The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).