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Colleen Gerber PPP_ final
- 1. DESIGN DECISIONS SLIDE Core Colors Recolor each box with your 2-3 colors for this presentation. Big Caslon Type in a sample of the typeface/font you will use for this project. Choose one of these supporting shapes to use consistently in your presentation. Use this slide in Week 3 to document your design decisions; skip/hide this slide before submitting your final draft!
- 3. UNTIL MY LIFE WAS FOREVER CHANGED
- 4. I WAS 23 , ON DIALYSIS & NEEDED A TRANSPLANT
- 5. KIDNEY TRANSPLANTS … 1985 & 2005
- 6. I AM PROFOUNDLY GRATEFUL FOR THIS EXPERIENCE
- 7. I BECAME A BETTER PERSON
- 8. 18 PEOPLE DIE EACH DAY
- 9. YOU HAVE THE POWER
- 10. SAVING LIVES THROUGH THOUGHT-PROVOKING CONTENT
- 11. 8 TRUTHS OF DONATION
- 12. Photo Credit: <a FROM CORPORATION TO NON-PROFIT href="https://www.flickr.com/photos/23448498@N02/8464219143/">LostMyHeadache: Absolutely Free *</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
- 15. I AM VERSITAL Photo Credit: <a href="https://www.flickr.com/photos/15271532@N00/1172675049/">Krelic</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
- 18. Photo Credit: <a href="https://www.flickr.com/photos/27315689@N00/748443511/">Extra Ketchup</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-sa/2.0/">cc</a> HELP DESK
- 19. ASSISTANT TO DIANE WISH, CEO
- 21. DONATION SAVES AND HEALS LIVES
- 22. VOLUNTEERISM
- 24. CONTINUING EDUCTION Photo Credit: <a href="https://www.flickr.com/photos/100958211@N08/10743455455/">Rollins STARS</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
- 25. Lifebanc.org
- 26. Get Rich Slow Show Spot
- 27. Gift of Life Walk & Run/Legacy Garden
- 28. SUCCESS IS IMPACTING CHANGE
- 29. VISIT DONATELIFE.NET TO REGISTER AS AN ORGAN DONOR IN YOUR STATE.
Editor's Notes
- When I was in my early twenties, I had a good job, my own place and my life was unfolding
- Until a medical crisis changed the course of my life forever!
- . I was told I had kidney disease. By the time I reached 23, I was on dialysis three times a wekk and life as I knew it was over. I would need a kidney transplant to live a fairly normal life.
- I was so blessed that my sister donate her kidney to me, which lasted more than 20 years. I had to have a second transplant in 2005 and received a kidney from a 62-year-old deceased man that was a perfect match, meaning he matched me better than even my own family!
- For many people, those circumstances may be overwhelming, negative and devastating. A chronic medical condition is challenging and intrusive. For me however, it was a deeply moving and positive experience. It changed my view of what is important, it made me profoundly humble ad grateful. It also directed where I wanted to spend my time, talents and skills. Forever.
- It made me a more compassionate person and overall a better person.
- Hi, I’m Colleen Gerber and my passion is organ, eye and tissue donation. Not only because of my experience, but also because of the disparity between the 123,000 men, women and children who are on the national waiting list for a life-saving organ transplant. Sadly, 18 people on that list will die today because an organ they need to live won’t arrive in time.
- I have made it my mission to educate the community on the need to become registered organ, eye and tissue donors. We all know that there are many, many worthy causes and social issues that may or may not affect us personally. In contrast, each one of us must make a personal decision to be a donor – or not. Less than 2% of the US population dies in a manner that meets medical criteria for organ donation and less than half become donors at the time of death. I want to raise that percentage to more than 75% agree to donate.
- Saving Lives: Engaging, educating and inspiring individuals to become registered organ donors by creating thoughtful and thought-provoking content
- Because my personal insights into donation, my education and extensive work experience, I am unique qualified to address the myths and misconceptions associated with the donation / transplantation process.
- I have a distinctive and successful work history, from a national corporation to a small not-for-profit, I have seen growth in each industry. I have practical experience in organizing, coordinating and accomplishing goals – both as an individual and team member.
- I have always loved to create, write and tell stories. Today’s market requires engaging storytelling and compelling calls to action. I have been telling the donation transplantation story through website content management, video production and editing, as well as printed materials for more than 15 years.
- I intimately understand the challenges of organ donation. It is a topic that no one wants to have to think about or discuss in general. It is considered an end-of-life topic, but cannot wait until the end of someone’s life to be discussed. Unusual circumstances and criteria dictates this topic needs to be addressed in a particular manner with particular language. I know that language well and can maneuver through objections.
- My skills are based in technology. I am proficient in Adobe InDesign, Photoshop, Illustrator, Premier, and Audition. I have extensive experience in website content management systems, out-of-the-box website creation. I buy printing, including large format printing. Additionally, I have a certificate in broadcast journalism and produce/engineer a weekly radio show.
- Finally, I posses an excellent work ethic. I am dedicated and committed, conscientious, self-motivated as both a team player or leader. I understand the power of creativity and knows what works and what doesn’t!
- I have a varied work experience, starting my career at an national corporation, moving to a regional chain of dialysis centers and then on the a small non-profit. I possess hands-on experience in product marketing, project management, digital storytelling, media production and brand management.
- An extensive stint in corporate America working for Bearings, Inc. (now known as Applied Industrial Technologies) provided opportunities to see large scale issues and solutions. As an Administrative Assistant, Product Marketing Coordinator and Help Desk Associate, I witnessed technology and creativity working together to create a national network. I watched as specialized communications increased sales and opportunities through a news letter that I created and co-wrote.
- As the Executive Assistant to the CEO of Centers for Dialysis Care, I watched the entrepenuers and innovative leader in her industry revolutionize the dialysis process. During my time, we created legislation to require certification for dialysis technicians, for the first time ever in the state of Ohio. This experience taught me the art of negotiation, compromise and persistence.
- As the Senior Production Specials for Lifebanc, an organ recovery agency and tissue bank in Northeast Ohio, I have witness miraculous change. Once, organ donation was a rare occurrence and transplantation a cutting-edge surgery. Now both are common protocols for end-stage disease prognosis. We were the organ recovery agency to procure tissue and skin for the first near-total face transplant in the United States.
- My experience at Lifebanc has provided new insight into the affect of organ, eye and tissue donation has on the donor families. For many, it is the one positive thing that comes out of a tragic situation of loss and grief. Being inspired to create new ways to honor the lives of those who have given the gift of life, With a fundraising walk and run event in the backdrop, I created the Legacy Garden, a place where people can honor organ donors, recipients or those on the waiting list with the purchase of a yard sign. The signs are placed along paths and after a ceremony just for those who have a sign, a balloon release and an inspirational song, attendees of the event are invited to stroll through the garden and a visual demonstration of the lives that have been touched by organ, eye and tissue donation and transplantation.
- In addition to the extensive work experience, I have volunteered in a numerous capacity for several groups. I was a board member and the president of the Bearings, Inc. Employees Federal Credit Union. I sat on the medical advisory board for the Kidney Foundation of Ohio, Inc. For several years, I was a board member and Vice President of Transplant Recipients International Organization (TRIO). Each role was fulfilling and gave me practice of Roberts Rules of Order and facilitating meetings.
- In 1998, I attended the Ohio Center for Broadcasting and have been working part-time in radio ever since. I was the recipient of the Nev Chandler Best in Broadcasting award – the highest honor in the school. I have experience in board operations, show producer, audio edition and production, voice talent and producer. I’ve worked for several stations, but now I work for one show producing and engineering weekly. It is a financial show, but I chose music to keep the show interesting and ask listener questions on-air. It is a really fun part-time job that has brought me years of joy!
- Throughout my career, I have continually improved my skills and talent by attending classes, seminars and workshops applicable to job requirements. Once such course was the Cleveland Advertising Associations in-depth series of Brand Management.
- These are a few examples of my work: Get Rich Slow Radio Show Spot ; Lifebanc.org website,
- I have learned through my life experiences, on and off the job, that life is precious. For me, success is the ability to pursue a passion and being able to contribute and impact change. There is nothing more satisfying when a person understands the depth of the donation, not only for the recipients and donor families but as an act of profound human kindness. Ralph Waldo Emerson once said “The only gift is a portion of yourself.” There is no saying more true. It has been an honor for me to be able to work in this industry and it is my hope to move to the next level and contributor on a grander scale. I would consider it the pinnacle of my professional and personal purpose.