Keynote from CocoaFriday #7 about the specificity of mobile application development for the middle east region. Describe problems and solutions of app development for the middle east region. Prepared by: Maksym Savisko, https://www.linkedin.com/in/maksym-savisko/ With the support of: Master Of Code: http://bit.ly/moc-site-slideshare CocoaHeads: https://www.facebook.com/CocoaHeadsUkraine/

1. Maksym Savisko

2. Specificity of Mobile
application development for
the Middle East Region

3. A G E N D A
● What? Middle East?
● Why?
● App Store details
● Must have features
● Region specific

4. What? Middle East?

6. 18 countries

7. 18 countries
UAE, Qatar, Kuwait and more

8. 18 countries
UAE, Qatar, Kuwait and more
Arabic language

9. 18 countries
UAE, Qatar, Kuwait and more
Arabic language
Oil and gas

10. WHY?

11. Not enough information

12. Not enough information
2+ years of development for ME region

13. Not enough information
2+ years of development for ME region
Project in TOP 25

14. Not enough information
2+ years of development for ME region
Project in TOP 25
From MVP to profitable product

15. App Store details

16. Arabic localization

18. Arabic localization
Naming

20. Arabic localization
Naming
Description

22. Arabic localization
Naming
Description
Multi keywords

23. food,delivery,restaurant,drink,order, ‫الغذاء‬
‫والتسليم‬،‫ومطعم‬،‫والشراب‬،‫والنظام‬
flowers,delivery,florist,floral,exotica,gifts
, ‫الزهور‬،‫والتسليم‬،‫بائع‬‫الزهور‬،‫واألزهار‬،‫الغرابة‬،‫الهدايا‬
newsmax,sputnik,coptic,autoweek,aae,‫نيو‬
‫سماكس‬،‫سبوتنيك‬،‫القبطية‬،‫أوتو‬‫ويك‬
lacoste,kappa,extra,entertainer,riva,‫الكوس‬
‫ت‬،‫كابا‬،‫خارج‬،‫والترفيه‬،‫ريفا‬

24. Arabic localization
Naming
Description
Multi keywords
Two language screenshots

26. Arabic localization
Naming
Description
Multi keywords
Two language screenshots
Сompetitors or find a difference

27. TOP 1TOP 3

28. Must have features

29. Language chooser

31. Problems

32. Problems
Nothing is clear in Arabic

33. Problems
Nothing is clear in Arabic
Easy to make a mistake

34. Solution

35. Solution
Single source of truth

36. Solution
Single source of truth
Code generation

37. Solution
Single source of truth
Code generation
Build phase

38. Language chooser
RTL support

40. methodSwizzleGivenClassName(
cls: UIApplication.self,
originalSelector: #selector(getter:
UIApplication.userInterfaceLayoutDirection),
overrideSelector: #selector(getter:
UIApplication.interfaceDirection)
)

41. @objc var interfaceDirection:
UIUserInterfaceLayoutDirection {
get {
return directionShouldBeRTL
? .rightToLeft
: .leftToRight
}
}

42. let appearance = UIView.appearance()
appearance.semanticContentAttribute = .forceRightToLeft

43. titleLabel.textAlignment = .right

44. Language chooser
RTL support
EDIT everything

45. Language chooser
RTL support
EDIT everything
Over voice confirmation

46. Language chooser
RTL support
EDIT everything
Over voice confirmation
Territory specific

47. Language chooser
RTL support
EDIT everything
Over voice confirmation
Territory specific
Map location coordinates

48. Language chooser
RTL support
EDIT everything
Over voice confirmation
Territory specific
Map location coordinates
Less push more socket

49. Region specific

50. 10% of Market

51. 10% of Market
Personal Funding

52. 10% of Market
Personal Funding
No government funding

53. 10% of Market
Personal Funding
No government funding
Closed community

54. 10% of Market
Personal Funding
No government funding
Closed community
No recommendations

55. 10% of Market
Personal Funding
No government funding
Closed community
No recommendations
Zero tolerance for failure

56. 10% of Market
Personal Funding
No government funding
Closed community
No recommendations
Zero tolerance for failure
Not only desert

58. MAKSYM.SAVISKO MSAVISKO
MASTER.OF.CODE.TEA
M