Circular Distributors Europe Gillette Mach 3 Campaign
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2 Step Sampling Campaign for European Launch of Mach 3 Razor. Day 1 Door drop of the yellow bag - “Get a FREE shaving product”. Consumer completes information and puts bag outside of their door. Day 2 Distributor revisits household, collects bag. If the consumer has ticked Mach 3, he receives a shaving gel. If not, he receives a Mach 3 Turbo
