COM 549 Discussion Group

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This document discusses factors influencing consumer adoption of mobile TV, including the technology acceptance model of perceived usefulness and ease of use. A study found that mobile TV provided sufficiently high perceived usefulness and ease of use to allow for cognitive flow. Content was an important factor for consumers. The document raises questions about what could accelerate mobile TV adoption, such as improvements in audio/video synchronization, distribution deals, hardware, and advertising. It also suggests that Microsoft's Vista Media Center could provide a worthwhile comparison to mobile TV.

Business Technology

Mobile TV + Microsoft’s Vista Media Center

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Study Findings ,[object Object],[object Object],[object Object],[object Object]

Accelerators/Disruptions? ,[object Object],[object Object],[object Object],[object Object]

Vista Media Center – A Worthwhile Comparison?

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