3. Family Fun
Cruising
Down
with
“Family Fun Cruising Down US‐1” Advertorial
To show you all the capabili-es and features, Boa$ng
magazine’s Editor in Chief Randy Vance is going to put a new
Coachmen Trailer through the paces. Randy will take the new
Coachmen, his family and a Harley‐Davidson in tow from
Orlando and head down to the Florida Keys along US‐1 to the
famous Florida Keys Lobster Mini Season. This two day
extravaganza of lobstering largesse puts the maximum strain
on the Coachmen’s ability to handle a close to maximum tow
load at highway speeds, stop and go traffic and the
narrowness of US‐1.
Randy will experience one of America's "great drives." He’ll
take his -me at a slower pace as he travels "south of reality"
and eases himself into "island -me." He’ll have the chance to
visit many good places to eat and drink, plus quirky tourist
stops. He’ll get off of his Coachmen and hop on his Harley‐
Davidson and talk to his 'new' neighbors.
He’ll also make stops along the way to fish, water ski, scuba
dive and hopefully bring home an ice chest of Florida’s
favorite crustaceans.
Randy will document all this above while showing the comfort
and luxury of the Coachmen Trailer as the focal point of the
trip. Bonnier’s marke-ng team will write, design and produce
the special adver-sing sec-on for the Coachmen.
Note: Insert will be run of book in Boa$ng, Motor Boa$ng,
Sport Fishing, Salt Water Sportsman, Scuba Diving, WaterSki
and Sport Diver.
vs.
presented by
Monroe County Tourism Council
TheFloridaKeys
COACHMEN RV
Follow Boating Magazines’ Randy Vance
as he takes a 2012 Coachmen Chaparral and a 2012 Harley-Davidson
Softail along the Overseas Highway in the Florida Keys.
400 mile expedition from Orlando down through the beautiful
Florida Keys. Stopping along the way and enjoying some of the
hidden treasures of Monroe County, FL.
4. Family Fun
Cruising
Down
with
The Bonnier Ac-ve Interest Network video department will video tape the en-re
trip to the Florida Keys to be loaded up to a branded “Coachmen RV Travel
Guide” channel on the seven magazines websites. Randy Vance will use mul-ple
Go‐Pro HD mini‐cams to capture live raw video of the experience and give real
life, real -me comments on the trip, the tourist aVrac-ons and the truck.
Project includes:
• Shoo-ng video for the 3 days
• Staffing and equipment
• Talent
• Travel
• Post Produc-on
Video Produc-on Component
6. Family Fun
Cruising
Down
with
To even reach more of our readers through social networking, we will do a pre‐
trip promo-on of the trip and then drive the Facebook audiences of all our
magazines to the custom content channel so they can view the video of the trip.
Randy Vance will also TwiVer live update pos-ngs from the road as he journeys
down US‐1. He will point out his loca-ons, des-na-ons, what fish are running,
traffic condi-ons and most importantly, how the Coachmen trailer is handling
on the road.
Social Networking
10. Family Fun
Cruising
Down
with
Coachmen can bring its adver-sements to life with video, photo galleries or
more through our digital versions of the magazines.
Coachmen can now reach an even larger audience of affluent anglers, boaters,
waterskiers, and divers in our digital and iPad edi-ons through Zinio.
Coachmen can en-ce viewers to explore through a :30 second video and live
links back to Coachmen website. This is permanently available to your
customers.
Enhanced Ads in Digital Versions
The seven -tles in
this proposals reach
more than
30,000 subscribers
through digital
edi-ons.
Play Video
