SlideShare a Scribd company logo
 Viacom a US based media company wanted to
venture in Indian market with an family
entertainment business .
 Collaborating with Network 18 they formed Colors
(Viacom 18) as a media entity launched on 21st July
2008.
 On 21st Jan 2010, colors became available on dish
network in the U.S. where it is called Aapka Colors
(your colors)
Owner:-
Raghav Bahl is
an Indian businessman best known for
his ownership of several television
channels, including TV18 India. He is
founding/Controlling Shareholder
& Managing Director of Viacom18
group.
CEO:-
Raj Nayak, a media
veteran and founder of
Colors, the Hindi general
entertainment channel
from the Viacom 18
stable.
 Tapping Untapped Market
 Increasing Brand Awareness
 Increase And Maintain High Market
Share
 Enter Into South Indian TV Market.
 Launch Its Own Merchandise.
 Serials
-Balika Vadhu
 Serials
-Balika Vadhu
- Na Aana Is Des Lado
- Madras Café
- Madras Café
- Bhag Milkha Bhag
Achievements:-
-Awarded for - Excellence in Television and
Bollywood
-Presented by - Balaji Telefilms
-First Award - 2008
 MTV
 Nickelodeon
 Rishtey
 Viacom 18 Motion Pictures
 CNN-IBN
 IBN 7
 IBN Lokmat
 TV18
 Viacom
 Network18
Competitors - Star plus, Sony, Zee TV
Future Plans - Career Oriented Show
For Youngster
Turnover - 5,567 million
Color

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Color

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  Viacom a US based media company wanted to venture in Indian market with an family entertainment business .  Collaborating with Network 18 they formed Colors (Viacom 18) as a media entity launched on 21st July 2008.  On 21st Jan 2010, colors became available on dish network in the U.S. where it is called Aapka Colors (your colors)
  • 11. Raghav Bahl is an Indian businessman best known for his ownership of several television channels, including TV18 India. He is founding/Controlling Shareholder & Managing Director of Viacom18 group.
  • 12. CEO:- Raj Nayak, a media veteran and founder of Colors, the Hindi general entertainment channel from the Viacom 18 stable.
  • 13.  Tapping Untapped Market  Increasing Brand Awareness  Increase And Maintain High Market Share
  • 14.  Enter Into South Indian TV Market.  Launch Its Own Merchandise.
  • 16.  Serials -Balika Vadhu - Na Aana Is Des Lado
  • 18. - Madras Café - Bhag Milkha Bhag
  • 19.
  • 20.
  • 21.
  • 22. Achievements:- -Awarded for - Excellence in Television and Bollywood -Presented by - Balaji Telefilms -First Award - 2008
  • 23.  MTV  Nickelodeon  Rishtey  Viacom 18 Motion Pictures
  • 24.  CNN-IBN  IBN 7  IBN Lokmat  TV18  Viacom  Network18
  • 25. Competitors - Star plus, Sony, Zee TV Future Plans - Career Oriented Show For Youngster Turnover - 5,567 million