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Media Usage Template


1. Are you female or male?

                                                  Response      Response
                                                   Percent       Count


                     Male                             75.0%              9


                   Female                             25.0%              3


                                        answered question             12


                                          skipped question               0




2. Are you?

                                                  Response      Response
                                                   Percent       Count


                       17                             91.7%           11


                       18                               8.3%             1


                                       Other (please specify)            0


                                        answered question             12


                                          skipped question               0




                             1 of 67
3. Do you live in?

                                                     Response      Response
                                                      Percent       Count


                 Burgess Hill                            70.0%              7


              Haywards Heath                             30.0%              3


                                          Other (please specify)
                                                                            2



                                           answered question             10


                                             skipped question               2




                                2 of 67
4. Which best describes your ethnicity?

                                                               Response      Response
                                                                Percent       Count


               White British                                       81.8%              9


                 White Other                                         0.0%             0


                       Asian                                         0.0%             0


               Black African                                         0.0%             0


             Black Caribbean                                         0.0%             0


                    Chinese                                          0.0%             0


                      Mixed                                        18.2%              2


                                                    Other (please specify)
                                                                                      2



                                                     answered question             11


                                                       skipped question               1




                                          3 of 67
5. How many people live in your household?

                                                               Response    Response
                                                                Percent     Count

                        2                                          0.0%             0


                        3                                          8.3%             1


                        4                                         50.0%             6


                        5                                         33.3%             4


                        6                                          0.0%             0


                        7                                          0.0%             0


                        8                                          8.3%             1


                        9                                          0.0%             0


                       9+                                          0.0%             0


                                                       answered question         12


                                                        skipped question            0




                                             4 of 67
6. Which of these are in your household? Tick as many that are appropriate.

                                                                              Response   Response
                                                                               Percent    Count


              Mobile phone                                                      100.0%         12


                MP3 Device                                                       91.7%         11


                     Laptop                                                     100.0%         12


                    Desktop                                                      58.3%            7


                    Camera                                                      100.0%         12


                      Tablet                                                     50.0%            6


                DVD Player                                                      100.0%         12


              BluRay Player                                                      58.3%            7


                    Sky Box                                                      83.3%         10


               Freeview box                                                      33.3%            4


                      Radio                                                      91.7%         11


                  DAB Radio                                                      33.3%            4


             Games Console                                                       91.7%         11


               Record Player                                                     16.7%            2


                  CD Player                                                      91.7%         11


             Cassette Player                                                     16.7%            2

                                                              5 of 67
answered question         12


                                                                         skipped question            0




7. What is the most important piece of media technology to you?

                                                                                            Response
                                                                                             Count

                                                                                                  12


                                                                        answered question         12


                                                                         skipped question            0




8. Do you have your own room?

                                                                                Response    Response
                                                                                 Percent     Count


                      Yes                                                          83.3%          10


                       No                                                          16.7%             2


                                                                        answered question         12


                                                                         skipped question            0




                                                              6 of 67
9. Which of these do you personally own?

                                                     Response   Response
                                                      Percent    Count


              Mobile phone                             100.0%         12


                MP3 Device                              75.0%            9


                     Laptop                             91.7%         11


                    Desktop                              8.3%            1


                    Camera                              83.3%         10


                      Tablet                             8.3%            1


                DVD Player                              25.0%            3


              BluRay Player                              8.3%            1


                    Sky Box                             16.7%            2


               Freeview box                              0.0%            0


                      Radio                             25.0%            3


                 DAB Radio                               8.3%            1


             Games Console                              66.7%            8


              Record Player                              8.3%            1


                  CD Player                             41.7%            5


             Cassette Player                             0.0%            0

                                           7 of 67
Other (please specify)            0


                                                                       answered question             12


                                                                         skipped question               0




10. How many television sets are there in your household?

                                                                                 Response      Response
                                                                                  Percent       Count

                        0                                                              0.0%             0


                        1                                                              0.0%             0


                        2                                                            25.0%              3


                        3                                                            16.7%              2


                        4                                                            50.0%              6


                        5                                                              0.0%             0


                       5+                                                              8.3%             1


                                                                       answered question             12


                                                                         skipped question               0




                                                            8 of 67
11. How many internet enabled devices (computers, laptops, tablets, phones) are there in your household?

                                                                                                                   Response    Response
                                                                                                                    Percent     Count

                        1                                                                                              0.0%             0


                        2                                                                                              0.0%             0


                        3                                                                                              8.3%             1


                        4                                                                                             16.7%             2


                        5                                                                                             16.7%             2


                        6                                                                                              8.3%             1


                        7                                                                                              0.0%             0


                        8                                                                                             16.7%             2


                       10                                                                                             16.7%             2


                      10+                                                                                             16.7%             2


                                                                                                           answered question         12


                                                                                                            skipped question            0




                                                             9 of 67
12. Put these media in order of how important they are to you?

                                                                                                                             Rating    Response
                                    1       2       3       4       5          6      7       8       9       10      11
                                                                                                                             Average    Count


                                  33.3%   0.0%    0.0%    8.3%    33.3%   16.7%      0.0%    8.3%    0.0%    0.0%    0.0%
                   Mobile apps                                                                                                  4.00         12
                                   (4)     (0)     (0)     (1)     (4)         (2)    (0)     (1)     (0)     (0)     (0)


                                  0.0%    25.0%   8.3%    16.7%   25.0%   25.0%      0.0%    0.0%    0.0%    0.0%    0.0%
                         Films                                                                                                  4.17         12
                                   (0)     (3)     (1)     (2)     (3)         (3)    (0)     (0)     (0)     (0)     (0)


                                  33.3%   25.0%   25.0%   8.3%    0.0%     8.3%      0.0%    0.0%    0.0%    0.0%    0.0%
                 Popular music                                                                                                  2.42         12
                                   (4)     (3)     (3)     (1)     (0)         (1)    (0)     (0)     (0)     (0)     (0)


                                  0.0%    0.0%    0.0%    8.3%    0.0%    16.7%      8.3%    25.0%   16.7%   16.7%   8.3%
                         Radio                                                                                                  8.00         12
                                   (0)     (0)     (0)     (1)     (0)         (2)    (1)     (3)     (2)     (2)     (1)


                                  0.0%    0.0%    0.0%    0.0%    8.3%     8.3%      16.7%   16.7%   41.7%   8.3%    0.0%
                     Magazines                                                                                                  8.00         12
                                   (0)     (0)     (0)     (0)     (1)         (1)    (2)     (2)     (5)     (1)     (0)


                                  0.0%    0.0%    0.0%    8.3%    0.0%     8.3%      8.3%    8.3%    16.7%   33.3%   16.7%
                   Newspapers                                                                                                   8.75         12
                                   (0)     (0)     (0)     (1)     (0)         (1)    (1)     (1)     (2)     (4)     (2)


                                  0.0%    25.0%   0.0%    16.7%   8.3%     8.3%      0.0%    8.3%    0.0%    16.7%   16.7%
                  Video games                                                                                                   6.25         12
                                   (0)     (3)     (0)     (2)     (1)         (1)    (0)     (1)     (0)     (2)     (2)


                                  0.0%    0.0%    0.0%    0.0%    0.0%     8.3%      8.3%    8.3%    8.3%    16.7%   50.0%
                    Advertising                                                                                                 9.67         12
                                   (0)     (0)     (0)     (0)     (0)         (1)    (1)     (1)     (1)     (2)     (6)


                                  8.3%    0.0%    50.0%   8.3%    8.3%     0.0%      16.7%   8.3%    0.0%    0.0%    0.0%
     Online video e.g. You Tube                                                                                                 4.17         12
                                   (1)     (0)     (6)     (1)     (1)         (0)    (2)     (1)     (0)     (0)     (0)


                                  0.0%    0.0%    8.3%    8.3%    8.3%     0.0%      25.0%   16.7%   16.7%   8.3%    8.3%
          Online news e.g. BBC                                                                                                  7.33         12
                                   (0)     (0)     (1)     (1)     (1)         (0)    (3)     (2)     (2)     (1)     (1)




                                                                    10 of 67
25.0%   25.0%   8.3%   16.7%   8.3%     0.0%      16.7%   0.0%   0.0%   0.0%    0.0%
           Social Networking                                                                                               3.25         12
                                (3)     (3)    (1)     (2)    (1)          (0)    (2)    (0)    (0)    (0)      (0)


                                                                                                              answered question         12


                                                                                                               skipped question            0




13. How often do you watch movies?

                                                                                                                      Response    Response
                                                                                                                       Percent     Count

                 Every day                                                                                               16.7%             2


                Every week                                                                                               41.7%             5


                 Fortnightly                                                                                             33.3%             4


                    Monthly                                                                                               8.3%             1


                   Annually                                                                                               0.0%             0


                      Never                                                                                               0.0%             0


                                                                                                              answered question         12


                                                                                                               skipped question            0




                                                                11 of 67
14. What film genre do you most prefer?

                                                                Response      Response
                                                                 Percent       Count

            Action/ Adventure                                       36.4%              4


                   Romance                                            0.0%             0


                    Comedy                                          63.6%              7


                      Drama                                           0.0%             0


                       Sci-Fi                                         0.0%             0


                     Western                                          0.0%             0


                       World                                          0.0%             0


                         Noir                                         0.0%             0


                   Animation                                          0.0%             0


                         War                                          0.0%             0


                      Family                                          0.0%             0


                                                     Other (please specify)
                                                                                       1



                                                      answered question             11


                                                        skipped question               1




                                          12 of 67
15. What was the last film you saw at the cinema?

                                                                                     Response
                                                                                      Count

                                                                                           11


                                                                 answered question         11


                                                                  skipped question            1




16. How often do you rent DVDs or videos of movies?

                                                                         Response    Response
                                                                          Percent     Count

                 Every day                                                   0.0%             0


                Every week                                                   0.0%             0


                 Fortnightly                                                 0.0%             0


                   Monthly                                                  45.5%             5


                   Annually                                                 18.2%             2


                     Never                                                  36.4%             4


                                                                 answered question         11


                                                                  skipped question            1




                                                      13 of 67
17. What was the last DVD you saw?

                                                                                                                  Response
                                                                                                                   Count

                                                                                                                        12


                                                                                              answered question         12


                                                                                               skipped question            0




18. How often do you stream movies through a PAID online service, e.g. Netflix or Lovefilm?

                                                                                                      Response    Response
                                                                                                       Percent     Count

                  Every day                                                                               0.0%             0


                 Every week                                                                               0.0%             0


                  Fortnightly                                                                             0.0%             0


                    Monthly                                                                               8.3%             1


                    Annually                                                                             16.7%             2


                      Never                                                                              75.0%             9


                                                                                              answered question         12


                                                                                               skipped question            0




                                                               14 of 67
19. How often do you stream movies through an UNPAID online service?

                                                                               Response    Response
                                                                                Percent     Count

                 Every day                                                         0.0%             0


                Every week                                                         0.0%             0


                 Fortnightly                                                      16.7%             2


                   Monthly                                                         8.3%             1


                  Annually                                                        41.7%             5


                     Never                                                        33.3%             4


                                                                       answered question         12


                                                                        skipped question            0




                                                           15 of 67
20. What do you think of illegally downloading films or music?

                                                                                       Response      Response
                                                                                        Percent       Count

Everyone does it and I don't really
                                                                                           16.7%              2
              see a problem with it


          Although it is wrong, I
                                                                                           83.3%           10
   understand why people do it


  I know everyone does it but it is
                                                                                             0.0%             0
        illegal and therefore wrong


                                                                            Other (please specify)            0


                                                                             answered question             12


                                                                               skipped question               0




                                                                 16 of 67
21. Which broadsheet newspapers do you read, or know that family members read?

                                                                                            Response      Response
                                                                                             Percent       Count

          The Daily Telegraph                                                                     0.0%             0


                The Guardian                                                                      8.3%             1


                   The Times                                                                      8.3%             1


           The Independent                                                                      33.3%              4


              Financial Times                                                                     0.0%             0


                   Daily Mail                                                                   25.0%              3


               Daily Express                                                                      0.0%             0


                  Daily Mirror                                                                    8.3%             1


                     The Sun                                                                      8.3%             1


                        None                                                                      8.3%             1


                                                                                 Other (please specify)            0


                                                                                  answered question             12


                                                                                    skipped question               0




                                                          17 of 67
22. Do you read a newspaper online, if so which one?

                                                                             Response      Response
                                                                              Percent       Count

                      Yes                                                        33.3%              4


                       No                                                        66.7%              8


                                                                  Other (please specify)
                                                                                                    4



                                                                   answered question             12


                                                                     skipped question               0




23. Do you regularly buy magazines?

                                                                             Response      Response
                                                                              Percent       Count

                      Yes                                                          8.3%             1


                       No                                                        91.7%           11


                                                                   answered question             12


                                                                     skipped question               0




                                                       18 of 67
24. Which of these magazines have you read? Tick as many that are appropriate.

                                                                                            Response      Response
                                                                                             Percent       Count


                   Heat/Now                                                                     77.8%              7


                    OK/Hello                                                                    55.6%              5


                NME/Kerrang                                                                     66.7%              6


                    Q/Select                                                                    22.2%              2


          Vogue/Cosmopolitan                                                                    44.4%              4


                                                                                 Other (please specify)
                                                                                                                   3



                                                                                  answered question                9


                                                                                    skipped question               3




                                                            19 of 67
25. How often do you watch television?

                                                            Response    Response
                                                             Percent     Count


                 Every day                                     83.3%          10


                Every week                                      8.3%             1


                 Fortnightly                                    8.3%             1


                   Monthly                                      0.0%             0


                   Annually                                     0.0%             0


                     Never                                      0.0%             0


                                                    answered question         12


                                                     skipped question            0




                                         20 of 67
26. What sort of digital television box is your main television service at home? Tick as many that are appropriate.

                                                                                                                       Response      Response
                                                                                                                        Percent       Count

                       Sky                                                                                                   8.3%             1


                    Sky HD                                                                                                 75.0%              9


                   Virgin TV                                                                                                 0.0%             0


                   Freeview                                                                                                25.0%              3


                                                                                                            Other (please specify)            0


                                                                                                             answered question             12


                                                                                                               skipped question               0




                                                                21 of 67
27. Rank these channels according to the amount of time you are likely to watch them

                                                                                                                                               Rating    Response
                                   1          2          3          4           5          6          7          8          9         10
                                                                                                                                               Average    Count


                                                      33.3%      16.7%        25.0%
                       BBC1     8.3% (1)   8.3% (1)                                     0.0% (0)   8.3% (1)   0.0% (0)   0.0% (0)   0.0% (0)      3.75         12
                                                        (4)        (2)         (3)


                                                                 25.0%                  25.0%      16.7%      16.7%
                       BBC2     0.0% (0)   0.0% (0)   8.3% (1)               0.0% (0)                                    8.3% (1)   0.0% (0)      6.00         12
                                                                   (3)                    (3)        (2)        (2)


                                           25.0%      16.7%                   25.0%                16.7%
                         ITV    8.3% (1)                         0.0% (0)               8.3% (1)              0.0% (0)   0.0% (0)   0.0% (0)      4.00         12
                                             (3)        (2)                    (3)                   (2)


                                           25.0%      16.7%      16.7%                  16.7%                 16.7%
                          C4    0.0% (0)                                     8.3% (1)              0.0% (0)              0.0% (0)   0.0% (0)      4.42         12
                                             (3)        (2)        (2)                    (2)                   (2)


                                                                 16.7%                  16.7%                            25.0%       16.7%
                          C5    0.0% (0)   0.0% (0)   0.0% (0)               8.3% (1)              8.3% (1)   8.3% (1)                            7.25         12
                                                                   (2)                    (2)                              (3)        (2)


                                50.0%                                                                         16.7%                  16.7%
                          E4               8.3% (1)   0.0% (0)   0.0% (0)    0.0% (0)   0.0% (0)   8.3% (1)              0.0% (0)                 4.25         12
                                  (6)                                                                           (2)                   (2)


                                                                              16.7%                16.7%                 16.7%       16.7%
                       Sky 1    8.3% (1)   8.3% (1)   8.3% (1)   8.3% (1)               0.0% (0)              0.0% (0)                            6.00         12
                                                                               (2)                   (2)                   (2)        (2)


                                25.0%                                                                         33.3%                  16.7%
           Sky Sports channel              0.0% (0)   0.0% (0)   8.3% (1)    0.0% (0)   0.0% (0)   8.3% (1)              8.3% (1)                 6.25         12
                                  (3)                                                                           (4)                   (2)


                                                                                                   16.7%                 25.0%       25.0%
                News channel    0.0% (0)   0.0% (0)   0.0% (0)   8.3% (1)    8.3% (1)   8.3% (1)              8.3% (1)                            7.83         12
                                                                                                     (2)                   (3)        (3)


                                           25.0%      16.7%                             25.0%                            16.7%
                 Film channel   0.0% (0)                         0.0% (0)    8.3% (1)              0.0% (0)   0.0% (0)              8.3% (1)      5.25         12
                                             (3)        (2)                               (3)                              (2)


                                                                                                                                    answered question          12

                                                                            22 of 67
skipped question            0




28. How often do you rent DVDs or videos of television shows?

                                                                                   Response    Response
                                                                                    Percent     Count

                 Every day                                                             0.0%             0


                Every week                                                             0.0%             0


                 Fortnightly                                                           0.0%             0


                   Monthly                                                             8.3%             1


                   Annually                                                            8.3%             1


                     Never                                                            83.3%          10


                                                                           answered question         12


                                                                            skipped question            0




                                                                23 of 67
29. Have you ever watched a box set, if so what was the last one you saw?

                                                                                       Response      Response
                                                                                        Percent       Count


                      Yes                                                                  58.3%              7


                       No                                                                  41.7%              5


                                                                            Other (please specify)
                                                                                                              7



                                                                             answered question             12


                                                                               skipped question               0




                                                             24 of 67
30. How often do you stream television shows through a legal online service, e.g. iPlayer or 4OD

                                                                                                           Response    Response
                                                                                                            Percent     Count

                  Every day                                                                                    0.0%             0


             Every few days                                                                                    8.3%             1


                 Every week                                                                                   41.7%             5


                Every month                                                                                   33.3%             4


                 Every year                                                                                    8.3%             1


                     Never                                                                                     8.3%             1


                                                                                                   answered question         12


                                                                                                    skipped question            0




                                                               25 of 67
31. Which mobile phone do you own?

                                                           Response      Response
                                                            Percent       Count

                   Android                                     27.3%              3


                  iPhone                                       63.6%              7


                Blackberry                                       9.1%             1


                                                Other (please specify)
                                                                                  1



                                                 answered question             11


                                                   skipped question               1




                                     26 of 67
32. How often do you download apps?

                                                               Response    Response
                                                                Percent     Count

                Every day                                          0.0%             0


            Every few days                                        25.0%             3


               Every week                                         16.7%             2


              Every month                                         50.0%             6


                Every year                                         0.0%             0


                    Never                                          8.3%             1


                                                       answered question         12


                                                        skipped question            0




33. What was the last app you downloaded?

                                                                           Response
                                                                            Count

                                                                                 12


                                                       answered question         12


                                                        skipped question            0




                                            27 of 67
34. How many voice calls do you make a day?

                                                                 Response    Response
                                                                  Percent     Count

                       0                                            16.7%             2


                      1-5                                           75.0%             9


                     6-10                                            8.3%             1


                    11-15                                            0.0%             0


                     15+                                             0.0%             0


                                                         answered question         12


                                                          skipped question            0




                                              28 of 67
35. How many texts do you send a day?

                                                           Response    Response
                                                            Percent     Count

                       0                                       0.0%             0


                      1-5                                      0.0%             0


                     6-10                                      9.1%             1


                    11-15                                     27.3%             3


                     15+                                      63.6%             7


                                                   answered question         11


                                                    skipped question            1




                                        29 of 67
36. How many pictures do you send a day from your phone?

                                                                              Response    Response
                                                                               Percent     Count


                          0                                                      58.3%             7


                        1-5                                                      41.7%             5


                       6-10                                                       0.0%             0


                      11-15                                                       0.0%             0


                        15+                                                       0.0%             0


                                                                      answered question         12


                                                                       skipped question            0




37. Do you play video games?

                                                                              Response    Response
                                                                               Percent     Count


                        Yes                                                      83.3%          10


                         No                                                      16.7%             2


              Not Applicable                                                      0.0%             0


                                                                      answered question         12


                                                                       skipped question            0




                                                           30 of 67
38. Which of the following are you most likely to play video game on?

                                                                                     Response      Response
                                                                                      Percent       Count

                            PS3                                                          27.3%              3


                            PS2                                                            9.1%             1


                             Wii                                                           0.0%             0


                           XBox                                                          36.4%              4


                            PSP                                                            0.0%             0


                       Gameboy                                                             0.0%             0


Smartphone (e.g. Galaxy, iPhone)                                                         27.3%              3


      Tablet computer (e.g. iPad)                                                          0.0%             0


              Desktop computer                                                             0.0%             0


                Laptop computer                                                            0.0%             0


                                                                          Other (please specify)
                                                                                                            1



                                                                           answered question             11


                                                                             skipped question               1




                                                               31 of 67
39. Do you prefer to play on a cloud gaming service or have the 'real' copy?

                                                                                       Response    Response
                                                                                        Percent     Count

Cloud Gaming (Stream, OnLive etc)                                                          0.0%             0


       Hard Copy (DVD, Blu-ray)                                                          100.0%          12


                                                                               answered question         12


                                                                                skipped question            0




40. How much time do you spend playing video games?

                                                                                       Response    Response
                                                                                        Percent     Count

                   0 Hours a Day                                                          33.3%             4


                1 - 2 hours a day                                                         50.0%             6


                 2 - 3 hours a day                                                         8.3%             1


                 3 - 5 hours a day                                                         8.3%             1


                   5+ hours a day                                                          0.0%             0


                   Not Applicable                                                          0.0%             0


                                                                               answered question         12


                                                                                skipped question            0




                                                                32 of 67
41. What is your all time favourite video game?

                                                                                                                      Response
                                                                                                                       Count

                                                                                                                            11


                                                                                              answered question             11


                                                                                                skipped question               1




42. Which Social Networking sites do you use regularly? Tick as many that are appropriate.

                                                                                                        Response      Response
                                                                                                         Percent       Count

                      Twitter                                                                               75.0%              9


                   MySpace                                                                                    0.0%             0


                    Linkedin                                                                                  0.0%             0


                  Facebook                                                                                  91.7%           11


                Google Plus+                                                                                  0.0%             0


                                                                                             Other (please specify)            0


                                                                                              answered question             12


                                                                                                skipped question               0




                                                              33 of 67
43. How much time do you spend on social networking sites per day?

                                                                               Response    Response
                                                                                Percent     Count

                 5 - 10mins                                                        0.0%             0


                10 - 20mins                                                       41.7%             5


                20 -40 mins                                                       25.0%             3


                  60+ mins                                                        33.3%             4


                                                                       answered question         12


                                                                        skipped question            0




                                                            34 of 67
44. On your favourite social networking site, how many posts do you make a day?

                                                                                          Response    Response
                                                                                           Percent     Count


                    1 a day                                                                  33.3%             4


                 1 - 2 a day                                                                 25.0%             3


                 3 - 5 a day                                                                 16.7%             2


                 6 - 8 a day                                                                  8.3%             1


                9 - 10 a day                                                                  0.0%             0


               11 - 15 a day                                                                  0.0%             0


                  16+ a day                                                                  16.7%             2


                                                                                  answered question         12


                                                                                   skipped question            0




                                                             35 of 67
45. Do you access your Facebook account on a mobile device?

                                                                                 Response    Response
                                                                                  Percent     Count


                        Yes                                                         91.7%          11


                         No                                                          0.0%             0


              Not applicable                                                         8.3%             1


                                                                         answered question         12


                                                                          skipped question            0




46. Have you created your own Facebook group?

                                                                                 Response    Response
                                                                                  Percent     Count


                        Yes                                                         50.0%             6


                        No                                                          50.0%             6


              Not Applicable                                                         0.0%             0


                                                                         answered question         12


                                                                          skipped question            0




                                                              36 of 67
47. Do you spend more or less time on Facebook than you did this time last year?

                                                                                           Response    Response
                                                                                            Percent     Count

                        More                                                                  16.7%             2


                        Less                                                                  83.3%          10


               Not Applicable                                                                  0.0%             0


                                                                                   answered question         12


                                                                                    skipped question            0




                                                              37 of 67
48. How often do you visit social networking websites?

                                                                            Response    Response
                                                                             Percent     Count


          Several times a day                                                  66.7%             8


                   Every day                                                   33.3%             4


                  Every week                                                    0.0%             0


                   Fortnightly                                                  0.0%             0


                     Monthly                                                    0.0%             0


                     Annually                                                   0.0%             0


                       Never                                                    0.0%             0


                                                                    answered question         12


                                                                     skipped question            0




                                                         38 of 67
49. How would you describe your music taste?

                                                                  Response    Response
                                                                   Percent     Count


                Mainstream                                           75.0%             9


                 Alternative                                         25.0%             3


              Not Applicable                                          0.0%             0


                                                          answered question         12


                                                           skipped question            0




                                               39 of 67
50. Which of these is your favourite musical genre?

                                                                            Response      Response
                                                                             Percent       Count

                     Rock                                                       20.0%              2


                      R&B                                                       20.0%              2


                       Pop                                                      20.0%              2


                  Hip-Hop                                                       30.0%              3


                      Indie                                                     10.0%              1


                    Dance                                                         0.0%             0


                      Punk                                                        0.0%             0


                      Jazz                                                        0.0%             0


                  Classical                                                       0.0%             0


                                                                 Other (please specify)
                                                                                                   2



                                                                  answered question             10


                                                                    skipped question               2




                                                      40 of 67
51. Which of the following music streaming websites do you currently have an account with?

                                                                                             Response   Response
                                                                                              Percent    Count

                  Turntable                                                                      0.0%            0


                   Last FM                                                                       0.0%            0


                      Rdio                                                                       0.0%            0


                     Jango                                                                       0.0%            0


                      MOG                                                                        0.0%            0


               Grooveshark                                                                       8.3%            1


                   Napster                                                                       8.3%            1


                    Deezer                                                                       0.0%            0


                   Songza                                                                        0.0%            0


                   Slacker                                                                       0.0%            0


                 Rhapsody                                                                        0.0%            0


                   Spotify                                                                      33.3%            4


                   Pandora                                                                       0.0%            0


                   Playlist                                                                      8.3%            1


                  Finetune                                                                       0.0%            0


                      Zune                                                                       8.3%            1

                                                             41 of 67
Other state                                                  0.0%             0


                     None                                                   33.3%             4


                                                                 answered question         12


                                                                  skipped question            0




52. How often do you purchase music in a CD format?

                                                                         Response    Response
                                                                          Percent     Count

                 Every day                                                   0.0%             0


                Every week                                                   0.0%             0


               Every month                                                  25.0%             3


                Every year                                                  33.3%             4


                    Never                                                   41.7%             5


                                                                 answered question         12


                                                                  skipped question            0




                                                      42 of 67
53. What was the last CD you bought?

                                                                             Response
                                                                              Count

                                                                                   12


                                                         answered question         12


                                                          skipped question            0




54. What was the last album you downloaded?

                                                                             Response
                                                                              Count

                                                                                   12


                                                         answered question         12


                                                          skipped question            0




                                              43 of 67
55. How many live concerts have you been to?

                                                                  Response    Response
                                                                   Percent     Count

                       0                                             16.7%             2


                      1-5                                            50.0%             6


                     6-10                                             8.3%             1


                    11-15                                             0.0%             0


                      15+                                            25.0%             3


                                                          answered question         12


                                                           skipped question            0




                                               44 of 67
56. How would you get tickets to a live concert?

                                                                         Response      Response
                                                                          Percent       Count


                           Online                                            90.9%           10


                      On the door                                              0.0%             0


    Leaving it to friends/relatives                                            9.1%             1


         Only go to free concerts                                              0.0%             0


                                                              Other (please specify)
                                                                                                1



                                                               answered question             11


                                                                 skipped question               1




                                                   45 of 67
57. Which of these have your created? Tick as many that are appropriate.

                                                                                      Response      Response
                                                                                       Percent       Count

  Video filmed and edited by you                                                            0.0%             0


   Video uploaded to YouTube                                                              80.0%              4


      Song using music software                                                             0.0%             0


  Song uploaded to a website like
                                                                                          20.0%              1
        Soundcloud or My Space


  Tutorial created and uploaded to
                                                                                            0.0%             0
                site like YouTube


                                                                           Other (please specify)
                                                                                                             5



                                                                            answered question                5


                                                                              skipped question               7




                                                             46 of 67
58. Rank these sites in terms of their support for your media learning?

                                                                                                                Rating    Response
                                      1                     2                       3         4
                                                                                                                Average    Count

                  imdb.com        33.3% (4)              33.3% (4)              8.3% (1)   25.0% (3)               2.25         12


                   wikipedia      25.0% (3)              41.7% (5)             16.7% (2)   16.7% (2)               2.25         12


                    youtube       33.3% (4)              25.0% (3)             41.7% (5)   0.0% (0)                2.08         12


                   bbc.com         8.3% (1)              0.0% (0)              33.3% (4)   58.3% (7)               3.42         12


                                                                                                      answered question         12


                                                                                                       skipped question            0




59. Do you find it easy to find support with media theory through online sources?

                                                                                                              Response    Response
                                                                                                               Percent     Count


                        Yes                                                                                      75.0%             9


                         No                                                                                      25.0%             3


                                                                                                      answered question         12


                                                                                                       skipped question            0




                                                                47 of 67
60. What is the most useful site to you as a media student?

                                                                                             Response
                                                                                              Count

                                                                                                   12


                                                                         answered question         12


                                                                          skipped question            0




                                                              48 of 67
61. What do you usually use to access the web? Tick as many that are appropriate.

                                                                                               Response      Response
                                                                                                Percent       Count


            Windows laptop                                                                         50.0%              6


                  Mac laptop                                                                         0.0%             0


            Windows desktop                                                                          0.0%             0


                Mac desktop                                                                          0.0%             0


                Apple iPhone                                                                       33.3%              4


          Android smartphone                                                                         0.0%             0


                 Apple tablet                                                                      16.7%              2


               Android tablet                                                                        0.0%             0


                                                                                    Other (please specify)
                                                                                                                      3



                                                                                     answered question             12


                                                                                       skipped question               0




                                                             49 of 67
62. Put these online activities in order of amount of time spent online

                                                                                                                     Rating    Response
                                      1           2               3            4           5            6
                                                                                                                    Average     Count

               Watching videos     33.3% (4)   16.7% (2)      25.0% (3)     25.0% (3)   0.0% (0)     0.0% (0)           2.42         12


           Playing online games    0.0% (0)    0.0% (0)       16.7% (2)     41.7% (5)   33.3% (4)    8.3% (1)           4.33         12


         School related research   0.0% (0)    50.0% (6)       8.3% (1)     16.7% (2)   25.0% (3)    0.0% (0)           3.17         12


               Social networking   66.7% (8)   8.3% (1)        8.3% (1)     0.0% (0)    16.7% (2)    0.0% (0)           1.92         12


     Entertainment based surfing   0.0% (0)    25.0% (3)      41.7% (5)     8.3% (1)    16.7% (2)    8.3% (1)           3.42         12


                          Other    0.0% (0)    0.0% (0)        0.0% (0)     8.3% (1)    8.3% (1)    83.3% (10)          5.75         12


                                                                                                        answered question            12


                                                                                                            skipped question            0




                                                                 50 of 67
63. When trying to find out something or learn a skill would you?

                                                                                      Response      Response
                                                                                       Percent       Count

              Search on YouTube                                                           33.3%              4


 Use a Search Engine (Google,
                                                                                          58.3%              7
                         Yahoo)


                Ask other people                                                            8.3%             1


  Learn on your own without going
                                                                                            0.0%             0
                           online


                                                                           Other (please specify)            0


                                                                            answered question             12


                                                                              skipped question               0




                                                                51 of 67
64. How much time do you spend on a laptop/PC/Mac?

                                                                        Response    Response
                                                                         Percent     Count


                   30 mins                                                 25.0%             3


             30 mins -1hour                                                16.7%             2


                1 - 2 hours                                                16.7%             2


                2 - 3 hours                                                16.7%             2


                 3+ hours                                                  25.0%             3


                                                                answered question         12


                                                                 skipped question            0




                                                     52 of 67
65. How often do you download music from legal sources?

                                                                                                                Response      Response
                                                                                                                 Percent       Count

                 Every day                                                                                            8.3%             1


                Every week                                                                                          33.3%              4


               Every month                                                                                          50.0%              6


                 Every year                                                                                           0.0%             0


                     Never                                                                                            8.3%             1


                                                                                                      answered question             12


                                                                                                        skipped question               0




66. If downloading music or films which of these have you used? Tick as many that are appropriate.

                                                                                                                Response      Response
                                                                                                                 Percent       Count


                    iTunes                                                                                          90.9%           10


                    Amazon                                                                                          18.2%              2


                                                                                                     Other (please specify)            0


                                                                                                      answered question             11


                                                                                                        skipped question               1




                                                              53 of 67
67. How often do you stream music?

                                                        Response    Response
                                                         Percent     Count


                 Every day                                 54.5%             6


                Every week                                 18.2%             2


               Every month                                 18.2%             2


                Every year                                  0.0%             0


                    Never                                   9.1%             1


                                                answered question         11


                                                 skipped question            1




                                     54 of 67
68. How often do you attend live musical performance?

                                                                                                     Response      Response
                                                                                                      Percent       Count

                Every week                                                                                 0.0%             0


               Every month                                                                                 0.0%             0


                Every year                                                                               83.3%           10


                    Never                                                                                16.7%              2


                                                                   If yes, who was the last person you saw live?
                                                                                                                            3



                                                                                           answered question             12


                                                                                             skipped question               0




                                                        55 of 67
69. Which of the following photo sharing websites do you currently have an account with?

                                                                                                   Response    Response
                                                                                                    Percent     Count

                      Picoy                                                                            0.0%             0


                       Fltki                                                                           0.0%             0


                     Tabblo                                                                            0.0%             0


                   divShare                                                                            0.0%             0


                Photobucket                                                                            0.0%             0


                   Snapfish                                                                            0.0%             0


                  SmugMug                                                                              0.0%             0


                  Shutterfly                                                                           0.0%             0


                   Zenfolio                                                                            0.0%             0


                 WEbshots                                                                              0.0%             0


                 Instagram                                                                           100.0%             7


                      Flickr                                                                           0.0%             0


                     Zoomr                                                                             0.0%             0


                                                                                           answered question            7


                                                                                            skipped question            5




                                                             56 of 67
70. In a typical week, how likely are you to use photo sharing website?

                                                                                  Response    Response
                                                                                   Percent     Count

              Exremely likely                                                        16.7%             2


                   Very likely                                                        0.0%             0


             Moderately likely                                                       25.0%             3


                 Slightly likely                                                     16.7%             2


              Not at all likely                                                      41.7%             5


                                                                          answered question         12


                                                                           skipped question            0




                                                               57 of 67
71. About how many ‘friends' do you have on social networking sites?

                                                                                Response    Response
                                                                                 Percent     Count

                       0-10                                                         0.0%             0


                      11-50                                                         0.0%             0


                     51-100                                                         0.0%             0


                    101-150                                                         0.0%             0


                    151-200                                                         8.3%             1


                    201-250                                                         8.3%             1


                    251-300                                                        16.7%             2


                    301-350                                                         0.0%             0


                    351-400                                                         0.0%             0


              more than 400                                                        66.7%             8


                                                                        answered question         12


                                                                         skipped question            0




                                                             58 of 67
72. Approximately, how many of your social networking 'friends' have you met in person?

                                                                                                  Response    Response
                                                                                                   Percent     Count

                 Up to 10%                                                                            0.0%             0


                  11%-25%                                                                             0.0%             0


                  26%-50%                                                                            16.7%             2


                   50-75%                                                                            16.7%             2


                 75%-100%                                                                            66.7%             8


                                                                                          answered question         12


                                                                                           skipped question            0




                                                             59 of 67
73. Which of the followng video viewing websites have you used? Tick as many that are appropriate.

                                                                                                                Response      Response
                                                                                                                 Percent       Count

                    Matacafe                                                                                        16.7%              2


                        Veoh                                                                                          0.0%             0


                          Hi5                                                                                         0.0%             0


             Blockbuster.com                                                                                        16.7%              2


                    YouTube                                                                                        100.0%           12


                        Vudu                                                                                          0.0%             0


                      Netflix                                                                                       33.3%              4


                        Hulu                                                                                          0.0%             0


                        Joost                                                                                         0.0%             0


         Amazon Instand Video                                                                                         0.0%             0


                        MUBI                                                                                          0.0%             0


                    Babelgum                                                                                          0.0%             0


                       Zattoo                                                                                         0.0%             0


                       Vimeo                                                                                          8.3%             1


                                                                                                     Other (please specify)            0


                                                                                                      answered question             12

                                                             60 of 67
skipped question            0




74. Do you post on a video site?

                                                                                Response    Response
                                                                                 Percent     Count

                       Yes                                                          0.0%             0


                        No                                                        100.0%          12


                                                                        answered question         12


                                                                         skipped question            0




75. Do you have a blog (excluding wordpress set up in school)?

                                                                                Response    Response
                                                                                 Percent     Count

                       Yes                                                         33.3%             4


                        No                                                         66.7%             8


                                                                        answered question         12


                                                                         skipped question            0




                                                             61 of 67
76. How many e-mail accounts do you have?

                                                               Response    Response
                                                                Percent     Count

                       1                                           0.0%             0


                       2                                          33.3%             4


                       3                                          50.0%             6


                       4                                          16.7%             2


                       5                                           0.0%             0


                      5+                                           0.0%             0


                                                       answered question         12


                                                        skipped question            0




                                            62 of 67
77. How many of these accounts do you regularly use?

                                                                          Response    Response
                                                                           Percent     Count

                       1                                                     41.7%             5


                       2                                                     58.3%             7


                       3                                                      0.0%             0


                       4                                                      0.0%             0


                       5                                                      0.0%             0


                      5+                                                      0.0%             0


                                                                  answered question         12


                                                                   skipped question            0




                                                       63 of 67
78. How often do you check your e-mail?

                                                             Response    Response
                                                              Percent     Count

         Several times an hour                                   0.0%             0


                   Every hour                                    0.0%             0


              Every few hours                                    0.0%             0


                   Every day                                   100.0%          12


                  Every week                                     0.0%             0


                        Never                                    0.0%             0


                                                     answered question         12


                                                      skipped question            0




                                          64 of 67
79. How often do you check your wsgfl e-mail account?

                                                                           Response    Response
                                                                            Percent     Count

         Several times an hour                                                 0.0%             0


                   Every hour                                                  0.0%             0


              Every few hours                                                 25.0%             3


                   Every day                                                  66.7%             8


                  Every week                                                   8.3%             1


                        Never                                                  0.0%             0


                                                                   answered question         12


                                                                    skipped question            0




                                                        65 of 67
Class Survey Results
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Class Survey Results

  • 1. Media Usage Template 1. Are you female or male? Response Response Percent Count Male 75.0% 9 Female 25.0% 3 answered question 12 skipped question 0 2. Are you? Response Response Percent Count 17 91.7% 11 18 8.3% 1 Other (please specify) 0 answered question 12 skipped question 0 1 of 67
  • 2. 3. Do you live in? Response Response Percent Count Burgess Hill 70.0% 7 Haywards Heath 30.0% 3 Other (please specify) 2 answered question 10 skipped question 2 2 of 67
  • 3. 4. Which best describes your ethnicity? Response Response Percent Count White British 81.8% 9 White Other 0.0% 0 Asian 0.0% 0 Black African 0.0% 0 Black Caribbean 0.0% 0 Chinese 0.0% 0 Mixed 18.2% 2 Other (please specify) 2 answered question 11 skipped question 1 3 of 67
  • 4. 5. How many people live in your household? Response Response Percent Count 2 0.0% 0 3 8.3% 1 4 50.0% 6 5 33.3% 4 6 0.0% 0 7 0.0% 0 8 8.3% 1 9 0.0% 0 9+ 0.0% 0 answered question 12 skipped question 0 4 of 67
  • 5. 6. Which of these are in your household? Tick as many that are appropriate. Response Response Percent Count Mobile phone 100.0% 12 MP3 Device 91.7% 11 Laptop 100.0% 12 Desktop 58.3% 7 Camera 100.0% 12 Tablet 50.0% 6 DVD Player 100.0% 12 BluRay Player 58.3% 7 Sky Box 83.3% 10 Freeview box 33.3% 4 Radio 91.7% 11 DAB Radio 33.3% 4 Games Console 91.7% 11 Record Player 16.7% 2 CD Player 91.7% 11 Cassette Player 16.7% 2 5 of 67
  • 6. answered question 12 skipped question 0 7. What is the most important piece of media technology to you? Response Count 12 answered question 12 skipped question 0 8. Do you have your own room? Response Response Percent Count Yes 83.3% 10 No 16.7% 2 answered question 12 skipped question 0 6 of 67
  • 7. 9. Which of these do you personally own? Response Response Percent Count Mobile phone 100.0% 12 MP3 Device 75.0% 9 Laptop 91.7% 11 Desktop 8.3% 1 Camera 83.3% 10 Tablet 8.3% 1 DVD Player 25.0% 3 BluRay Player 8.3% 1 Sky Box 16.7% 2 Freeview box 0.0% 0 Radio 25.0% 3 DAB Radio 8.3% 1 Games Console 66.7% 8 Record Player 8.3% 1 CD Player 41.7% 5 Cassette Player 0.0% 0 7 of 67
  • 8. Other (please specify) 0 answered question 12 skipped question 0 10. How many television sets are there in your household? Response Response Percent Count 0 0.0% 0 1 0.0% 0 2 25.0% 3 3 16.7% 2 4 50.0% 6 5 0.0% 0 5+ 8.3% 1 answered question 12 skipped question 0 8 of 67
  • 9. 11. How many internet enabled devices (computers, laptops, tablets, phones) are there in your household? Response Response Percent Count 1 0.0% 0 2 0.0% 0 3 8.3% 1 4 16.7% 2 5 16.7% 2 6 8.3% 1 7 0.0% 0 8 16.7% 2 10 16.7% 2 10+ 16.7% 2 answered question 12 skipped question 0 9 of 67
  • 10. 12. Put these media in order of how important they are to you? Rating Response 1 2 3 4 5 6 7 8 9 10 11 Average Count 33.3% 0.0% 0.0% 8.3% 33.3% 16.7% 0.0% 8.3% 0.0% 0.0% 0.0% Mobile apps 4.00 12 (4) (0) (0) (1) (4) (2) (0) (1) (0) (0) (0) 0.0% 25.0% 8.3% 16.7% 25.0% 25.0% 0.0% 0.0% 0.0% 0.0% 0.0% Films 4.17 12 (0) (3) (1) (2) (3) (3) (0) (0) (0) (0) (0) 33.3% 25.0% 25.0% 8.3% 0.0% 8.3% 0.0% 0.0% 0.0% 0.0% 0.0% Popular music 2.42 12 (4) (3) (3) (1) (0) (1) (0) (0) (0) (0) (0) 0.0% 0.0% 0.0% 8.3% 0.0% 16.7% 8.3% 25.0% 16.7% 16.7% 8.3% Radio 8.00 12 (0) (0) (0) (1) (0) (2) (1) (3) (2) (2) (1) 0.0% 0.0% 0.0% 0.0% 8.3% 8.3% 16.7% 16.7% 41.7% 8.3% 0.0% Magazines 8.00 12 (0) (0) (0) (0) (1) (1) (2) (2) (5) (1) (0) 0.0% 0.0% 0.0% 8.3% 0.0% 8.3% 8.3% 8.3% 16.7% 33.3% 16.7% Newspapers 8.75 12 (0) (0) (0) (1) (0) (1) (1) (1) (2) (4) (2) 0.0% 25.0% 0.0% 16.7% 8.3% 8.3% 0.0% 8.3% 0.0% 16.7% 16.7% Video games 6.25 12 (0) (3) (0) (2) (1) (1) (0) (1) (0) (2) (2) 0.0% 0.0% 0.0% 0.0% 0.0% 8.3% 8.3% 8.3% 8.3% 16.7% 50.0% Advertising 9.67 12 (0) (0) (0) (0) (0) (1) (1) (1) (1) (2) (6) 8.3% 0.0% 50.0% 8.3% 8.3% 0.0% 16.7% 8.3% 0.0% 0.0% 0.0% Online video e.g. You Tube 4.17 12 (1) (0) (6) (1) (1) (0) (2) (1) (0) (0) (0) 0.0% 0.0% 8.3% 8.3% 8.3% 0.0% 25.0% 16.7% 16.7% 8.3% 8.3% Online news e.g. BBC 7.33 12 (0) (0) (1) (1) (1) (0) (3) (2) (2) (1) (1) 10 of 67
  • 11. 25.0% 25.0% 8.3% 16.7% 8.3% 0.0% 16.7% 0.0% 0.0% 0.0% 0.0% Social Networking 3.25 12 (3) (3) (1) (2) (1) (0) (2) (0) (0) (0) (0) answered question 12 skipped question 0 13. How often do you watch movies? Response Response Percent Count Every day 16.7% 2 Every week 41.7% 5 Fortnightly 33.3% 4 Monthly 8.3% 1 Annually 0.0% 0 Never 0.0% 0 answered question 12 skipped question 0 11 of 67
  • 12. 14. What film genre do you most prefer? Response Response Percent Count Action/ Adventure 36.4% 4 Romance 0.0% 0 Comedy 63.6% 7 Drama 0.0% 0 Sci-Fi 0.0% 0 Western 0.0% 0 World 0.0% 0 Noir 0.0% 0 Animation 0.0% 0 War 0.0% 0 Family 0.0% 0 Other (please specify) 1 answered question 11 skipped question 1 12 of 67
  • 13. 15. What was the last film you saw at the cinema? Response Count 11 answered question 11 skipped question 1 16. How often do you rent DVDs or videos of movies? Response Response Percent Count Every day 0.0% 0 Every week 0.0% 0 Fortnightly 0.0% 0 Monthly 45.5% 5 Annually 18.2% 2 Never 36.4% 4 answered question 11 skipped question 1 13 of 67
  • 14. 17. What was the last DVD you saw? Response Count 12 answered question 12 skipped question 0 18. How often do you stream movies through a PAID online service, e.g. Netflix or Lovefilm? Response Response Percent Count Every day 0.0% 0 Every week 0.0% 0 Fortnightly 0.0% 0 Monthly 8.3% 1 Annually 16.7% 2 Never 75.0% 9 answered question 12 skipped question 0 14 of 67
  • 15. 19. How often do you stream movies through an UNPAID online service? Response Response Percent Count Every day 0.0% 0 Every week 0.0% 0 Fortnightly 16.7% 2 Monthly 8.3% 1 Annually 41.7% 5 Never 33.3% 4 answered question 12 skipped question 0 15 of 67
  • 16. 20. What do you think of illegally downloading films or music? Response Response Percent Count Everyone does it and I don't really 16.7% 2 see a problem with it Although it is wrong, I 83.3% 10 understand why people do it I know everyone does it but it is 0.0% 0 illegal and therefore wrong Other (please specify) 0 answered question 12 skipped question 0 16 of 67
  • 17. 21. Which broadsheet newspapers do you read, or know that family members read? Response Response Percent Count The Daily Telegraph 0.0% 0 The Guardian 8.3% 1 The Times 8.3% 1 The Independent 33.3% 4 Financial Times 0.0% 0 Daily Mail 25.0% 3 Daily Express 0.0% 0 Daily Mirror 8.3% 1 The Sun 8.3% 1 None 8.3% 1 Other (please specify) 0 answered question 12 skipped question 0 17 of 67
  • 18. 22. Do you read a newspaper online, if so which one? Response Response Percent Count Yes 33.3% 4 No 66.7% 8 Other (please specify) 4 answered question 12 skipped question 0 23. Do you regularly buy magazines? Response Response Percent Count Yes 8.3% 1 No 91.7% 11 answered question 12 skipped question 0 18 of 67
  • 19. 24. Which of these magazines have you read? Tick as many that are appropriate. Response Response Percent Count Heat/Now 77.8% 7 OK/Hello 55.6% 5 NME/Kerrang 66.7% 6 Q/Select 22.2% 2 Vogue/Cosmopolitan 44.4% 4 Other (please specify) 3 answered question 9 skipped question 3 19 of 67
  • 20. 25. How often do you watch television? Response Response Percent Count Every day 83.3% 10 Every week 8.3% 1 Fortnightly 8.3% 1 Monthly 0.0% 0 Annually 0.0% 0 Never 0.0% 0 answered question 12 skipped question 0 20 of 67
  • 21. 26. What sort of digital television box is your main television service at home? Tick as many that are appropriate. Response Response Percent Count Sky 8.3% 1 Sky HD 75.0% 9 Virgin TV 0.0% 0 Freeview 25.0% 3 Other (please specify) 0 answered question 12 skipped question 0 21 of 67
  • 22. 27. Rank these channels according to the amount of time you are likely to watch them Rating Response 1 2 3 4 5 6 7 8 9 10 Average Count 33.3% 16.7% 25.0% BBC1 8.3% (1) 8.3% (1) 0.0% (0) 8.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 3.75 12 (4) (2) (3) 25.0% 25.0% 16.7% 16.7% BBC2 0.0% (0) 0.0% (0) 8.3% (1) 0.0% (0) 8.3% (1) 0.0% (0) 6.00 12 (3) (3) (2) (2) 25.0% 16.7% 25.0% 16.7% ITV 8.3% (1) 0.0% (0) 8.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 4.00 12 (3) (2) (3) (2) 25.0% 16.7% 16.7% 16.7% 16.7% C4 0.0% (0) 8.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 4.42 12 (3) (2) (2) (2) (2) 16.7% 16.7% 25.0% 16.7% C5 0.0% (0) 0.0% (0) 0.0% (0) 8.3% (1) 8.3% (1) 8.3% (1) 7.25 12 (2) (2) (3) (2) 50.0% 16.7% 16.7% E4 8.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 8.3% (1) 0.0% (0) 4.25 12 (6) (2) (2) 16.7% 16.7% 16.7% 16.7% Sky 1 8.3% (1) 8.3% (1) 8.3% (1) 8.3% (1) 0.0% (0) 0.0% (0) 6.00 12 (2) (2) (2) (2) 25.0% 33.3% 16.7% Sky Sports channel 0.0% (0) 0.0% (0) 8.3% (1) 0.0% (0) 0.0% (0) 8.3% (1) 8.3% (1) 6.25 12 (3) (4) (2) 16.7% 25.0% 25.0% News channel 0.0% (0) 0.0% (0) 0.0% (0) 8.3% (1) 8.3% (1) 8.3% (1) 8.3% (1) 7.83 12 (2) (3) (3) 25.0% 16.7% 25.0% 16.7% Film channel 0.0% (0) 0.0% (0) 8.3% (1) 0.0% (0) 0.0% (0) 8.3% (1) 5.25 12 (3) (2) (3) (2) answered question 12 22 of 67
  • 23. skipped question 0 28. How often do you rent DVDs or videos of television shows? Response Response Percent Count Every day 0.0% 0 Every week 0.0% 0 Fortnightly 0.0% 0 Monthly 8.3% 1 Annually 8.3% 1 Never 83.3% 10 answered question 12 skipped question 0 23 of 67
  • 24. 29. Have you ever watched a box set, if so what was the last one you saw? Response Response Percent Count Yes 58.3% 7 No 41.7% 5 Other (please specify) 7 answered question 12 skipped question 0 24 of 67
  • 25. 30. How often do you stream television shows through a legal online service, e.g. iPlayer or 4OD Response Response Percent Count Every day 0.0% 0 Every few days 8.3% 1 Every week 41.7% 5 Every month 33.3% 4 Every year 8.3% 1 Never 8.3% 1 answered question 12 skipped question 0 25 of 67
  • 26. 31. Which mobile phone do you own? Response Response Percent Count Android 27.3% 3 iPhone 63.6% 7 Blackberry 9.1% 1 Other (please specify) 1 answered question 11 skipped question 1 26 of 67
  • 27. 32. How often do you download apps? Response Response Percent Count Every day 0.0% 0 Every few days 25.0% 3 Every week 16.7% 2 Every month 50.0% 6 Every year 0.0% 0 Never 8.3% 1 answered question 12 skipped question 0 33. What was the last app you downloaded? Response Count 12 answered question 12 skipped question 0 27 of 67
  • 28. 34. How many voice calls do you make a day? Response Response Percent Count 0 16.7% 2 1-5 75.0% 9 6-10 8.3% 1 11-15 0.0% 0 15+ 0.0% 0 answered question 12 skipped question 0 28 of 67
  • 29. 35. How many texts do you send a day? Response Response Percent Count 0 0.0% 0 1-5 0.0% 0 6-10 9.1% 1 11-15 27.3% 3 15+ 63.6% 7 answered question 11 skipped question 1 29 of 67
  • 30. 36. How many pictures do you send a day from your phone? Response Response Percent Count 0 58.3% 7 1-5 41.7% 5 6-10 0.0% 0 11-15 0.0% 0 15+ 0.0% 0 answered question 12 skipped question 0 37. Do you play video games? Response Response Percent Count Yes 83.3% 10 No 16.7% 2 Not Applicable 0.0% 0 answered question 12 skipped question 0 30 of 67
  • 31. 38. Which of the following are you most likely to play video game on? Response Response Percent Count PS3 27.3% 3 PS2 9.1% 1 Wii 0.0% 0 XBox 36.4% 4 PSP 0.0% 0 Gameboy 0.0% 0 Smartphone (e.g. Galaxy, iPhone) 27.3% 3 Tablet computer (e.g. iPad) 0.0% 0 Desktop computer 0.0% 0 Laptop computer 0.0% 0 Other (please specify) 1 answered question 11 skipped question 1 31 of 67
  • 32. 39. Do you prefer to play on a cloud gaming service or have the 'real' copy? Response Response Percent Count Cloud Gaming (Stream, OnLive etc) 0.0% 0 Hard Copy (DVD, Blu-ray) 100.0% 12 answered question 12 skipped question 0 40. How much time do you spend playing video games? Response Response Percent Count 0 Hours a Day 33.3% 4 1 - 2 hours a day 50.0% 6 2 - 3 hours a day 8.3% 1 3 - 5 hours a day 8.3% 1 5+ hours a day 0.0% 0 Not Applicable 0.0% 0 answered question 12 skipped question 0 32 of 67
  • 33. 41. What is your all time favourite video game? Response Count 11 answered question 11 skipped question 1 42. Which Social Networking sites do you use regularly? Tick as many that are appropriate. Response Response Percent Count Twitter 75.0% 9 MySpace 0.0% 0 Linkedin 0.0% 0 Facebook 91.7% 11 Google Plus+ 0.0% 0 Other (please specify) 0 answered question 12 skipped question 0 33 of 67
  • 34. 43. How much time do you spend on social networking sites per day? Response Response Percent Count 5 - 10mins 0.0% 0 10 - 20mins 41.7% 5 20 -40 mins 25.0% 3 60+ mins 33.3% 4 answered question 12 skipped question 0 34 of 67
  • 35. 44. On your favourite social networking site, how many posts do you make a day? Response Response Percent Count 1 a day 33.3% 4 1 - 2 a day 25.0% 3 3 - 5 a day 16.7% 2 6 - 8 a day 8.3% 1 9 - 10 a day 0.0% 0 11 - 15 a day 0.0% 0 16+ a day 16.7% 2 answered question 12 skipped question 0 35 of 67
  • 36. 45. Do you access your Facebook account on a mobile device? Response Response Percent Count Yes 91.7% 11 No 0.0% 0 Not applicable 8.3% 1 answered question 12 skipped question 0 46. Have you created your own Facebook group? Response Response Percent Count Yes 50.0% 6 No 50.0% 6 Not Applicable 0.0% 0 answered question 12 skipped question 0 36 of 67
  • 37. 47. Do you spend more or less time on Facebook than you did this time last year? Response Response Percent Count More 16.7% 2 Less 83.3% 10 Not Applicable 0.0% 0 answered question 12 skipped question 0 37 of 67
  • 38. 48. How often do you visit social networking websites? Response Response Percent Count Several times a day 66.7% 8 Every day 33.3% 4 Every week 0.0% 0 Fortnightly 0.0% 0 Monthly 0.0% 0 Annually 0.0% 0 Never 0.0% 0 answered question 12 skipped question 0 38 of 67
  • 39. 49. How would you describe your music taste? Response Response Percent Count Mainstream 75.0% 9 Alternative 25.0% 3 Not Applicable 0.0% 0 answered question 12 skipped question 0 39 of 67
  • 40. 50. Which of these is your favourite musical genre? Response Response Percent Count Rock 20.0% 2 R&B 20.0% 2 Pop 20.0% 2 Hip-Hop 30.0% 3 Indie 10.0% 1 Dance 0.0% 0 Punk 0.0% 0 Jazz 0.0% 0 Classical 0.0% 0 Other (please specify) 2 answered question 10 skipped question 2 40 of 67
  • 41. 51. Which of the following music streaming websites do you currently have an account with? Response Response Percent Count Turntable 0.0% 0 Last FM 0.0% 0 Rdio 0.0% 0 Jango 0.0% 0 MOG 0.0% 0 Grooveshark 8.3% 1 Napster 8.3% 1 Deezer 0.0% 0 Songza 0.0% 0 Slacker 0.0% 0 Rhapsody 0.0% 0 Spotify 33.3% 4 Pandora 0.0% 0 Playlist 8.3% 1 Finetune 0.0% 0 Zune 8.3% 1 41 of 67
  • 42. Other state 0.0% 0 None 33.3% 4 answered question 12 skipped question 0 52. How often do you purchase music in a CD format? Response Response Percent Count Every day 0.0% 0 Every week 0.0% 0 Every month 25.0% 3 Every year 33.3% 4 Never 41.7% 5 answered question 12 skipped question 0 42 of 67
  • 43. 53. What was the last CD you bought? Response Count 12 answered question 12 skipped question 0 54. What was the last album you downloaded? Response Count 12 answered question 12 skipped question 0 43 of 67
  • 44. 55. How many live concerts have you been to? Response Response Percent Count 0 16.7% 2 1-5 50.0% 6 6-10 8.3% 1 11-15 0.0% 0 15+ 25.0% 3 answered question 12 skipped question 0 44 of 67
  • 45. 56. How would you get tickets to a live concert? Response Response Percent Count Online 90.9% 10 On the door 0.0% 0 Leaving it to friends/relatives 9.1% 1 Only go to free concerts 0.0% 0 Other (please specify) 1 answered question 11 skipped question 1 45 of 67
  • 46. 57. Which of these have your created? Tick as many that are appropriate. Response Response Percent Count Video filmed and edited by you 0.0% 0 Video uploaded to YouTube 80.0% 4 Song using music software 0.0% 0 Song uploaded to a website like 20.0% 1 Soundcloud or My Space Tutorial created and uploaded to 0.0% 0 site like YouTube Other (please specify) 5 answered question 5 skipped question 7 46 of 67
  • 47. 58. Rank these sites in terms of their support for your media learning? Rating Response 1 2 3 4 Average Count imdb.com 33.3% (4) 33.3% (4) 8.3% (1) 25.0% (3) 2.25 12 wikipedia 25.0% (3) 41.7% (5) 16.7% (2) 16.7% (2) 2.25 12 youtube 33.3% (4) 25.0% (3) 41.7% (5) 0.0% (0) 2.08 12 bbc.com 8.3% (1) 0.0% (0) 33.3% (4) 58.3% (7) 3.42 12 answered question 12 skipped question 0 59. Do you find it easy to find support with media theory through online sources? Response Response Percent Count Yes 75.0% 9 No 25.0% 3 answered question 12 skipped question 0 47 of 67
  • 48. 60. What is the most useful site to you as a media student? Response Count 12 answered question 12 skipped question 0 48 of 67
  • 49. 61. What do you usually use to access the web? Tick as many that are appropriate. Response Response Percent Count Windows laptop 50.0% 6 Mac laptop 0.0% 0 Windows desktop 0.0% 0 Mac desktop 0.0% 0 Apple iPhone 33.3% 4 Android smartphone 0.0% 0 Apple tablet 16.7% 2 Android tablet 0.0% 0 Other (please specify) 3 answered question 12 skipped question 0 49 of 67
  • 50. 62. Put these online activities in order of amount of time spent online Rating Response 1 2 3 4 5 6 Average Count Watching videos 33.3% (4) 16.7% (2) 25.0% (3) 25.0% (3) 0.0% (0) 0.0% (0) 2.42 12 Playing online games 0.0% (0) 0.0% (0) 16.7% (2) 41.7% (5) 33.3% (4) 8.3% (1) 4.33 12 School related research 0.0% (0) 50.0% (6) 8.3% (1) 16.7% (2) 25.0% (3) 0.0% (0) 3.17 12 Social networking 66.7% (8) 8.3% (1) 8.3% (1) 0.0% (0) 16.7% (2) 0.0% (0) 1.92 12 Entertainment based surfing 0.0% (0) 25.0% (3) 41.7% (5) 8.3% (1) 16.7% (2) 8.3% (1) 3.42 12 Other 0.0% (0) 0.0% (0) 0.0% (0) 8.3% (1) 8.3% (1) 83.3% (10) 5.75 12 answered question 12 skipped question 0 50 of 67
  • 51. 63. When trying to find out something or learn a skill would you? Response Response Percent Count Search on YouTube 33.3% 4 Use a Search Engine (Google, 58.3% 7 Yahoo) Ask other people 8.3% 1 Learn on your own without going 0.0% 0 online Other (please specify) 0 answered question 12 skipped question 0 51 of 67
  • 52. 64. How much time do you spend on a laptop/PC/Mac? Response Response Percent Count 30 mins 25.0% 3 30 mins -1hour 16.7% 2 1 - 2 hours 16.7% 2 2 - 3 hours 16.7% 2 3+ hours 25.0% 3 answered question 12 skipped question 0 52 of 67
  • 53. 65. How often do you download music from legal sources? Response Response Percent Count Every day 8.3% 1 Every week 33.3% 4 Every month 50.0% 6 Every year 0.0% 0 Never 8.3% 1 answered question 12 skipped question 0 66. If downloading music or films which of these have you used? Tick as many that are appropriate. Response Response Percent Count iTunes 90.9% 10 Amazon 18.2% 2 Other (please specify) 0 answered question 11 skipped question 1 53 of 67
  • 54. 67. How often do you stream music? Response Response Percent Count Every day 54.5% 6 Every week 18.2% 2 Every month 18.2% 2 Every year 0.0% 0 Never 9.1% 1 answered question 11 skipped question 1 54 of 67
  • 55. 68. How often do you attend live musical performance? Response Response Percent Count Every week 0.0% 0 Every month 0.0% 0 Every year 83.3% 10 Never 16.7% 2 If yes, who was the last person you saw live? 3 answered question 12 skipped question 0 55 of 67
  • 56. 69. Which of the following photo sharing websites do you currently have an account with? Response Response Percent Count Picoy 0.0% 0 Fltki 0.0% 0 Tabblo 0.0% 0 divShare 0.0% 0 Photobucket 0.0% 0 Snapfish 0.0% 0 SmugMug 0.0% 0 Shutterfly 0.0% 0 Zenfolio 0.0% 0 WEbshots 0.0% 0 Instagram 100.0% 7 Flickr 0.0% 0 Zoomr 0.0% 0 answered question 7 skipped question 5 56 of 67
  • 57. 70. In a typical week, how likely are you to use photo sharing website? Response Response Percent Count Exremely likely 16.7% 2 Very likely 0.0% 0 Moderately likely 25.0% 3 Slightly likely 16.7% 2 Not at all likely 41.7% 5 answered question 12 skipped question 0 57 of 67
  • 58. 71. About how many ‘friends' do you have on social networking sites? Response Response Percent Count 0-10 0.0% 0 11-50 0.0% 0 51-100 0.0% 0 101-150 0.0% 0 151-200 8.3% 1 201-250 8.3% 1 251-300 16.7% 2 301-350 0.0% 0 351-400 0.0% 0 more than 400 66.7% 8 answered question 12 skipped question 0 58 of 67
  • 59. 72. Approximately, how many of your social networking 'friends' have you met in person? Response Response Percent Count Up to 10% 0.0% 0 11%-25% 0.0% 0 26%-50% 16.7% 2 50-75% 16.7% 2 75%-100% 66.7% 8 answered question 12 skipped question 0 59 of 67
  • 60. 73. Which of the followng video viewing websites have you used? Tick as many that are appropriate. Response Response Percent Count Matacafe 16.7% 2 Veoh 0.0% 0 Hi5 0.0% 0 Blockbuster.com 16.7% 2 YouTube 100.0% 12 Vudu 0.0% 0 Netflix 33.3% 4 Hulu 0.0% 0 Joost 0.0% 0 Amazon Instand Video 0.0% 0 MUBI 0.0% 0 Babelgum 0.0% 0 Zattoo 0.0% 0 Vimeo 8.3% 1 Other (please specify) 0 answered question 12 60 of 67
  • 61. skipped question 0 74. Do you post on a video site? Response Response Percent Count Yes 0.0% 0 No 100.0% 12 answered question 12 skipped question 0 75. Do you have a blog (excluding wordpress set up in school)? Response Response Percent Count Yes 33.3% 4 No 66.7% 8 answered question 12 skipped question 0 61 of 67
  • 62. 76. How many e-mail accounts do you have? Response Response Percent Count 1 0.0% 0 2 33.3% 4 3 50.0% 6 4 16.7% 2 5 0.0% 0 5+ 0.0% 0 answered question 12 skipped question 0 62 of 67
  • 63. 77. How many of these accounts do you regularly use? Response Response Percent Count 1 41.7% 5 2 58.3% 7 3 0.0% 0 4 0.0% 0 5 0.0% 0 5+ 0.0% 0 answered question 12 skipped question 0 63 of 67
  • 64. 78. How often do you check your e-mail? Response Response Percent Count Several times an hour 0.0% 0 Every hour 0.0% 0 Every few hours 0.0% 0 Every day 100.0% 12 Every week 0.0% 0 Never 0.0% 0 answered question 12 skipped question 0 64 of 67
  • 65. 79. How often do you check your wsgfl e-mail account? Response Response Percent Count Several times an hour 0.0% 0 Every hour 0.0% 0 Every few hours 25.0% 3 Every day 66.7% 8 Every week 8.3% 1 Never 0.0% 0 answered question 12 skipped question 0 65 of 67