This document provides information about award-winning advertising campaigns from around the world, including the title, client/product, agency, and country for each campaign. It is organized by media channel used, including television, cinema, radio, magazines, newspapers, outdoor, ambient media, events/stunts, and internet. The document contains over 100 award-winning campaigns from various countries and spanning various industries.
This document contains a list of advertising campaigns from around the world organized by category. The categories include direct response marketing, product launches, loyalty programs, and campaigns for various industries like fast moving consumer goods and automotive. For each campaign there is information provided on the client/product, agency, and country of origin.
This document appears to be entries from an awards competition organized by category. It lists the title, advertiser/client, product/service, and agency for various marketing and PR campaigns from around the world. The campaigns cover diverse industries including consumer goods, healthcare, media/entertainment, tourism, retail, technology, charity and corporate communications. The document provides a high-level overview of the types of campaigns recognized without providing details on the specific initiatives.
This document contains a list of advertising campaigns organized by product category. For each campaign it lists the title, advertiser/client, product/service, agency responsible and country. Some notable campaigns include ones for Heinz Ketchup, Kellogg's All-Bran, Mars Snickers, Perrier water, Adidas shoes, Havainas sandals and Volkswagen cars. The campaigns span various countries and were created by agencies around the world.
El documento describe los planes de Santander para integrar sus marcas en el Reino Unido bajo la marca Santander. Abbey, Alliance & Leicester y Bradford & Bingley adoptarán la marca Santander en 2010. Los estudios muestran que los clientes están preparados para el cambio y conocen y confían en Santander. Los empleados también están de acuerdo con la integración bajo una marca global.
The document appears to be a catalog listing various corporate identity, branding, and advertising projects. It includes the title of the project, client/product, agency responsible, and country of origin. The projects are grouped into categories including large and small scale corporate identities, posters, and flyers/tickets/invitations. Some example listings include the ASWAAQ Supermarkets identity project in the UAE, the Death Magnetic album identity for Metallica in the UK, and the Nike basketball league posters in Hong Kong.
Eddynahas is a design director at TAGbrands, a branding and design consultancy based in Dubai, UAE. He has over 15 years of experience in brand identity, strategy, and design. He holds a Bachelor of Arts in Graphic Design from the American University of Beirut. His work has won awards such as the Graphis Gold for logo design. He is fluent in Arabic, English, and French with strong skills in design software like Adobe and Microsoft Office.
Bradley Luo worked on several marketing projects and campaigns for clients in Australia. For Australian Capital Tourism, he developed a social media initiative called the "Human Brochure" to change perceptions of Canberra and promote it as a holiday destination. For Jim Beam, he created digital, consumer and trade promotions including a competition to win an electric skateboard. He also worked on campaigns for ŠKODA featuring their 5-year unlimited km warranty and other offers.
The document discusses how IndiaMART can help businesses get more buyers, reach new markets, and compete globally on a limited budget through internet trade. It notes the large and growing size of global and Indian B2B e-commerce and lists the benefits of internet trade over other options like trade fairs. IndiaMART promotes businesses through their company and product directories, trade offers, television/radio, magazines, newspapers, online advertising, search engine promotion, industry portals, SME events, trade shows, and PR activities to bring buyers.
This document contains a list of advertising campaigns from around the world organized by category. The categories include direct response marketing, product launches, loyalty programs, and campaigns for various industries like fast moving consumer goods and automotive. For each campaign there is information provided on the client/product, agency, and country of origin.
This document appears to be entries from an awards competition organized by category. It lists the title, advertiser/client, product/service, and agency for various marketing and PR campaigns from around the world. The campaigns cover diverse industries including consumer goods, healthcare, media/entertainment, tourism, retail, technology, charity and corporate communications. The document provides a high-level overview of the types of campaigns recognized without providing details on the specific initiatives.
This document contains a list of advertising campaigns organized by product category. For each campaign it lists the title, advertiser/client, product/service, agency responsible and country. Some notable campaigns include ones for Heinz Ketchup, Kellogg's All-Bran, Mars Snickers, Perrier water, Adidas shoes, Havainas sandals and Volkswagen cars. The campaigns span various countries and were created by agencies around the world.
El documento describe los planes de Santander para integrar sus marcas en el Reino Unido bajo la marca Santander. Abbey, Alliance & Leicester y Bradford & Bingley adoptarán la marca Santander en 2010. Los estudios muestran que los clientes están preparados para el cambio y conocen y confían en Santander. Los empleados también están de acuerdo con la integración bajo una marca global.
The document appears to be a catalog listing various corporate identity, branding, and advertising projects. It includes the title of the project, client/product, agency responsible, and country of origin. The projects are grouped into categories including large and small scale corporate identities, posters, and flyers/tickets/invitations. Some example listings include the ASWAAQ Supermarkets identity project in the UAE, the Death Magnetic album identity for Metallica in the UK, and the Nike basketball league posters in Hong Kong.
Eddynahas is a design director at TAGbrands, a branding and design consultancy based in Dubai, UAE. He has over 15 years of experience in brand identity, strategy, and design. He holds a Bachelor of Arts in Graphic Design from the American University of Beirut. His work has won awards such as the Graphis Gold for logo design. He is fluent in Arabic, English, and French with strong skills in design software like Adobe and Microsoft Office.
Bradley Luo worked on several marketing projects and campaigns for clients in Australia. For Australian Capital Tourism, he developed a social media initiative called the "Human Brochure" to change perceptions of Canberra and promote it as a holiday destination. For Jim Beam, he created digital, consumer and trade promotions including a competition to win an electric skateboard. He also worked on campaigns for ŠKODA featuring their 5-year unlimited km warranty and other offers.
The document discusses how IndiaMART can help businesses get more buyers, reach new markets, and compete globally on a limited budget through internet trade. It notes the large and growing size of global and Indian B2B e-commerce and lists the benefits of internet trade over other options like trade fairs. IndiaMART promotes businesses through their company and product directories, trade offers, television/radio, magazines, newspapers, online advertising, search engine promotion, industry portals, SME events, trade shows, and PR activities to bring buyers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Cl2009 Media Lions Shortlist
1. Title Advertiser/Client Product/Service Entrant Company Country Media Agency Country
A01 Best Use of Television
COMMERCIAL BLOCK DAIMLER AG/SMART SMART FORTWO BBDO GERMANY, Düsseldorf * GERMANY
PARKING
12 CHIMES OF THE BELL MASTERCARD MASTERCARD UNIVERSAL McCANN, Madrid * SPAIN
MOBILE CONILL SAATCHI &
COACH YOUR TEAM T-MOBILE USA TELECOMMUNICATIONS USA
SAATCHI, Torrance *
PROVIDER
MILLER BREWING COMPANY/ SAATCHI & SAATCHI, New
1 SECOND ADS BEER USA
MILLER HIGH LIFE York *
AN APPRENTICE'S HEART UNILEVER BECEL NEW CONTENT, Sao Paolo * BRAZIL
CHANGED OPENING RADIO STATION STUDIO MUSIC FOR LIFE MORTIERBRIGADE, Brussels * BELGIUM
CREDITS & EPISODES BRUSSELS
SATELLITE TELEVISION
20 MILLION EXPERIENCES TATA SKY MAXUS, Mumbai * INDIA
PROVIDER
PAGES BBDO, Santo Domingo DOMINICAN OMD DOMINICANA, Santo DOMINICAN
DYNAMIC OVERLAYS LA SIRENA DEPARTMENT STORES
* REPUBLIC Domingo REPUBLIC
A02 Best Use of Cinema
CEILING CINEMA NISSAN CENTER EUROPE NISSAN MICRA C+C CABRIO TBWAGERMANY, Düsseldorf * GERMANY
UNIVERSAL McCANN, Makati City THE
BOTELYA JOHNSON & JOHNSON JOHNSON'S BABY OIL
* PHILIPPINES
CINEMESSENGER MK2 VIDEO-ON-DEMAND WEBSITE CALLEGARI BERVILLE GREY, FRANCE
Paris *
IKEA-CINEMA-CATALOGUE IKEA AUSTRIA IKEA FURNITURE DDB GERMANY BERLIN * GERMANY MEDIACOM AUSTRIA, Vienna AUSTRIA
A03 Best Use of Radio
MIDAS TOUCH NOKIA INDIA NOKIA 5800 XPRESSMUSIC MAXUS INDIA, Gurgaon * INDIA
SHALMOR AVNON
DOUBT THE AIDS TASK FORCE INTERNATIONAL AIDS DAY AMICHAY/Y&R INTERACTIVE ISRAEL
TEL AVIV *
WORLD’S FIRST BRAND TITAN INDUSTRIES FAST TRACK MAXUS, Bangalore * INDIA
COUP
A04 Best Use of Magazines
BREAST CANCER SELF IMPACT PLUS (BBDO), Dubai UNITED ARAB UNITED ARAB
LUMP DUBAI HEALTHCARE CITY OMD, Dubai
EXAMINATION * EMIRATES EMIRATES
IT´S UNSTOPPABLE BOSCH UNEO POWER TOOL OMD SPAIN, Madrid * SPAIN
MEDIAPLUS AGENTURGRUPPE
THE BULLETPROOF AD BMW BMW SECURITY X5 MAB, Berlin * GERMANY GERMANY
FÜR INNOVATIVE MEDIA, Munich
REINVENTING THE LEXUS USA 2010 LEXUS RX TEAM ONE, El Segundo * USA
MAGAZINE
UNITED
GRAZIA INSIDE WESTFIELD SHOPPING CENTRE ARENA BLM, London *
KINGDOM
NEDERGURG/INGENUITY NET#WORK BBDO CAPE OMD MEDIA DIRECTION, Cape SOUTH
SPINES DISTELL SOUTH AFRICA
WINES TOWN * Town AFRICA
BANGKOK SCHOOL FOR THE PUBLICIS THAILAND,
GIVE ME A THIRD CHANCE SCHOOL FOR THE BLIND THAILAND
BLIND Bangkok *
A05 Best Use of Newspapers
BE THE NEWS NISSAN NISSAN LEW'LARATBWA, Sao Paulo * BRAZIL
SCRIBBLE VW 72 HOUR SALE ACW GREY TEL AVIV * ISRAEL MEDIACOM ISRAEL, Ramat Gan ISRAEL
HOMELESS TALK TBWAHUNTLASCARIS
GUTTER CHILD HOMELESS TALK ORGANISATION SOUTH AFRICA
ORGANISATION JOHANNESBURG *
ENVIRONMENTAL
EDIBLE AD MTV SUSTAINABILITY LODUCCA, Sao Paulo * BRAZIL
AWARENESS
INTERNET SERVICE
THE NAKED TRUTH IINET MEERKATS, Perth * AUSTRALIA
PROVIDER
A06 Best Use of Outdoor
ROBERT HARRIS FRESH DRAFTFCB NEW ZEALAND,
NAPKIN ART CEREBOS GREGGS NZ NEW ZEALAND
COFFEE Auckland *
REVOLVING POSTER SONNTAGSZEITUNG NEWSPAPER ADVICO Y&R, Zürich * SWITZERLAND
HILLARY
SOUTH
PUZZLED ALLAN GRAY INVESTMENT KING JAMES, Cape Town * SOUTH AFRICA DARE MEDIA, Cape Town
AFRICA
SUPPORT WAR VICTIMS OF
TRUE EVIDENCE OF WAR UNA SWEDEN (UNITED NATIONS) OGILVY STOCKHOLM * SWEDEN
GEORGIA
THE WORLD IS NOISY ZENITHOPTIMEDIA UNITED
AEG ELECTROLUX WASHING MACHINES
ENOUGH INTERNATIONAL, London * KINGDOM
WARM UP KRAFT STOVE TOP STUFFING MEDIAVEST USA, New York * USA
CONSERVATIONIST
WILD TRAPPED ANIMALS PRESERVEPLANET.ORG DDB COSTA RICA, San José * COSTA RICA OMD, San Jose COSTA RICA
FOUNDATION
THE SENSORY LIGHT BOX NIKON CAMERA CHEIL WORLDWIDE, Seoul * KOREA
2. THE LONGER THEY'RE HERE YOUTH OFF THE STREETS HOMELESSNESS CHARITY LAVENDER*, Sydney * AUSTRALIA
...
WHAT GOES AROUND BIG ANT INTERNATIONAL,
GLOBAL COALITION FOR PEACE PEACE CAMPAIGN USA
COMES AROUND New York *
LONDONOPOLY EUROSTAR HIGH SPEED TRAIN TBWABRUSSELS * BELGIUM
COP CHASE CHRYSLER DODGE CHALLENGER BBDO DETROIT * USA PHD, Detroit USA
LIVE TEXT INTERACTIVE ELVIS COMMUNICATIONS, UNITED MANNING GOTTLIEB OMD, UNITED
VIRGIN TRAINS VIRGIN TRAINS
POSTER London * KINGDOM London KINGDOM
TRILLION DOLLAR THE ZIMBABWEAN TBWAHUNTLASCARIS
THE ZIMBABWEAN SOUTH AFRICA
BILLBOARD NEWSPAPER JOHANNESBURG *
VELCRO POSTER COCA-COLA COCA-COLA GRIP BOTTLE MARCEL PARIS * FRANCE
SAATCHI & SAATCHI, Toronto CANADA
PLAY-BY-PLAY AM 640 RADIO STATION
*
A07 Best Use of Ambient Media: Small Scale
NATURE ITEM BON MAISON LIFESTYLE SHOPS DENTSU, Tokyo * JAPAN
BREAST CANCER MEMAC OGILVY & MATHER, UNITED ARAB STARCOM MEDIAVEST GROUP UNITED ARAB
ONE BREASTED MANNEQUIN BARE ESSENTIALS
AWARENESS Dubai * EMIRATES DUBAI EMIRATES
WATER TO SAVE A CHILD UNICEF UNICEF CHEIL WORLDWIDE, Seoul * KOREA
TESTICULAR CANCER McCANN ERICKSON GROUP
CHECK THEM VERITAS SPIRITI MACEDONIA
AWARENESS SKOPJE *
KIT KAT MAIL 2009 NESTLÉ CONFECTIONERY KIT KAT JWT JAPAN, Tokyo * JAPAN
GUERILLA GARBAGE IKEA 2009 IKEA CATALOGUE 303 ADVERTISING, Perth * AUSTRALIA
EMPRESAS PÚBLICAS DE WATER PRESERVATION
SINK DDB COLOMBIA, Medellin * COLOMBIA OMD COLOMBIA, Medellin COLOMBIA
MEDELLIN AWARENESS
THE DRIVING FORCE BRIDGESTONE NEW ZEALAND FIRESTONE TYRES OMD NEW ZEALAND, Auckland * NEW ZEALAND
PHILANTHROPIC WUNDERMAN BRAZIL, Sao
DONATIONS ON SALE AACD BRAZIL
ORGANIZATION Paulo *
PAGES BBDO, Santo Domingo DOMINICAN OMD DOMINICANA, Santo DOMINICAN
TAGS ARS HUMANO HEALTHCARE INSURANCE
* REPUBLIC Domingo REPUBLIC
SHALMOR AVNON
STICKERS THE AIDS TASK FORCE AIDS AWARENESS AMICHAY/Y&R INTERACTIVE ISRAEL
TEL AVIV *
WOMEN EMPOWERMENT STARCOM MEDIAVEST GROUP,
KHEDE KASRA HARIRI FOUNDATION LEO BURNETT BEIRUT * LEBANON LEBANON
PROGRAMME Beirut
ANTI-DRINK DRIVING OGILVY & MATHER,
THE ELUSIVE COASTER SAB MILLER INDIA INDIA
CAMPAIGN Bangalore *
THE ZIMBABWEAN TBWAHUNTLASCARIS
TRILLION DOLLAR FLYER THE ZIMBABWEAN SOUTH AFRICA
NEWSPAPER JOHANNESBURG *
CURRENCY IN GANDHI'S SHOES NON-PROFIT ORGANISATION PUBLICIS INDIA, Gurgaon * INDIA ZENITHOPTIMEDIA, Gurgaon INDIA
A08 Best Use of Ambient Media: Large Scale
KRIEG SCHLUPP
SALTO FOR BEGINNERS MOUNTAIN ADVENTURES LAAX SNOWBOARD SCHOOL BÜRGE/SPRINGER & SWITZERLAND
JACOBY, Zürich *
ILLUMINA LA CITTÀ DI COCA-COLA ITALY COCA-COLA STARCOM ITALIA, Milan * ITALY
MILANO
TBWAGERMANY CARAT HAMBURG & CO
IMPOSSIBLE GOALKEEPER ADIDAS ADIDAS FOOTBALL GERMANY GERMANY
(180TBWA), Berlin MEDIA-SERVICE, Hamburg
MIDWIFE ORGANISATION
BIRTH CANAL MIDWIFE ORGANISATION BBDO GERMANY, Berlin * GERMANY OMD, Düsseldorf GERMANY
HAMBURG
REVERSE GRAFFITI GREEN WORKS NATURAL
THE CLOROX COMPANY DDB WEST, San Francisco * USA
PROJECT CLEANER
GIANT NORMA COLOR PENCILS DDB COLOMBIA, Bogotá * COLOMBIA
PONTO DE CRIAÇÃO, São
HALF PRICE DAIMLER SMART BRAZIL
Paulo *
BRING YOUR A LUCKY CASINO MADRID SLOT MACHINES BUNGALOW 25, Madrid * SPAIN
CASINO
SHIMONI FINKELSTEIN
THE CORAL CEMETERY THE GREEN PARTY RED CORAL REEF ISRAEL
DRAFTFCB, Tel Aviv *
STARCOM - A DIVISION OF
WORLD WILDLIFE FUND FOR
VOTE EARTH TREE SHIRT EARTH HOUR LEO BURNETT SYDNEY * AUSTRALIA STARCOM MEDIAVEST GROUP AUSTRALIA
NATURE
(AUSTRALIA), Sydney
SANDPIT HASBRO SINGAPORE TONKA Y&R, Singapore * SINGAPORE
COLGATE ELECTRIC
POWERBRUSH COLGATE-PALMOLIVE Y&R, Singapore * SINGAPORE
TOOTHBRUSH
FORK TIBITS VEGETARIAN RESTAURANT VEGETARIAN RESTAURANT WIRZ WERBUNG, Zurich * SWITZERLAND
A09 Best Use of Special Events and Stunt/Live Advertising
TENNIS BALLS ACTION FUNDAÇÃO TÊNIS CHILDREN'S CHARITY ESCALA, Porto Alegre * BRAZIL
HEADLESS MAGICIAN HAPPY VALLEY HAPPY VALLEY OGILVY SHANGHAI * CHINA
THE GRIGORE ANTIPA NATURAL THE GRIGORE ANTIPA LEO BURNETT & TARGET,
THE DINOSAUR EXHIBITION ROMANIA
HISTORY MUSEUM NATURAL HISTORY MUSEUM Bucharest *
UNITED STARCOM MEDIAVEST GROUP, UNITED
LIVE AD HONDA HONDA ACCORD 4 CREATIVE, London
KINGDOM London * KINGDOM
HASAN & PARTNERS, KONTAKTOINTITOIMISTO
THE CONTAINER RUSTHOLLI RUSTHOLLI RENOVATIONS FINLAND FINLAND
Helsinki * TOINEN, Helsinki
3. FOOTBALL FEDERATION
THE MISSING 'H' INTERNATIONAL FOOTBALL LOWE SYDNEY * AUSTRALIA
AUSTRALIA
SHOUT LOUDER RIVER PLATE BARCELONA FILIAL FOOTBALL CLUB DRAFTFCB SPAIN, Madrid * SPAIN
INTERCOM SOS CHILDREN'S VILLAGES SOS CHILDREN'S VILLAGES 10 ADVERTISING, Antwerp * BELGIUM
SOUND CANNON PROJECT CORUS ENTERTAINMENT SCREAM TV zig, Toronto * CANADA
FOSTER'S GROUP: CARLTON CLEMENGER BBDO
PLASTIC CUP BEER AUSTRALIA MEDIACOM, Melbourne AUSTRALIA
DRAUGHT MELBOURNE *
LEO BURNETT GUATEMALA,
PIRACY FOMPI/C. A. CINEMAS ANTI-PIRACY CAMPAIGN GUATEMALA STARCOM, Guatemala City GUATEMALA
Guatemala City *
THE LONGEST FOOTBALL PUBLICIS THAILAND,
PANASONIC SIEW SALES VIERA TV THAILAND MEDIA PALETTE, Bangkok THAILAND
MATCH Bangkok *
AXE RUNNING UNILEVER AXE UNCLE GREY, Århus * DENMARK
HOME IMPROVEMENT
THE HOUSE OF IMAGINATION HORNBACH HEIMAT, Berlin * GERMANY CROSSMEDIA, Düsseldorf GERMANY
SUPERSTORES
HUMAN RACE NIKE NIKE+ R/GA, New York * USA
CLIMATE CHANGE ENERGY CONSUMPTION LOWE BRINDFORS,
VATTENFALL SWEDEN STARCOM SWEDEN, Stockholm SWEDEN
SIGNATURE AWARENESS Stockholm *
STARCOM - A DIVISION OF
WORLD WILDLIFE FUND FOR
VOTE EARTH MONUMENTS EARTH HOUR LEO BURNETT SYDNEY * AUSTRALIA STARCOM MEDIAVEST GROUP AUSTRALIA
NATURE
(AUSTRALIA), Sydney
SAATCHI & SAATCHI, London UNITED UNITED
DANCE T-MOBILE T-MOBILE MEDIACOM, London
* KINGDOM KINGDOM
A10 Best Use of Internet
NEW ZEALAND TRANSPORT CLEMENGER BBDO,
DISTRACTED DRIVERS DISTRACTED DRIVERS NEW ZEALAND OMD, Wellington NEW ZEALAND
AGENCY Wellington *
BANNER CONCERTS AXION YOUTH BANKING BOONDOGGLE, Leuven * BELGIUM FASTBRIDGE, Brussels BELGIUM
CRISPIN PORTER +
WHOPPER SACRIFICE BURGER KING BURGER KING USA VML, New York USA
BOGUSKY, Boulder *
EBAY ATTACK AMNESTY INTERNATIONAL HUMAN RIGHTS walker, Zürich * SWITZERLAND
MAN'S BEST FRIEND CIELO VERDE DOG'S SHELTER DOG'S SHELTER JWT COSTA RICA, San José * COSTA RICA CAMEDIA, San José COSTA RICA
POP-UP WINDOW CRAZY NOISE PROTECTION
BECHTOLD PUBLICIS FRANKFURT * GERMANY
CHONG WINDOWS
GARAGE INTERACTIVE
IT'S UP TO YOU SKOL BEER SKOL BEATS FESTIVAL BRAZIL
MARKETING, Sao Paulo *
UBACHSWISBRUN/JWT, THE
KIT KAT JESUS NESTLÉ NEDERLAND KIT KAT
Amsterdam * NETHERLANDS
RED DWARF LANDS ON UNITED
DAVE, PART OF UKTV TELEVISION PROGRAMME RED BEE MEDIA, London *
DAVE KINGDOM
BALLERS NETWORK NIKE NIKE BASKETBALL R/GA, New York * USA
RUSTY SCROLLBAR SONAX SONAX SX 90 PLUS PLAN.NET HAMBURG * GERMANY MEDIAPLUS, Hamburg GERMANY
SHALMOR AVNON
ISRAELI BUSINESS
THE LARGEST MEETING GLOBES AMICHAY/Y&R INTERACTIVE ISRAEL
CONVENTION
TEL AVIV *
SHALMOR AVNON
WHEN THE LIGHTS ARE OFF ORANGE ORANGE TIME AMICHAY/Y&R INTERACTIVE ISRAEL
TEL AVIV *
SHALMOR AVNON
COLGATE PROFESSIONAL
CLEAN THE COMMENTS SCHESTOWITZ AMICHAY/Y&R INTERACTIVE ISRAEL
CLEAN
TEL AVIV *
GOODBY SILVERSTEIN &
WARIOLAND: SHAKE IT! NINTENDO VIDEO GAME USA STARCOM USA, Chicago USA
PARTNERS, San Francisco *
VOLUMEMAX YAMAHA MOTOR FRANCE A NEW MOTORBIKE BUZZMAN, Paris * FRANCE
A11 Best Use of Other Digital Media including mobile devices
COTO-TAMA: DESKTOP NHK ENTERPRISES DIGITAL ART FESTIVAL HAKUHODO, Tokyo * JAPAN
INVADER
UNITED UNITED
STEALTH SOUND FANTA/COCA-COLA FANTA OGILVY LONDON * VIZEUM UK, London
KINGDOM KINGDOM
THE CHIRIMOYA COLADA! COMPAÑÍA PISQUERA DE CHILE COCKTAIL OMD CHILE, Santiago * CHILE
THE
WIFI HEADLINES COFFEECOMPANY CHAIN OF CAFES THEY, Amsterdam *
NETHERLANDS
RINGLEADER DIGITAL, New
GOSSIP GIRL THE CW NETWORK TELEVISION PROGRAMME USA OMD, New York * USA
York
DAIMLER, MERCEDES-BENZ, LUKAS LINDEMANN
FOLDER MAILING VERTRIEBSORGANISATION MERCEDES-BENZ SPRINTER GERMANY
ROSINSKI, Hamburg *
DEUTSCHLAND
FIRST IN-EAR COMMERCIAL NEUROTH HEARING AID CHECK JUNG von MATT, Vienna * AUSTRIA
WISH I COULD BE TRUE TO SONY MUSIC ASSOCIATED JUJU FEAT. SPONTANIA DENTSU, Tokyo * JAPAN
MYSELF RECORDS
UNITED
LONDON MARATHON ADIDAS ADIDAS CARAT UK, London *
KINGDOM
OVK/PARENTS OF CHILD ROAD
LET IT RING ROAD SAFETY MESSAGE HAPPINESS BRUSSELS * BELGIUM
VICTIMS
VIRTUAL TAP STELLA / AB INBEV BEER FAMOUS, Brussels * BELGIUM
IIDA CALLING KDDI CORPORATION IIDA GROUND, Tokyo * JAPAN
4. A12 Best Use of Sponsorship
BEIJING OLYMPICS TELECOMMUNICATIONS
CHINA MOBILE ZENITH MEDIA, Shanghai * CHINA
SPONSORSHIP PLATFORM PROVIDER
AUSTRALIA'S MOST LOVED McDONALD'S AUSTRALIAN IDOL OMD, Sydney * AUSTRALIA
SONGS
TELECOMMUNICATIONS
XBOX LIVE SPRINT MINDSHARE, New York * USA
PROVIDER
GREEN ROOM
GOOD-BYE CELLULITE NIVEA HEALTH/BEAUTY PRODUCT USA OMD, New York * USA
ENTERTAINMENT, New York
AN INTERACTIVE VOLVO OCEAN RACE EURO RSCG 4D THE UNITED
VOLVO CAR CORPORATION MINDSHARE, London
ADVENTURE EDITIONS AMSTERDAM * NETHERLANDS KINGDOM
UNITED
LET'S GROW MORRISONS SUPERMARKETS MEDIAEDGE:CIA, London *
KINGDOM
STRAUCHANIE MARS MARS CHOCOLATE BAR STARCOM MELBOURNE * AUSTRALIA
SPONSORSHIP
UNITED
GORDON'S AND GORDON DIAGEO GORDON'S GIN CARAT UK, London *
KINGDOM
B01 Use of Mixed Media
ZENITHOPTIMEDIA AUSTRALIA,
TED 696 PROJECT LION NATHAN AUSTRALIA BEER AUSTRALIA
Sydney *
ADIDAS NEW ZEALAND / NEW TBWAWHYBIN (180TBWA),
THIS IS NOT A JERSEY ALL BLACKS RANGE NEW ZEALAND CARAT NEW ZEALAND, Auckland NEW ZEALAND
ZEALAND RUGBY UNION Auckland
FROM GIOVANNI TO NESTLÉ BACI PERUGINA CHOCOLATE ARMANDO TESTA, Turin * ITALY MAXUS, Milan ITALY
DONGIOVANNI
HOME IMPROVEMENT
THE HOUSE OF IMAGINATION HORNBACH HEIMAT, Berlin * GERMANY CROSSMEDIA, Düsseldorf GERMANY
SUPERSTORES
MEDIACOM MEDIA INDIA,
TO SHAVE OR NOT GILLETTE PROCTER & GAMBLE GILLETTE MACH 3 INDIA
Mumbai *
WATCH YOUR OWN HEART HEART & CIRCULATORY UNITED UNITED
BRITISH HEART FOUNDATION GREY, London * PHD MEDIA, London
ATTACK DISEASE CHARITY KINGDOM KINGDOM
McCANN ERICKSON UNITED UNITED
COMPUTERTAN SKCIN SKIN CANCER AWARENESS UNIVERSAL McCANN, London
LONDON * KINGDOM KINGDOM
CHANGE INTEGRATED,
ONOVALOV'S STATUE JELFA SA ANTI-HANGOVER REMEDY POLAND
Warsaw *
SAY CONDOM, ALOUD BBC WORLD SERVICE TRUST SOCIAL AWARENESS MADISON MEDIA, Mumbai * INDIA
UNITED
GORDON'S AND GORDON DIAGEO GORDON'S GIN CARAT UK, London *
KINGDOM
AYGO CAR DANCE PARTY TOYOTA TOYOTA AYGO HAPPINESS BRUSSELS * BELGIUM
OBAMcCAIN VOTE AMERICA VOTE AMERICA GREY NEW YORK * USA
STARCOM MEDIAVEST GROUP,
STOP THE SUFFERING PROCTER & GAMBLE PERT PLUS LEO BURNETT BEIRUT * LEBANON LEBANON
Beirut
UNITED UNITED
DANCE T-MOBILE T-MOBILE SAATCHI & SAATCHI, London MEDIACOM, London *
KINGDOM KINGDOM
A PARTY WHEREVER YOU FISCHER AMERICA, São
CERVEJARIAS KAISER HEINEKEN BRAZIL
GO Paulo *
THEZIMBABWEAN TBWAHUNTLASCARIS
TRILLION DOLLAR CAMPAIGN THE ZIMBABWEAN NEWSPAPER, SOUTH AFRICA
JOHANNESBURG *
THEZIMBABWEAN.CO.UK
THE POWER OF NANO TATA MOTORS TATA NANO CAR LODESTAR UNIVERSAL, Mumbai * INDIA
INNOVATIONS
C01 Fast Moving Consumer Goods
PIMP MY KETTLE SAN REMO FANTASTIC NOODLE CUPS OMD, Sydney * AUSTRALIA
“ROOTS” CANNED COFFEE JAPAN TOBACCO CANNED COFFEE DENTSU, Tokyo * JAPAN
BOOK
VITASOY INTERNATIONAL DDB WORLDWIDE, Hong
IT'S DEAD FRUITY! VITA JUICE HONG KONG PHD HONG KONG * HONG KONG
HOLDINGS Kong
HAVAS SPORTS &
DESTAPADOS COPA COCA-COLA COCA-COLA ARGENTINA
ENTERTAINMENT, Buenos Aires *
STARCOM COSTA RICA, San
CHARLIE'S ROOM KRAFT ROYAL GELATIN JWT COSTA RICA, San José * COSTA RICA COSTA RICA
José
KIT KAT MAIL 2009 NESTLÉ CONFECTIONERY KIT KAT JWT JAPAN, Tokyo * JAPAN
EARN YOUR STRIPES KELLOGG'S FROSTED FLAKES LEO BURNETT USA, Chicago USA STARCOM USA, Chicago * USA
MEDIACOM MEDIA INDIA,
TO SHAVE OR NOT GILLETTE & PROCTER & GAMBLE GILLETTE MACH 3 INDIA
Mumbai *
UNITED
GORDON'S AND GORDON DIAGEO GORDON'S GIN CARAT UK, London *
KINGDOM
STARCOM MEDIAVEST GROUP UNITED ARAB
FALLING IN LOVE AGAIN MARS CONFECTIONERY
DUBAI * EMIRATES
MEDIACOM GERMANY,
PEDIGREE ADOPTION DRIVE MARS PEDIGREE GERMANY
Düsseldorf *
MEDIACOM GERMANY,
HAPPY CAT MOMENTS MARS PETCARE GERMANY WHISKAS® GERMANY
Düsseldorf *
SHALMOR AVNON
COLGATE TOTAL
CLEAN THE COMMENTS SCHESTOWITZ AMICHAY/Y&R INTERACTIVE ISRAEL
PROFESSIONAL CLEAN
TEL AVIV *
WORLD'S FIRST DIAGEO PORTUGAL PAMPERO RUM LEO BURNETT LISBOA * PORTUGAL
EPHEMERAL MUSEUM
C02 Cars & Automotive Services
UNITED STARCOM MEDIAVEST GROUP, UNITED
HONDA LIVE AD HONDA HONDA ACCORD 4 CREATIVE, London
KINGDOM London * KINGDOM
5. UNITED
YOU CREATE THE CAR PEUGEOT MOTORS COMPANY PEUGEOT OMD UK, London *
KINGDOM
CEILING CINEMA NISSAN CENTRE EUROPE NISSAN MICRA C+C CABRIO TBWAGERMANY, Düsseldorf * GERMANY
REINVENTING THE LEXUS USA 2010 LEXUS RX TEAM ONE, El Segundo * USA
MAGAZINE
SANCHO BBDO COLOMBIA,
TAXI ROCKOLA CHEVROLET GENERAL MOTORS COLMOTORES TAXI 7:24 CHEVROLET COLOMBIA
Bogotá *
AYGO CAR DANCE PARTY TOYOTA TOYOTA AYGO HAPPINESS BRUSSELS * BELGIUM
WUNDERMAN BRAZIL, Sao
WE LIVE TO TELL STORIES LAND ROVER LAND ROVER BRAZIL
Paulo *
C03 Clothing, Footwear & Accessories
TOKYO FASHION MAP UNIQLO CO VARIATED PARKA SERIES DENTSU, Tokyo * JAPAN
C04 Other Consumer Products (including Durable Goods)
FIRSTELL
MIDEA HOME APPLIANCE &
POWERFUL FAN ELECTRIC FAN COMMUNICATIONS CHINA
ELECTRONICS
SHANGHAI *
POP-UP WINDOW CRAZY NOISE PROTECTION
BECHTOLD PUBLICIS FRANKFURT * GERMANY
CHONG WINDOWS
VIDEO SURVEILLANCE
SANTEC SCREENGUARD SANYO VIDEO VERTRIEB PLAN.NET HAMBURG * GERMANY MEDIAPLUS, Hamburg GERMANY
SYSTEMS
KINGSTON TECHNOLOGY
USB OUTDOOR MEMORY USB GARWICHBBDO, Lima * PERU OMD PERU, Lima PERU
COMPANY
PUBLICIS AMBIENCE,
CHILD-SAFE POSTERS SANSUI ELECTRONICS SANSUI TVS INDIA
Mumbai *
C05 Financial Products & Services
VEJA 40 YEARS ITAÚ BANK BANK AFRICA, Sao Paulo * BRAZIL
ING AUTO.BE ING CAR INSURANCE EURO RSCG BRUSSELS * BELGIUM CARAT, Brussels BELGIUM
DEUTSCHER SPARKASSEN- UND SPARKASSE INVESTMENT
WISHING WELL JUNG von MATT, Hamburg * GERMANY
GIROVERBAND BANKING
C06 Commercial Public Services
YELLOW PAGES
HUGE YELLOW DARTS YELLOW PAGES GROUP COSSETTE MEDIA, Toronto * CANADA
DIRECTORIES
SENDING REAL GREETING MIXI NEW YEAR'S GREETING HAKUHODO DY MEDIA
JAPAN POST SERVICE CO JAPAN
CARDS CARD PARTNERS, Tokyo *
STARCOM NEW ZEALAND,
TREEHOUSE RESTAURANT YELLOW YELLOW PAGES COLENSO BBDO, Auckland * NEW ZEALAND NEW ZEALAND
Auckland
UNITED UNITED
DANCE T-MOBILE T-MOBILE SAATCHI & SAATCHI, London MEDIACOM, London *
KINGDOM KINGDOM
C07 Travel, Entertainment & Leisure
THE VANKSEN GROUP, New
VIRTUAL STORYTELLER DISNEY DESTINATIONS DISNEY PARKS USA
York *
THE GRIGORE ANTIPA NATURAL THE GRIGORE ANTIPA LEO BURNETT & TARGET,
THE DINOSAUR EXHIBITION ROMANIA
HISTORY MUSEUM NATURAL HISTORY MUSEUM Bucharest *
EXPERIENCE/LIFESTYLE MANNING GOTTLIEB OMD, UNITED
GOOD STUFF LASTMINUTE
FACILITATOR London * KINGDOM
THE BEST JOB IN THE MITCHELL & PARTNERS,
TOURISM QUEENSLAND GREAT BARRIER REEF CUMMINSNITRO, Brisbane * AUSTRALIA AUSTRALIA
WORLD Fortitude Valley
STARCOM MEDIAVEST GROUP,
MAD IN SINGAPORE SINGAPORE TOURISM BOARD SINGAPORE TOURISM INDIA
Mumbai *
ARNOLD WORLDWIDE
POKER ISLAND BWIN ONLINE POKER ITALY MPG ITALIA, Milan * ITALY
ITALY, Milan
THE DAWN OF TWILIGHT HOYTS DISTRIBUTION TWILIGHT MOTION PICTURE MEDIA CONTACTS, Sydney * AUSTRALIA
CHICAGO INTERNATIONAL FILM CHICAGO INTERNATIONAL
SEE MORE IN THE DARK DDB, Chicago * USA
FESTIVAL FILM FESTIVAL
MYTHIC CREATURES THE FIELD MUSEUM THE FIELD MUSEUM DDB, Chicago * USA
C08 Retail And E-Commerce, including Restaurants
SUSTAINABILITY WALMART RETAIL STORE MEDIAVEST USA, New York * USA
LUKAS LINDEMANN
THE LEGO CODES MYTOYS.DE ONLINE TOY STORE GERMANY
ROSINSKI, Hamburg *
BACK TO SCHOOL SEARS RETAIL STORE MPG, Boston USA MEDIA CONTACTS, Boston * USA
THE LIVING POSTER FISCH FRANKE FISH RESTAURANT PUBLICIS FRANKFURT * GERMANY
IKEA-CINEMA-CATALOGUE IKEA AUSTRIA IKEA FURNITURE DDB GERMANY BERLIN * GERMANY MEDIACOM AUSTRIA, Vienna AUSTRIA
C09 Healthcare & Medical
THE WORLD´S FIRST IN-EAR NEUROTH HEARING AID CHECK JUNG von MATT, Vienna * AUSTRIA
COMMERCIAL
C10 Publications & Media
THE PHONE TELEVISION
HIDDEN PHONES AVRO NEW MESSAGE, Amsterdam * THE
PROGRAMME NETHERLANDS
GOSSIP GIRL TELEVISION RINGLEADER DIGITAL, New
GOSSIP GIRL THE CW NETWORK USA OMD, New York * USA
PROGRAMME York
13 REASONS WHY PENGUIN BOOKS THIRTEEN REASONS WHY GREY NEW YORK * USA
THE ZIMBABWEAN TBWAHUNTLASCARIS
TRILLION DOLLAR CAMPAIGN THE ZIMBABWEAN SOUTH AFRICA
NEWSPAPER JOHANNESBURG *
6. THE ECONOMIST U.S. THE ECONOMIST THE ECONOMIST MAGAZINE BBDO NEW YORK * USA PHD, New York USA
LAUNCH
C11 Business Products & Services
BUSINESS SOFTWARE AND UNITED UNITED
THE KRYPTON FACTOR SAGE DRUM PHD, London * PHD MEDIA, London
SERVICES KINGDOM KINGDOM
MOBILE
OUTSIDE OFFICE PROXIMUS TELECOMMUNICATIONS FAMOUS, Brussels * BELGIUM
PROVIDER
C12 Corporate Information
SOUND PRODUCTION
EVERY IMAGE HAS A SOUND SAXSOFUNNY DDB BRASIL, São Paulo * BRAZIL
COMPANY
WANTED VELOCITY FILMS RECRUITMENT JWT CAPE TOWN * SOUTH AFRICA
HOME READING SELECTION OGI PUBLISHING HOUSE LEO BURNETT MOSCOW * RUSSIA MEDIAVEST, Moscow RUSSIA
C13 Charities, Public Health & Safety, Public Awareness Messages
SEYFI SOLUKAL GREENPEACE MEDITERRANEAN CLIMATE CAMPAIGN GREY ISTANBUL * TURKEY
EBAY ATTACK AMNESTY INTERNATIONAL HUMAN RIGHTS walker, Zürich * SWITZERLAND
ANAD (NATIONAL ASSOCIATION
CONTEMPORARY BEAUTY EATING DISORDER
OF ANOREXIA NERVOSA AND OGILVY FRANKFURT * GERMANY
IDEAL AWARENESS
ASSOCIATED)
LABELS PAMPLONA TOWN HALL ANTI-VANDALISM CAMPAIGN GAP'S, Pamplona * SPAIN
McCANN ERICKSON UNITED UNITED
COMPUTERTAN SKCIN SKIN CANCER AWARENESS UNIVERSAL McCANN, London
LONDON * KINGDOM KINGDOM
ROYAL NATIONAL LIFEBOAT UNITED
MYSTERY PACKAGE RNLI YOUTH CAMPAIGN PROXIMITY LONDON *
ASSOCIATION KINGDOM
THE LONGER THEY'RE HERE YOUTH OFF THE STREETS HOMELESSNESS CHARITY LAVENDER*, Sydney * AUSTRALIA MEDIA TREE, Sydney AUSTRALIA
...
BELGIAN ASSOCIATION OF BELGIAN ASSOCIATION OF
DRIPPING MONUMENT FAMOUS, Brussels * BELGIUM
UROLOGISTS UROLOGISTS
REFUGEE GAME SHOW REFUGEE AID BELGIUM REFUGEE AID BELGIUM FAMOUS, Brussels * BELGIUM
NOT IN DANGER OF WWF BRASIL WWF DDB BRASIL, São Paulo * BRAZIL
EXTINCTION