The document discusses co-creation and its role in design. It notes that challenges like climate change and resource depletion require moving from individual to collective design efforts. Co-creation now occurs within companies, between companies and partners/customers, within communities. Three principles of co-creation are that all people are creative, have dreams, and will project onto ambiguous stimuli. Methods for exploring experience in co-creation include low-tech prototypes, enactments, and design games. Co-creation helps drive innovation through collective telling, making, and enacting of ideas.