Sisu is a Finnish word meaning passionate perseverance, fortitude, guts, and never giving up. The document discusses how winter is a time when competitors may withdraw into their comfort zones, but this is the time to show sisu and not give up by taking stock, improving yourself and your offerings, and continuing to conduct business aggressively. It encourages the reader to stand up during the winter and say they will not give up and have the determination to get the job done.

1. Sisu
colinmyles.blogspot.ie /2014/10/sisu.html
Sisu is a Finnish word meaning
passionate,perseverance,fortitude,guts and
never giving up.
As we are now heading into the dark winter
months,days are getting shorter. Less light
more darkness. This can be a time when
people who should be thinking how to
overcome their struggles,start to withdraw
into themselves and comfort zones.
This is not the time to let your competitors
steal a march on you. Not only should you
be upping your dosage of passion and fortitude, it is the time to show yourself and your team
that now is not the time to be giving up.
It gets dark earlier, colder quicker and lasts longer. Instead of withdrawing and saying " we will
be ready to go all guns blazing in spring " no ! This is the time to take stock and ask yourself "
when can we do today to make ourselves better tomorrow ? What can we do today to make
sure our customers come back tomorrow, next week, next month and next year ? "
This is your time to show the SISU inside of you. Show your competitors what you are made of.
Just because winter is coming in, this is not your hibernation time. It is time to dig down deep
into those reserves of passion, fortitude and guts. Time to try out the new marketing idea you
have been afraid to try. Time to go call on the big client you are afraid may reject your proposal.
It is time to move forward, keep moving, striving and never giving up. Let your competitor stay
inside their warm, cosy comfort zone. Let them sleep in, let them say " its winter nobody is
doing business "
Not you, oh no. You have got guts, get up and go attitude. You are not going to let a simple
thing like winter throw you off course. Are you ? I hope not because others with the SISU spirit
are out there looking to do business with like minded people. They are looking for you. They
truly are and all you have to do, is be out there too.
Be out there with the attitude that shines a light saying " I am open for business, I am open for
collaboration, I am open for ideas ... How can I serve you ?
Now is not the time to let the dark and dreary winter throw you inside your comfort zone. Time
to stand up and say " hey I am not giving up, I have the guts and determination to do the job
that needs to be done "
Jimi Hendrix once asked people to kiss the sky. Imagine yourself waking up everyday and
kissing each day on the forehead saying " its time, this is my time ". How different would you
business look come springtime ?
Colin Myles
Author and Listener
p.s.
" Direct your future or someone else will do
it for you anyway " Daniel Surrus
p.p.s.
Author How to avoid business failure
[seven steps ]
p.p.p.s.
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