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Academic Libraries and Mobile Technologies Laurence Patterson &Eithne Barry
Whatdoour users want?
What sort of mobiles do our users have? What do they use them for? Do our users want to use Library services on their mobile (or just Facebook)?
Our survey Edinburgh Napier, Queen Margaret University, University of the Highlands and Islands.  1061 responses, students only. The majority of replies were from Edinburgh Napier University, sample fairly representative.
Say hello to Jane I’m the ‘average student’ here at Edinburgh Napier University.
What sort of mobiles do our users have?
68% have a ‘smartphone’  The most common smartphone makes were were Apple, Nokia, and Samsung
Operating system (smartphones only)
No smartphone? 21% planned to buy one in the next six months, and 34% ‘probably’ will. Most wanted makes
61% of survey respondents said they had owned their current mobile phone for less than a year.  81% had owned their current mobile for less than 18 months.
So… I have a Nokia smartphone. It’s nearly a year old, and I’m thinking about getting a new mobile. Maybe an iPhone?
How do they pay? 62% have a Pay Monthly contract. 38% are on Pay as You Go.
Can they afford web browsing? 43% have ‘unlimited’ access to the web on their mobile But... 32%say contract/funds stop them using the mobile web as much as they would like
Of those with web access…(86%)  63% have downloaded apps 41% have signed up to receive automatic updates
QR codes (all respondents) 18%know what a QR codeis 8%have a QR code  reader on their mobile phone/device
I have a Pay Monthly contract. I pay £20 each month, and I get free minutes, texts and ‘unlimited’ web access.
Who is browsing the web more?
I mostly use my mobile for texting and phoning. I’m on the web most days (checking Facebook or email), but I don’t read much on there.  The screen is too small.
Using Library services 15% had used Library services on their mobile  Services they had used:
Library services you would use on your mobile if you could?
I haven’t used Library pages on my mobile. That’d be great though, especially to save time. Like if I could search for a book on the bus on the way to the Uni.
Student quotes Access to information is in your pocket! 24/7 Can get information any time, do what I wanna do, such as find books during the lecture teacher said. But the screen is not big enough.
Summary Most are browsing the web on mobiles (67%) ~ 45% at least once a day. Most have a smartphone (68%). 15% have already used Library services. 90% would like to access at least one Library service.
However… Nearly a third of our students say contract/funds stop them using the web as much as they would like. Students over 30 are less likely to browse the mobile web regularly. Reading content (such as e-books, journals or newspapers) is very much less common.

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Academic Libraries and Mobile Technology Survey Results

  • 1. Academic Libraries and Mobile Technologies Laurence Patterson &Eithne Barry
  • 3. What sort of mobiles do our users have? What do they use them for? Do our users want to use Library services on their mobile (or just Facebook)?
  • 4. Our survey Edinburgh Napier, Queen Margaret University, University of the Highlands and Islands. 1061 responses, students only. The majority of replies were from Edinburgh Napier University, sample fairly representative.
  • 5. Say hello to Jane I’m the ‘average student’ here at Edinburgh Napier University.
  • 6. What sort of mobiles do our users have?
  • 7. 68% have a ‘smartphone’ The most common smartphone makes were were Apple, Nokia, and Samsung
  • 9. No smartphone? 21% planned to buy one in the next six months, and 34% ‘probably’ will. Most wanted makes
  • 10. 61% of survey respondents said they had owned their current mobile phone for less than a year. 81% had owned their current mobile for less than 18 months.
  • 11. So… I have a Nokia smartphone. It’s nearly a year old, and I’m thinking about getting a new mobile. Maybe an iPhone?
  • 12. How do they pay? 62% have a Pay Monthly contract. 38% are on Pay as You Go.
  • 13. Can they afford web browsing? 43% have ‘unlimited’ access to the web on their mobile But... 32%say contract/funds stop them using the mobile web as much as they would like
  • 14. Of those with web access…(86%) 63% have downloaded apps 41% have signed up to receive automatic updates
  • 15. QR codes (all respondents) 18%know what a QR codeis 8%have a QR code reader on their mobile phone/device
  • 16. I have a Pay Monthly contract. I pay £20 each month, and I get free minutes, texts and ‘unlimited’ web access.
  • 17.
  • 18. Who is browsing the web more?
  • 19. I mostly use my mobile for texting and phoning. I’m on the web most days (checking Facebook or email), but I don’t read much on there. The screen is too small.
  • 20. Using Library services 15% had used Library services on their mobile Services they had used:
  • 21. Library services you would use on your mobile if you could?
  • 22. I haven’t used Library pages on my mobile. That’d be great though, especially to save time. Like if I could search for a book on the bus on the way to the Uni.
  • 23. Student quotes Access to information is in your pocket! 24/7 Can get information any time, do what I wanna do, such as find books during the lecture teacher said. But the screen is not big enough.
  • 24. Summary Most are browsing the web on mobiles (67%) ~ 45% at least once a day. Most have a smartphone (68%). 15% have already used Library services. 90% would like to access at least one Library service.
  • 25. However… Nearly a third of our students say contract/funds stop them using the web as much as they would like. Students over 30 are less likely to browse the mobile web regularly. Reading content (such as e-books, journals or newspapers) is very much less common.

Editor's Notes

  1. iPhone (iOS) 36%, Android 25%, Blackberry 21%, Symbian 11%, Windows Mobile 5%, WebOS 2%
  2. Explain difference, in case different in different countries?
  3. Explain difference, in case different in different countries?
  4. Open ended question, summary of responses.