Viacom, a US media company, partnered with Network 18 to form Colors (Viacom 18) in India, launching in July 2008. Raghav Bahl owns several television channels through his ownership of Network 18 and Viacom 18. In January 2010, Colors became available on US Dish Network under the name "Aapka Colors." The company aims to increase its market share in India and expand into the South Indian market.