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1. Robert Joy
robert@essence3d.com.au
(0) 414 472 026
International + 61
GMT + 10

2. I create distinctive content for clever
people and businesses to convey
information and encourage action
through rich media, concise copy
and digital delivery.
My approach to content combines
substance and style to achieve
engagement in an increasingly noisy
environment.

3. SPECIALTIES
I work with your subject matter
experts to capture that most
valuable of assets; intellectual
property. I’m mindful of your
people’s commitments and devise
ways to secure the value without
unnecessary distractions.
CAPTURING THE IP

4. SPECIALTIES
I work with your team to draw out
the benefits of the solution.
Refining the focus from features
towards advantages and benefits
guides the development of
collateral to support the sales
process.
DEFINING THE VALUE PROPOSITION

5. SPECIALTIES
I use the leading digital tools
combined with visual design and
rich-media to create content that
clears the barriers to business-to-
business communication.
USING ALL THE ADVANTAGES

6. MY APPROACH
DEFINE
THE MESSAGE
Be clear about the purpose
Identify the audience and the context
Adopt the user’s perspective
Present the action required
Provide the means to perform

7. MY APPROACH
DISTIL
THE MESSAGE
Include all that is relevant
Use concise familiar terms.
Exclude all that is superfluous.
Structure content logical to the user.
Use rich media and visual
communication to concentrate the
message.

8. MY APPROACH
DELIVER
THE MESSAGE
Ensure ease of access to media
Support navigation and review
Design content for a variety of devices
and playback.
Be mindful of the environment in which
content is accessed

9. DELIVER
THE MESSAGE
Robert Joy
robert@essence3d.com.au
(0) 414 472 026
International + 61
GMT + 10
Thanks for stopping by.
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