Ergolab, Innovación Abierta Guiada por el Usuario para Sistemas de InformaciónJorge García Valbuena
El principal problema detrás de una mala experiencia de usuario es que estos sistemas se desarrollan sin tener en cuenta al usuario final, su perfil tecnológico, su contexto de uso, sus necesidades reales...
Identificado el hecho, la solución no es, únicamente, involucrar al usuario final en el proceso de diseño de los Sistemas de Información (como habitualmente hace el Diseño Centrado en el Usuario), sino, a fin de tener una visión holística del problema a resolver, involucrar a toda la cadena de valor que, de una u otra forma, tienen cierta implicación en el diseño y desarrollo de la solución final.
La metodología más apropiada para conseguir esta involucración de todos los actores de la cadena de valor en el proceso de diseño (o rediseño, o innovación, o validación, o…) es hacerlo a través de la metodología Living Lab, la cual propicia un espacio facilitador e integrador de nuevas sinergias de competencias, de conocimientos, habilidades y capacidades en torno a una temática concreta, facilitando así lograr infinidad de resultados en networking, que permiten la creación conjunta de productos, valores y servicios, respondiendo a un sinnúmero de necesidades reales y concretas.
Ergolab es un Living Lab que permite involucrar a todos los agentes del ecosistema (usuarios, desarrolladores, centros de conocimiento, promotores y gobierno) en el proceso de diseño y desarrollo de Sistemas de Información. Prestando especial atención a la involucración de los usuarios finales a lo largo de todas las fases del proceso, la meta es construir Sistemas que se ajusten a las necesidades reales de los usuarios y satisfagan sus objetivos.
La metodología del laboratorio Ergolab se basa en los siguientes conceptos clave:
• Desarrollo de Sistemas = User-Driven Open Innovation + User-Centred Design
• LivingLab = Co-Creación + Co-Diseño + Real-Life Scenarios
El objetivo principal del proyecto Ergolab es asegurar el resultado óptimo (desde la perspectiva del usuario) en los desarrollos de los Sistemas de Información por parte de las empresas desarrolladoras. Alineados con este propósito, los objetivos específicos son:
• Diseñar sistemas capaces de Conocer las expectativas y necesidades de usuarios, prescriptores y tecnólogos en el uso de un contexto identificado de información.
• Mejorar la experiencia de uso –promover la participación ciudadana, el co-diseño y la co-creación.
• Transferir información cierta, útil y personalizada a las empresas y agentes desarrolladores de Sistemas, para que puedan ayudar a tomar las decisiones más adecuadas para la mejora funcional y de experiencia de uso en los Sistemas de Información.
• Estudiar los diferentes perfiles (y necesidades específicas de éstos) de los potenciales usuarios de los Sistemas de Información en un entorno en constate evolución (interfaces táctiles, entornos móviles…)
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Ergolab, Innovación Abierta Guiada por el Usuario para Sistemas de InformaciónJorge García Valbuena
El principal problema detrás de una mala experiencia de usuario es que estos sistemas se desarrollan sin tener en cuenta al usuario final, su perfil tecnológico, su contexto de uso, sus necesidades reales...
Identificado el hecho, la solución no es, únicamente, involucrar al usuario final en el proceso de diseño de los Sistemas de Información (como habitualmente hace el Diseño Centrado en el Usuario), sino, a fin de tener una visión holística del problema a resolver, involucrar a toda la cadena de valor que, de una u otra forma, tienen cierta implicación en el diseño y desarrollo de la solución final.
La metodología más apropiada para conseguir esta involucración de todos los actores de la cadena de valor en el proceso de diseño (o rediseño, o innovación, o validación, o…) es hacerlo a través de la metodología Living Lab, la cual propicia un espacio facilitador e integrador de nuevas sinergias de competencias, de conocimientos, habilidades y capacidades en torno a una temática concreta, facilitando así lograr infinidad de resultados en networking, que permiten la creación conjunta de productos, valores y servicios, respondiendo a un sinnúmero de necesidades reales y concretas.
Ergolab es un Living Lab que permite involucrar a todos los agentes del ecosistema (usuarios, desarrolladores, centros de conocimiento, promotores y gobierno) en el proceso de diseño y desarrollo de Sistemas de Información. Prestando especial atención a la involucración de los usuarios finales a lo largo de todas las fases del proceso, la meta es construir Sistemas que se ajusten a las necesidades reales de los usuarios y satisfagan sus objetivos.
La metodología del laboratorio Ergolab se basa en los siguientes conceptos clave:
• Desarrollo de Sistemas = User-Driven Open Innovation + User-Centred Design
• LivingLab = Co-Creación + Co-Diseño + Real-Life Scenarios
El objetivo principal del proyecto Ergolab es asegurar el resultado óptimo (desde la perspectiva del usuario) en los desarrollos de los Sistemas de Información por parte de las empresas desarrolladoras. Alineados con este propósito, los objetivos específicos son:
• Diseñar sistemas capaces de Conocer las expectativas y necesidades de usuarios, prescriptores y tecnólogos en el uso de un contexto identificado de información.
• Mejorar la experiencia de uso –promover la participación ciudadana, el co-diseño y la co-creación.
• Transferir información cierta, útil y personalizada a las empresas y agentes desarrolladores de Sistemas, para que puedan ayudar a tomar las decisiones más adecuadas para la mejora funcional y de experiencia de uso en los Sistemas de Información.
• Estudiar los diferentes perfiles (y necesidades específicas de éstos) de los potenciales usuarios de los Sistemas de Información en un entorno en constate evolución (interfaces táctiles, entornos móviles…)
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
2. Introductie
•idiligo is opgericht in 2009 als aanbieder van online persoonlijk
contact;
•Nederlands bedrijf met locaties in Hattem (eigen software
ontwikkeling) en Amsterdam (marketing en sales);
•Staat voor modern klantcontact voor diverse marksegmenten;
•In 2011 uitgeroepen tot Cool Vendor door Gartner;
•Zowel stand-alone (cloud) als geïntegreerde toepassingen;
•Consumenten spin-off “Voorlezenopafstand.nl“.
5. Praktijk toepassingen
Een administratie kantoor creëerde
Een verzekeraar die samen met de Bij Voorlezenopafstand.nl kun je een extra (betaald) service moment
klant het jaarlijks pensioenadvies invult. zelf (digitale) kinderboeken
voorlezen Elk kwartaal wordt met MKB klanten
Door gebruik van webadvies krijgt de in een half uur de belangrijkste
klant weer/meer aandacht zonder dat Als ouder op reis of als grootouder financiële rapportages en aangiftes
de adviseur op bezoek komt kun je je kleinkind zien en voorlezen doorgenomen
waar en wanneer je maar wilt
Een telecombedrijf dat effectievere Een uitzendbureau dat meer Een internationaal ICT bedrijf dat voor
salestrajecten realiseert sollicitanten ziet en sneller voorstelt zijn dealers leads verzameld
O.a. door tijdens het sales traject de Met een live 1e web interview kunnen Tijdens een product update en enquête
meer kandidaten worden gezien, via idiligo wordt direct gecheckt naar
(concept) offerte door te nemen met de terwijl het ook nog eens minder tijd upsell mogelijkheden voor haar dealers
klant (i.p.v. per mail versturen) per gesprek inneemt
Een webshop dat voor het eerst haar Een advies bureau dat regulier overleg
Een reisbureau dat haar high-end klanten klanten zag naar de web omgeving verplaatste
persoonlijk via het web adviseert
Tijdens het online invullen van een Tussentijdse rapportages en
Binnen of buiten kantooruren; met deze klachtenformulier wordt de klant pro conceptteksten worden op afstand
klanten wordt hun reis op afstand actief benaderd doorgenomen; minder kosten en meer
afgestemd en samengesteld tijd voor de daadwerkelijke klantcase
7. Commerciële organisaties
Markttrends:
•Koude acquisitie wordt minder gewaardeerd;
•Het MKB bezoeken onvoldoende rendabel;
•Klanten raadplegen steeds minder potentiële leveranciers bij hun
aankoopbeslissingen;
•De hoeveelheid media en beschikbare informatie maakt het niet
eenvoudiger de klant geïnformeerd en up te date te houden.
8. Toepassingen idiligo
“Ik hoef geen account
managers op de koffie”
“Elk halfjaar de klant
bijpraten over onze
diensten levert altijd
extra omzet op”
“Ik vraag de klant naar
zijn situatie en kan later
gericht offreren”
“Onze binnendienst is
heel persoonlijk”
9. PRAKTIJKVOORBEELD:
Cold calling
Wanneer
kunnen wij u in
15 minuten Gestructureerde gesprekken (door de flow)
bijpraten? met een afgerond einde.
Vervolgafspraak
plannen
Graag hebben wij op korte termijn weer contact
W elke datum
schikt u?
W elk tijdstip
schikt u?
Vervolgafspraak
Vervolgafspraak
Notitie:
plannen
plannen
Graag hebben wij op korte termijn weer contact
Graag hebben wij op korte termijn weer contact
W elke datum
W elke datum
schikt u?
schikt u?
Use HTTP for video W elk tijdstip
W elk tijdstip
Use HTTP for video
Opmerkingen schikt u?
schikt u?
Opmerkingen
Notitie:
Notitie:
Persoonlijk en gebruiksvriendelijk:
-Integreerbaar met uw CRM en ERP systemen; Use HTTP for video
Use HTTP for video
-Bewaren en doorsturen verrijkte informatie; Opmerkingen
Opmerkingen
-In uw eigen look&feel.
10. Verrassingen van idiligo
• Wat is de business case?
Het besparen van reistijd of meer prospects die kennis willen maken...
• Wie heeft de hoogste conversie?
De account manager op de koffie die niet om de opdracht durft te
vragen of de online “dwingende” flow…
• Stel u geeft een update aan uw klant, hoeveel informatie mag u
terugvragen…
• Hoe zal de binnendienst het ervaren?
Worden zij het persoonlijke gezicht naar uw klanten…
11. Samenvattend
U houdt uw klantcontact
persoonlijk en verhoogt uw
effectiviteit en resultaten