The document discusses a shoe company that was set up in the 1940s in China and uses a secret technique in its legacy. It analyzes the company's marketing mix, including shoes as its main product and shops and the industry as places of distribution. Pricing ranges from Rs. 550 to Rs. 1,500. The document also notes problems the company faces like falling sales and changes in taste, and proposes solutions like online and offline marketing and improving quality while lowering prices.