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1. Coca-Cola Sales Promotion Case
Study
w Coca-Cola Uses Consumer, Trade, and Sales Force Promotions
ented by: [Your Name/Team Name]

2. Introduction
• Coca-Cola is one of the world’s top beverage brands.
• Uses multiple sales promotion strategies to boost sales.
• Benefits consumers, retailers, and sales teams.

3. Consumer Promotions – Engaging
Customers
& Coupons: Special offers encourage bulk purchases.
Sweepstakes: Campaigns like ‘Share a Coke and Win’ engage customers.
grams: Reward points for repeat purchases.
es: New products (like Coke Zero) are sampled at events.

4. Consumer Promotions – Example
gn personalized bottles with names, increasing consumer engagement and sales.

5. Trade Promotions – Supporting
Retailers
rchase Discounts: Retailers get lower prices for large orders.
Allowances: Stores receive incentives for in-store branding.
s & Incentives: Distributors earn cashback for meeting sales targets.
al Promotions: Special deals during peak sales seasons.

6. Trade Promotions – Example
frigerators and vending machines to retailers, increasing visibility and impulse purchases.

7. Sales Force Promotions –
Motivating Sales Teams
mance-based Bonuses: Incentives for exceeding targets.
Contests: Competitions encourage higher sales.
g Programs: Sales reps receive skill-building workshops.
nition Programs: Awards, trips, and promotions for top performers.

8. Sales Force Promotions – Example
al sales competitions, rewarding top-performing teams with international trips.

9. Conclusion
✅ Consumers: Discounts, engagement, and product trials.
✅ Retailers: Increased profits, better marketing support.
✅ Sales Force: Motivation, recognition, and career growth.
Coca-Cola’s promotions create a WIN-WIN strategy for all!