The document outlines a business plan for an email marketing advertising agency called My Business Venture located in Noida, India. It will be owned as a partnership and use email marketing to promote clients' businesses and boost sales. Start-up costs are estimated between Rs. 100,000 to several lakhs depending on office size, location, assets, and marketing. Ongoing costs include rent, utilities, insurance, legal/permit fees, employee salaries, and payroll taxes. The agency aims to provide competitive pricing and promote via email, print, telemarketing, and television to metro and tier-2 cities, with an aspiration to achieve nearly 100,000 clients.