Not everything in life is as it appears. Join this session to explore one’s perceptions of cultural behaviors and their influence on us and how to adapt to cultural differences quickly and effectively. Learn skills and ideas to become more aware, more sensitive and more effective communicators with people from all cultures.

1. Color Outside the Lines
South Dakota Housing Development Authority
November 2013
(C) 2013 Encore Seminars & Services, LLC. All Rights Reserved.

2. Dwayne Carte
Your Facilitator

3. Course Objectives
•
Present a snapshot of the changing face
of the real estate industry in South Dakota
•
Increase awareness between high
context vs. low context consumers
•
Review multicultural business norms &
etiquette

4. SD
#4 Nepal #2 Bhutan
#5 Eritrea
#3 Burma
#1 Ethiopia
Source: Census.gov

5. U.S. Projected Population:
2010–2020
Year
2010
(actual)
2020
(projected)
%
Change
U.S.
White
Black
Asian Hispanic Other
308,745,538 223,553,265 38,929,319
14,674,252
50,477,594
12,481,334
335,805,000 260,629,000 45,365,000
17,988,000
59,756,000
11,822,000
22.58
18.38
-5.28
8.90
16.58
16.53
Source: Census.gov

6. % of Change in Buying Power: 2010-2015
50
42.6
37.5
25
26.9
30.3
43.1
Asian
Hispanic
33.4
25.4
12.5
0
National
White
Black
American Indian
Source: University of Georgia Selig Center

7. What’s Your
V I E W
●
●
●

8. V●I●E●W
Values
Influences
Experiences
Window

9. What is “culture”?
•
Culture is a set of learned behavior,
beliefs, attitudes, values and ideals
shared by a group of people.
•
Culture impacts how someone views the
world.
•
Culture is formed over a lifetime and is
generally difficult to change.

10. Categories
•
•
•
•
•
•
Self-expression
Outlook on Life
Racial Attitudes
Honesty/Reliability
Character
Time Orientation
•
•
•
•
•
•
Social Classes
Religion
Orientation to Nature
Group Objectives
Work Ethic
Talents & Skills

11. Generalizations =
Prevalent or Common

12. Relationships
Time
Formality
Communication

13. High Touch vs. Low Touch

14. Relationships
Take Longer
Basis of Doing
Business
Independent
from Doing
Business

15. Time
Fluid
Commodity
Punctuality Not
Important
Punctuality
Critical

16. Formality
Personal
Formality
Important
Business
Formality
Important

17. Communication
Non-verbal
Important
Precision
Important

18. Where?
Asia
Russia
United States
Middle East
Canada
Latin America
Northern Europe
Southern Europe

19. Non-verbals
•
80–90% of a culture is reflected in nonverbal communication
•
Are there any non-verbal messages that
can be considered universal?
•
Are there any positive non-verbals in your
culture that would considered an insult in
another?

20. Homebuying Attitudes
•
•
•
•
•
Numbers
Location & Orientation
Offers & Contracts
Marketing & Advertising
Financing

21. Top 5 Basics for Multicultural Business
Norms & Etiquette
5. Never tell or make jokes.
4. Learn at least a Few Phrases in the
Other’s Language
3. Show Deference to the Elderly
2. Be Sure to Obtain the Correct Names
& Connections
1. Talk Less; Listen More

22. Empathy Exercise
Using your non-dominant hand:
1. Write the sentence: The sun is shining on the treetops.
2. Write today’s date.
3. Sign your name.
4. Draw a tree.

23. Resources
•
Kiss, Bow or Shake
Hands, by Terri
Morrison
•
Kiss, Bow or Shake
Hands:Sales &
Marketing; by: Terri
Morrison

24. Thank
You
Gracias
Merci
Mahalo
Arigato
Dwayne Carte
facebook.com/EncoreSeminars
@MrSeminar
youtube.com/EncoreSeminars
slideshare.net/dcarte
(C) 2013 Encore Seminars & Services, LLC. All Rights Reserved.
Xie
Xie
Danke