7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
3 Reasons to Use Data for Successful CROJason Wright
In this presentation from the Engage Conference 2021, learn how to use CRO to drive business results. Increasing sales doesn't always mean you need a brand new site design. The smallest changes can sometimes have the biggest impact.
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
3 Reasons to Use Data for Successful CROJason Wright
In this presentation from the Engage Conference 2021, learn how to use CRO to drive business results. Increasing sales doesn't always mean you need a brand new site design. The smallest changes can sometimes have the biggest impact.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
How to compete in the world of Google ShoppingSamantha Noble
Google Shopping is a very lucrative advertising platform if it is done correctly. In this presentation I will share with you some of the latest features available to advertisers and what you can do to maximise your ROI from campaigns.
Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re here to answer all of your questions – how your feed should match up with different platform algorithms, how seasonality can affect your feed, the common errors you’re seeing in various platforms, etc.
In this webinar, Feedonomics expert Brian Roizen and Hanapin expert Zach Bruner give you exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
The 10 Mistakes Made with Google AdWords CampaignsElijah Litscher
This presentation describes 10 common mistakes that small business owners, marketing managers, and other organizations make when setting up and running paid search advertising with Google AdWords. This presentation is for beginner to intermediate marketers and was originally presented at the "Your Keys to Digital Marketing Success" event in Naperville, IL on 2-28-18.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Attention is the new currency in digital. We see it’s missing since post covid world swiped 45+ GDP boosting #industries since 2020. While, businesses are still navigating their way based on hunch & gut feeling, some are still not adopting digital.
The Decision-makers are indeed struggling to upgrade their process, people, and technology. A #digital mindset is still missing.
But wait, we understand. A #digitaltransformation can’t happen overnight. Some brands even while basking in their past glory, understand that digital is the key factor to survival, they don’t know how, where & who to reach out to.
This huge demand has given rise to a fake/self-proclaimed #digitalmarketing people. Making the choice & shift even more difficult as digital is no more the future, but the present.
We researched/ audited 45+ Top industries' digital assets as we took a deep drive and spotted one common cause of failure - A Massive Digital immaturity.
Topic: Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s PLA campaigns
- Some of the latest features launches for PLA’s
Clothes and Handloom Industry Insights 2022 | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Clothes and Handloom Industry 2022.
Digital Maturity Report on Courier Services Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
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Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
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Google Shopping is a very lucrative advertising platform if it is done correctly. In this presentation I will share with you some of the latest features available to advertisers and what you can do to maximise your ROI from campaigns.
Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re here to answer all of your questions – how your feed should match up with different platform algorithms, how seasonality can affect your feed, the common errors you’re seeing in various platforms, etc.
In this webinar, Feedonomics expert Brian Roizen and Hanapin expert Zach Bruner give you exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
The 10 Mistakes Made with Google AdWords CampaignsElijah Litscher
This presentation describes 10 common mistakes that small business owners, marketing managers, and other organizations make when setting up and running paid search advertising with Google AdWords. This presentation is for beginner to intermediate marketers and was originally presented at the "Your Keys to Digital Marketing Success" event in Naperville, IL on 2-28-18.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
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- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Attention is the new currency in digital. We see it’s missing since post covid world swiped 45+ GDP boosting #industries since 2020. While, businesses are still navigating their way based on hunch & gut feeling, some are still not adopting digital.
The Decision-makers are indeed struggling to upgrade their process, people, and technology. A #digital mindset is still missing.
But wait, we understand. A #digitaltransformation can’t happen overnight. Some brands even while basking in their past glory, understand that digital is the key factor to survival, they don’t know how, where & who to reach out to.
This huge demand has given rise to a fake/self-proclaimed #digitalmarketing people. Making the choice & shift even more difficult as digital is no more the future, but the present.
We researched/ audited 45+ Top industries' digital assets as we took a deep drive and spotted one common cause of failure - A Massive Digital immaturity.
Topic: Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
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- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s PLA campaigns
- Some of the latest features launches for PLA’s
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We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Clothes and Handloom Industry 2022.
Digital Maturity Report on Courier Services Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
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2. Thanks so much for having me!
Heather Cooan
@HeatherCooan
LinkedIn.com/in/hcooan
Heather is Director of Client Services for Clix Marketing,
regular writer and speaker. Heather contributes to many
publications and served as a technical editor of Google
AdWords – Managing Your Advertising Program (O’Reilly
Media, 2011).
Clix Marketing is an independent digital media firm specializing
in paid display, search, and social advertising.
http://www.clixmarketing.com/blog
HeatherCooan.com
3. The Mystery of All Mysteries…
GOOGLE, WHY YOU DISAPPROVE?
3@HeatherCooan #smx #23D
4. No Reasons, Just Denied!
1. Breathe
2. Investigate why
3. TRY to be patient
Google shopping will drive you insane due to lack of alerts and
information about disapprovals.
@HeatherCooan #smx #23D 4
6. • Alcohol
• Casinos and Gambling
Equipment
• Endangered Species
• Fake Documents
• Fireworks
• Healthcare and Medicine
• Human Remains and Body
Parts
• Illegal Drugs
• Illegal Hacking
• Illegal Products
• Immovable Property
• Live Animals
• Online Gaming Goods and
Currency
• Tobacco Products
• Traffic Devices
• Stolen Property and Lock
Picking Devices
• Vehicles
• Weapons
• Wholesale Currency
Can you advertise your product? Getting stuck on policy?
Policy: https://support.google.com/merchants/answer/2731539?hl=en&topic=2701546&ctx=topic
Restricted Products
@HeatherCooan #smx #23D 6
7. Product Feed
Problem: Broken product page URL. All product page URL’s must be live and
working, be extra careful if you manually tag.
Solution: Ensure all page URL’s are accurate and working as reported in your
feed.
Problem: Unique product ID’s. Each product must have a unique product ID.
(variations are exception). Field cannot be empty.
Solution: Assign each product a unique ID or utilize the FALSE parameter in this
field.
@HeatherCooan #smx #23D 7
8. Product Feed
Problem: Broken image link or improper image parameters.
Solution: Ensure all images are the right specs (see support docs), do not
contain text, and all links are working.
Problem: Feed contains marketing text
Solution: Google does not allow marketing or promotional text in the title or
description. Ensure all product titles and descriptions are just about the
product.
@HeatherCooan #smx #23D 8
9. Product Feed Cont.
Problem: Discontinued products are still in the feed.
Solution: Ensure feed is up to date and all discontinued products are removed.
R.I.P Wonder Wheel
@HeatherCooan #smx #23D 9
10. Product Pages
Problem: Information in the feed does not match what is on the product page,
particularly price.
Solution: Ensure all information must match in both the product feed and on
the product page.
Problem: Website load time is slow.
Solution: If your website lags, Google will refuse to show your products.
Ensure pages load quickly and all components are working.
@HeatherCooan #smx #23D 10
12. Mistake: Feed upload every 30-days.
Solution: A fresh feed reflects updated information, which suggests prices will
be correct, stock status will be correct, and other factors. Google places
importance on accurate info and a daily feed is HIGHLY advisable.
Mistake: Only submit the bare minimum of required fields in your feed.
Solution: Use as many "recommended" fields as possible. If you can fill it, then
fill it. Google appreciates a product with detailed information and it's good
when Google appreciates you.
Common Mistakes
@HeatherCooan #smx #23D 12
13. Mistake: Google bot blocked from product pages.
Solution: Don't block the Google bot. Make sure robot.txt file is available and
pages are crawl-able.
Mistake: Ignore the stock status field and always set everything to "In Stock"
because it's easier than keeping up with stock status.
Solution: Stop paying for out of stock item clicks and manage this field!
*Incredibly important with holiday traffic spikes around the corner.
Common Mistakes
@HeatherCooan #smx #23D 13
14. Mistake: Not monitoring load time. Not fixing slow loading pages.
Solution: Speed up your site! Look into page-caching options, CDNs, upgraded
server hardware, etc.
Mistake: Don't care about what keywords are in your title or description or
what order they are in.
Solution: Analyze which keywords are most important, searchable,
recognizable, distinguishable, and revamp product titles. For example: Nike
Freeform Crossfit Running Shoes - NK546
Common Mistakes
@HeatherCooan #smx #23D 14
15. Mistake: Using a lower price or other misleading info into your Google
Shopping feed to capture attention.
Solution: Google’s hip to your tricks, make sure they match.
Mistake: Don't care about Store Reviews in Google
Shopping SERPs.
Solution: Don’t forget about seller rating extensions,
these apply to PLA’s too! Stand out against the
competition.
Common Mistakes
@HeatherCooan #smx #23D 15
16. Mistake: Enabling Conversion Optimizer.
Solution: Automated bidding tools are currently incompatible with PLA’s.
Conversion Optimizer will break your campaign and stop ad serving.
*eCPC is coming soon to PLA’s.
Common Mistakes
@HeatherCooan #smx #23D 16
18. Merchant Center Contact Form:
https://support.google.com/merchants/?rd=1#contact
=1
PLA Dedicated Email Support:
product-search-dedicated@google.com
1-866-2GOOGLE
Google Partners (Engage) Reps
*All reps have access to shopping reps, but general reps
are the first line of defense.
PLA & Product Feed Support
@HeatherCooan #smx #23D 18
19. Support Tips
Be Ready…
AdWords CID
Google Merchant Center ID
Login Email Addresses
*Ideal if all on one Google account
Work With Them…
Help narrow down based on this info
Ask them to get in touch with a shopping rep
*They’re usually good at getting back to you
@HeatherCooan #smx #23D 19
20. Thanks so much for having me!
Heather Cooan
@HeatherCooan
LinkedIn.com/in/hcooan
Heather is Director of Client Services for Clix Marketing,
regular writer and speaker. Heather contributes to many
publications and served as a technical editor of Google
AdWords – Managing Your Advertising Program (O’Reilly
Media, 2011).
Clix Marketing is an independent digital media firm specializing
in paid display, search, and social advertising.
http://www.clixmarketing.com/blog
HeatherCooan.com