Zee Classic presents - Classic Legends 2

1. After a successful Season of Classic Legends we are
back with Season 2!

2. Classic Legends
…about the show
• A show hosted by Javed Akhtar where he
takes you through the filmographies of
great legends like Guru Dutt, Kishore
Kumar & Madhubala.
• Trade Campaign undertaken
 Conducted a Press Conference hosted
by Javed Akhtar
 Coverage in over 100 Print
Publications
• For the first time ever an Outdoor
Campaign was carried out for Zee Classic

3. The coverage of the show…

4. After the success of Classic Legends Season 1, Zee
Classic and Javed Akhtar bring you another
legendary Season of Classic Legends.

5. OUR LIVES …
YOUR OPPORTUNITIES… -
Health &
Electronics Beauty Holiday
Insurance
Cars Mobile &
Communication

6. TARGET AUDIENCES -
Classic Legends Season 2 with Javed Akhtar, is a
Program that reveals the efforts that have been put
by certain Star as they became LEGENDS’.
The Program provides a perfect mix to all kinds of
Audiences –
• The Youth for whom these are Success Stories to watch
for..
• Adult Males/Females… They have just watched them
and loved them on Movie Screens.. Time to know about
them…
• 45+ Age Group Individuals – They’ll just Love It…!!

7. Classic Legends Season 2
…with Javed Akhtar
• This season Javed Akhtar will take you through the filmographies
of legends like S.D.Burman, Dev Anand, Meena Kumari, Mohd. Rafi
to name a few
What's New This Season?
• In season 2 Javed Akhtar will also talk about living legends like
Dilip Kumar & Pran

8. Classic Legends Season 2
…with Javed Akhtar
• Format will remain the same as Season 1
 Sunday at 7:30 pm for 40 mins
 Segment = 3
 Breaks = 2

9. Promotion of Classic Legends Season 2

10. On Zee Cinema
• A 15-minute slot
Fridays 2100 hrs(90 seconds of FCT)
segments - 2
2 opening and closing bumpers
• A 30-minute slot
Saturdays 0715 hrs (400 seconds of FCT)
segments - 2

11. Classic Legends
…with Javed Akhtar
On Network
On Air Deliverables on Zee Classic:
• Promos: 50 a week, starting 10 days in advance
• Astons: 70 a week, starting 5 days in advance
On Air Deliverables on Zee Cinema:
• Promos: 13 week campaign lasting the entire season

12. Classic Legends
…with Javed Akhtar
Outside Network
• Trade Mailers
• Trade promotion in magazines like Impact and Brand
Reporter
• Website Activities to reach out to the audiences
• Promotional campaign with 3 biggest DTH players, Dish
TV, Tata Sky and Airtel; Zee Classic is available in the
base-pack of all these operators

13. Sales Opportunities

14. Classic Legends
…with Javed Akhtar
Deliverables:
• Break Bumper:
Opening + Closing (Logo presence)
• In Show:
Either Revolving Bug or Aston present throughout
Sales Integration:
• Script integration for presenting sponsor
• In Show:
Product Placement if it goes with the theme of the
show

15. Thank you