1. SPECIALIZED UNITS
AS AN EXPANSION STRATEGY
BRUNO LACERDA

2. AGENDA
1. Specialized Units: what and why?
2. Managing your SUs
3. Expansion Good Cases
4. Doubts

3. SUs: What and Why?

5. “A Specialized Unit (SU) is a proactive
expansion strategy to provide and increase the
number of ELD Experiences at Local and
National level. SU are an opportunity to reach
more markets”.
WHAT?

6. Old Expansion Mechanism: IG -> MC/LC -> Feasibility
study -> Extensor LC selection -> approval at national
conference -> legalization -> operation -> development
Main Problems:
bureaucratic, time consuming, centralized

7. “How to grow consistently, reducing the bureaucracy of
the expansion process?”
SUs! @
SU
SU
SU
SU
WHY?

8. Allow
focus
Simplified
expansion
process
LCs power to
expand
Expanding out
of our current
framework’s
reach

9. SU strategy: Main Benefits
- Agility
- Flexibility for proactive approaches
- Expansion Criteria
- Expansion as a national focus
- Decentralization: LCs responsible for Networks’
Expansion

10. WHY?
IMPACT
EXPAND
OUR
RESULTS

11. Managing your SUs

12. City-based
SU
University-
based SU

13. - Define a local Expansion Manager on your LC
- Evolve the SUs on your strategic planning
- Define support standards, together with the SU leader and your
local Expansion Manager (specific and trainings, visits, events, etc)
- Integrate SU EB on your local communication channels
HOW TO MANAGE AN OU?

14. MAIN GAPS OF SU STRUCTURE
Support
Tracking &
Mgmt.
Communica
tion
Investments

15. MAIN GAPS
1. SUPPORT
- It’s not the LC focus, they have different local priorities, it’s wasn’t
planned, they are not truly committed
2. COMMUNICATION
- It takes too long to receive an answer (sense of urgency), they’re
not available to clarifications, strategies are not designed together
3. INVESTMENTS, TRAINING AND VISITS
- Insufficient number of visits, low knowledge of local reality,
generic trainings
4. MANAGEMENT
- low level of autonomy for decision making.

16. Strategic
Investment
Focus
Planning
Local
Structure
2015
Vision
HOW TO MANAGE AN SU?

17. Expansion Good Cases

18. 2015 (projection)
70 Official
Entities
Around 3 Years to
develop 32 new
Official Entities
2011 - 2012
LCs – 34
Extensions – 4
EIs – 4
OUs – 28
Official Entities: 38
Total Entities: 70
Low bureaucracy
National focus
2015 Vision
2005
LCs – 15
Extensions – 3
Official Entities: 18
Total Entities: 18
No LTP for Expansion
Reactive Demand
2010
LCs – 32
Extensions – 1
Official Entities: 33
Total Entities: 33
2010 Vision
“rapidly growing network”
Expansion Criteria
CASE: BRAZIL

19. CASE: CHINA
~ 50% of all
results come
from SUs!

20. How about Colombia?

21. CASE: COLOMBIA

22. CASE: COLOMBIA

25. DOUBTS?

26. THANK YOU!
:)
bruno.lacerda@aiesec.net
MORE INFO
Bruno Lacerda
SMS / : +55 98 8195.9592