The document discusses the rise of digital donors in three main points: 1. The landscape has changed with people now always connected through multiple devices and cash becoming less common. 2. For charities to adapt, they must break down silos between teams, understand donor behaviors across different channels, and optimize fundraising through single and multi-channel strategies. 3. Charities should continuously inspect and improve their digital fundraising efforts through data analysis, and approach digital work as an ongoing process requiring experimentation.