This document summarizes Cirque du Soleil's products, strategy, structure, and challenges. Cirque du Soleil performs theater and dance dramas using street performers, clowns, acrobats, and gymnasts. Creativity is at the core of Cirque's strategy - they focus on recruiting creative artists and developing new creative productions. Cirque supports its artists through proper training, opportunities to learn from masters, and an open and supportive culture. Challenges to Cirque's continued growth include finding the right artists to fit new productions, maintaining its culture as it diversifies and brings in more business executives, and facing new competition and concerns about high ticket prices limiting audiences.

1. •NAFEES REZA
•TAMZID RABBY
•FAISAL AHMED

2. CIRQUE DU SOLEIL

3. CIRQUE’S PRODUCT
Cirque’s theater and dance dramas are performed by
street performers, clowns, acrobats, and gymnasts.
Music is in Latin-sounding
Using highly creative costuming, lighting and dance.

4. Cirque’s Strategy
Creativity is at the core of cirque’s
strategy
Always try to recruit creative artists
Developing new creative product
Cirque always try to be focused on
artists rather than strategy

5. CIRQUE’S STRUCTURE AND SUPPORT TO
DELIVER SUPERIOR PERFORMANCES
• Mixture of fine recruiting strategy
• Cirque at all times hire right people for right
place
• Giving support by providing proper training
and learning opportunity such as appointing a
great master clown in New York.
• Cirque always support their artist being open
minded, patient, handling stress well and
loving people.

6. The challenges to the Cirque’s
continued growth and diversification
• To find the right Artist and fit into the
currently conceived production
• Cirque’s diversification is a problem
for their sense of belongings
• More business people joining the
company’s upper rank makes Cirque
have a business flavor and this might
kill the soul of Cirque.

7. The challenges to the Cirque’s
continued growth and diversification
• New competition of cirque are rising. For
example Cirque Oz in Australia tried to
prevent Cirque du Soleil from getting
permits
• Cirque have artists from different cultures
• High ticket prices were removing a lot of
possible audience members and making
some employees concerned that Cirque is
only for the privileged

8. ANY QUESTIONS???

9. THANK YOU ALL FOR YOUR KIND
ATTENTION