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1 SET UP IN THE 1940s.
2 SET UP BY THE CHINESE.
LEGACY
3 USED SECRET TECHNIQUE.
PRODUCT PROMOTIONPRICEPLACE
MARKETING MIX
PRODUCT
SHOES….
PLACE
INDUSTRY
SHOP
END
CUSTOMERS
PRICE
MAXIMUM PRICE:- ₹1500
AVERAGE PRICE:- ₹750
MINIMUM PRICE:- ₹550
WHOLESALE MARKETPLACE
DISTRIBUTION ANALYSIS
PRODUCTS SOURCES ARE:
“TAPSIA AND DHAPA”.
PERSONAL TRANSPORTATION
VEHICLE.
MAXIMUM CUSTOMERS ARE
OFFICE PEOPLE.
DISTRIBUTION PROCESS
MANUFACTURER DISTRIBUTOR RETAILER CUSTOMER
BASED ON MATERIAL QUALITY.
PRICE NEGOTIATION.
COMPETITION ON PRICE.
EFFECTS OF TAX.
PRICING ANALYSIS
1.DOWN FALL IN SALES EVERY YEAR.
2.BEFUDDLED BY CHANGE IN TASTE AND
STYLE.
3.COMPETITION IN MARKET.
PROBLEMSOLUTION
1.ONLINE AS WELL AS OFFLINE
MARKETING.
2.UPDATE WITH TRENDING STYLE
IN MARKET.
3.IMPROVEMENT IN QUALITY AND
DECREASE IN PRICE.
GROUP MEMBERS
ANKIT PRASAD
ANIMESH ASH
SANCHARI CHAKROBARTY
HIMANSU SEKHAR ROUT
AMAN RAWAT BASFORE
CHIRAYOTO SARKAR
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city scan ..a live project on a market