CMOs surveyed in 2010 and 2011 struggled to tie social media marketing to revenue metrics. While engagement metrics like followers and clicks were common, connecting social activities to sales and profits proved difficult. By 2011, CMOs recognized the broader value of customer insights from social media in informing decisions across their organizations regarding products, marketing, vendors, and strategy. Rather than focus solely on short-term sales, high-performing brands would use social media to improve all areas of their business and drive long-term growth.
Social media is becoming increasingly important for shopper marketing as many shoppers belong to loyalty programs and share recommendations online. However, most brand and shopper marketers do not coordinate their social media and loyalty program strategies. Bringing these functions together will help demonstrate the ROI of social media spending through loyalty program data. As word-of-mouth and social influences grow in importance, integrating shopper data into social media programs will be key to developing effective promotional strategies.
This document discusses changes in the hotel distribution landscape due to the rise of online channels like OTAs, social media, and mobile. While headlines claim these new channels will drastically change strategy, the fundamental principles of focusing on cost-effective channels that drive bookings and protect rates have not changed. The direct online channel remains underutilized despite being up to 15 times cheaper than OTA channels. A case study shows how investing in the direct online channel instead of OTA channels could add nearly $750,000 annually to the bottom line of a typical 300-room NYC hotel. Overall, the document advocates for a multi-channel approach to reach customers across different media while prioritizing the most cost-effective channels.
The Broadcasting & Evening Paper business area saw a decrease in advertising revenue in 2009 due to the economic crisis. However, the industry benefited from expansion, with 245 new TV channels launching in Europe. TV4 Group, part of Bonnier, saw an increase in viewers during the year despite the challenging economic environment.
How to Stop Gray Market and Counterfeit PiracyNEW Momentum
Theft. Piracy. Counterfeits. Gray market activity. These words and their implied threat to any company’s bottom line intimidate even the most intrepid executive.
1) Facebook advertising spending is predicted to hit $4 billion in 2011, twice the amount spent in 2010. However, brands lack experience to evaluate campaign performance.
2) Webtrends analyzed over 11,000 campaigns and provided benchmarks for click-through rate, cost per click, cost per thousand impressions, and cost per fan.
3) Older users and women click more on ads. Certain industries see higher click-through rates. Friend endorsements increase clicks regardless of education level.
Webtrends analyzed over 11,000 Facebook ad campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. Their analysis found that click-through rates have decreased from 2009 to 2010 while costs have increased. Certain factors like age, gender, education level, and using friend-of-fan targeting can impact ad performance. The report provides distribution curves to help marketers evaluate how their campaign metrics compare.
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Notes Version: Responding In Real Time & Other Winning Strategies For Insuran...Vivastream
This document summarizes a presentation on winning insurance marketing strategies. It introduces the two presenters, Jeff Rodis from Mutual of Omaha and Tim Hendricks from Vertis Communications, who have decades of experience in insurance operations and marketing. The presentation then discusses strategies for improving agent response times to new leads, going green to save costs and the environment, using personalized URLs and QR codes to drive online engagement, building an insurance brand through multichannel awareness campaigns, and connecting with Hispanic consumers through culturally relevant messaging. Case studies are provided for each strategy with results showing increased responses, sales, and cost savings.
Social media is becoming increasingly important for shopper marketing as many shoppers belong to loyalty programs and share recommendations online. However, most brand and shopper marketers do not coordinate their social media and loyalty program strategies. Bringing these functions together will help demonstrate the ROI of social media spending through loyalty program data. As word-of-mouth and social influences grow in importance, integrating shopper data into social media programs will be key to developing effective promotional strategies.
This document discusses changes in the hotel distribution landscape due to the rise of online channels like OTAs, social media, and mobile. While headlines claim these new channels will drastically change strategy, the fundamental principles of focusing on cost-effective channels that drive bookings and protect rates have not changed. The direct online channel remains underutilized despite being up to 15 times cheaper than OTA channels. A case study shows how investing in the direct online channel instead of OTA channels could add nearly $750,000 annually to the bottom line of a typical 300-room NYC hotel. Overall, the document advocates for a multi-channel approach to reach customers across different media while prioritizing the most cost-effective channels.
The Broadcasting & Evening Paper business area saw a decrease in advertising revenue in 2009 due to the economic crisis. However, the industry benefited from expansion, with 245 new TV channels launching in Europe. TV4 Group, part of Bonnier, saw an increase in viewers during the year despite the challenging economic environment.
How to Stop Gray Market and Counterfeit PiracyNEW Momentum
Theft. Piracy. Counterfeits. Gray market activity. These words and their implied threat to any company’s bottom line intimidate even the most intrepid executive.
1) Facebook advertising spending is predicted to hit $4 billion in 2011, twice the amount spent in 2010. However, brands lack experience to evaluate campaign performance.
2) Webtrends analyzed over 11,000 campaigns and provided benchmarks for click-through rate, cost per click, cost per thousand impressions, and cost per fan.
3) Older users and women click more on ads. Certain industries see higher click-through rates. Friend endorsements increase clicks regardless of education level.
Webtrends analyzed over 11,000 Facebook ad campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. Their analysis found that click-through rates have decreased from 2009 to 2010 while costs have increased. Certain factors like age, gender, education level, and using friend-of-fan targeting can impact ad performance. The report provides distribution curves to help marketers evaluate how their campaign metrics compare.
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Notes Version: Responding In Real Time & Other Winning Strategies For Insuran...Vivastream
This document summarizes a presentation on winning insurance marketing strategies. It introduces the two presenters, Jeff Rodis from Mutual of Omaha and Tim Hendricks from Vertis Communications, who have decades of experience in insurance operations and marketing. The presentation then discusses strategies for improving agent response times to new leads, going green to save costs and the environment, using personalized URLs and QR codes to drive online engagement, building an insurance brand through multichannel awareness campaigns, and connecting with Hispanic consumers through culturally relevant messaging. Case studies are provided for each strategy with results showing increased responses, sales, and cost savings.
The document provides information about Facebook Deals, a new feature that allows businesses to offer deals and discounts to customers who check in on Facebook. It discusses how deals can help businesses acquire new customers, spread word-of-mouth marketing, and build customer loyalty. It also outlines the four types of deals (individual, loyalty, friend, and charity deals), and provides best practices and guidelines for businesses to effectively create and promote deals and ensure a positive customer experience.
By all indications, lacrosse is the most rapidly growing sport in America both in numbers
and geographical distribution. US Lacrosse welcomes the opportunity for more youngsters to
learn about the sport and embrace the benefits it has brought to so many lives. We want,
however, to manage growth in a way that will foster love of the game, sportsmanship, fitness,
and high skill level. Providing a fun, physically active experience will encourage a lifelong love
for exercise and the sport of lacrosse.
The document provides an overview of marketing services offered by Total Loyalty Solutions, including menu design, email marketing programs, web design, and annual marketing plans. It highlights success stories from restaurants using their services, such as increased customer bases and repeat traffic. It then provides details on their dine-in and take-out menu design services, email marketing programs, online ordering solutions, and other promotional materials and services. The document emphasizes how their comprehensive suite of services can boost sales and profits for restaurants.
The document provides information about the San Gabriel Mountains Forever Leadership Academy, including its goals, curriculum, and philosophy. The six-month program trains participants in community organizing and advocacy through bi-monthly classes. Participants are expected to attend most classes and organize a community project related to protecting the San Gabriel Mountains. The curriculum covers topics like strategic planning, organizing, and working with media and officials. The goal is to empower communities to engage in conservation of the San Gabriel Mountains and rivers.
The document outlines the five T's of word-of-mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. It provides worksheets and exercises to help companies identify influential people to spread their message, topics to discuss, tools to facilitate sharing, ways to participate in conversations, and methods to track word-of-mouth activity. The goal is to help smart companies get people talking through grassroots marketing strategies.
Memorandum Opinion Sysco US Foods Merger / AcquisitionMark Moreno
Americans eat outside of their homes with incredible frequency. The U.S. Department of Commerce, for instance, recently reported, for the first time since it began tracking such data, that Americans spent more money per month at restaurants and bars than in grocery stores. 1 Of course,
Americans eat out at many other places, too-sports arenas, school and workplace cafeterias, hotels and resorts, hospitals, and nursing homes, just to name a few. The foodservice distribution industry supplies food and related products to all of these locations. Foodservice distribution is
big business. In 2013, the market grew to $231 billion. By some estimates, there are over 16, 000 companies that compete in the foodservice distribution marketplace.
The two largest foodservice distribution companies in the country are Defendants Sysco
Corporation ("Sysco") and US Foods, Inc. ("USF"). Both are primarily "broadline" foodservice distributors. As the name implies, a broadline foodservice distributor sells and delivers a "broad" array of food and related products to just about anywhere food is consumed outside the home.
In 2013, Sysco's broadline sales were over 40 billion and USF's were over 20 billion.
The Facts; Busting the Grass-fed Beef MythsMark Moreno
Marketing claims that grass-fed beef is healthier or
more eco-friendly are a myth. Grain-fed and grassfed
beef are defined by production, marketing and
taste distinctions, not by nutritional or environmental
differences. The No. 1 reason consumers purchase beef
is taste. Grain-fed beef, like the Certified Angus Beef ®
brand, delivers the superior taste consumers desire.
Understanding the Different Kinds of Beef in the MarketplaceMark Moreno
The U.S. beef industry offers products that appeal to potential
customers. It accomplishes this through fresh beef identified
by different USDA quality grades (Prime, Choice and Select),
company brands and production methods (conventional, natural,
grass-finished and organic).
The taste, texture, tenderness and other properties of products
carrying these designations can vary, and marketers may
capitalize on the attributes that objectively describe their
products and their production methods. That’s the nature
of marketing.
It is important, though, that proponents of these types of
production methods not misrepresent their beef or beef from
animals raised conventionally. To claim conventional beef
is inferior because it contains minute additional quantities
of certain chemicals (e.g., hormones or pesticides), when the
amounts are insignificant and proven safe by science is not
appropriate. To say that grass-finished beef is superior because
it contains minute additional quantities of certain chemicals
(e.g., conjugated linoleic acid or vitamin E) when it is not
reasonably possible to eat enough to improve personal health,
also is not appropriate.
The U.S. beef industry has a wide variety of types of beef from
which consumers can choose, all of which are safe, wholesome
and nutritious. Conventional, natural, grass-finished and organic
beef are defined by production and marketing distinctions, not
by nutritional or safety differences.
http://www.beefresearch.org/CMDocs/BeefResearch/Beef%20Choices.pdf
The 2012 restaurant industry forecast projects total sales to reach a record $631.8 billion, a 3.5% increase over 2011. In real terms, sales are expected to grow 0.8%. Fullservice restaurants are projected to see sales increase 2.9% to $201.4 billion, while limited-service restaurants are expected to increase 3.1% to $173.8 billion. Managed services are projected to increase 4.3% to $44.4 billion. Overall, the restaurant industry is expected to see moderate sales growth in 2012 as the economy continues its gradual recovery.
Social media is becoming increasingly important for shopper marketing as many shoppers belong to loyalty programs and share recommendations online. However, most brand and shopper marketers do not coordinate their social media and shopper marketing strategies. Bringing these areas together will help demonstrate the ROI of social media spending through loyalty program data. As word-of-mouth and social influences grow in importance, shopper data from loyalty cards should be used to optimize social media programs and gauge their impact on purchases.
This document discusses trends, challenges and best practices for destination marketing on the web. Some key points include:
- The internet is increasingly important for travel research and purchases, though not all travel is booked online yet. Mobile usage is growing rapidly.
- Destination marketing organizations need to adapt by shifting more budgets online, engaging audiences on social media, and measuring results better.
- Examples of successful social media campaigns by tourism boards include using games, augmented reality, mobile apps, user generated content and crisis response on social platforms.
- Best practices for DMOs include optimizing websites, engaging audiences, integrating strategies, focusing on conversions and defining clear metrics.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
The Incite Primer: The Evolution of Marketing and Communications in 2013Nick Johnson
The first briefing for my new company, Incite.
In this document, we go into detail on three of the major foci for the marcomms professional in 2013:
1) How big data, social media, and customer-centricity will drive a merging of the marketing and communications department
2) How multi-channel is going to revolutionise marketing and communications - again
3) The growing primacy of 'customer-centric' strategy within large corporations
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Worldw ide Chief Marketing Officer 2013 Top 10 Predictions: Today's CMO Beco...btob2013
The document provides IDC's top 10 predictions for chief marketing officers (CMOs) in 2013. The predictions center around how CMOs will need to master data analytics to understand self-educated customers. CMOs will be under pressure from CEOs to show how marketing contributes to corporate objectives through data. CMOs will partner with CIOs on automation decisions but many may lose their jobs if they fail to develop robust data analytics capabilities. Half of new marketing hires will have technical backgrounds to help build these skills. Social media growth will occur outside of marketing in other departments. A small percentage of CMOs will shift to mobile-first strategies. CMOs will pragmatically focus less on content platforms and more on linking to audience
This document discusses the evolution of social media and its integration into market research. It notes that social media helps "flip the marketing funnel" by providing insights at each stage. The document outlines how companies are implementing new social media strategies and asks how research can help increase their success while lowering risks. It then discusses how to monitor social media and harness its power effectively, while noting social media is not right for every company or situation. The document advocates for a targeted but transparent approach and argues social media gives another tool to obtain consumer insights.
Gravitate | Digital Marketing For Local BusinessMatt Malone
The document discusses how digital marketing has changed dramatically in recent years due to factors such as the growth of internet users and social media. It emphasizes the importance of search engine optimization, noting that Google should be the primary focus of marketing efforts. Additionally, the document recommends developing a digital marketing plan that incorporates elements like competitive analysis, content creation, social media, paid advertising, conversions optimization, and evaluation.
The document discusses how online customer reviews and reputation directly impact key financial metrics like hotel pricing, occupancy, and revenue per available room (RevPAR). Recent research from Cornell University confirms that positive online customer satisfaction leads to better hotel performance. Revenue managers must now factor reputation scores and social media mentions into pricing strategies to maximize financial gains. Customer reviews published on review sites and social networks can increase or decrease a hotel's perceived value and influence purchase decisions, translating directly to changes in demand, pricing power, and overall profits.
Social media is changing the landscape of market research by enabling true engagement with consumers through questions, sharing thoughts, and personalized examples. It allows for synergistic research across channels like design, marketing, communication, and feedback. Researchers can better understand influencers and consumers who blog, comment, vlog, and tweet by monitoring social media. While content is still important, social media emphasizes building and maintaining relationships over self-promotion. It provides a platform for engagement within communities and allows real-time feedback.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
This document summarizes the findings of a 2011 study on social media usage among communication professionals and consumers in Canada and the United States. Some key findings include:
- Twitter and Facebook were the most commonly used social media sites. Usage has increased significantly since 2009.
- Both groups use social media daily, especially professionals. Keeping in touch and news/information are top uses.
- Understanding of social media is high but many feel they could use it more effectively.
- Reviews and opinions shared on social media influence purchasing decisions, especially for smaller items.
- Professionals tend to overestimate social media's impact on loyalty and trust compared to consumers.
- Organizational support for social media use by professionals
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
The document provides information about Facebook Deals, a new feature that allows businesses to offer deals and discounts to customers who check in on Facebook. It discusses how deals can help businesses acquire new customers, spread word-of-mouth marketing, and build customer loyalty. It also outlines the four types of deals (individual, loyalty, friend, and charity deals), and provides best practices and guidelines for businesses to effectively create and promote deals and ensure a positive customer experience.
By all indications, lacrosse is the most rapidly growing sport in America both in numbers
and geographical distribution. US Lacrosse welcomes the opportunity for more youngsters to
learn about the sport and embrace the benefits it has brought to so many lives. We want,
however, to manage growth in a way that will foster love of the game, sportsmanship, fitness,
and high skill level. Providing a fun, physically active experience will encourage a lifelong love
for exercise and the sport of lacrosse.
The document provides an overview of marketing services offered by Total Loyalty Solutions, including menu design, email marketing programs, web design, and annual marketing plans. It highlights success stories from restaurants using their services, such as increased customer bases and repeat traffic. It then provides details on their dine-in and take-out menu design services, email marketing programs, online ordering solutions, and other promotional materials and services. The document emphasizes how their comprehensive suite of services can boost sales and profits for restaurants.
The document provides information about the San Gabriel Mountains Forever Leadership Academy, including its goals, curriculum, and philosophy. The six-month program trains participants in community organizing and advocacy through bi-monthly classes. Participants are expected to attend most classes and organize a community project related to protecting the San Gabriel Mountains. The curriculum covers topics like strategic planning, organizing, and working with media and officials. The goal is to empower communities to engage in conservation of the San Gabriel Mountains and rivers.
The document outlines the five T's of word-of-mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. It provides worksheets and exercises to help companies identify influential people to spread their message, topics to discuss, tools to facilitate sharing, ways to participate in conversations, and methods to track word-of-mouth activity. The goal is to help smart companies get people talking through grassroots marketing strategies.
Memorandum Opinion Sysco US Foods Merger / AcquisitionMark Moreno
Americans eat outside of their homes with incredible frequency. The U.S. Department of Commerce, for instance, recently reported, for the first time since it began tracking such data, that Americans spent more money per month at restaurants and bars than in grocery stores. 1 Of course,
Americans eat out at many other places, too-sports arenas, school and workplace cafeterias, hotels and resorts, hospitals, and nursing homes, just to name a few. The foodservice distribution industry supplies food and related products to all of these locations. Foodservice distribution is
big business. In 2013, the market grew to $231 billion. By some estimates, there are over 16, 000 companies that compete in the foodservice distribution marketplace.
The two largest foodservice distribution companies in the country are Defendants Sysco
Corporation ("Sysco") and US Foods, Inc. ("USF"). Both are primarily "broadline" foodservice distributors. As the name implies, a broadline foodservice distributor sells and delivers a "broad" array of food and related products to just about anywhere food is consumed outside the home.
In 2013, Sysco's broadline sales were over 40 billion and USF's were over 20 billion.
The Facts; Busting the Grass-fed Beef MythsMark Moreno
Marketing claims that grass-fed beef is healthier or
more eco-friendly are a myth. Grain-fed and grassfed
beef are defined by production, marketing and
taste distinctions, not by nutritional or environmental
differences. The No. 1 reason consumers purchase beef
is taste. Grain-fed beef, like the Certified Angus Beef ®
brand, delivers the superior taste consumers desire.
Understanding the Different Kinds of Beef in the MarketplaceMark Moreno
The U.S. beef industry offers products that appeal to potential
customers. It accomplishes this through fresh beef identified
by different USDA quality grades (Prime, Choice and Select),
company brands and production methods (conventional, natural,
grass-finished and organic).
The taste, texture, tenderness and other properties of products
carrying these designations can vary, and marketers may
capitalize on the attributes that objectively describe their
products and their production methods. That’s the nature
of marketing.
It is important, though, that proponents of these types of
production methods not misrepresent their beef or beef from
animals raised conventionally. To claim conventional beef
is inferior because it contains minute additional quantities
of certain chemicals (e.g., hormones or pesticides), when the
amounts are insignificant and proven safe by science is not
appropriate. To say that grass-finished beef is superior because
it contains minute additional quantities of certain chemicals
(e.g., conjugated linoleic acid or vitamin E) when it is not
reasonably possible to eat enough to improve personal health,
also is not appropriate.
The U.S. beef industry has a wide variety of types of beef from
which consumers can choose, all of which are safe, wholesome
and nutritious. Conventional, natural, grass-finished and organic
beef are defined by production and marketing distinctions, not
by nutritional or safety differences.
http://www.beefresearch.org/CMDocs/BeefResearch/Beef%20Choices.pdf
The 2012 restaurant industry forecast projects total sales to reach a record $631.8 billion, a 3.5% increase over 2011. In real terms, sales are expected to grow 0.8%. Fullservice restaurants are projected to see sales increase 2.9% to $201.4 billion, while limited-service restaurants are expected to increase 3.1% to $173.8 billion. Managed services are projected to increase 4.3% to $44.4 billion. Overall, the restaurant industry is expected to see moderate sales growth in 2012 as the economy continues its gradual recovery.
Social media is becoming increasingly important for shopper marketing as many shoppers belong to loyalty programs and share recommendations online. However, most brand and shopper marketers do not coordinate their social media and shopper marketing strategies. Bringing these areas together will help demonstrate the ROI of social media spending through loyalty program data. As word-of-mouth and social influences grow in importance, shopper data from loyalty cards should be used to optimize social media programs and gauge their impact on purchases.
This document discusses trends, challenges and best practices for destination marketing on the web. Some key points include:
- The internet is increasingly important for travel research and purchases, though not all travel is booked online yet. Mobile usage is growing rapidly.
- Destination marketing organizations need to adapt by shifting more budgets online, engaging audiences on social media, and measuring results better.
- Examples of successful social media campaigns by tourism boards include using games, augmented reality, mobile apps, user generated content and crisis response on social platforms.
- Best practices for DMOs include optimizing websites, engaging audiences, integrating strategies, focusing on conversions and defining clear metrics.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
The Incite Primer: The Evolution of Marketing and Communications in 2013Nick Johnson
The first briefing for my new company, Incite.
In this document, we go into detail on three of the major foci for the marcomms professional in 2013:
1) How big data, social media, and customer-centricity will drive a merging of the marketing and communications department
2) How multi-channel is going to revolutionise marketing and communications - again
3) The growing primacy of 'customer-centric' strategy within large corporations
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Worldw ide Chief Marketing Officer 2013 Top 10 Predictions: Today's CMO Beco...btob2013
The document provides IDC's top 10 predictions for chief marketing officers (CMOs) in 2013. The predictions center around how CMOs will need to master data analytics to understand self-educated customers. CMOs will be under pressure from CEOs to show how marketing contributes to corporate objectives through data. CMOs will partner with CIOs on automation decisions but many may lose their jobs if they fail to develop robust data analytics capabilities. Half of new marketing hires will have technical backgrounds to help build these skills. Social media growth will occur outside of marketing in other departments. A small percentage of CMOs will shift to mobile-first strategies. CMOs will pragmatically focus less on content platforms and more on linking to audience
This document discusses the evolution of social media and its integration into market research. It notes that social media helps "flip the marketing funnel" by providing insights at each stage. The document outlines how companies are implementing new social media strategies and asks how research can help increase their success while lowering risks. It then discusses how to monitor social media and harness its power effectively, while noting social media is not right for every company or situation. The document advocates for a targeted but transparent approach and argues social media gives another tool to obtain consumer insights.
Gravitate | Digital Marketing For Local BusinessMatt Malone
The document discusses how digital marketing has changed dramatically in recent years due to factors such as the growth of internet users and social media. It emphasizes the importance of search engine optimization, noting that Google should be the primary focus of marketing efforts. Additionally, the document recommends developing a digital marketing plan that incorporates elements like competitive analysis, content creation, social media, paid advertising, conversions optimization, and evaluation.
The document discusses how online customer reviews and reputation directly impact key financial metrics like hotel pricing, occupancy, and revenue per available room (RevPAR). Recent research from Cornell University confirms that positive online customer satisfaction leads to better hotel performance. Revenue managers must now factor reputation scores and social media mentions into pricing strategies to maximize financial gains. Customer reviews published on review sites and social networks can increase or decrease a hotel's perceived value and influence purchase decisions, translating directly to changes in demand, pricing power, and overall profits.
Social media is changing the landscape of market research by enabling true engagement with consumers through questions, sharing thoughts, and personalized examples. It allows for synergistic research across channels like design, marketing, communication, and feedback. Researchers can better understand influencers and consumers who blog, comment, vlog, and tweet by monitoring social media. While content is still important, social media emphasizes building and maintaining relationships over self-promotion. It provides a platform for engagement within communities and allows real-time feedback.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
This document summarizes the findings of a 2011 study on social media usage among communication professionals and consumers in Canada and the United States. Some key findings include:
- Twitter and Facebook were the most commonly used social media sites. Usage has increased significantly since 2009.
- Both groups use social media daily, especially professionals. Keeping in touch and news/information are top uses.
- Understanding of social media is high but many feel they could use it more effectively.
- Reviews and opinions shared on social media influence purchasing decisions, especially for smaller items.
- Professionals tend to overestimate social media's impact on loyalty and trust compared to consumers.
- Organizational support for social media use by professionals
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
Webchutney Digital Media Outlook 2010 ReportSidharth Rao
A comprehensive study of the Top 1000 marketers across various categories in India, Webchutney's Digital Media Outlook 2010 report brings valuable insight on prevelant trends, the rationale behind ad-spend allocations and perceptions around the use of Internet as a medium in advertising and marketing today.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
In January of 2013, we benchmarked the telecom social customer experience in order to better guide today's service providers toward strategies that make sense.
We surveyed 40+ global telecoms on their social customer experience investments and returns and found that more socially mature telecoms enjoy serious benefits:
greater reduction in call center volume
greater reduction in support costs
more confidence in the customer experiences they deliver
Order Granting Preliminary Injunction Sysco US FoodsMark Moreno
After considering the extensive record in this matter
and the parties’ legal arguments, the court finds that the FTC has carried its burden of showing that a preliminary injunction of the proposed merger between Sysco and US Foods is in the public interest. The FTC has shown that there is a reasonable probability that the proposed merger will
substantially impair competition in the national customer and local broadline markets and that the equities weigh in favor of injunctive relief. The court’s reasoning is set forth in the accompanying Memorandum Opinion. Because the Memorandum Opinion likely contains “competitively sensitive information” of Defendants and third parties, Protective Order Governing Confidential Material, ECF No. 87 ¶ 1, the court has issued the Memorandum Opinion under seal to allow the parties to propose redactions of competitively sensitive information. The parties shall meet and confer and present to the court proposed redactions to the Memorandum Opinion no later than 5:00 p.m. on June 25, 2015. After considering the proposed redactions, the court will issue a public version of the Memorandum Opinion on June 26, 2015.
Sysco - US Foods PROPOSED FINDINGS OF FACT AND CONCLUSIONS OF LAWMark Moreno
The evidence is overwhelming that the proposed merger is intended to capture the enormous efficiencies in excess of $1 billion in cost savings that will occur when Sysco and US
Foods combine These savings will enable the merged entity to compete more effectively including by lowering prices to the benefit of their customers. With the exception of handful of suspect customer and competitor declarations procured by the FTC speculating that prices might go up there is no evidence that prices will increase as result of the
Affordable Care Act - Next Steps for RestaurateursMark Moreno
Understanding the ACA and “operationalizing” it in a
restaurant business will be challenging. The Treasury
Department and Internal Revenue Service published final
regulations in February and March that provide the rules
by which employers will comply with the employer-mandate
and employer-reporting requirements.
Getting Out of PA-DSS Scope and Eliminating the High Cost of EMV: What you need to know
by Mike English
Executive Director, Product Development
Heartland Payment Systems
FTC Complaint Sysco US Foods AcquisitionMark Moreno
Respondents are—by a wide margin—the two largest broadline foodservice distributors in the United States and each other’s closest competitor. Sysco and US Foods are the
only two broadline distributors with nationwide networks of distribution centers, making them the best options for customers with facilities spread across the country.
Respondents also compete fiercely with one another in numerous local areas to serve independent restaurants and other foodservice customers.
MEET THE REVOLUTIONARY VENDING MACHINE WITH TOUCHSCREEN TECHNOLOGYMark Moreno
The document introduces the Diji-Touch® vending machine, which features an easy-to-use touchscreen interface that allows customers to view product information and make purchases. It transforms the vending experience by providing entertaining advertising, remote monitoring capabilities for owners, and nutritional information display. The touchscreen technology and smart features combine for a revolutionary new approach to vending.
Purchasing any technology can be confusing, and this applies to the purchase of a point-of-sale (POS) System. This document will provide you with a checklist of questions and information you should have discussed and/or documented before or as part of your purchasing process. The first document is a checklist of questions you should ask, and the second is a definition of terms for your purchase agreement. Both of these documents will help protect you and your business and help ensure that you make an appropriate
purchase from a qualified POS Systems provider. It is intended to clarify the terms of your agreement and avoid any misunderstanding on the scope or services and terms of the purchase agreement.
Bermar America Put a Sparkle into Wine by the Glass SalesMark Moreno
About
We believe that wine-by-the-glass should be served as the wine maker intended, freshly hand poured from the bottle with craft.
Mission
Have you ever been served a bad glass of wine ? Our mission is to help hospitality operators guarantee that they never serve that inferior experience, and to help them create 'moments of magic' in their wine service. We believe that the art and science of wine service should strive to elevate the wine experience to maximize enjoyment.
Description
At Bermar America we believe that wine-by-the-glass should be served fresh, and hand poured with craft just as a wine maker intended. We are committed to helping wine professionals create these ' moments of magic' with their wine service, and deliver the finest quality wine experience for their guests, . We provide our unique high precision wine preservation technology , Le Verre de Vin and Pod ...
General Information
Wine Preservation Systems and a company that stands for quality, service, education, and great wine!
a retrofit device developed by The
Madison Energy Group and a leading product
development company which reduces the energy
consumption of commercial grade coolers and
freezers.
Commercial refrigerators waste 15-30% of their
energy on up to 60% more cycles than necessary to
maintain food temperature at the appropriate
level.
Thermostats measure air temperature instead of
food temperature (air is less dense and fluctuates
significantly more
Reduced CO2 emissions
Reduced energy consumption
Endorsed by the Green Restaurant Association
@MadisonEnergy
Restaurant Trends 2014 by Restaurant BriefingMark Moreno
Hudson RieHle, Senior VP, Research & Knowledge Group, National Restaurant Association, predicts that the oPeRATinG enViRonMenT FoR ResTAuRAnTs in 2014 will continue on the same positive – but modest – growth path. “Overall, we’re certainly not looking at a rebound to prosperity, but things are headed in the right direction. Last year was the fourth consecutive year of growth for the restaurant industry, although modest. Moving into 2014, economic indicators such as real domestic product, real
disposable income, and employment growth remain positive.” Employment growth – which Hudson says shows signs of being somewhat higher in 2014 – is especially key for the industry because even a small uptick in employment translates into a greater ability for consumers to spend in restaurants.
Food & Water Watch Comment on Proposed Sysco US Foods MergerMark Moreno
Washington, D.C. — In response to the latest news of giant food corporations seeking to further consolidate, Food & Water Watch demanded that the U.S. Federal Trade Commission undertake a thorough and comprehensive analysis of the proposed merger between the two biggest U.S. foodservice distribution firms: Sysco Corp. and US Foods Holding Corp. These companies deliver food to restaurants, schools, hotels and other cafeteria and hospitality establishments.
In a letter sent yesterday to FTC Bureau of Competition Director Deborah Feinstein, Food & Water Watch outlines several antitrust concerns with the proposed corporate union that deserve close scrutiny; requests the agency to oppose the early termination of the antitrust review and urges federal regulators to extend the merger waiting period to thoroughly review the implications of the proposed merger. Food & Water Watch http://www.foodandwaterwatch.org/pressreleases/food-water-watch-slams-sysco-us-foods-merger/
Interesting mobile option to engage customers. Opt4Text™ is the premiere custom Mobile Marketing provider for your business. Text message marketing instantly connects your brand with your audience. The best part is that your message is as relevant as the moment you hit the send button.
You can link to a mobile website to utilize pictures, videos, songs or ringtones! No longer are the days of expired coupons or wishes that you were able to tell your audience about a emergency or special. It's time to call your audience into action!
HOUSTON, TX and ROSEMONT, IL – December 9, 2013 – Sysco Corporation [NYSE: SYY] and US Foods today announced an agreement to merge, creating a world-class foodservice company. The total enterprise value of the transaction is approximately $8.2 billion and the combination has been approved by the Board of Directors of each company.
One chef’s knife has been a champ in our kitchen for nearly two decades.
Can any other blade come close to offering what it does—and at a bargain price?
by Hannah Crowley
Therma-Tek Range Corporation may appear to be a new company in the market, but our tradition and combined experience spans more than 100 years. The owners are seasoned professionals in the design, development, manufacture and sale of commercial foodservice equipment. After selling and re-capitalizing their prior company; which was another well known and established manufacturer of residential and commercial cooking equipment, the owners decided to continue their tradition of success in manufacturing the highest quality foodservice cooking equipment with the formation of Therma-Tek Range Corporation. Our products carry this experience behind them, which sets them far ahead of our competition. The company represents quality, strength and performance, backed by unparalleled warranty and continued service. We carry a reputation in the marketplace for developing and delivering quality, value conscious, innovative products in a timely manner. We continuously emphasize research and development, as well as cutting edge product development, with a close understanding of market trends and needs.
This document is a product catalog from Mercer Cutlery that includes the following sections:
- An introduction and table of contents
- Guides on knife types, materials, and choosing the right knife
- Product listings and descriptions for Mercer's Renaissance and Genesis knife lines
- Descriptions of knife sets and storage solutions available for purchase
The catalog provides information on Mercer Cutlery's knife offerings, which include high-quality forged and stamped knives made of German steel. It includes individual knives as well as sets that come with storage solutions like rolls, blocks, and cases.
Mercer—a company name highly regarded in the culinary
trade—is synonymous with quality, professional cutlery. A leader in the commercial market for more than 30 years, and the predominant supplier to more than 90% of culinary academies
in North America, Mercer brings you the finest tools used by
the industry.
World renowned commercially, Mercer historically supplied culinary education and professional chefs who have come to rely on the company for its distinct product offerings. Working closely with chef educators, chefs, and the leaders in this industry, Mercer constantly develops and expands its product lines to fulfill their needs. As the trend in the culinary arts continues to gain popularity, Mercer's new product offerings have allowed the company to expand its brand from the broadening professional base and to crossover into the consumer market. The ever-more-sophisticated home consumers are seeking those products used by the professionals. With a growing business in retail cutlery through gourmet, specialty, and department stores, Mercer's products are squarely positioned as high quality professional grade, but with a distinct value advantage.
The hallmark of Mercer's cutlery: exceptional quality in materials, unique design, and dedicated craftsmanship, honed to the exacting performance needs of the discriminating chef makes our products the undeniable choice for the professional and the enthusiast. Mercer is committed to delivering products and services that you can build on and
grow with.
Browne Foodservice Stainless Steel Can OpenerMark Moreno
Professional CAN OPENER STAINLESS STEEL SHAFT
*Stainless steel shaft
*Opens cans up to 27.9cm (11”)
*Handle has a comfortable free-spin grip
*Plated steel mounting platform with clamp
*Heat-treated gear for extra durability
*Reversible knife provides longer service;
*replacement gears & knives available
The document describes an all-in-one bar station condiment holder. It has a detachable compartment for fruits and condiments with a translucent lid. The holder includes 6 plastic pint inserts and a 3-tier salt rimmer with a sponge. Additional 2 detachable compartments are available for fruits/condiments or accessories like straws. It lists the dimensions and item numbers for the 6-compartment holder, single compartment, and side compartment accessories.
Welcome to Sweet Endings
we are known for our unique variety of made by hand desserts. Our scratch-baked recipes use the freshest premium quality all-natural ingredients, pure cane sugar, fresh grade AA butter, fresh whipping cream, whole eggs, real cream cheese, pure chocolate, freshly roasted nuts, freshly squeezed juices and fruits; all combined make our extraordinary desserts. http://www.sweetendingsdesserts.com
2. Executive summary:
CMOs aspire to measure ROI with a growing
awareness of the real value of the customer voice.
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,
expectations, and measurement of social media, then compared the results to the previous year’s
survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie
their strategies to the bottom line. Many evaluated engagement metrics created from social media
— such as the number of click-throughs to the website or number of fans or followers — instead of
evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to
the bottom line.
In 2010, CMOs reported similar challenges in tying social media to revenues. In 2011, revenues
remain critical, but the additional value of these consumer interactions — even beyond the site —
lies within the key insights customers share with brands. These aggregated insights, when analyzed
and put into action, create value far beyond the marketing organization, impacting products, vendor
relationships, and corporate strategic initiatives.
2009 to 2011: How will social media evolve?
Social media is an increasingly important part of the marketing mix.
Companies continue to invest and participate in social media marketing activities, and social media remains a
critical part of the marketing mix, despite the fact that CMOs may not always be clear on the ROI that those tools
drive. In 2010, 90% of CMOs said they participated in three or more social media activities. The activities
that have the most participation across business-to-consumer and business-to-business companies
include company blogs (87%), brand communities (86%), and Facebook (79%). While 73% of CMOs
report participating in customer reviews, 59% of CMOs reported seeing average or significant ROI — making
customer ratings and reviews the top social strategy to drive measureable return on investment.
CMOs for business-to-consumer companies found that customer reviews or ratings and other community tools
drove the most value. Business-to-business companies found that customer reviews, community tools, and
corporate blogs had the biggest return on investment.
There’s no doubt CMOs will continue to gain value from Facebook, Twitter, customer reviews, and interactions
with customers on their own sites. The ongoing challenge will involve integrating social media with more
traditional media, and working to get the mix right.
2
3. Linking company revenue to social media is the next frontier.
In 2009, CMOs were optimistic about tying social to a percentage of their company revenue — 80% reported
that they expected to do so in 2010. However, standard ROI metrics are difficult to measure for many social
efforts; in 2010 only 40% of CMOs said they actually achieved tying some percentage of their company
revenue back to their social efforts.
When asked about their main barriers in measuring ROI on social activities, CMOs reported they have trouble
tying social to conversion and sales metrics, determining the right metrics and how to track them, getting CEO
buy-in on metrics, finding the resources to focus on measurement, and implementing such measurements
globally. Despite these challenges, CMOs are still aspirational — roughly three out of four CMOs expect to tie
social media to revenue in 2011.
In 2009, CMOs measured the value of social media activities through metrics like website conversion, number
of fans and followers, and overall increased website traffic. Their goal for 2010 was to tie social to bottom-line
results like revenues. However, in 2010, the struggle to tie social to business results remained, with CMOs
reporting that much of their metrics involved customer engagement measures instead.
For 2011, however, CMOs are clear on where they want to make the most progress — the largest measurement
gap between where CMOs want to be and where they are today exists in measuring sales conversion,
with driving revenues through social media as the second most noted opportunity in measuring the success
of social media marketing. The question is, will CMOs finally make the shift in 2011 to really drive ROI
measurement that correlates to the bottom line?
What metrics are you using to measure the value 2009
of your social marketing activities? 2010
Projected in 2011
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The path to tie social to the bottom line has been slower than expected.
3
4. CMOs use customer-generated content to inform product
and service decisions.
This is the big shift in the power of social media and user-generated content — brands are starting to organize
these voices, pay attention to them, and take action on their insights within the business.
In 2011, 93% of CMOs plan on using some form
of user-generated content to inform product and
service decisions.
In 2010, 89% of CMOs used some form of user-generated content to inform product and service decisions.
In 2011, 93% of CMOs plan on using some form of user-generated content to inform product and service
decisions. Top forms of user-generated content used in 2010 include customer stories (59%), product
suggestions or ideas (54%), polling (49%), and customer reviews (47%).
What user-generated content do you
use to shape decisions about your 2010
company’s products or services? 2011 plans
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In 2011, CMOs will look to more user-generated sources to inform
product and service improvements.
4
5. CMOs are beginning to realize that the sheer numbers of fans and followers do not always equate to bottom
line business metrics, and conversion and revenues are more important indicators of success. However, social
interactions with consumers have a huge impact that can largely be missed by CMOs — and the executive
suite at large. These interactions can drive compelling, real-time, and trended insights that help guide brands
to improve their businesses based on consumer input. The challenge involves gathering, analyzing, and sharing
these results in consumable, usable ways across the company.
CMOs will continue to track their return on investment for social media over the coming years; however, ROI
may mean more than just increased conversion. Companies will look to the customer engagement social
media provides to help guide overall improvements in the way they market, build products, support customers,
and more. This will continue to evolve as investments in new media continue to challenge the status quo.
What social marketing activity brings Average to significant, 2009
you the highest return on investment? Average to significant, 2010
Don’t know or none, 2009
Don’t know or none, 2010
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CMOs that use customer reviews and ratings find they create the
highest return on investment.
5
6. Real-time consumer insights drive value far
beyond marketing and sales metrics.
When the value of customer insights moves beyond online conversion or even revenues, the value of these
interactions multiplies exponentially. The real value lies in the processes that help real customer insights get
to the most relevant departments to improve the business overall. CMOs told us they want to use customer
insights throughout their organizations. Here are some of the ways insights from online social interactions can
directly impact areas of the business:
Consumer input uncovers what customers love or dislike about
products and brands.
When the product development group reads, analyzes, and integrates customer input — specifically, reviews
of distinct products — they can create the next generation of products that focus directly on consumer-stated
needs and wants. For example, Dell Corporation strongly considers customer reviews when developing
products, and strives to create products that are rated with four or five out of five stars across the business.
Dell Corporation strongly considers customer reviews
when developing products, and strives to create
products that are rated with four or five out of five
stars across the business.
Marketing effectiveness improves when it revolves around
customer wants.
While marketing copywriters generally get input from brand or product managers, using the words of
customers can be more impactful. Customer quotes gathered via social media can be used in all types of
cross-channel marketing. For example, in 2009, fashion brand Burberry launched the “Art of the Trench”
campaign, encouraging customers to send photos of themselves in this iconic brand. After using this
customer-generated content in a marketing campaign, Burberry reported increased sales, due in part to some
of its fresh, user-generated campaigns.
6
7. Retailer/manufacturer relations improve based on customer feedback.
Social media gives retailers real-time customer feedback in the sales channel, which retailers can share with
manufacturers. This information helps retailers negotiate, predict inventory needs, and work with brands to
improve products much earlier in the sales cycle — before a lot of customer returns are amassed. For example,
a clothing retailer noticed negative reviews about a pair of boots, specifically relating to a problem with the
color of the leather. They quickly notified the manufacturer, who noted and fixed a dye lot issue, preventing
future customer returns.
Social media enables real-time market research.
While brands spend millions on market and consumer research, the immediacy of social media and customer
feedback gives real-time — and less expensive — feedback. It also gives brands ways to interact and respond
to customer input.
When the value of customer insights moves beyond online conversion or even revenues, the value of these
interactions multiplies exponentially. The real value lies in the processes that help real customer insights get to
the most relevant departments to improve the business overall.
Looking ahead to 2011 and beyond:
Brands must find the true value of social.
Social media is here to stay, and soon CMOs will become even more comfortable with and reliant on this media
in the mix. Brands that look beyond short-term sales goals and web metrics — using these insights to fuel
improvements across the business — will be the big winners in 2011 and beyond.
CMOs should champion the customer voice and bring other executive leaders to the table to use consumer
input to improve all areas of the business. By bringing the insights to bear across the business, the impact
becomes much greater than site traffic, conversion, or even revenue goals. Consumer insights enabled by
social media become a focal point to help guide brands for future growth.
Determining what success looks like is more important than ever, and social media does not stand on its own.
The boundaries are blurring between results from traditional media and social media, and the two will continue
to converge. CMOs will continue to meld social marketing into the mix and gain value from all aspects.
7
8. Methodology
Bazaarvoice and The CMO Club surveyed 175 CMOs on their biggest challenges, plans, and expectations for
social media in October 2010. We heard from business-to-consumer companies (39%) and business-to-business
companies (47%). Fourteen percent of the responding brands served both consumers and businesses.
Industry breakdown
• Software/hardware (21.7%)
• Finance/insurance (12.2%)
• Consumer goods (12.2%)
• Travel/hospitality (6.9%)
• Media/publishing (7.4%)
• Retail (5.8%)
• Manufacturing (5.3%)
Annual revenues of companies surveyed
Annual revenues of companies surveyed
3% Confidential
9% $0-5 Million
31% Over $1 Billion
23% $6-50 Million
33% $51-999 Million
Most of the CMOs surveyed were from organizations with more
than $51 million in annual revenues.
8
9. About Bazaarvoice
Bazaarvoice’s Software as a Service (SaaS) powers customer-generated content on more than 1000 brand
web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA in 36
countries. The company connects organizations to their influencers through a unique network that reaches
hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through
syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center
of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for
manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has
offices in Amsterdam, Düsseldorf, London, Paris, Singapore, and Sydney. For more information and access to
client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on
Twitter at www.twitter.com/bazaarvoice.
About The CMO Club
The CMO Club was founded by Pete Krainik, a veteran chief marketing officer and a recognized deal maker
in the industry. The CMO club is comprised of more than 700 chief marketing officers and almost half of the
membership represents companies in excess of $1 billion in sales and cumulatively managing more than $100
billion in marketing advertising budgets. The CMO Club is an exclusive organization where chief marketing
officers can confidentially speak to their peers about all aspects of marketing, advertising, leadership, and deal
making in the 21st century in a non-vendor selling environment. In addition, the Club is focused on fostering
major partnerships for CMOs in the club, driving new ideas and deals for companies through the leadership of
CMOs around the world.
9