Clifford was a compassionate and courageous man who was raised in a spiritually inclined family. He believed small, local acts of kindness could make a difference in people's lives. After joining a community service center, Clifford found fulfillment in volunteering and realized all people are connected. The satisfaction he gained from helping others through challenging work motivated him to contribute more. In his book, Clifford wrote that volunteering helped him understand his own worth and how his small acts could bring smiles to many people.