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Target	
  Market	
  
                                                                                     Ac,on	
  Through	
  Access	
  


Payers	
  
   ü  Engage	
  large	
  scale	
  primary	
  and	
  secondary	
  popula,on	
  based	
  health	
  
       screenings	
  through	
  low	
  cost	
  efficient	
  technology	
  	
  
         ü  We	
  will	
  customize	
  our	
  tool	
  for	
  payers	
  and	
  their	
  ini,a,ves	
  
   ü  Create	
  linkage	
  of	
  care	
  between	
  pa,ent,	
  provider	
  and	
  community	
  resources	
  
         ü  Our	
  tool	
  is	
  a	
  truly	
  “pa,ent-­‐centric”	
  –	
  brings	
  services	
  to	
  pa,ent’s	
  own	
  
             home	
  
   ü  Stra,fy	
  pa,ents	
  from	
  low	
  risk	
  to	
  high	
  risk	
  and	
  engages	
  pa,ents	
  	
  
         ü  High	
  risk	
  scores	
  with	
  screenings	
  can	
  create	
  targeted	
  reminders	
  
   ü  Engage	
  pa,ents	
  
         ü  Personalized	
  ac,on	
  plan	
  with	
  geo-­‐loca,on	
  increases	
  engagement	
  




                *	
  Please	
  request	
  a	
  copy	
  of	
  our	
  full	
  business	
  plan	
  
Target	
  Market	
  
  Employer	
  Based	
  Health	
  Benefits	
  
             ü  Customized	
  tool	
  for	
  Employer	
  Based	
  Wellness	
  programs	
  with	
  Health	
  Risk	
  
                 Assessment	
  Incen,ve	
  
                        ü  In	
  our	
  market	
  interviews	
  with	
  leading	
  us	
  employer	
  representa,ves,	
  we	
  found	
  a	
  
                            strong	
  desire	
  to	
  beOer	
  engage	
  employees	
  
             ü  Help	
  provide	
  stronger	
  ROI	
  of	
  employee	
  wellness	
  program	
  
                        ü  Across	
  the	
  board,	
  employers	
  are	
  seeking	
  a	
  strong	
  ROI	
  for	
  wellness	
  programs	
  such	
  
                            as	
  ClaretHealth’s	
  plaPorm	
  
             ü  Increase	
  use	
  of	
  resources	
  
                        ü  Our	
  tool	
  will	
  direct	
  consumers	
  to	
  the	
  right	
  resource	
  at	
  the	
  right	
  ,me	
  
             ü  Iden,fy	
  and	
  target	
  high	
  risk	
  employees	
  
                        ü  Our	
  tool	
  will	
  provide	
  value	
  to	
  employer	
  wellness	
  programs	
  by	
  iden,fying	
  “at-­‐
                            risk”	
  employees	
  who	
  could	
  benefit	
  from	
  interven,ons	
  coupled	
  with	
  Affordable	
  
                            Care	
  Act	
  incen8ve	
  for	
  reduc8on	
  of	
  health	
  care	
  premiums	
  of	
  up	
  to	
  30%	
  on	
  ABCS	
  
             ü  Provide	
  targeted	
  access	
  to	
  resources	
  	
  

Heart	
  disease	
  is	
  among	
  the	
  5	
  top	
  most	
  expense	
  health	
  condi,ons	
  in	
  the	
  US.	
  Payers	
  are	
  seeking	
  
innova,ve,	
  cost	
  effec,ve,	
  ways	
  for	
  interac,ng	
  and	
  intervening	
  with	
  their	
  consumers	
  early.	
  Our	
  
tool	
  will	
  provide	
  such	
  service	
  at	
  a	
  low	
  cost.*	
  
*AHRQ,	
  The	
  High	
  Concentra,on	
  of	
  U.S.	
  Health	
  Care	
  Expenditures	
  	
  Research	
  in	
  Ac,on,	
  Issue	
  19	
  	
  
,	
  hEp://www.ahrq.gov/research/ria19/expendria.htm#diff4	
  
Target	
  Market	
  
Integrated	
  Delivery	
  Networks	
  
        ü  U.S.	
  is	
  moving,	
  with	
  incen,ve	
  programs,	
  towards	
  a	
  more	
  integrated	
  
            approach	
  to	
  delivering	
  medicine	
  
                  ü  There	
  are	
  already	
  100	
  or	
  more	
  integrated	
  delivery	
  systems	
  in	
  the	
  United	
  
                      States*	
  
                  ü  With	
  incen,ve	
  programs,	
  like	
  PCMH	
  and	
  ACOs,	
  these	
  organiza,ons	
  are	
  
                      seeking	
  innova,ve	
  ways	
  to	
  reach	
  and	
  screen	
  pa,ents	
  early	
  
                  ü  North-­‐shore	
  University	
  Health	
  System	
  –	
  based	
  in	
  Chicago	
  for	
  example	
  –	
  
                      covers	
  more	
  than	
  50,000	
  lives.	
  **	
  	
  
        ü  ACOs	
  currently	
  cover	
  nearly	
  2.4	
  million	
  lives	
  and	
  expected	
  to	
  quickly	
  
            grow	
  beyond	
  that	
  in	
  the	
  coming	
  years	
  
                  ü  ACOs	
  will	
  be	
  incen,vized	
  to	
  provide	
  low	
  cost	
  screening	
  ini,a,ves,	
  like	
  ours,	
  
                      to	
  maintain	
  the	
  good	
  health	
  of	
  the	
  consumer	
  
ü  While	
  free	
  for	
  users,	
  a	
  value	
  based	
  pricing	
  model	
  to	
  IDNs	
  
    with	
  risk	
  sharing	
  encourage	
  par,cipa,on	
  	
  

 “21st-­‐Century	
  Health	
  Care	
  —	
  The	
  Case	
  for	
  Integrated	
  Delivery	
  Systems	
  
 Francis	
  J.	
  Crosson,	
  M.D.	
  
 N	
  Engl	
  J	
  Med	
  2009;	
  361:1324-­‐1325October	
  1,	
  2009DOI:	
  10.1056/NEJMp0906917	
  
 88hEp://www.northshore.org/uploadedfiles/publica8ons/NorthShore_Annual_08.pdf	
  
Product	
  Launch	
  

               Now	
  –	
  1	
  year	
                             Mid-­‐term	
                                                    Long	
  term	
  


                                                          Maintain	
  free	
  applica8ons	
                                Maintain	
  free	
  applica8ons	
  
Free	
  web	
  and	
  mobile	
  applica8ons	
  to	
            for	
  end	
  users.	
                                      Integrate	
  with	
  other	
  Claret	
  
  all	
  US	
  users.	
  Full	
  integra8on	
  with	
                                                                         tools	
  like	
  scheduling,	
  
                                                          Pursue	
  partnerships	
  with	
  
     Archimedes	
  and	
  Surescripts.	
                                                                                     wellness	
  management	
  
                                                          employer	
  based	
  wellness	
  
   Financial	
  and	
  technical	
  support	
             programs,	
  municipali8es,	
                                   Work	
  with	
  na8onal	
  provider	
  
      provided	
  by	
  Claret	
  Team.	
                 purchasers	
  and	
  payers	
  for	
                            groups	
  to	
  leverage	
  exis8ng	
  
                                                                their	
  users.	
                                                 quality	
  bonuses	
  




          An	
  investment	
  of	
  $10	
  per	
  person	
  per	
  year	
  in	
  proven	
  community-­‐based	
  
          programs	
  to	
  increase	
  ac9vity,	
  improve	
  nutri9on	
  and	
  prevent	
  smoking	
  returns	
  
          $560	
  within	
  five	
  years.	
  In	
  aggregate,	
  this	
  is	
  $16	
  billion.	
  
                                                                                       Source:	
  Urban	
  Ins8tute/	
  NY	
  Academy	
  of	
  Medicine	
  
Q1 Timeline
 Months	
     0	
               1	
                   2	
                   3	
                       4	
                  5	
                   6	
             7+	
  



1. Product                                               Bug	
  
                  Code	
            Integra
 develop-                                              tes8ng	
           Plan	
  ini8al	
  release	
  based	
  on	
  beta	
  tes8ng	
                       Future	
  
                 protocol	
          te	
  UI	
  
   ment                                               (ONGO-­‐              and	
  Grant	
  –	
  Includes	
  staff	
  recrui8ng	
                            releases	
  
                 (DONE_	
           (Done)	
  
                                                        NIG)	
  
                                                                                             v1	
  
                            Develop	
  
 2. User                      user	
  
Interface                  interface	
  
                           prototype	
  



                                                                    Implement	
  
3. Product                                                             beta	
                                                        Implementa8on	
  at	
  1-­‐2	
  
 Launch                                                              version	
  at	
                                               addi8onal	
  delivery	
  systems	
  
                                                                    project	
  site	
  



   3.                             Ini8al	
  group	
  invests	
  “seed	
                 Begin	
  selling	
  to	
  
Business                                      funding”	
                              addi8onal	
  delivery	
  
Develop-                                                                            systems	
  in	
  select	
  ci8es	
  
 ment                                   Ready	
  sales	
  strategy	
                                                               Secure	
  addi8onal	
  funding	
  
                                                                                                                                              sources	
  

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Claret presentation business

  • 1. Target  Market   Ac,on  Through  Access   Payers   ü  Engage  large  scale  primary  and  secondary  popula,on  based  health   screenings  through  low  cost  efficient  technology     ü  We  will  customize  our  tool  for  payers  and  their  ini,a,ves   ü  Create  linkage  of  care  between  pa,ent,  provider  and  community  resources   ü  Our  tool  is  a  truly  “pa,ent-­‐centric”  –  brings  services  to  pa,ent’s  own   home   ü  Stra,fy  pa,ents  from  low  risk  to  high  risk  and  engages  pa,ents     ü  High  risk  scores  with  screenings  can  create  targeted  reminders   ü  Engage  pa,ents   ü  Personalized  ac,on  plan  with  geo-­‐loca,on  increases  engagement   *  Please  request  a  copy  of  our  full  business  plan  
  • 2. Target  Market   Employer  Based  Health  Benefits   ü  Customized  tool  for  Employer  Based  Wellness  programs  with  Health  Risk   Assessment  Incen,ve   ü  In  our  market  interviews  with  leading  us  employer  representa,ves,  we  found  a   strong  desire  to  beOer  engage  employees   ü  Help  provide  stronger  ROI  of  employee  wellness  program   ü  Across  the  board,  employers  are  seeking  a  strong  ROI  for  wellness  programs  such   as  ClaretHealth’s  plaPorm   ü  Increase  use  of  resources   ü  Our  tool  will  direct  consumers  to  the  right  resource  at  the  right  ,me   ü  Iden,fy  and  target  high  risk  employees   ü  Our  tool  will  provide  value  to  employer  wellness  programs  by  iden,fying  “at-­‐ risk”  employees  who  could  benefit  from  interven,ons  coupled  with  Affordable   Care  Act  incen8ve  for  reduc8on  of  health  care  premiums  of  up  to  30%  on  ABCS   ü  Provide  targeted  access  to  resources     Heart  disease  is  among  the  5  top  most  expense  health  condi,ons  in  the  US.  Payers  are  seeking   innova,ve,  cost  effec,ve,  ways  for  interac,ng  and  intervening  with  their  consumers  early.  Our   tool  will  provide  such  service  at  a  low  cost.*   *AHRQ,  The  High  Concentra,on  of  U.S.  Health  Care  Expenditures    Research  in  Ac,on,  Issue  19     ,  hEp://www.ahrq.gov/research/ria19/expendria.htm#diff4  
  • 3. Target  Market   Integrated  Delivery  Networks   ü  U.S.  is  moving,  with  incen,ve  programs,  towards  a  more  integrated   approach  to  delivering  medicine   ü  There  are  already  100  or  more  integrated  delivery  systems  in  the  United   States*   ü  With  incen,ve  programs,  like  PCMH  and  ACOs,  these  organiza,ons  are   seeking  innova,ve  ways  to  reach  and  screen  pa,ents  early   ü  North-­‐shore  University  Health  System  –  based  in  Chicago  for  example  –   covers  more  than  50,000  lives.  **     ü  ACOs  currently  cover  nearly  2.4  million  lives  and  expected  to  quickly   grow  beyond  that  in  the  coming  years   ü  ACOs  will  be  incen,vized  to  provide  low  cost  screening  ini,a,ves,  like  ours,   to  maintain  the  good  health  of  the  consumer   ü  While  free  for  users,  a  value  based  pricing  model  to  IDNs   with  risk  sharing  encourage  par,cipa,on     “21st-­‐Century  Health  Care  —  The  Case  for  Integrated  Delivery  Systems   Francis  J.  Crosson,  M.D.   N  Engl  J  Med  2009;  361:1324-­‐1325October  1,  2009DOI:  10.1056/NEJMp0906917   88hEp://www.northshore.org/uploadedfiles/publica8ons/NorthShore_Annual_08.pdf  
  • 4. Product  Launch   Now  –  1  year   Mid-­‐term   Long  term   Maintain  free  applica8ons   Maintain  free  applica8ons   Free  web  and  mobile  applica8ons  to   for  end  users.   Integrate  with  other  Claret   all  US  users.  Full  integra8on  with   tools  like  scheduling,   Pursue  partnerships  with   Archimedes  and  Surescripts.   wellness  management   employer  based  wellness   Financial  and  technical  support   programs,  municipali8es,   Work  with  na8onal  provider   provided  by  Claret  Team.   purchasers  and  payers  for   groups  to  leverage  exis8ng   their  users.   quality  bonuses   An  investment  of  $10  per  person  per  year  in  proven  community-­‐based   programs  to  increase  ac9vity,  improve  nutri9on  and  prevent  smoking  returns   $560  within  five  years.  In  aggregate,  this  is  $16  billion.   Source:  Urban  Ins8tute/  NY  Academy  of  Medicine  
  • 5. Q1 Timeline Months   0   1   2   3   4   5   6   7+   1. Product Bug   Code   Integra develop- tes8ng   Plan  ini8al  release  based  on  beta  tes8ng   Future   protocol   te  UI   ment (ONGO-­‐ and  Grant  –  Includes  staff  recrui8ng   releases   (DONE_   (Done)   NIG)   v1   Develop   2. User user   Interface interface   prototype   Implement   3. Product beta   Implementa8on  at  1-­‐2   Launch version  at   addi8onal  delivery  systems   project  site   3. Ini8al  group  invests  “seed   Begin  selling  to   Business funding”   addi8onal  delivery   Develop- systems  in  select  ci8es   ment Ready  sales  strategy   Secure  addi8onal  funding   sources