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Title                    Advertiser/Client                Product/Service          Entrant Company           Country
A01 Consumer Goods, including FMCG and household products 

PROTECTING FUTURES PROCTER & GAMBLE                             FEMININE HYGIENE       MS&L, New York              USA

GUINNESS RALLY         DIAGEO GUINNESS USA                      BEER                   TAYLOR, New York            USA

WORLD'S FIRST          DIAGEO PORTUGAL                          PAMPERO RUM            LEO BURNETT LISBOA          PORTUGAL
EPHEMERAL MUSEUM

A02 Healthcare and Services 
                                                                DENGUE DISEASE
WAR AGAINST DENGUE SÃO PAULO CITY HALL                                                 SA COMUNICAÇÃO, São Paulo   BRAZIL
                                                                AWARENESS

LOVE DISTANCE          SAGAMI RUBBER INDUSTRIES                 CONTRACEPTIVE          GT, Tokyo                   JAPAN

A04 Media, Arts and Entertainment 
                                                                                       SPILLMANN/FELSER/LEO
ZURICH'S BEING SOLD    CABARET VOLTAIRE                         CABARET                                            SWITZERLAND
                                                                                       BURNETT, Zurich

A05 Travel, Tourism & Leisure 
                                                                                       BEACON COMMUNICATIONS,
YUBARI                 YUBARI RESORT                            TOWN PROMOTION                                     JAPAN
                                                                                       Tokyo
BEST JOB IN THE                                                 ISLANDS OF THE GREAT
                       TOURISM QUEENSLAND                                              CUMMINSNITRO, Brisbane      AUSTRALIA
WORLD                                                           BARRIER REEF

A06 Retail and e-commerce, incl. restaurants 
THE £10 MILLION                                                                        PARATUS COMMUNICATIONS, UNITED
                       COSTA COFFEE                             COFFEE RETAILER
TONGUE                                                                                 London                  KINGDOM

A08 Technology and Manufacturing 
                                                                                       PRIME PUBLIC RELATIONS,
MESS IS MORE           HALEBOP                                  SMS SERVICE                                        SWEDEN
                                                                                       Stockholm

A09 Charity and not for profit 
                       THE JAPAN WILDLIFE CONSERVATION          TIGER CONSERVATION
TIGERS SAVE TIGERS!                                                                    DENTSU, Tokyo               JAPAN
                       SOCIETY                                  FUND AWARENESS
                                                                WOMEN EMPOWERMENT LEO BURNETT BEIRUT
KHEDE KASRA            HARIRI FOUNDATION                                                                           LEBANON
                                                                PROGRAM
                                                                GLOBAL WARMING
EARTH HOUR             WORLD WILDLIFE FUND FOR NATURE                                  LEO BURNETT SYDNEY          AUSTRALIA
                                                                AWARENESS

SELLING HOPE           PORTUGUESE RED CROSS                     CHARITY AWARENESS      LEO BURNETT LISBOA          PORTUGAL

A10 Corporate Communication 
                                                                                       PUBLICIS GROUP AUSTRIA,
RAIN OF FLOWERS        T-MOBILE AUSTRIA                         BRAND AWARENESS                                    AUSTRIA
                                                                                       Vienna

A11 Public Affairs 
                       CAMARA DE COMERCIO DE COSTA
BRING BACK PEACE       RICA/ASOCIACION DE FAMILIARES            ANTI-CRIME CAMPAIGN    DDB COSTA RICA, San José    COSTA RICA
                       VICTIMAS DE HOMICIDIO

ISRAEL STANDS STILL    GREEN LIGHT                              ROAD SAFETY            GREY CONTENT, Tel Aviv      ISRAEL

                       JEWISH COUNCIL FOR EDUCATION AND         PRESIDENTIAL
THE GREAT SCHLEP                                                                       DROGA5, New York            USA
                       RESEARCH                                 CAMPAIGN

A13 Corporate Responsibility and Environmental Issues 
HONEY, LET'S LICK      THE HAAGEN-DAZS BRAND                    FROZEN DESSERT         KETCHUM, San Francisco      USA
THE PROBLEM
HOME-READING           OGI                                      PUBLISHING HOUSE       LEO BURNETT MOSCOW          RUSSIA
SELECTION

B01 Best Use of the Internet, Digital Media and Social Media 

23 DAYS FAN DIARY      GOOGLE GERMANY                           YOUTUBE.DE             KOLLE REBBE, Hamburg        GERMANY

                                                                                       PRIME PUBLIC RELATIONS,
MESS IS MORE           HALEBOP                                  SMS SERVICE                                        SWEDEN
                                                                                       Stockholm
ONE THOUSAND           TV GLOBO                                 TV MINI-SERIES         LIVEAD, São Paulo           BRAZIL
CASMURROS
BEST JOB IN THE                                                 ISLANDS OF THE GREAT
                       TOURISM QUEENSLAND                                              CUMMINSNITRO, Brisbane      AUSTRALIA
WORLD                                                           BARRIER REEF
B02 Best Use of Live Events and or Celebrity endorsement 
                                                                                   THE PROMARKET GROUP, Tel ISRAEL
COCA-COLA VILLAGE     THE COCA-COLA COMPANY                 SOFT DRINK
                                                                                   Aviv
ACCIDENTS CAN         THE BUCHAREST POLICE                  ROAD SAFETY CAMPAIGN ARSENOAIEI & MATASEL,        ROMANIA
HAPPEN TO ANYONE!                                                                Bucharest
                      CAMARA DE COMERCIO DE COSTA
THE VALUE OF A LIFE   RICA/ASOCIACION DE FAMILIARES         EXHIBITION             DDB COSTA RICA, San José   COSTA RICA
                      VICTIMAS DE HOMICIDIO

ISRAEL STANDS STILL   GREEN LIGHT                           ROAD SAFETY            GREY CONTENT, Tel Aviv     ISRAEL

B04 Best Launch or Re-launch 
                                                            THE NEW FOOTBALL                                  UNITED
BEAUTIFUL GAME        SPORTECH                                                     RESONATE, London
                                                            POOLS                                             KINGDOM
                                                                                   BEACON COMMUNICATIONS,
YUBARI                YUBARI RESORT                         TOWN RE-LAUNCH                                    JAPAN
                                                                                   Tokyo

B05 Best PR led integrated campaign 
                      FEDERAL MINISTRY OF TRANSPORT,        C02 REDUCTION
REDUCE C02                                                                         SCHOLZ & FRIENDS, Berlin   GERMANY
                      BUILDING AND URBAN AFFAIRS            PROGRAMME
BATTLE OF THE                                                                                                 THE
                      AMSTERDAM CITYGAMES                   LOCAL EVENT            RICH, Amsterdam
BOROUGHS                                                                                                      NETHERLANDS
                                                            WOMEN EMPOWERMENT LEO BURNETT BEIRUT
KHEDE KASRA           HARIRI FOUNDATION                                                                       LEBANON
                                                            PROGRAM
                                                                                                              UNITED
PIGS ARE WORTH IT!    BPEX                                  PIG INDUSTRY PRICES    WEBER SHANDWICK, London
                                                                                                              KINGDOM

GUINNESS RALLY        DIAGEO-GUINNESS USA                   BEER                   TAYLOR, New York           USA

B06 Best International PR campaign 
BEST JOB IN THE                                             ISLANDS OF THE GREAT
                      TOURISM QUEENSLAND                                           CUMMINSNITRO, Brisbane     AUSTRALIA
WORLD                                                       BARRIER REEF
                                                            GLOBAL WARMING
EARTH HOUR            WORLD WILDLIFE FUND FOR NATURE                               LEO BURNETT SYDNEY         AUSTRALIA
                                                            AWARENESS

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Cl2009 Pr Lions Shortlist

  • 1. Title Advertiser/Client Product/Service Entrant Company Country A01 Consumer Goods, including FMCG and household products  PROTECTING FUTURES PROCTER & GAMBLE FEMININE HYGIENE MS&L, New York USA GUINNESS RALLY DIAGEO GUINNESS USA BEER TAYLOR, New York USA WORLD'S FIRST DIAGEO PORTUGAL PAMPERO RUM LEO BURNETT LISBOA PORTUGAL EPHEMERAL MUSEUM A02 Healthcare and Services  DENGUE DISEASE WAR AGAINST DENGUE SÃO PAULO CITY HALL SA COMUNICAÇÃO, São Paulo BRAZIL AWARENESS LOVE DISTANCE SAGAMI RUBBER INDUSTRIES CONTRACEPTIVE GT, Tokyo JAPAN A04 Media, Arts and Entertainment  SPILLMANN/FELSER/LEO ZURICH'S BEING SOLD CABARET VOLTAIRE CABARET SWITZERLAND BURNETT, Zurich A05 Travel, Tourism & Leisure  BEACON COMMUNICATIONS, YUBARI YUBARI RESORT TOWN PROMOTION JAPAN Tokyo BEST JOB IN THE ISLANDS OF THE GREAT TOURISM QUEENSLAND CUMMINSNITRO, Brisbane AUSTRALIA WORLD BARRIER REEF A06 Retail and e-commerce, incl. restaurants  THE £10 MILLION PARATUS COMMUNICATIONS, UNITED COSTA COFFEE COFFEE RETAILER TONGUE London KINGDOM A08 Technology and Manufacturing  PRIME PUBLIC RELATIONS, MESS IS MORE HALEBOP SMS SERVICE SWEDEN Stockholm A09 Charity and not for profit  THE JAPAN WILDLIFE CONSERVATION TIGER CONSERVATION TIGERS SAVE TIGERS! DENTSU, Tokyo JAPAN SOCIETY FUND AWARENESS WOMEN EMPOWERMENT LEO BURNETT BEIRUT KHEDE KASRA HARIRI FOUNDATION LEBANON PROGRAM GLOBAL WARMING EARTH HOUR WORLD WILDLIFE FUND FOR NATURE LEO BURNETT SYDNEY AUSTRALIA AWARENESS SELLING HOPE PORTUGUESE RED CROSS CHARITY AWARENESS LEO BURNETT LISBOA PORTUGAL A10 Corporate Communication  PUBLICIS GROUP AUSTRIA, RAIN OF FLOWERS T-MOBILE AUSTRIA BRAND AWARENESS AUSTRIA Vienna A11 Public Affairs  CAMARA DE COMERCIO DE COSTA BRING BACK PEACE RICA/ASOCIACION DE FAMILIARES ANTI-CRIME CAMPAIGN DDB COSTA RICA, San José COSTA RICA VICTIMAS DE HOMICIDIO ISRAEL STANDS STILL GREEN LIGHT ROAD SAFETY GREY CONTENT, Tel Aviv ISRAEL JEWISH COUNCIL FOR EDUCATION AND PRESIDENTIAL THE GREAT SCHLEP DROGA5, New York USA RESEARCH CAMPAIGN A13 Corporate Responsibility and Environmental Issues  HONEY, LET'S LICK THE HAAGEN-DAZS BRAND FROZEN DESSERT KETCHUM, San Francisco USA THE PROBLEM HOME-READING OGI PUBLISHING HOUSE LEO BURNETT MOSCOW RUSSIA SELECTION B01 Best Use of the Internet, Digital Media and Social Media  23 DAYS FAN DIARY GOOGLE GERMANY YOUTUBE.DE KOLLE REBBE, Hamburg GERMANY PRIME PUBLIC RELATIONS, MESS IS MORE HALEBOP SMS SERVICE SWEDEN Stockholm ONE THOUSAND TV GLOBO TV MINI-SERIES LIVEAD, São Paulo BRAZIL CASMURROS BEST JOB IN THE ISLANDS OF THE GREAT TOURISM QUEENSLAND CUMMINSNITRO, Brisbane AUSTRALIA WORLD BARRIER REEF
  • 2. B02 Best Use of Live Events and or Celebrity endorsement  THE PROMARKET GROUP, Tel ISRAEL COCA-COLA VILLAGE THE COCA-COLA COMPANY SOFT DRINK Aviv ACCIDENTS CAN THE BUCHAREST POLICE ROAD SAFETY CAMPAIGN ARSENOAIEI & MATASEL, ROMANIA HAPPEN TO ANYONE! Bucharest CAMARA DE COMERCIO DE COSTA THE VALUE OF A LIFE RICA/ASOCIACION DE FAMILIARES EXHIBITION DDB COSTA RICA, San José COSTA RICA VICTIMAS DE HOMICIDIO ISRAEL STANDS STILL GREEN LIGHT ROAD SAFETY GREY CONTENT, Tel Aviv ISRAEL B04 Best Launch or Re-launch  THE NEW FOOTBALL UNITED BEAUTIFUL GAME SPORTECH RESONATE, London POOLS KINGDOM BEACON COMMUNICATIONS, YUBARI YUBARI RESORT TOWN RE-LAUNCH JAPAN Tokyo B05 Best PR led integrated campaign  FEDERAL MINISTRY OF TRANSPORT, C02 REDUCTION REDUCE C02 SCHOLZ & FRIENDS, Berlin GERMANY BUILDING AND URBAN AFFAIRS PROGRAMME BATTLE OF THE THE AMSTERDAM CITYGAMES LOCAL EVENT RICH, Amsterdam BOROUGHS NETHERLANDS WOMEN EMPOWERMENT LEO BURNETT BEIRUT KHEDE KASRA HARIRI FOUNDATION LEBANON PROGRAM UNITED PIGS ARE WORTH IT! BPEX PIG INDUSTRY PRICES WEBER SHANDWICK, London KINGDOM GUINNESS RALLY DIAGEO-GUINNESS USA BEER TAYLOR, New York USA B06 Best International PR campaign  BEST JOB IN THE ISLANDS OF THE GREAT TOURISM QUEENSLAND CUMMINSNITRO, Brisbane AUSTRALIA WORLD BARRIER REEF GLOBAL WARMING EARTH HOUR WORLD WILDLIFE FUND FOR NATURE LEO BURNETT SYDNEY AUSTRALIA AWARENESS