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Citizen Sensitization Proposal Deck
- 1. Citizen Engagement, Sensitisationand Mobilisation Proposition
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- 3. • Citizen apathyto political discourse • Low citizen turn out at meetings and forums • Low voter turn out in elections • Low interest amongst young people • Culture of “hand-outs” • Fewer citizens want to run for office • Limited citizen participation in influencing implementation of political decisions • Negative political rhetoric resulting in citizen disillusionment Challenges with Citizen Engagement in Kenya
- 4. The Citizen's Dilemma How doI get reliable info on political Issues? How do I connect with my leaders? How do I participate in political process?
- 5. How do Ieffectively equip citizens with knowledge on political Issues? How do I reach/connect with MORE people? How do I overcome the “handout” expectation? The Politician’s Dilemma
- 6. How do webridge the Gap? The solution is a Missed Call away…
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- 8. A new breedof Kenyans has emerged with demanding needs and uncompromising lifestyle desires. They have very little attention span and great expectations. They’re looking for what makes the most sense and is convenient. They’re also looking for instant access and recognition. So while traditional platforms may still remain relevant for sometime, digital and mobile technology is disrupting the space by simplifying and changing how citizens engage with political leadership fundamentally. For good. The new “Digital” reality
- 9. Enter… Note: we needto come up with different name for this service!
- 10. TuKol is aCitizen Sensitisation and Mobilisation Service. By utilising revolutionary Missed Call technology, Tukol aggregates and delivers citizen messaging (manifestos, announcements, calls to action etc) straight to the citizen’s ears - wherever they are, whenever they want, whatever their lifestyle. Affordably and conveniently. What is TuKol?
- 11. How does it work? Callerdials a Missed Call to a unique number Calls automatically disconnected after first ring Unique caller numbers saved in secure Database System Autoplays Sponsor’s specific message Two-way SMS verification/communication Any specific issues escalated to Sponsor’s secretariat
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- 13. Who are we targeting? 1.Government Agencies e.g IEBC 2. Donor Agencies e.g OPEN Society, USAID 3. Political Parties 4. Politicians Potential users of Tukol’s Missed Call service include:
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- 15. To partner with(JUBILEE) to leverage and maximise the opportunities presented by TuKol’s proprietary Missed Call service to engage, sensitise and mobilise potential voters and supporters in an exciting and completely differentiated way. What are we proposing?
- 16. Why is this goodfor Citizens? 1. Easy, simple way engage with their leaders 2. Easy and Convenient way to access political info - anytime, anywhere 3. No cost of access 4. Opportunity to “discuss” issues with your leader
- 17. Why is this goodfor (JUBILEE)? 1. Pull Effect: Citizen Initiated therefore guaranteed listenership 2. Highly Targeted: narrow to geographic & demographic profiles 3. Cost Effective: mobilise cheaply (no media or voters to buy) 4. Transparent: Get real time reports 5. Effective and Efficient: reach more people faster
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- 19. Pricing Model To deliver greatervalue to (JUBILEE), TuKol’s pricing model is based on ACTUAL number of callers ACCESSED as opposed to listenership, frequency or any such opaque matrices. cost per caller 50/- minimum 1000 callers 50K Target Citizens Cost 10,000 500,000 50,000 2,500,000 100,000 5,000,000
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