Cloudbreakr information pack
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Cloudbreakr is an intelligent marketing platform, own media and influencer network based in Hong Kong, Taiwan and Malaysia. We provide ASEAN media analytics services through our 10,000+ own media and influencer profiles, and influencer outreach solution to more than 7 Asian Countries.
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The managers achieve organizational objectives by getting work from
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there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
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Management is a technique of extracting work from others in an integrated and co-ordinated
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Management may be defined in many different ways. Many eminent authors on the subject have
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Amazing and On Point - Ramon Ray, USA TODAY
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024
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WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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Cloudbreakr information pack
- 1. ©2017 Advwhere Ltd. All Rights Reserved.
- 2. 2 Cloudbreakr is an intelligent marketing platform, own media & influencer network based in HK, TW & MY. We provide ASEAN media analytics services through our 10,000+ own media & influencer profiles, and influencer outreach solutions to more than 7 Asian countries. #INFLUENCE Profile Analytics Search Engine Campaign Management 10,000+ influencers WHAT WE DO?
- 3. 3 Offline Ad is still important in the market
- 4. 4 O2O User Experience is important alone the journey
- 5. 5 “FORESEE and IGNITE tomorrow’s buzz trends & rising stars
- 6. 6 FIND & WORK with trustable influencers in your industry through analytics Integrated SEARCH Outreach & MATCHING Influencer ANALYTICS
- 8. 8 Search Influencers Who are aligned to your marketing goals ü By Identity ü By Interest ü By Followers Number ü By Tags ü By Locations Advanced Filters
- 9. Profile Analytics 9 ü Engagement Rate ü Post Performance ü Followers Growth Rate ü Followers Demographics Profile Strength ü Overall Performance ü Influence Power Industry Comparison* *Compare with the same category of influencers in the same region Allows you to find the right influencer
- 10. Campaign Marketplace 10 Efficient & Transparent ü Get quote from influencers directly – 100% transparency ü Private invitation / Public invitation ü Communicate with influencers directly ü No commission All-in-one management solution
- 11. Post – Campaign Evaluation 11 Campaign overview Engagement Post activities Total reach and impression 1 2 3 4
- 12. Campaign Launch
- 13. Case Study – SKII Marketing Tactics with Influencers Campaign Tactics