3. 2012 marks several milestones for EYCA. It is 25 years since five EYCA also needs to increase its coverage across Europe. Young
countries (Flemish-speaking Belgium; France; Netherlands; people in every country should have access to European
Portugal and Scotland) signed the Lisbon Protocol: the first Youth Card opportunities. That is why we are working to
formal steps as an association of youth organisations committed establish EYCA member organisations where we don’t have
to promoting youth mobility and active participation. them now and why we are supporting our member organisa-
tions to reach more young people than they reach now.
By twenty years ago, in 1992, the original five were joined by a
further fifteen countries to create the basis of the European Youth Our efforts during the remainder of 2012 and beyond will be
Card Association as we know it today. on extending EYCA’s coverage and continuing the maximising
impact work. We will work with all of our key partners to
2012 is a historical moment for EYCA. We all know that there is achieve that.
real uncertainty about how Europe’s structures and institutions
navigate the troubling economic and political realities. With a European Commission’s Youth on The Move Card initiative
particularly challenging period for young people in Europe, now presents potential opportunities for EYCA at this historical
more than ever all young people need support and tools to make moment. A dedicated President’s commission in early 2012
their way to success. helped EYCA think about the strategic implications of Youth
On The Move Card initiative.
European Youth Cards are a tool for young people to make
informed choices, to access benefits and opportunities, and to In 2012 the Council of Europe Partial Agreement celebrates
connect to institutions and structures that make decisions its 21st birthday. As an energetic 21 year-old, that tool is
affecting their lives. thinking about how to revitalise itself. A workshop later in
2012 will bring government representatives and EYCA
Since being elected President of EYCA in June 2011, I have member organisations together to create a development plan
worked hard with my colleagues on the Board and in our Office to for the future of the Partial Agreement.
make sure that EYCA is in good shape to meet the demands of the
times we are experiencing. EYCA’s work with European Youth Forum, Eurodesk and
ERYICA will be developed to ensure that EYCA benefits and
Our priorities are to make sure we really focus on EYCA’s vision to opportunities are complimented by access to effective
promote and develop youth mobility and active citizenship for information for young people.
young people across Europe. Our ‘maximising impact’ work is
tightening up EYCA’s procedures and finding ways to offer real This is a historic moment for EYCA. There is a lot to do. I am
support to member organisations. But it doesn’t stop there. We happy to be leading EYCA in its efforts to cooperate to achieve
want every member organisation to think about how to do more – more for young people.
how to have a bigger impact on the lives of young people. EYCA’s
new Standards of Excellence are being developed as a set of tools
to encourage EYCA member organisations to achieve more.
JARKKO LEHIKOINEN
1

4. Using the European Youth Card to promote youth mobility and active
citizenship opportunities for all young people across Europe is the vision for
EYCA. A key strategic objective is to increase the number of cardholders for
all member organisations and to establish EYCA member organisations in
places where there isn’t one yet. Here is an update on some developments
related to increasing coverage of European Youth Cards during 2011-2012:
During 2011, initial consultations took place with the French
euro26 Schweizer Jugendkarte AG has been managing a Government’s Ministry for Youth and Sports. Discussions in
web-based European Youth Card presence in Germany 2012 include exploring possible cooperation with CNAJEP
for the past few years. In 2011 and 2012 EYCA’s Board (Comité pour les relations Nationales et internationales des
has been seeking cooperation with German-based Associations de Jeunesse et d'Education Populaire) that
agencies to develop a bigger presence for European represents youth movements and popular education with public
Youth Card in Germany. Initial discussions with IJAB authorities as well as with L’ARF – the Association of French
(Bureau for International Youth Service of the Federal Regions.
Republic of Germany) have explored the potential for
them to contribute to developing European Youth Card
in Germany.
2

5. WE CAN LOOK BACK AT AN EXCITING AUTUMN
WITH QUITE A FEW SUCCESS STORIES. THE
ADMISSION TO EYCA WAS GREAT NEWS FOR US.
TIME TO CELEBRATE AND THEN START WORKING.
WE HAVE SENT 80,000 EYCA-BRANDED MECENAT
CARDS HOME TO CARDHOLDERS. I THINK THE
INTEREST IN THE CARD WILL RISE AS YOUNG Towards the end of 2011, the National Youth Agency
PEOPLE BEGIN TO PLAN THEIR JOURNEYS IN THE
(NYA) hosted a workshop with seven EYCA member
SPRING AND SUMMER.
organisations to define a specific rationale for
developing the European Youth Card in England.
The workshop explored different business models for
delivering European Youth Cards through presentations
Tomas Hansson, PR & Communication
of EYCA member case studies. EYCA, Young Scot and
Mecenat (Sweden) agreed to explore the feasibility of
In 2011, Mecenat issued 80,000 co-branded setting up a special purpose vehicle to deliver a youth
European Youth Cards to students aged 16 to 26 card for England.
after becoming Associate member for EYCA in
November 2011, and these numbers are expected
to grow dramatically over the next few years. The
card is also available online for all young people
up to 26. The Swedish member organisation is WE ARE WORKING ON GETTING OUR
exploring how to contribute to national youth FACEBOOK PAGE MORE POPULAR AND
policy through cooperating with established WE HAVE A MONTHLY NEWSLETTER
institutions such as Ungdomsstyrelsen (the THAT IS SPREADING GENERAL INFO
(OFTEN RELATED TO EUROPEAN
Swedish National Board for Youth Affairs).
NEWS, CAMPAIGNS AND YOUTH
INFORMATION), COMPETITIONS AS
WELL AS PARTNER NEWS.
Alexandra Cangelosi,
Bundesnetzwerk Österreichische Jugendinfos Director
I BELIEVE THAT THE EUROPEAN
EYCA’s Austrian member organisation Bundesnetzwerk YOUTH CARD HAS REAL POTENTIAL
Österreichische Jugendinfos, the national youth information IN BOSNIA AND HERZEGOVINA.
agency, functions as an umbrella organisation for European YOUNG PEOPLE HERE NEED PROJECTS
Youth Cards in the nine Austrian regions. Since they joined LIKE THIS AND OPPORTUNITIES TO
GET CLOSER TO YOUNG PEOPLE FROM
forces in 2010 and established a co-brand with the youth club
OTHER EUROPEAN COUNTRIES.
of an Austrian bank, European Youth Card sales in Austria
have rocketed by more than 500% to 228.000 cards.
Congratulations! Maja Starcevic,
Project Coordinator
Auctus became EYCA Associate Member in October 2011 and is now working hard to establish
cooperation with government authorities to win further support for European Youth Card
activities in Bosnia and Herzegovina. This includes supporting the Bosnia-Herzegovina Govern-
ment to become a member of the Partial Agreement on Youth Mobility in the framework of the
Council of Europe. Auctus has applied for a project to support youth cooperation in the Balkans
region with a special focus on promoting places of interest in BiH to young Europeans using EYCA
communication channels.
3

6. The EYCA Board together with the Office established a Maximising Impact group, which
supports members to achieve the best results possible in delivering the card as well as
providing youth information and services to young people. The group has defined Standards
of Excellence, which describe what outstanding EYCA member organisations should aspire
to deliver in order to have a significant impact on all dimensions of EYCA’s work.
Standards of Excellence have been identified in relation to the following key dimensions:
Sustainable member organisations
Quality benefits and discounts for young people
Youth mobility and citizenship
Knowledge of young people
Communications and PR
Active contribution to EYCA
4

7. In 2011 and 2012, the Maximising Impact working group cooperated with EYCA Group Board
members to support several EYCA members. Together they have focused on analysing business
strategies, identifying priority areas for development and creating specific action plans:
THE EUROPEAN YOUTH CARD IN HUNGARY IS
NOW COMBINED WITH THE NATIONAL WITH OUR NEWSLETTER, WE REACH MORE
STUDENT CARD AND THE FIRST 100.000 CARDS THAN 5000 SUBSCRIBERS AND OUR
WERE ISSUED DURING AN EVENT EXTENSIVELY FACEBOOK PAGE HAS MORE THAN 1200
COVERED BY THE MEDIA. AS THE NATIONAL FOLLOWERS. DURING THE EUROBASKET 2011
STUDENT CARD IS ISSUED TO EVERY STUDENT, CHAMPIONSHIP, WHICH HAD MORE THAN
IN THE FUTURE, THERE WILL BE 1500 VOLUNTEERS FROM ALL OVER EUROPE,
1,3 MILLION YOUNG PEOPLE BENEFITING FROM ZIGZAG AND LIJOT WORKED TOGETHER TO
THE COOPERATION. PROMOTE VOLUNTEERING.
Diakkedvezmeny nonprofit
David Mako,
International Relations Manager
Ruta Labalaukyte,
NÜSZ, the organisation responsible for issuing the national Executive Manager
Student ID in Hungary, has become the majority shareholder
in Diakkedvezmeny nonprofit, the Hungarian EYCA member.
Following maximising impact work with EYCA, a new
development plan was created to deliver significant growth
in market penetration. In 2012, the national student card
will issue co-branded cards with the EYCA logo and add new In 2011, ZigZag Travel started cooperating with
discounts to the existing offer. the Lithuanian Youth Council (Lijot), which is also
the Eurodesk national relay in Lithuania. The
cooperation is about providing information on
mobility, financial responsibility and meaningful
leisure time. Eurodesk information is fed directly
into the www.jaunimas.lt website operated by
ZigZag.
THE EUROPEAN YOUTH CARD IS A NEW
IDEA FOR MANY BUSINESSES IN GEORGIA:
A FORMAL PRESENTATION OF THE CARD
TOOK PLACE IN TBILISI FOR REPRESENTA- Academy for Peace and Development
TIVES OF BUSINESS AND MEDIA AND THE
CARD WAS FEATURED IN A POPULAR TV
PROGRAMME ON ONE OF GEORGIA’S
LEADING TV CHANNELS.
Giorgi Kakulia,
President
Academy for Peace and Development continuously communicates with young
people through their website, Facebook page, e-mails and other channels to
build up evidence of what young people need in order to improve their services.
APD has already established partnerships with the Municipality of Tbilisi and
with the Ministry of Sport and Youth Affairs of Georgia. In March 2012, APD
hosted an EYCA group meeting in the Georgian capital.
5

8. More efficient ways of working through better use of technology is one of EYCA’s strategic priorities. Both the Association and EYCA
member organisations strive to use innovative approaches in communicating to young people and providing useful services to them.
EYCA’s Common Cardholders Database (CCDB) was developed during 2011 and 2012. What difference will this make to EYCA and
its member organisations?
It will allow online card-verification and delivery of online discounts, which will enable EYCA to provide better and safer services.
CCDB can be developed to generate management data on the numbers of cards in circulation as well as better market intelligence
about the use of individual discounts.
In future, the verification system could be developed to support e-consultations and e-voting to further demonstrate the value of
European Youth Card as a tool for promoting youth citizenship.
The database could become a potential source of income for EYCA and members to support the development of European Youth
Cards in all territories in Europe.

9. GIVING THE CARD NEW DIMENSIONS
EYCA’s GeoDiscounts iPhone application features all the benefits from the
online database at www.eyca.org. Individual member organisations also created
technology-supported points and rewards systems, a “card in the mobile” and EUROPEAN MOVEMENT ESTONIA LAUNCHED A NEW
other applications to communicate discounts, news and special offers: WEBSITE FOR EUROPEAN YOUTH CARD WITH LOCAL
AND EUROPEAN YOUTH INFORMATION IN
PARTNERSHIP WITH EURODESK. CARDHOLDERS GET
ALSO DIRECT INFORMATION ABOUT PROJECTS AND
Mariita Mattiisen, INITIATIVES, WHICH IS PROVIDED BY THE ESTONIAN
Secretary General NATIONAL YOUTH COUNCIL. YOUNG PEOPLE HAVE
THE CHANCE TO TAKE PART IN INTERNATIONAL
YOUTH EXCHANGES, SEMINARS AND TRAININGS,
WHICH ARE FUNDED BY THE YOUTH IN ACTION
PROGRAMME.
EYCA’s member in Estonia added a cultural dimension to their card by rewarding
cardholders for writing reviews about plays, concerts, movies or submitting travel
stories. Their website (noorteportaal.ee) has become an interactive portal and
young people can exchange points for downloading e-books. Every purchased
e-book adds extra points to the cardholder’s score, which can be used with other
discount providers such as language schools.
I BELIEVE THAT THIS IS THE FIRST
NATIONAL REWARDS PLATFORM IN
THE UK AND POSSIBLY EUROPE,
WITH PLANS TO FURTHER DEVELOP
REWARDS NEXT YEAR THROUGH THE
USE OF DIGITAL TECHNOLOGY,
THE INTENTION IS NOT TO REPLACE
INCLUDING THE CREATION OF A
THE PLASTIC CARD - PARTLY BECAUSE
MOBILE PHONE APP.
OF THE INTERNATIONAL USE OF THE
CARD - BUT TO INCREASE THE USE OF
THE CARD BY GIVING IT ANOTHER
DIMENSION. THE MOBILE PHONE IS A
MUST IN EVERY YOUNG PERSON’S LIFE
AND ‘MOBILE YOUTH CARD’ IS A
PRACTICAL WAY TO HAVE THE CARD
HANDY. Young Scot David McNeill,
Entitlements and Rewards Director
Scotland’s youth card – the Young Scot National Entitlement Card (NEC) –
got even smarter with the switch-on of a brand new online platform,
Jose Sousa, Deputy Director Young Scot Rewards. It allows young people to earn points by taking part
in a variety of positive activities, such as volunteering, contributing to
Cartao Jovem, the Portuguese member organisation, launched consultations or participating in opportunities to promote health, sport,
the „mobile youth card“, i.e. a digital version of the plastic card arts and the environment. Earned points can then be used to unlock
for mobile phones in 2011. Cardholders download the achievements, and get “money can’t buy” rewards and opportunities, such
application and on the telephone screen, it looks exactly like as free driving lessons, going back-stage at a music gig or even swimming
the Youth Card, with basic data, such as validity, date of birth, with sharks! Co-designed by hundreds of young people across Scotland,
name and photo. The authenticity of the digital card is verified Young Scot Rewards builds on the successful partnership with the
by the issuing organisation. The application contains informa- Scottish Government, local authorities, other public sector partners,
tion about all national discounts with a link to websites and is and EYCA.
available for a wide range of platforms: iPhone/iPod Touch,
Android, Windows Phone, Blackberry, Symbian and Java. In
the future, Cartao Jovem would also like to develop a
co-branded financial card as a mobile phone application, in
cooperation with a bank.

10. EYCA is focusing on strengthening communication between member organisa-
tions. The eyca.org website has both a corporate section and serves as a
gateway to the Trafo youth information portal. The EYCAtcher newsletter is
produced bimonthly with a thematic focus for each issue, such as partnership
or communication with young people. Member organisations also share
information with each other on Facebook in the “EYCA buzz” group.
8

11. Most EYCA member organisations communicate to cardholders on Facebook Over half of EYCA’s members have a Twitter account and a further five
about discounts, competitions, youth info, newsletter content, feed from plan to open one soon. Several EYCA member organisations have their
their websites, projects and festivals, photos from events etc. Our latest Twitter, Facebook and website directly interconnected. EYCA reaches
survey indicates that EYCA member organisations reach over 227.000 young almost 33.000 young people through Twitter.
people through Facebook. Carnet Jove Catalonia is the most popular profile
with 66.000 fans, followed by Sweden where 36.000 fans like Mecenat and
Serbia with 15.000 “likes”.
Cards are present on the following (social) networks: Netlog, Flickr, European Youth Card organisations operate more than 65 websites and
national social networking sites (Hungary, Russia), Google+, YouTube, reach 1.4 million young people directly through e-mail lists and SMS
Foursqure. contacts.
RUTA CARNET JOVE IS
THIS YEAR’S SLOGAN OF MOBIN IS CONDUCTING WORKSHOPS FOR
THE YOUTH CARD IN YOUNG PEOPLE SINCE 2007 AND WE GOT
CATALONIA - IT MEANS MANY STORIES AND OPINIONS OF YOUNG
THAT YOU CAN ‘DO’ PEOPLE ABOUT IMPORTANT YOUTH TOPICS.
KILOMETERS IN YOUR LIFE OUR MAIN AIM IS TO RAISE AWARENESS
WITH DISCOUNTS. ABOUT THESE ISSUES AMONG YOUNG
PEOPLE, DECISION MAKERS AND GENERAL Janez Plevnik,
Director
PUBLIC AND TO CHALLENGE STEREOTYPES
ABOUT YOUNG PEOPLE WITH FEWER
OPPORTUNITIES
Marta Badia i Gracia,
Discounts and International Affairs Manager
MOBIN (Ej!KArtica youth card) is conducting a series of
workshops for young people using the DigiTales approach.
DigiTales is a method of working with young people to develop
Ruta Carnet Jove is a new Facebook application for the stories through creative games, photography, drawing, music, video
youth card in Catalonia-Spain. Cardholders are asked to and narration. Ej!KArtica Digital stories are focusing on topics that
take a photo illustrating one of the 7.000 discounts young people are facing like unemployment, interculturalism and
offered by Carnet Jove. Every month, they can win a integration into society, volunteering and intergenerational
flight to a different destination. Flight company Vueling solidarity and cooperation. The Municipality of Ljubljana and the
will sponsor tickets for two winning participants every Office for Youth of the Republic of Slovenia support this year’s
month throughout the year 2012. project Digital Stories 2012. The Digital stories are promoted
through EJKArtica website, www.youtube.com/EJKArtica, in social
media and in various media of other youth organisations.
9

12. EYCA’s vision is to promote and develop youth mobility and active
citizenship for young people.
European Youth Forum has further developed its relationship with EYCA. The Presidents of both networks sent a joint letter to
all EYCA member organisations and National Youth Councils in the first half of 2012. One of the key messages in this letter is
an encouragement for National Youth Councils and EYCA member organisations to cooperate to engage more young people in
the European Union’s Structured Dialogue.
EYCA works closely with key youth information networks Eurodesk and ERYICA to ensure that youth card projects are
supported by effective youth information practice and policy development. All three European networks work together to
support youth card organisations’ cooperation with relays and youth information partners on a national level.
10

13. Youth on the Move (YoM) is one of the flagship The Commission is currently going through a
initiatives of the European Commission's 2020 wide-ranging Impact Assessment process to ensure
Strategy, which aims to increase the mobility of young that whatever is finally proposed for the YoM Card is
people across Europe. One of its proposed activities is robust and will meet the needs of all stakeholders,
the "Youth on the Move Card". including young people, Member States and the
organisations involved in delivering the YoM Card
The Youth on the Move Card package is targeted at all initiative.
young people who want to spend some of their time
abroad to live, study or work. It aims to help young As part of this process, EYCA has been one of the key
people to become mobile and to get the most out of members of the Expert Working Group on the YoM
their experience abroad, by drawing Member States Card during 2011 and 2012, providing advice and
together with existing youth card, youth information guidance to the Commission as it works through the
and youth support services and organisations to: Impact Assessment.
"light the spark"by promoting mobility and citizenship Following the Impact Assessment process, a formal
ideas and opportunities across Europe to young people announcement about the future development of YoM
Card initiative could be made during the Irish
provide information and support services to help ensure Presidency of the EU in the first half of 2013,
their experience of mobility is as easy and valuable as with implementation possibly beginning in 2014.
possible
The Youth on the Move Card initiative, with its links
provide services and special deals through cards to Member States, could create many opportunities
for EYCA members at a national level. These were
connect young people to services and opportunities recognised during the work of the EYCA President's
which maximise the impact of their mobility and active Commission, and have informed EYCA's overall
citizenship strategic direction for 2012 and beyond.
Cards will be the highly visible part of the YoM Card
initiative, but will be fully integrated into the overall
package of information and support services.
ERASMUS FOR ALL PROPOSALS
EYCA and its member organisations have contributed to the discussion about
Erasmus for All - the new EU programme for education, training, youth and
sport proposed by the European Commission. In cooperation with national
youth councils, card organisations have been encouraging governments for
action to preserve the work carried out within the current Youth in Action
programme from 2014 onwards, and to have a strong specific focus on youth
work within Erasmus for All proposals.
11

14. One of EYCA’s successful long-term projects is issuing the EVS European Youth Card, distributed
to all volunteers participating in the European Voluntary Service (EVS). The European Voluntary
Service is a programme within Youth in Action, which provides young Europeans aged 18 to 30
with a chance to express their personal commitment through unpaid and full-time voluntary
activities in a foreign country within or outside the EU. The EVS placement usually lasts from one
month to one year.7273 cards were sent to volunteers in 2011.
EYCA also participates in the European Commission’s Expert Group on the Implementation of the
Council Recommendations on the Mobility of Young Volunteers.
STRUCTURED
DIALOGUE
Structured Dialogue means that governments and Young people in Finland had the opportunity to win an iPad
administrations, including EU institutions, discuss and other prizes by answering questions about participation
chosen themes with young people, in order to obtain in decision-making (elections etc.) on municipal, national and
results, which are useful for policy-making. The European European level. In less than two weeks 2867 cardholders
Commission steers and coordinates the dialogue with the responded to the survey.
rotating EU Presidencies, but cannot implement it alone.
It relies on the support of the Member States, National The Polish Youth Projects Association asked about participa-
Youth Councils and youth organisations to run local, tion and about the role of youth organisations in encouraging
regional and national debates and to feed back the results young people’s involvement in society. Even though the
from the national to the European level. The current 18 survey was only online for ten days, the Polish card organisa-
months cycle of the Structured Dialogue is built around tion managed to collect more than 3.063 responses. Besides
the theme of youth participation in democratic life and consulting young people in an online survey, they met with
divided into three sub-themes linked to the national young people for discussions in school clubs.
priorities of the EU Presidency countries Poland,
Denmark, and Cyprus in the field of youth policy: Poland - Austrian Youth Card organisations asked young people
Youth and the World; Denmark - Creativity and through a structured dialogue survey for their opinions
Innovation; and Cyprus - Social inclusion. relating to democracy, elections etc. This was a cooperation
with the National Youth Council, youth workers, the National
Agency and youth info points - youth card communication
EYCA’s member organisations in Luxembourg, German- channels were used to invite young people to respond to the
speaking Belgium, Finland, Poland and Austria have survey and 385 answers were received.
added the opinions of more than 6.500 young cardholders
to national responses to the questions of the Poland- The next trio of Presidencies starting in 2013 is Ireland-
Denmark-Cyprus trio presidency: Lithuania-Greece.
12

15. Youth Mobility and Active Citizenship developments for EYCA member organisations:
AGENZIJA ZGHAZAGH - THE BODY, WHICH THE
GOVERNMENT HAS ESTABLISHED TO BE THE
FOCAL POINT FOR YOUNG PEOPLE - IS THE BEST
ENTITY TO BE AN EYCA MEMBER IN MALTA. WE
FEEL VERY MOTIVATED AND KNOW THAT WE
CAN DEVELOP A CARD THAT WILL GIVE
OPPORTUNITIES TO YOUNG PEOPLE AND
PROVIDE THEM WITH BENEFITS, WHICH THEY
DO NOT HAVE PRESENTLY.
Miriam Teuma,
Director
THE MAIN FOCUS FOR OUR ORGANISATION IS
SPREADING INFORMATION ABOUT THE
The governmental youth agency Agenzija Zghazagh/Youth Informa- EUROPEAN YOUTH (DEBIT) CARD AND STRENGTH-
tion Malta is developing a comprehensive card not only to give ENING OUR POSITION ON LOCAL LEVEL THROUGH
discounts to young people but also to provide them with opportuni- COOPERATION WITH YOUTH OFFICES. THE
ties and information through which they can further develop their GOVERNMENT BENEFITS THROUGH EDUCATING
personal and social skills. In March 2012, Agenzija Zghazagh YOUNG PEOPLE ON RESPONSIBLE FINANCIAL
BEHAVIOUR, WHICH IS THE MAIN FOCUS OF THE
organized a seminar "Empowerment of youth organisations and
CAMPAIGN, IN GIVING THE VOICE TO YOUNG
youth-led civil society initiatives in the South-Mediterranean PEOPLE TO EXPRESS THEIR NEEDS AND CONSE-
framework” as part of the Council of Europe - European Union QUENTLY IN OFFERING THEM MORE OPPORTUNI-
partnership. TIES ON LOCAL LEVEL.
Gazela Pudar,
Card Project Manager
EURO26 Serbia has launched their biggest-to-date campaign
dedicated to the promotion of European Youth Card which will
involve more then 30 youth offices in municipalities all around
Serbia. The campaign is part of the project European Youth
Debit Card – a card co-branded with several banks - which will
be implemented in close cooperation with the Ministry of
Youth and Sport.
13

16. Discounts available through the European Youth Card are based on reciprocity, which means, that wherever the card
is purchased, thanks to the common logo, it is valid in all other member countries as well. Through specifically focused
benefits and discounts, EYCA encourages young people to take part in cultural events, to travel and to be actively
involved in society through volunteering and other activities.
14

17. A RECENT EMPHASIS ON PARTNERSHIPS
IN THE AUTUMN OF 2012, CARNET WITH THE LEADING POST-SECONDARY
JOVE ANDORRA WILL ORGANISE AN EDUCATION CENTRES IN GREECE ALLOWS US
EXHIBITION WITH PICTURES FROM TO OFFER MAJOR DISCOUNTS (UP TO 40%)
WINNERS FROM LAST YEAR ON A WIDE RANGE OF VOCATIONAL
(DESTINATION: LISBON) AND THIS TRAINING AND LEARNING PROGRAMMES.
YEAR (DESTINATION: ROME) TRIP. YOUNG GREEKS USE THESE DISCOUNTS IN
PROFESSIONAL DEVELOPMENT SEMINARS
AND TRAINING. IN ADDITION THEY HAVE
THE OPPORTUNITY TO ACQUIRE TECHNICAL
TRAINING OR TO LEARN FOREIGN
LANGUAGES.
Monica Sala, Director
Markella Peloponnisiou,
Carnet Jove Viatges is a project by the youth card European Youth Card responsible
in Andorra to send young people on a journey,
which they record in photos and writing and then
share in a blog. Teams of three young people apply EYCA’s Greek member organisation signed an agreement with
by sending a travel programme with an approxi- their Ministry of Culture and Tourism in 2011, which makes it
mate budget, taking into account food and lodging possible for cardholders to visit museums and archaeological
as well as cultural and leisure activities. Their sites in the country with either a significant discount or
planned city trip also includes using EYCA completely free. Moreover, a deal was agreed with the
discounts. A jury composed of youth card workers Organisation of Urban Transportation of Thessaloniki, which
and representatives from the local authorities ensures a 20% discount on unlimited-ride cards.Through the
decides, which group is the winner. youth card, young Greeks have access to discounts on learning
activities, which will help enhance their employability
opportunities.
IN THE PAST, WE HAD TO ACTIVELY RECRUIT Vladimir Jedlicka,
DISCOUNT PROVIDERS. TODAY WE ARE IN THE
Managing Director
POSITION OF CHOOSING COMPANIES WE
COOPERATE WITH AND CAN DECIDE TO TURN
SOME OF THEM DOWN DUE TO FOR EXAMPLE
CKM SYTS
ETHICAL CONCERNS OR BECAUSE THEIR OFFER
DOESN'T MATCH THE DISCOUNT OF OUR TOP
PARTNERS.
EURO<26 in Slovakia conducts continuous evaluation of the quality and
use of discounts. A sample of cardholders are interviewed on a quarterly
basis to find out which shop or service they would like to see a discount
from, and also which particular products are most wanted. Statistics from
most important discount providers are monitored monthly or weekly. If
an offer does not catch on with cardholders, the card organisation
together with the discount provider re-evaluates the discount, the product
chosen or how it is communicated.
15

18. EYCA’s Board identified becoming an
evidence-driven Association as one of
EYCA’s strategic objectives. EYCA works
with member organisations to generate
better evidence of the impact of their work
on young people. Helping EYCA member
organisations generate and use knowledge
about young people ensures the design and
delivery of more effective services, benefits
and opportunities.
16

19. AMONG THE KEY OUTCOMES OF THE CONFERENCE, PARTICIPANTS HAVE IDENTI-
FIED THE NEED FOR A REFRESHED VISION AND MISSION OF THE ASSOCIATION AS
WELL AS A FOCUS ON WORK WITH LOCAL AND REGIONAL AUTHORITIES. A LOCAL
BRANDING OF THE CARD IN COOPERATION WITH MUNICIPALITIES IS BENEFICIAL
FOR YOUNG PEOPLE AS THEY CAN BE INVOLVED IN THE NEGOTIATION OF
RELEVANT, LOCAL DISCOUNTS AND IS ALSO AN ADVANTAGE FOR LOCAL AUTHORI-
TIES WHO CAN INVOLVE THEIR YOUNG CITIZENS IN DECISION-MAKING. Young Scot conference
Louise Macdonald,
Chief Executive
The Young Scot conference in cooperation with EYCA entitled “Young
people influencing policy” took place in Edinburgh in 2011 with
A VERY POSITIVE OUTCOME OF THE representatives from eleven countries. Each member attended the event
STUDY IS THAT TWO THIRDS OF THE with three delegates – one from the card organisation, one government or
TARGET GROUP AGED 12-25 IS municipality representative and a young person representing cardholders.
INTERESTED IN CULTURE. THIS
A key activity of the conference was a ‘speed dating’ exchange of best
STUDY OFFERS A SEGMENTATION
MODEL FOR CULTURAL ORGANISA-
practices, which led to working groups that defined future partnership
TIONS TO REALLY CONNECT WITH projects. A pledging ceremony of cooperation took place at the end of the
YOUNG PEOPLE. A PUBLICATION OF conference.
THE STUDY WILL BE AVAILABLE TO
CULTURAL INSTITUTIONS IN THE
NETHERLANDS.
THE FEEDBACK FROM STUDENTS AS WELL
AS FROM TEACHERS ABOUT THE
VIOLENCE PREVENTION CAMPAIGN IS
CJP Suzan Damen,
Head of Media and Marketing
VERY POSITIVE. THEY MOSTLY MENTION
OUR AUTHENTIC APPROACH TO YOUNG
NETHERLANDS PEOPLE AND THE EDUCATIONAL USE OF
NEW TECHNOLOGY AND MEDIA SUCH AS
IPADS AND APPS. IN 2012, EURO26 WILL
ROLL OUT THE PROJECT ALL OVER
SWITZERLAND.
In cooperation with the YoungWorks research bureau,
CJP Netherlands completed a large study on young
people and culture. The responses in this study are
Gabriela Mulas,
analysed by the values and definition young people
Card Manager
have with regards to culture, rather than on
demographic factors. The segmentation model can be
used as a tool to find out which group already feels SWITZERLAND
euro26 Schweizer Jugendkarte
attracted to specific cultural institutions or to clarify
which opportunities could attract a new audience.
At the end of 2011, euro26 Switzerland developed the violence prevention
campaign “wir schauen hin!”. Its content was prepared in cooperation with
the police, teachers, psychologists and youth workers. A trailer was rebuilt
into a "rolling schoolroom" containing five stations where students have to
solve tasks relating to cyber mobbing and moral courage. So far, 2000
students have passed the programme in 120 courses during 20 days.
17

20. EUROPEAN YOUTH CARD ASSOCIATION
SLÁDKOVIČOVA 7
811 06 BRATISLAVA
SLOVAKIA
E: MAIL@EYCA.ORG
W: WWW.EYCA.ORG

23. 2011-2012 has been an active and challenging and fun-filled year in the EYCA Office!
Supporting a new President and Board to establish and begin implementing their strategy for
EYCA has been a major achievement of the past year and much more remains to be done.
Combining input from EYCA’s Board and the EYCA President’s Commission has helped define an
overall strategic direction for EYCA’s future. The key message is that we should be focusing firmly
on EYCA’s vision to promote and develop youth mobility and active citizenship. EYCA Office has
welcomed the challenge of generating information as well as devising and refining processes to
ensure that we can work to support EYCA member organisations to maximise their impact on this
vision and on young people’s lives.
Information and communication between members and the EYCA office has increased
significantly over the past twelve months. Continuing to improve this communication will be a
priority for the Office over the next year and beyond.
Economic uncertainty across Europe influences the day-to-day work of EYCA. Budget cuts have
been imposed during 2012, resulting in staff changes. Achieving more with tightening budgets is
a real challenge for the immediate future that requires creativity and dedication.
EYCA achieves more by working closely with key partners and the Office has worked hard to raise
EYCA’s profile through representation on Expert working groups on Youth on The Move and on
promoting mobility for young volunteers as well as participating in the CDEJ and European year
of Volunteering conference. Close cooperation with European Youth Forum, Eurodesk and ERYICA
have been and will continue to be a priority.
We look forward to more and bigger challenges and achievements during the remainder of 2012
and beyond.
BOB FORSYTH
1

24. In 2011 and 2012 EYCA focused clearly on its existing Vision and Mission to support members to
use youth cards to develop and promote youth mobility and active citizenship. EYCA’s strategic
objectives are outlined in the strategic plan 2012-2017 and have been used to structure the corpo-
rate brochure part of this publication. Towards the end of 2011 EYCA’s President Jarkko Lehikoinen
launched a special President’s Commission to consider the strategic implications for EYCA of the
Youth on the Move Card initiative as one key part of the changing context.
in
IN 38 36 4,2
issuing a total of
EYCA consisted of
Cardholders can benefit from
2011
56.000
discounts Europe-wide
member
organisations
countries MILLION
EUROPEAN YOUTH CARDS
2

25. EYCA Board: The Board of Administration consists of 11 members, including the President, and is responsible for
governing the organisation. The highest body of the Association is the General Assembly (GA), where all EYCA Member
organisations with full membership are represented. During the June 2011 conference in Amsterdam, the following
Board members were elected by the General Assembly for a three-year term (until June 2014):
PRESIDENT VICE-PRESIDENTS
Jarkko Lehikoinen (Finland) Dorota Orlik-Lisek (Poland) and Manel Sanchez Garcia, Treasurer (Andorra)
GROUP BOARD MEMBERS BOARD MEMBERS OBSERVER
Ana Martinez Fernandez (Spain) David McNeill (Scotland) Julian Villarroya (Spain-Aragon)
Kristiina Ling (Estonia) Jose Sousa (Portugal)
Mugurel Stan (Romania) Vladimir Jedlicka (Slovakia)
Milos Milenkovic (Serbia)
Andree Debra (Luxembourg)
In 2011, the EYCA Board held its regular meetings in Brussels (February), Mollina (May), Amsterdam (June), Belgrade
(August), and Bratislava (December).
In early 2012, Board member Suzan Damen gave up her position and Andree Debra was elected during the GA in
Yaroslavl to fill the position.
EYCA OFFICE STAFF
Bob Forsyth - Director (since August 2011) Stani Gajdosova - Member Support and Programme
Sasha Petrasova - PR & Communication Zuzana Bajuszova - Assistant
Since April 2012, financial services are provided by Martin Neupauer.
In August 2011, the EYCA Office has changed address and moved to Sladkovicova 7 in Bratislava.
EYCA would like to thank the outgoing staff for their dedicated work: Director Marcel Hagmann, Financial Manager
Julia Szendrei and Office Assistant Peter Turecek.
3

26. EUROPEAN YOUTH CARD MEMBER ORGANISATIONS
COUNTRY ORGANISATION WEB
Andorra Carnet Jove Andorra www.carnetjove.ad
Armenia Armenian Junior Chamber www.euro26.am
Bundesnetzwerk Oesterreichische
Austria Jugendinfos www.jugendinfo.cc
Caspian Investment Center & Azerbaijan
Azerbaijan Student Youth Organizations Union www.eyca.az, www.atgti.az
Belgium - Flemish speaking CJP vzw www.cjp.be
Belgium - French speaking Carte Jeunes Wallonie-Bruxelles www.cartejeunes.be
Belgium - German Jugendbüro der Deutschsprachigen
speaking Gemeinschaft www.eurojuka.be, www.jugendbuero.be
Bosnia-Herzegovina AUCTUS NGO www.eyca.ba
Bulgaria EURO<26 Foundation Bulgaria www.youthmove.net
Croatian Youth Hostel Association EURO<26
Croatia Hrvatska www.hfhs.hr/en/membership/
Cyprus Youth Board of Cyprus www.euro26.org.cy, www.youthboard.org.cy
Czech Republic Czech Council for Children and Youth www.euro26.cz
Eesti Euroopa Liikumine (European
Estonia Movement Estonia) www.noorteportaal.ee
Finland Allianssi www.euro26.fi
Georgia Academy for Peace and Development www.eurocard.ge
Germany Euro26.de www.euro26.de
Greece Institute for Youth www.europeanyouthcard.gr
Hungary EURO<26 Hungary www.euro26.hu
Ireland European Youth Card Ireland Limited www.europeanyouthcard.ie
Italy Associazione Carta Giovani www.cartagiovani.it
Latvia Jaunatnes Attistibas Asociacija www.euro26.lv
Liechtenstein EURO<26 Jugendkarte Liechtenstein www.euro26.li
Lithuania Zigzag Travel www.jaunimas.lt
Luxembourg Centre National d'Information pour Jeunes http://cartejeunes.lu/
Malta Agenzija Zghazagh www.agenzijazghazagh.gov.mt/
Netherlands CJP Netherlands www.cjp.nl
Poland Polish Youth Projects Association www.euro26.pl
Portugal Movijovem www.cartaojovem.pt
Romania Asociatia EURO<26 Romania www.euro26.ro
Russia Russian Union of Youth www.euro26.org.ru
Serbia EURO26 Serbia Association www.gpa.rs
Slovakia CKM SYTS www.euro26.sk
MOBIN, Insitute for Youth Mobility and
Slovenia Information www.ejkartica.si
Spain Spain - Injuve www.injuve.es/portal.portal.action
Sweden Mecenat www.mecenat.se
Switzerland euro26 Schweizer Jugendkarte AG www.euro26.ch
Ukraine EURO<26 Zarevo www.euro26.org.ua
United Kingdom - Scotland Young Scot www.youngscot.org
4

27. YOUTH CARD ORGANISATIONS IN SPAIN
www.juntadeandalucia.es/instituto
Andalucia Instituto Andaluz de la Juventud delajuventud/portalcarnetjoven/home
Aragon Instituto AragonEs de la Juventud www.carnejoven.es
Servicio de Juventud, ConsejerIa de
Asturias Bienestar Social e Igualdad www.carnetjovenasturias.com
Baleares Institut Balear de la Joventut http://carnetjove.caib.es
Canarias Direccion General de Juventud www.juventudcanaria.com
Direccion General de Igualdad, Mujer y
Cantabria Juventud www.jovenmania.com
Castilla Y León Instituto de la Juventud de Castilla y Leon www.castillayleonjoven.com
Direccion General de Juventud de Castilla la
Castilla-La Mancha Mancha www.portaljovenclm.com/
Catalunya Agencia Catalana de la Joventut www.carnetjove.cat
Ceuta Consejeria de Juventud, Deportes y Menores www.ceuta.es/juventud/carnetjoven/
Extremadura Instituto de la Juventud de Extremadura www.juventudextremadura.com
Xunta de Galicia, Conselleria de Traballo e
Galicia Benestar www.xuventude.net
La Rioja Instituto Riojano de la Juventud www.irj.es
Madrid Direccion General de Juventud www.carnejovenmadrid.com/
Consejeria de Fomento, Juventud y
Melilla Deportes, Viceconsejeria de Juventud www.melilla.es
Direccion General de Prevencion de
Violencia de Genero, Juventud, Proteccion
Murcia Juridica y Reforma de Menores www.carnejovenmurcia.es
Navarra Instituto Navarro de la Juventud www.carnetjovennavarra.com
País Vasco Direccion de Juventud www.gazteaukera.euskadi.net
Institut Valencia de Joventut, Generalitat
Valencia Jove www.gvajove.es
YOUTH CARD ORGANISATIONS IN AUSTRIA
Burgenland Alpha-Card www.ljr.at
Carinthia Jugendkarte Kärnten www.jugend.ktn.gv.at
Lower Austria 1424 Jugendkarte nö www.1424.info
Salzburg Akzente Salzburg – S-PASS www.s-pass.at
Styria checkit.card www.checkit.at
Tirol European Youth Card Austria www.infoup.at
Upper Austria 4youCard www.4youcard.at
Vienna European Youth Card Austria www.jugendinfo.cc
Vorarlberg 360 – Vorarlberger Jugendkarte www.360card.at
MEMBERSHIP CHANGES IN 2011/2012
NEW MEMBERS WITHDRAWAL
Malta – Agenzija Zghazagh Belarus - Adukacyja
Sweden – Mecenat Macedonia (FYROM) - Aurora Turs Skopje
Bosnia Herzegovina – Auctus NGO Czech Republic – Sdruzeni Karty mladeze CR
Georgia – Academy for Peace and Development (APD) Moldova - Cardul European pentru Tineret
Ireland - European Youth Card Ireland
Czech Republic – Czech Council for Children and Youth (CRDM)
Azerbaijan – Caspian Investment Center & Azerbaijan Student Youth EXCLUSION
Organizations Union Malta – NSTS
5

28. The XXVII EYCA conference took place in Amsterdam from June 18 until June 20,
2011 and was hosted by CJP Netherlands.
Young Scot received the Gold Hercules Award for Best Card Organisation and the
Silver Hercules award for Best Developing Card Organisation went to Carnet Jove
Aragon (Spain).
In 2011, the General Assembly approved changes to the EYCA Statutes and Quality
Standards as well as to the Graphic Chart, which regulates the use of the new EYCA
logo with “rounded corners”.
The conference and General Assembly in 2012 was hosted by the Russian Union of
Youth in Moscow and Yaroslavl on June 6-10. The theme of the conference was
Lighting the Spark and the conference workshops were dedicated to developing
EYCA's Standards of Excellence:
- Sustainable member organisations
- Quality benefits and discounts for young people
- Youth mobility and citizenship
- Knowledge of young people
- Communications and PR
- Active contribution to EYCA
6

29. EUROPEAN COMMISSION
EYCA is part of the European Commission’s Expert Group to develop the Youth on the Move card package, along
with representatives from ISIC, ERYICA, Eurodesk, Erasmus Students Network, European Students Union and
European Youth Forum.
All young people who take part in the European Voluntary Service receive a European Youth Card to benefit from
discounts throughout Europe. This initiative was made possible through support from the Directorate General of
Education and Culture. 7273 cards were sent to volunteers in 2011.
COUNCIL OF EUROPE
The Partial Agreement on Youth Mobility through the Youth Card in the framework of the Council of Europe
has been contributing to strong development of the European Youth Card since 1991.
19 Member States have so far joined the Partial Agreement: Andorra, Austria, Azerbaijan, Croatia, Cyprus,
Finland, Hungary, Ireland, Luxembourg, Malta, Montenegro, The Netherlands, Portugal, San Marino, Serbia,
Slovakia, Slovenia, Spain, Switzerland.
The aims of the Partial Agreement (PA) are achieved through the implementation of a yearly programme of
activities, which follows the priorities of the Council of Europe’s youth sector. Three key activities work towards
achieving the aims of the Partial Agreement: youth mobility projects; participation and intercultural learning
projects; quality development and support measures.
EYCA is an observer to the CDEJ – European Steering Committee for Youth – and has actively participated in
the latest meetings of the Joint Council on Youth.
THREE NETWORKS
EYCA partners with Eurodesk and ERYICA (European Youth Information and Counseling Agency) on both
European and national level to exchange good practice among member organisations as well as to support joint
initiatives.
ALLIANCE OF EUROPEAN
VOLUNTARY SERVICE ORGANISATIONS
By the end of 2012, Alliance and EYCA will have issued 7500 cards for participants in volunteering
programmes. This co-branded card serves as a membership card of Alliance and entitles its users to EYCA
benefits.
EYCA would like to thank its partner institutions for their continuous support:
The Council Europe – The Partial Agreement on Youth Mobility through the Youth Card
The European Commission, DG Education and Culture
7

30. as at December 31, 2011 2011 (EUR) 2010 (EUR)
INCOME
Contributions 304 992 297 262
Grants 50 000 58 514
Partial Agreement (CoE) 58 000 54 800
Other Income 8 715 44 425
Total Income 421 707 455 001
EXPENSES 2011 (EUR) 2010 (EUR)
Personnel 241 952 242 364
Housing 25 377 28 402
Overhead 20 869 27 875
Depreciation 9 128 4 329
Statutory Events 41 704 57 994
Finance/Legal 36 637 29 728
PR-communication/marketing 0 24 552
Programme 69 491 43 688
Total Expenses 445 158 458 932
OPERATING RESULT -23 451 -3 931
Extraordinary Costs 0 15 580
TOTAL RESULT -23 451 -19 511
8

31. as at December 31, 2011 2011 (EUR) 2010 (EUR)
Fixed Assets
Tangible fixed assets 4 851 11 065
Current Assets
Debtors 262 647 264 212
Other receivables 23 326 60 605
Prepayments and accrued income 21 372 20 337
Liquid assets 49 796 29 416
Total Current Assets 357 141 374 570
TOTAL ASSETS 361 992 385 635
LIABILITIES 2011 (EUR) 2010 (EUR)
EQUITY
Capital 4 129 27 580
CURRENT LIABILITIES
Creditors 39 356 18 536
Taxes 8 568 5 470
Other liabilities 309 939 334 049
Total Current Liabilities 357 863 358 055
TOTAL LIABILITIES 361 992 385 635
9

32. EUROPEAN YOUTH CARD ASSOCIATION
SLÁDKOVIČOVA 7
811 06 BRATISLAVA
SLOVAKIA
E: MAIL@EYCA.ORG
W: WWW.EYCA.ORG