1. Circulating Behavior Analysis in the
1960s: An Analysis of Three
Different Translations
Sergio Dias Cirino;
Anna Christina Porto Maia Passarelli; and
Rodrigo Lopes Miranda
Universidade Federal de Minas Gerais

2. Goal and paths
Goal
To describe and to analyze the circulation of the Behavior
Analysis beyond the United States in the early 1960s.
Paths
•Presenting three papers published in the Journal of
Experimental Analysis of Behavior (JEAB);
•Showing the Brazilian context to the circulation of Behavior
Analysis.

3. Three countries, Three translations
Within the United States: Behavior Analysis going beyond the
laboratory. (Rutherford, 2009)
Beyond United States: Experiences in three different countries
• Richelle, M. (1960) – Suggested French Translations of Expressions
in the Field of Operant Conditioning
• Schaefer, H. (1960) - Suggested German Translations of Expressions
in the Field of Operant Conditioning
• Azzi, R.; Rocha e Silva, M. I.; Bori, C.; Fix, D. S. R.; & Keller, F. S.(1963)
- Suggested Portuguese Translations of Expressions in the Field of
Operant Conditioning

5. Brazil: First steps of Behavior Analysis
“A research laboratory was
assembled with Grason-Stadler
equipment. Nobody knew how it
worked… No one could expect that
psychologists would understand
about relays and electrical circuits
(…) Out of the blue, a teaching
laboratory was created.”
(Matos, 1998, p.90)
Figure 1. Maria Amélia Matos, Rodolpho Azzi, and
Carolina Bori, circa 1960.

6. Laboratory in Brazil: a pedagogical site
"In 1961 Keller taught two courses
at São Paulo University. The classes
were given in English and they were
very hard to follow, due to the
language and to the topics as well,
but mainly because of the lack of
bibliographical material available”.
(Matos, 1998)
Figure 2. Keller &
Schoenfeld (1950).
Principles of Psychology.
Figure 3. Keller (1937). The
Definition of Psychology.

7. Circulating behaviorism: some impacts
Figure 4. Azzi et al. (1963). Suggested
Portuguese Translations of Expressions in
the Field of Operant Conditioning .
Figure 5. Azzi et al. (1964). Exteroceptive
Control of Response Under Delayed
Reinforcement.

8. Reading, Writing and Circulating
Keller & Schoenfeld (1950).
Principles of Psychology.
Keller & Schoenfeld (1968).
Principles of Psychology.
Trans: Carolina Bori.
Guidi e Bauermeister
(1968). Laboratory
exercises in Psychology.

9. What are the differences between the two boxes?
The two box are about the same.
The main difference is in the using of each of them:
Skinner box at University of São Paulo –
Box imported from US, circa 1960.
Skinner box at University of São Paulo –
Box built in Brazil in the late 1960’.

10. The use of Skinner box for researching
Cumulative recorder at University of São
Paulo – Imported from US, circa 1960.
It depends of another apparatus to mesure the behavior. It was also
Skinner who “invented” this apparatus which he called “cumulative
recorder”. The main idea of this recorder was to record instances of
behavior occurance in real time.

11. Reading, Writing and Circulating
Figure 6.
Keller & Schoenfeld (1950).
Principles of Psychology.
Figure 7.
Keller & Schoenfeld
(1968). Principles of
Psychology. Trans:
Carolina Bori.
Figure 8.
Guidi e Bauermeister
(1968). Laboratory
exercises in Psychology.