An augmented reality game called MaxiKoltuk was developed for cinemas in Turkey to promote İşbank's MaxiPara prepaid cards. The western-style shooter game challenges players to shoot bad characters and save characters like a panda, child, and granny to earn popcorn. It increases the MaxiPara brand and collects user demographic data. The game launched in 62 cinemas across 24 Turkish cities and will deliver new games every 3 months to keep user interest. Immersive games are effective for promoting brands and engaging customers to spend more time and money at cinemas.

1. ADD MORE FUN
TO THE CINEMA EXPERIENCE
Augmented Reality games for the cinema:
MaxiPara & Cinemaximum Use Case

2. PROMOTION IDEA
 İşbank (Turkey) has started an entertaining
promo campaign for their prepaid cards
series MaxiPara Card. A special edition
MaxiPara Sinema Kart is promoted in
Cinemaximum theatres, the leading Turkish
cinema brand.
 To create an extraordinary experience for
their customers and increase MaxiPara cards
adoption, İşbank partnered with Empati
Reklam marketing agency to develop an
immersive game.

3. GAME PLOT
 Working with Empati Reklam we developed an immersive game MaxiKoltuk, a
fun western-style AR shooter to be played before the movie starts.
 The plot is simple yet catching: shoot the bad characters to save Panda, Child
and Granny.
 Users are challenged to earn as many points as possible in order to get a free
medium-size popcorn.

4. MAXIPARA BOOTH
AT THE CINEMAXIMUM HALL

5. PLAYING MAXIKOLTUK

6. MAXIPARA SINEMA KART VIDEO

7. BENEFITS FOR THE BRAND
 MaxiPara Sinema Kart is used as a marker to start a game, thus increases
brand recognition
 To start the game users sign in with their Facebook account, so the company
get access to the users demographic information.
 The built-in game analytics provides detailed data about the campaign
performance and user activity by time and locations .

8. CAMPAIGN RESULTS
MaxiKoltuk Game has been introduced in Cinemaximum chain including 62 cinema
theatres in 24 cities

9. WHAT IS NEXT?
 The campaign is going on across Turkey.
 Every 3 months we will deliver the new game to keep users’ interest.

10. WHY ENTERTAINING PAYS OFF
 The immersive games are highly effective to promote services and products. The
customer can play games, interact with virtual 3D animations in the cinema hall
and so get attached to your brand.
 Engaging and entertaining customers during their visit make them spend more
time at the place, whether they come alone or with friends.
 Bonuses make customers inclined to spend more money and increase the check
average.
 Creating WOW factor attracts more visitors to the cinema.

11. CONTACTS
Download MaxiKoltuk:
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View more Augmented Reality projects:
www.YouTube.com/AugmentedPixels
Email:
ceo@augmentedpixels.com