti nisu (Okamova oštrica, dobre knjige, dobre TV emisije, dobri sajtovi...) - naučni rezon je teži - primena rezona je preteška (skepticizam, suprotstavljanje autoritetima, stalno proveravanje)
  7. Naučna pismenost (ovo je mit, renesansni čovek) Naučna pismenost je mit, to nikome pojedinačno ne treba Ko je kriv? Specijalizacija, podela uloga, ... Niko ne zna da napravi miša, Mat Ridley Previše smo zavisni od masovne proizvodnje Usko gledamo na svet, ne vidimo celinu
  8. Društvene mreže Dobar sadržaj